amthaipapperseptember2012 by amthai International

amthaipaper

news roundup

September 2012

www.amthai.co.uk / January 2008

ISSN 2051-2554

57th issue

UKBA ¨Œ Ò §ºÃÔ ÉÑ · àÍ¡ª¹

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amthairoyalty

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In English

4, 5, 6, 7, 8, 10, 11, 12,13, 14, 17, 18, 19, 21, 22, 23, 24

»ÃÐÁÒ³»‚ ¾.È. òóòô ä´Œà¡Ô´àËµØ¡ÒÃ³ ¨ÅÒ¨Å ã¹¡ÃØ§¸¹ºØÃÕ ÊÁà´ç¨à¨ŒÒ¾ÃÐÂÒÁËÒ¡ÉÑµÃÔÂ ÈÖ¡ ¢³Ðä»ÃÒª¡ÒÃÊ§¤ÃÒÁ·Õè¡ÑÁ¾ÙªÒ·ÃÒº¢‹ÒÇ ¨Ö§ Â¡·Ñ¾¡ÅÑº¡ÃØ§¸¹ºØÃÕáÅÐ Í‹Ò¹µ‹ÍË¹ŒÒ 6

London Fashion Week: September 2012

amthaiRestaurant review

amthai:Event Highlights

ÍÑ§¡ÄÉàµÃÕÂÁãªŒ ‘4G’ 30 µ.¤.¹Õé

Continued on page 18-19

Farewell Parties for Ambassador Kitti & N u c h a n a r t Wasinondh ¡ÅØ‹ Á ¼ÙŒ á ·¹ªØ Á ª¹ä·Âµ‹ Ò §æ ã¹ ÊËÃÒªÍÒ³Ò¨Ñ¡Ã¨Ñ´§Ò¹àÅÕéÂ§ÍÓÅÒ ·‹ Ò ¹·Ù µ ¡Ô µ µÔ ÇÐÊÕ ¹ ¹· àÍ¡ÍÑ ¤ Ã ÃÒª·Ùµä·Â ³ ¡ÃØ§ÅÍ¹´Í¹ ¾ÃŒÍÁ ´ŒÇÂ¹Ò§¹Øª¹ÒÃ¶ ÇÐÅÕ¹¹· ÀÃÔÂÒ áÍÁä·Âà» ´º·ÊÑÁÀÒÉ³ ÂŒÍ¹ËÅÑ§ Í‹Ò¹µ‹ÍË¹ŒÒ 12-13

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Siam Food Gallery is one of the best Thai restaurants in Surrey, Continued on page 17 ºÃÔ ÉÑ · ‘Every thing Every where’ ¨Ó¡Ñ ´ ËÃ× Í ÍÕ ÍÕ ¼ÙŒ ã ËŒ ºÃÔ ¡ ÒÃà¤Ã× Í ¢‹ Ò Â â · Ã ÈÑ ¾ · Á× Í ¶× Í »ÃÐ¡ÒÈ¨Ðà» ´ãËŒ ºÃÔ ¡ ÒÃà¤Ã× Í ¢‹ Ò Â ÍÔ ¹ à · Í Ã à ¹ç µ ¤ÇÒÁàÃçÇÊÙ§ Í‹Ò¹µ‹ÍË¹ŒÒ 16

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www.amthai.co.uk 2008 www.amthai.co.uk//January August 2012

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amthaipaper

news roundup

www.amthai.co.uk / January 2008

10 MINUTE MONEY T RANSFERS

FROM £ 0.01 50.01 100.01 200.01 300.01

TO £ 50.00 100.00 200.00 300.00 500.00

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CS5479

Freephone: 0800 026 0535 www.moneygram.co.uk

*In addition to the transfer fees applicable to a transaction, a currency exchange rate set by MoneyGram or its agent will be applied. **Subject to agent hours of operation and local regulations. The Post Office, Going Places and Thomas Cook are agents of MoneyGram International Limited in the provision of money transfer services. Post Office and the Post Office logo are registered trademarks of Post Office Ltd. MoneyGram International Limited is an authorised payment institution regulated in the United Kingdom by the Financial Services Authority. MoneyGram and the Globe are trademarks of MoneyGram. All other marks are the property of their respective owners. © 2012 MoneyGram. All rights reserved.

