media kit 2 0 1 8
let’s work together
hello there! I ’ M
A M Y
B E L A S E N
Over the past five years, I climbed the metaphorical ladder in the travel and hospitality industry. I was chasing my dreams when it hit me: I needed to dream bigger. My byline as a published author had drifted far into the distance. I’d traded writing for marketing, but maybe I didn’t have to choose. I wanted a career in hospitality marketing that did not demand all of my time; I wanted opportunities to travel the world (even if it meant creating them for myself); and I wanted to write again, every day. My life and my career are no longer opposites, but inextricably linked. I’m able to pour passion into what I do every day. And it shows.
D R A H E I M
In the past year, my multifaceted career has not only become a reality, but has proven fruitful. My blog, The Traveler’s Journey, shares industry expertise, personal travel stories, and inspiration for travelers planning their next getaway. New in 2018, the “Motherhood” section tackles travel as an expectant mom, offering tips and tricks useful in every stage of motherhood. By leaping off the corporate ladder, I made space in my life to focus on what I love about marketing, travel, and writing. I have had the opportunity to team up with some incredible brands and companies along the way, and there is nothing I love more than a great collaboration.
the blog
There are two sides to every travel story - the traveler’s experience, and the hotelier’s perspective. By following along on my travel blog, readers get the best of both. In 2018, I added a “Motherhood” section realizing there just wasn’t enough good information (or good writing) about motherhood and travel. Did you know that women make 80% of travel plans and are ten times more flexible than business travelers? New posts are scheduled every week, covering various topics including US and international travel stories, industry travel trends, and travel tips for moms.
T H E
S T A T S
1,000 +
monthly page views
500 +
unique monthly visitors
86.5%
% new visitors
02:00
average session duration
22%
direct visits
P U B L I S H I N G
weekly
S C H E D U L E
63%
readers from social media
I N S T A G R A M
30k +
average posts per week: 4
F A C E B O O K
500 +
average posts per week: 3
P I N T E R E S T
let’s get social
This is where things get really interesting. 55% of all millennials use Instagram daily, and 70% of these users experience FOMO, fear of missing out. Smart brands are partnering with Influencers to share user-generated experiences and product reviews. 30 to 49-year olds are not far behind, with 28% logging in daily according to Pew Research. 80% of travelers feel more confident in their purchasing decisions after reading a review online, trusting their peer group over experts. They are abandoning guide books in exchange for the latest information on attractions, airlines, hotels, restaurants and more – information that’s popping up in their social feeds. Millennials are 66% more likely to upgrade their travel plans than other groups (think business class and suite upgrades) and their trips are typically within $100 of baby boomers’ trips who are more affluent, but less likely to splurge. 80% of travelers do not book with the first brand that’s top of mind (see also: how “Influencers” got their name).
250 +
average pins per week: 12
T W I T T E R
300 +
average tweets per week: 7
W H A T
C A N
Y O U
E X P E C T ?
A quality, high-end, naturally lit, professionally shot and styled image of your offering. You’ll get an authentic, engaging caption, and my multifaceted approach to share you with my audience!
price list F E A T U R E D
B L O G
P O S T
Featured blogs are posted one time at the editor’s discretion. Day and time can be discussed and scheduled accordingly. Experience, product, service reviews are most common for this option.
who follows amy? T R AV E L E R S , A G E S 2 5 – 3 4
Amy’s audience at The Traveler’s Journey is comprised of travelers from across the globe, seeking out inspiration, unique experiences, and self-improvement. They are inquisitive and accomplished. They are environmentally-conscious, seeking out quality over quantity, experiences over things, and acutely aware of their purchasing power.
$450 PER POST
S P O N S O R E D
G I V E A W A Y
Sponsored giveaways are the best way to involve readers and gain interest in your offering. This rate includes a blog post featuring giveaway product and info as well as social media promotion on Facebook, Instagram, Twitter and Pinterest. $175 PER GIVEAWAY
S O C I A L
M E D I A
E N D O R S E M E N T S
Social media endorsements reach readers quickly and are becoming the most popular way to advertise. This rate includes unique endorsements across Instagram, Facebook, Twitter, and Pinterest. $200 PER ENDORSEMENT
real talk All posts subject to approval and may be declined based on brand image or interest at requested time.
let’s team up! ARE WE A MATCH MADE IN HEAVEN (OR TROPICAL PARADISE, OR MAGICAL WOODS, OR RUSTIC TINY HOUSE?)
I often find myself off-the-beaten path.
Life is better lived in yoga pants.
Handmade items are my jam. Handmade in sweatshops, not so much.
I like the idea of camping, but who am I kidding, I need a bit of luxury away from home.
I love bringing meaningful mementos home from my trip.
Find me on my couch watching Jeopardy nightly.
There’s no place I don’t want to go. I love talking to people and experiencing cultures different from my own.
When I moved to Oregon from New York, I traded shopping malls for hiking trails.
Adventures tend to call me.
The best hotels, restaurants, and experiences are on my list when I travel.
I love an upgrade from coach seats.
I spend days planning itineraries.
Give me a plant-based recipe and I’ll eat for a week.
There are three ways to my heart: book me on a trip, feed me dark chocolate, and give me space to relax.
I have science to thank for my pregnancy. As a mom-to-be, I’m looking for the best chemical-free products for my baby.
I know my choices influence others, so I choose carefully. Keeping in touch with friends and family means the world to me.
thank you
how to book L E T ’ S
D O
T H I S
All sponsorships and collaborations are on a first come, first serve basis. To collaborate, please email amy@thetravelersjourney.com and include the offering, and what you envision for the sponsorship. Please allow 24-48 hours for a reply. I look forward to a future collaboration with you. A M Y@T H E T R AV E L E R S J O U R N E Y. C O M W W W.T H E T R AV E L E R S J O U R N E Y. C O M
R E C E N T
C O L L A B O R A T I O N S :