4 4

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www.amthai.co.uk / January 2008

politics

www.amthai.co.uk / September 2012

amthaipolitics

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Honorary Consultant H.E. Mr. Kitti Wasinondh, Thai Ambassador to the Uk, Dr.Phitoon Triwichitkasem, Chairman elected of Thai National Shipper’s Council, Police Major General Amnuay Nimmano, Deputy Metropolitan Police Commissioner Police Major General Vichai Sangprapai, Metropolitan Police Division 1 Commander Director Ramida Vijitphan Editor Sittikorn Meesukul Operations Manager Charlie Ercilla Co-Editor in General Pasha Prabpal, Jongjin Jitjang, Editorial Team Patcharin Hayes, Ramon Chiratheep, Mukkarin Thitavaranun Distribution/Advertising Manager Charlie Ercilla, Panida Sutatchutoe Photographers Charlie Ercilla, Ramida Vijitphan, Annop sukson Contributors Sermsak Narinwong, Dr.Kriengsak Chaleonwongsak, Fang Feng Ting, Soikaimook Boonrasri, Poranee James Art Director Ramida Vijitphan Graphic Designers Suchada Supantamart, Anan Buranapattana Contact for Advertising/Editorial 0788 635 9750, 0785 2771 709, 0794 1647 886 ad@amthai.co.uk Contact for Membership/Discount Card Charlie Ercilla, Mukkarin Thitavaranun 0794 1647 886, 0786 6920 131 contact@amthai.co.uk, www.amthai.co.uk

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One of the Best Oriental Supermarkets in London Chinatown ÃŒÒ¹«Ø»à»ÍÃ ÁÒÃ à¡çµàÍàªÕÂ·ÕèãËÞ‹·ÕèÊØ´ã¹ äª¹‹Ò ·ÒÇ¹

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6 amthaipaper 6 amthaipaper

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amthairoyalty ¾ÃÐºÒ·ÊÁà´ç¨¾ÃÐ¾Ø·¸ÂÍ´¿‡Ò¨ØÌÒ âÅ¡ÁËÒÃÒª

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royalty article

S. Narinwong

â´Â: àÊÃÔÁÈÑ¡´Ôì ¹ÃÔ¹·Ã Ç§É

ºÔ³±ºÒµ ¾ºªÔ¹áÊËÁÍ´ÙªÒÇ¨Õ¹ä´Œ·Ó¹ÒÂÇ‹Ò ¨ÅÒ¨Å ¨Ö§µŒÍ§Â¡·Ñ¾¡ÅÑº¡ÃØ§¸¹ºØÃ¾Õ ÃŒÍÁ¡Ñº»ÃÒº ¾ÃÐÀÔ¡ÉØÊÍ§ÃÙ»¹Õéµ‹Íä»¨Ðä´Œà»š¹¾ÃÐÁËÒ¡ÉÑµÃÔÂ ½†ÒÂ¡‹Í¡ÒÃ¡º¯ä´ŒÊÓàÃç¨ áÅÐ»ÃÒº´ÒÀÔàÉ¡à»š¹ »°Á¡ÉÑµÃÔÂ áË‹§ÃÒªÇ§È ¨Ñ¡ÃÕ ã¹»‚ ¾.È. òóòõ àÁ×Íè ¾ÃÐÀÔ¡ÉØ´ÇŒ §ÅÒÊÔ¡¢ÒáÅŒÇ¡ç¡ÅÑºà¢ŒÒÃÑºÃÒª¡ÒÃ ¢³Ð¾ÃÐª¹ÁÒÂØä´Œ ôö ¾ÃÃÉÒ µÒÁà´ÔÁ µ‹ÍÁÒä´ŒÃºÑ ºÃÃ´ÒÈÑ¡´Ôàì »š¹ ËÅÇ§Â¡ºÑµÃ àÁ×Í§ÃÒªºØÃÕ ã¹á¼‹¹´Ô¹¾ÃÐ·Õè¹Ñè§ÊØÃÔÂÒÁÃÔ¹·Ã ËÅÑ § ¨Ò¡·Õè ¾ ÃÐºÒ·ÊÁà´ç ¨ ¾ÃÐ¾Ø · ¸ÂÍ´¿‡ Ò ËÅÑ § ¨Ò¡àÊÕ Â ¡ÃØ § ÈÃÕ Í ÂØ ¸ ÂÒ¤ÃÑé § ·Õè ò á¡‹ ¾ Á‹ Ò ¨ØÌÒâÅ¡¢Ö¹é ¤ÃÍ§ÃÒªÂ áÅŒÇ ¾ÃÐÍ§¤ ·Ã§Ê¶Ò»¹Ò ¾ÃÐÍ§¤ ä´Œà¢ŒÒÁÒÃÑºÃÒª¡ÒÃã¹¡ÃØ§¸¹ºØÃµÕ ÓáË¹‹§ à¨Œ Ò ¾ÃÐÂÒÊØ Ã ÊÕ Ë (¾ÃÐÍ¹Ø ª Ò) à»š ¹ ¡ÃÁ ¾ÃÐÃÒªÇÃÔ¹·Ã ¡ÃÁ¾ÃÐµÓÃÇ¨ËÅÇ§ ·Ã§à»š¹ ¾ÃÐÃÒªÇÑ§ºÇÃÁËÒÊØÃÊÔ§Ë¹Ò¶ áÅÐ¾ÃÐÂÒÊØÃÂÔ ¡ÓÅÑ§ÊÓ¤ÑÞãËŒ¡ÑºÊÁà´ç¨¾ÃÐà¨ŒÒµÒ¡ÊÔ¹ÁËÒÃÒª ÍÀÑÂ (¾ÃÐ¹Ñ´´Ò) à»š¹¡ÃÁ¾ÃÐÃÒªÇÑ§ËÅÑ§ ¨Ò¡ (¾ÃÐà¨ŒÒ¡ÃØ§¸¹ºØÃÕ) ã¹¡ÒÃ¡Íº¡ÙŒºŒÒ¹àÁ×Í§ ã¹»‚ ¹Ñé¹¾ÃÐÍ§¤ ·Ã§àÃÔèÁÊÃŒÒ§¡ÃØ§à·¾ÁËÒ¹¤Ã â´Â ¾.È. òóñò ä´ŒÃÑºàÅ×èÍ¹à»š¹¾ÃÐÂÒÍÀÑÂÃ³Ä·¸Ôì ·Ã§´ÓÃÔ Ç‹ Ò ¾×é ¹ ·Õè ´Œ Ò ¹½˜› § µÐÇÑ ¹ ÍÍ¡¢Í§áÁ‹ ¹é Ó àÁ×Íè ÊÁà´ç¨¾ÃÐà¨ŒÒµÒ¡ÊÔ¹ »ÃÒºªØÁ¹ØÁà¨ŒÒ¾ÔÁÒÂ à¨ŒÒ¾ÃÐÂÒ àËÁÒÐÊÁ·Õè¨Ðà»š¹àÁ×Í§ËÅÇ§´ŒÇÂ ã¹»‚ ¶Ñ ´ ÁÒä´Œ ÃÑ º àÅ×è Í ¹à»š ¹ ¾ÃÐÂÒÂÁÃÒª ·Õè àËµØ¼Å·Ò§ÂØ·¸ÈÒÊµÃ ¨Ö§·Ã§ÂŒÒÂàÁ×Í§ËÅÇ§ ÊÁØË¹ÒÂ¡ µ‹ÍÁÒ»‚ ¾.È. òóñô à»š¹áÁ‹·Ñ¾ä»µÕ ¨Ò¡¡ÃØ§¸¹ºØÃÕ «Öè§ÍÂÙ‹½˜›§µÐÇÑ¹µ¡ÁÒ½˜›§µÐÇÑ¹ÍÍ¡ à¢ÁÃ¤ÃÑé§·Õè ò áÅÐä´ŒàÅ×èÍ¹à»š¹à¨ŒÒ¾ÃÐÂÒ¨Ñ¡ÃÕ ¢Í§áÁ‹¹éÓà¨ŒÒ¾ÃÐÂÒ áÅÐ·Ã§·Ó¾Ô¸ÕÂ¡àÊÒËÅÑ¡ áÅÐã¹»‚ ¾.È. òóòñ à»š¹áÁ‹·Ñ¾ãËÞ‹ä»µÕàÁ×Í§ àÁ×Í§àÁ×èÍÇÑ¹·Õè òñ àÁÉÒÂ¹ ¾.È. òóòõ ¾ÃŒÍÁ ÅÒÇµÐÇÑ ¹ ÍÍ¡ áÅÐä´Œ ÃÑ º àÅ×è Í ¹à»š ¹ ÊÁà´ç ¨ â»Ã´à¡ÅŒÒãËŒÊÃŒÒ§¾ÃÐºÃÁÁËÒÃÒªÇÑ§ áÅÐÊÃŒÒ§ à¨ŒÒ¾ÃÐÂÒÁËÒ¡ÉÑµÃÔÂ ÈÖ¡ áÅÐ¤ÃÑé§ÊØ´·ŒÒÂÂ¡ ¾ÃÐÍÒÃÒÁËÅÇ§ã¹à¢µ¾ÃÐÃÒªÇÑ§ à¾×èÍà»š¹¡ÒÃ ·Ñ¾ä»»ÃÒºÞÇ¹·Õèà¢ÁÃ ¢³Ð·Õè¡ÃØ§¸¹ºØÃÕà¡Ô´¡ÒÃ Ê×º·Í´ÈÔÅ»ÇÑ²¹¸ÃÃÁ»ÃÐà¾³Õ «Öè§¶×Í»¯ÔºÑµÔÁÒ

µÑé§áµ‹ÊÁÑÂ¡ÃØ§ÈÃÕÍÂØ¸ÂÒ áÅÐ·Ã§¾ÃÐÃÒª·Ò¹ ¹ÒÁÃÒª¸Ò¹Õ ¹Õé Ç‹ Ò ¡ÃØ § à·¾ÁËÒ¹¤ÃºÇÃ ÃÑµ¹â¡ÊÔ¹·Ã ÁËÔ¹·ÃÒÂØ·¸ÂÒÁËÒ´ÔÅ¡À¾¹¾ÃÑµ¹ ÃÒª¸Ò¹ÕºØÃÕÃÁÂ ÍØ´ÁÃÒª¹ÔàÇÈ¹ ÁËÒÊ¶Ò¹ÍÁÃ ¾ÔÁÒ¹ÍÇµÒÃÊ¶ÔµÊÑ¡¡Ð·ÑµµÔÂÐÇÔÉ³Ø¡ÃÃÁ»ÃÐÊÔ·¸Ôì áÅÐâ»Ã´à¡ÅŒÒãËŒÊÃŒÒ§ÊÔ§è µ‹Ò§æ ÁÒ¡ÁÒÂ ·ÕÊè Ó¤ÑÞ µ‹ÍÃÒª¸Ò¹Õ ÍÒ·Ôàª‹¹ ¡Óá¾§àÁ×Í§ »‡ÍÁ»ÃÒ¡ÒÃ ¶¹¹áÅÐ¤ÅÍ§à»š¹µŒ¹ ª×èÍàÁ×Í§ËÅÇ§ãËÁ‹¹Õé¤¹ ä·Â¹Ô Â ÁàÃÕ Â ¡¡Ñ ¹ Ç‹ Ò ¡ÃØ § à·¾Ï ËÃ× ¡ ÃØ § à·¾ ÁËÒ¹¤Ã ËÒ¡à»š ¹ ·Ò§¡ÒÃ¡ç à ÃÕ Â ¡Ç‹ Ò ¡ÃØ § ÃÑµ¹â¡ÊÔ¹·Ã Ï

Tak Sin the Great, when he went to war. He was also a significant fighter and always won the war. So he received several higher titles such as Phraya Apaironnarid, Phraya Yommaraj, Chao Dynasty Phraya Chakri and finally Somdej Chao Phraya Maha Kasad seuk.

the Thon Buri capital to the East side of the Chao Phraya River, and gave a new name to this capital, it was called “Krung Thep Maha Nakhon etc.”, which means “the Great city of Angels”. Krung thep is actually an abbreviated version of the ceremonial full name, but foreigners always translated the name “Bangkok” as “village of wild plums”

¾ÃÐºÒ·ÊÁà´ç¨¾ÃÐ¾Ø·¸ÂÍ´¿‡Ò¨ØÌÒâÅ¡ÁËÒÃÒª ·Ã§ÁÕ¾ÃÐÃÒªâÍÃÊáÅÐ¾ÃÐÃÒª¸Ô´ÒÃÇÁ ôò ¾ÃÐÍ§¤ áµ‹ ·èÕ » ÃÐÊÙ µÔ ¡Ñ º ÊÁà´ç ¨ ¾ÃÐ¾Ñ ¹ ÇÉÒ (¾ÃÐÍÑ ¤ ÃÁàËÊÕ ) ù ¾ÃÐÍ§¤ ¾ÃÐÍ§¤ ¢Öé ¹ ¤ÃÍ§ÃÒªÂ àÁ×èÍ¾ÃÐª¹ÁÒÂØ ôö ¾ÃÃÉÒ ·Ã§ ¤ÃÍ§ÃÒªÂ ÊÁºÑµÔ¹Ò¹ ò÷ »‚ áÅÐ·Ã§àÊ´ç¨ ÊÇÃÃ¤µã¹»‚ ¾.È. òóõò ¢³Ð¾ÃÐª¹ÁÒÂ ÷ó ¾ÃÃÉÒ (ÂÑ§ÁÕµ‹Í) ‘amthai’

The Monarchic Institution in Thailand part 26: Chakri Dynasty

Phra Bath Somdej Phra Buddha Yodfa Chulaloke Maharaj

There was a rebellion in Thon Buri capital around 1781. Somdej Chao Phraya Maha Kasadseuk while he was commander of the army in Cambodia, knew of this matter, he then came back to Thon Buri and defeated all the persons who were rebelling. Then he became king by conquest, as well as at the invitation of his supporters, in the name of Phra Bath Somdej Ramathibodisisinthorn Maha Chakri Boromnath Phra Buddha Yodfa Chulaloke, or King Rama I, on June 10, 1782. He was the ﬁrst king of the Chakri Dynasty.

as an oﬃcer of the royal household. When he was 21 years old, he ordained as a Buddhist monk, called Bhikkhu Duang, there was also Bhikkhu Sin (King Tak Sin the Great) they Chakri were good friends and worked in the same position. One day the two Bhikkhus walked past the wise old Chinese and he predicted that these two Bhikkhus would become kings.

Royal Biography

After Bhikkhu Duang disrobed he came back to work as an oﬃcer of the royal household again and he was appointed as Luang Yokabut, Rajburi, when Ayutthaya had lost it’s freedom for the second time, to Burma. He came to work in Thon Buri in the reign of King Tak Sin the Great. He got the title of Phra Rajvarin, head of the Royal police, as he helped King

hra Bath Somdej Phra Buddha Yodfa Chulaloke Maharaj (from now on I will call him King Buddha Yodfa or King Rama I) His original name was Duang, and he was born in 1736, the son of Phra Aksornsunthorn and Tan Yok. He worked at the palace

It is not necessary to give the new capital its full name, even Thais never used the name in full, but it can be seen on a few signs in Bangkok as part of the tourist After King Buddha Yodfa was on the advertisements. However, Krung thep Maha throne, he thought the land of the East Nakhon, or Krung Rattanakosin is normally bank of the Chao Phraya River was the used in official documents. right place for the new capital and also defendable. He then put a stone pillar King Buddha Yodfa had 42 sons and in recognition on 21st April 1782 and he daughters, but 9 of them were born to ordered to be built the grand palace and his official wife. He was on the throne of Royal temple, these included the wall, the age of 46, and the first king of Ratfortifications and other buildings necessary tanakosin capital (Bangkok) for 27 years. in order to follow the Ayutthaya tradition He passed away in 1809, when he was 73 of arts and culture. Then he transferred years of age. (To be continued) ‘amthai’

Join us for a wonderful Sunday with God and with one another. @ 1.30pm @ The Old Cinema, University of Westminster 309 Regent Street, London W1B 2UW [next to Oxford Circus station]

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economics

www.amthai.co.uk / September 2012

amthaieconomics

Nation Branding in the 21st Century

Recently, I spoke at the Institute of Business Administration’s International Conference on Marketing, or IBA-ICM2012, in Karachi, Pakistan. Academicians from all over the world, including England, Germany, Bangladesh, Nepal and Lebanon, were in attendance. The topic of the conference was “Contemporary Trends in Marketing”, and I was invited to give a plenary speech on the ﬁrst day on the topic of “Branding a Nation in the 21st Century”.

had written a few articles about “nation branding” in the past, published on the Daily News website. In this article, I want to cover some of the issues I spoke about in the seminar, which I hope will be beneﬁcial for every reader. It’s nation branding in the 21st century. Several changes in the 21st century have affected both branding in general and nation branding in particular.

even Cyberculture, such as attitudes, values and languages that only a member of the group can understand, and so on. Furthermore, globalization increases the number of international workers in a country, transnational weddings, and the popularity of studying at an international school, perhaps leading to the cultural hybridization of the country. Nation branding can help resist such inﬂuences, assisting the creation of its own, clearer identity. (ii) A nation will be branded in order to protect the country’s image In the 21st century the world’s society will be ambiguous between the real truth and the pseudo truth. The media has developed greatly and people receive more information and news than in the past, from a greater variety of sources, including free TV, satellite TV, newspapers, the internet and social networks. However, the information from those sources is not guaranteed to be accurate. The media might be used as a tool to promote propaganda; for example, news from some countries often reports that their opponents are villains and a threat to the world. So, we cannot always know the truth. Many countries will aggressively brand their nation in order to avoid being branded wrongly due to too much information and the media.

1. More objectives: Nation branding will become a strategic tool with many objectives In the early stages of the concept of nation branding, it aimed to increase the country’s capacity to attract investors, tourists and skilled labour, and to increase its soft power and negotiating power on the international stage. In the 21st century, nation branding is no longer choice, but a necessity (De Vicente, 2004). ¾ÕaItè¤has Ð become a strategic tool with a greater 2. More scope: A country will have to participate in region branding as well range of objectives. In the future, a country will not only be ssiﬁed ÁÒà»š¹ Muay size ¤Ð ª‹ÇÂÍÍ¡áºº artwork (i) A nation will be branded in order to responsible for branding itself, but must ãÊ‹ Textprotect µÒÁ¹Õé¹theÐ¤Ð áÅŒÇÊ‹identity §¡ÅÑºÁÒãËŒà¤ŒÒ´Ù¤Ð be partly responsible for branding a region country’s st In the 21 century there will be a cultural also. In the 21st century, most countries will invasion ¢Íº¤Ø ³¤Ð from dominant cultures: Americaniza- depend more on regional economies because tion, such as the spread of Hollywood movies of the recent multilateral negotiations in the and McDonald’s; Koreanization, such as the framework of the WTO, where bilateral and Korean »Ø‡Â TV series’, music and tourism; and regional negotiations are faster and more

nge our wording as follows; Standard (Est. Since 2010) Taxation Services by UK Qualiﬁed Accountants ¤¹ä·ÂáÅÐ¤¹ÍÑ§¡ÄÉ)” ÞªÕ¶Ù¡µŒÍ§µÒÁ¡®ËÁÒÂã¹ÊËÃÒªÍÒ³Ò¨Ñ ¡Ã @Trayvale_Travel Facebook.com/Trayvale.Travel 4) ã¹ England, Wales, Northern Ireland and Scot6SHFLDO ÁLJKW RIIHUV land Ã·ÓºÑÞªÕáÅÐÂ×è¹ÀÒÉÕ Sole Traders, Partnership, ComWR 7KDLODQG DQG EH\RQG -Proﬁt Organisation i.e. Charity etc Á·Ñé§ºÃÔ¡ÒÃÍ×è¹ æ ä´Œá¡‹ ¡ÒÃ¨Ñ´µÑé§¡ÒÃ·Ó¸ØÃ¡Ô¨ / à» ´ºÃÔfr.ÉÑ· fr. Economy Class return Business Class return ªÕã¹áÅÐ¹Í¡Ê¶Ò¹·Õè / Bookkeeping ) Payslips/ PAYE /P60 / P45 / P11D ÒÉÕÁÙÅ¤‹Òà¾ÔèÁ VAT Returns /21'21 72 %$1*.2. ',5(&7 Travel season : NOW to June 2013 Self Employed - Tax Return/ Chiang Partnership Mai ChiangReturns) Rai Phuket Khon Kean Koh Samui Udon Thani Hat Yai pany Accounts/Corporation Tax/CT600 Free Domestic Flights within Thailand - extra taxes apply Ê‹§§ºãËŒ HMRC / Companies House VAT / PAYE ¨Ò¡ HMRC / Companies House ªŒ«Í¿µ áÇÃ ºÑÞªÕã¹¡ÒÃ¨Ñ´·ÓºÑÞªÕ àª‹¹ Sage, Quickbook, Excel à»š¹µŒ¹ Book online www.trayvale.com

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easily coordinated. There will be more regional cooperation in order to attract investments from other countries and regions and to make the regional economy more stable. Due to the increased connectedness in the region, many factors that affect the country may have an effect on the regional image as well. For example, the brand of the European Union (EU) has recently been perceived negatively in the eyes of foreign Dr Kriengsak Chareonwongsak investors due to its high public debt problem Senior Fellow, Harvard KennedySchool, Harvard University caused by some of its members, such as kriengsak@kriengsak.com, http://www.kriengsak.com Greece etc. From this case, we can see that the nation brand (Greece) also affects increasingly used as tools to brand nations the EU’s brand. in the future. Another example is the BRICS, a rising economic bloc consisting of Brazil, Russia, India, China and South Africa, which has demanded more power at the International Monetary Fund (IMF) for emerging economies as a condition for lending it extra cash to bail out Greece (Reuters, 2012, April 19). Seemingly, the IMF has to agree because each country in the BRICS has a strong brand and are even stronger when they operate as a bloc. The BRICS has the brand identity of an emerging market with high economic growth and they have become the leaders of the world’s economy at the time of American and European decline. This is the reason why the BRICS could create the soft power necessary to successfully negotiate with the IMF. 3. More tools: Nation branding will be achieved by cross-platform branding In the past, nation branding mostly relied on advertisements and other public relations through the mainstream media, such as TV, magazines, and newspapers. In the 21st century, however, technologies will be improved signiﬁcantly, especially information technology, mobile devices, the internet and social media, which are easy to use and far cheaper than previous methods. These technologies will be

For example, Sweden has started branding itself via Twitter. The Swedish government has initiated a project called “Curators of Sweden” to allow ordinary people to participate in nation branding using social media. The government has given Swedish citizens oﬃcial Swedish Twitter accounts for a week, during which time they can express their opinions in order to promote the country. This enables people in Sweden and around the world to get to know the country in ways other than those afforded by the mainstream media (Shayon, 2011). Apart from social media, nation branding can be achieved by using an application on an iPhone or iPad as well as on Android mobile phones. For instance, South Korea and France have applications that collect many important facts and statistics about their countries, namely places to go sightseeing, restaurants and recommendations about investing in the country for anyone who is interested (Kakaiya, 2011). There are a number of issues related to nation branding. I will analyze it in greater detail and share my thoughts with you on the next occasion. ‘amthai’

Accounts Standard (Est. Since 2010) “Accountancy, Bookkeeping and Taxation Services by UK Qualified Accountants (คนไทยและคนอังกฤษ)”

¨´·ÐàºÕÂ¹ÊÓ¹Ñ¡§Ò¹ºÑÞªÕ¶Ù¡µŒÍ§µÒÁ¡®ËÁÒÂã¹ÊËÃÒªÍÒ³Ò¨Ñ¡Ã ÁÕ Public Practice Licence (No.8294) ã¹ England, Wales, Northern Ireland and Scotland ÊÓ¹Ñ¡§Ò¹ºÑÞªÕâ´Â¹Ñ¡ºÑÞªÕ·Õè¾ÃŒÍÁãËŒºÃÔ¡ÒÃ·ÓºÑÞªÕáÅÐÂ×è¹ÀÒÉÕ Sole Traders, Partnership, Company Limited, Non-Proﬁt Organisation i.e. Charity etc ÃÇÁ·Ñé§ºÃÔ¡ÒÃÍ×è¹æ ä´Œá¡‹ ãËŒ¤Ó»ÃÖ¡ÉÒ¡ÒÃ¨Ñ´µÑé§¡ÒÃ·Ó¸ØÃ¡Ô¨ / à» ´ºÃÔÉÑ· ·ÓºÑÞªÕ¨Ñ´·ÓºÑÞªÕã¹áÅÐ¹Í¡Ê¶Ò¹·Õè / Bookkeeping ¨Ñ´·Óà§Ô¹à´×Í¹ (Payroll) Payslips/ PAYE /P60 / P45 / P11D ¡ÒÃÂ×è¹ÀÒÉÕÁÙÅ¤‹Òà¾ÔèÁ VAT Returns ¡ÒÃÂ×è¹ÀÒÉÕÀÒÉÕÊ‹Ç¹ºØ¤¤Å ËŒÒ§ËØŒ¹Ê‹Ç¹ (Self Employed - Tax Return/ Partnership Returns) ¡ÒÃÂ×è¹ÀÒÉÕ¹ÔµÔºØ¤¤Å Company Accounts/Corporation Tax/CT600 ¡ÒÃ¨Ñ´·Ó§º¡ÒÃà§Ô¹ & Ê‹§§ºãËŒ HMRC / Companies House ãËŒ¤Ó»ÃÖ¡ÉÒ á¡Œ»˜ÞËÒàÃ×èÍ§ Tax / VAT / PAYE ¨Ò¡ HMRC / Companies House ¡ÒÃÍºÃÁãËŒ¤Ó»ÃÖ¡ÉÒÃÐºººÑÞªÕ áÅÐãªŒ«Í¿µ áÇÃ ºÑÞªÕã¹¡ÒÃ¨Ñ´·ÓºÑÞªÕ àª‹¹ Sage, Quickbook, Excel à»š¹µŒ¹

µÔ´µ‹Í ¤Ø³ªØÅÕ¾Ã àÁ¹à«çÅ (UK Qualiﬁed Accountant) â·Ã.075 5289 2519 & 074 2766 7598 ËÃ×Í Tel/FAX 020 7581 4445 Oﬃce 98, 2 Old Brompton Road, London, SW7 3DQ

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www.amthai.co.uk / January 2008

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www.amthai.co.uk / January 2008

Chang Talk

www.amthai.co.uk / September 2012

amthaiTalk

à» ´ á¶Å§¢‹ Ò ÇÍÂ‹ Ò §ÍºÍØ‹ ¹ à»š ¹ ¡Ñ ¹ àÍ§ä»áÅŒ Ç ÊÓËÃÑº¤Í¹àÊÔÃ µ Da Endorphine Live in London ·Õè ¨Ñ ´ â´ÂàºÕ Â Ã ªŒ Ò §Ã‹ Ç Á¡Ñ º Thai Square â´Â§Ò¹á¶Å§¢‹ÒÇ¨Ñ´¢Öé¹ÇÑ¹àÊÒÃ ·Õè 6 µØÅÒ¤Á·Õè¼‹Ò¹ÁÒ·ÕèÃŒÒ¹ÍÒËÒÃ Thai Square ÊÒ¢ÒCovent Garden â´Â´Òà» ´ã¨¡ÑºÊ×èÍÇ‹Ò “´ÒÃÙŒÊÖ¡´Õã¨ÁÒ¡·Õèä´ŒÁÒàÅ‹¹¤Í¹àÊÔÃ µ·ÕèÅÍ¹´Í¹ ä´Œ¢‹ÒÇÁÒÇ‹Ò¤¹ä·Â·Õè¹Õè¾ÅÑ§àÂÍÐ àª×èÍÇ‹Ò¨ÐÁÕ·Ñé§ ¤ÇÒÁÁÑ¹Ê áÅÐ¤ÇÒÁÍºÍØ‹¹ä»ã¹¤ÃÒÇà´ÕÂÇ¡Ñ¹ á¹‹ ¹ Í¹ ´ÒÊÑ Þ ÞÒÇ‹ Ò ¨Ð¾ÂÒÂÒÁàÅ‹ ¹ à¾Å§ ·Ø¡à¾Å§·Õè·Ø¡¤¹à¤Âä´ŒÂÔ¹ áÅÐ·Õè¾ÔàÈÉ¡Ç‹Ò¹Ñé¹ ´Ò¨ÐÁÕà¾Å§¾ÔàÈÉãËŒ¡Ñº·Ø¡æ¤¹ ËÒ¡ã¤ÃÂÑ§äÁ‹ à¤ÂàËç ¹ ´ÒàµŒ ¹ áººÊØ ´ àËÇÕè Â §¡ç ä »¾º¡Ñ ¹ä´Œ ·Õè ¤Í¹àÊÔÃ µ¹Ð¤Ð”

§Ò¹á¶Å§¢‹ÒÇà» ´µÑÇ¤Í¹àÊÔÃ µ

Da Endorphine Live in London

Ò àÍç¹â´Ã¿ ¹ ÈÔÅ» ¹ä·Â·ÕÁè Ò¾ÃŒÍÁ´ŒÇÂ¾ÅÑ§ àÊÕÂ§ à» ´¤Í¹àÊÔÃ µ¤ÃÑé§áÃ¡·ÕèÅÍ¹´Í¹ ã¹ ª×èÍ§Ò¹ Da Endorphine Live in London ä»Ã‹ÇÁÁÑ¹Ê ¡Ñº´Ò àÍç¹â´Ã¿ ¹ ã¹ÇÑ¹ÍÒ·ÔµÂ ·Õè 7 µØÅÒ¤Á¹Õé ·Õè HMV Forum (ã¡ÅŒÃ¶ä¿ãµŒ´¹Ô Ê¶Ò¹Õ Kentish Town) àÇÅÒ 19.00-22.00 ¹. “DA ENDORPHINE live in London” presented by Chang Beer and Thai Square 7 th October 2012- Chang Beer is partnering with Thai Square brought

another one of the great Thai concerts in London. The concert presented a famous female artist who has won numerous awards, she is so called “Da Endorphine”. With her unique voice and singing style, she has become one of the most successful female artists in Thailand since 2004. No one can deny her ability and popularity. After separation with the band, Endorphine in 2006, she still keeps the sense of pop rock in Endorphine’s styles

amthaiTalk

Chang Beer celebrates Premiership milestone with Everton Football Club and we’re delighted to hold the mantel of longest-standing sponsor in the Premier League. We look forward to the season ahead and continuing the projects that we support alongside Everton and the team.”

Chang Beer has kicked the season off to a winning start, as the longest-standing football club sponsor in the Barclays Premier League.

he 2012 – 2013 season sees the premium Thai beer brand continue its sponsorship of Everton Football Club, a partnership that has been in place since 2004 – 2005 – making their relationship the longest in league history.

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The partnership between Chang Beer and Everton Football Club has flourished over the years both on and off the field, through the creation of successful projects – such as the Chang-Everton village in Thailand. Consisting of 50 houses and a football field, the village has seen youth teams from the area come together to compete for the Chang-Everton sponsored cup. Any promising Thai footballers are also invited to Liverpool to trial with the Everton team. It has also seen the creation of global on-pack promotions, the most recent of which saw Chang team up with Everton to offer a money-can’t buy Live the Life of a Premier League Footballer competition.

Everton players have been proudly sporting the Chang elephant logo on their shirts for five seasons, with the latest sponsorship deal between the two parties set to run until 2014. The on-going sponsorship deal became the biggest in Chang Beer is made using the finest the club’s history as it hit the millions. quality malt, hops and deep well water, producing a full-bodied flavour with light Geoff Tirrell, General Manager of Chang citrus notes. Chang literally means Beer, said: “We have built a great ‘elephant’ in Thai, a symbol of happiness, relationship with Everton over the years harmony and prosperity. ‘amthai’

and adds more variety onto her albums. On the night, she shown us both strong and sweet aspects of her into every melody she sang. Alongside her own solo albums, she has also featured in various soundtracks of movies, TV series and cover albums. The harmonious blend of her powerful voice and the tender vocal styles enables her to sing various kinds of music from Ballard to Rock. She is an all-round entertainer and made most concert goers enjoyed the night. ‘amthai’

Chang Beer launches on-trade promotion to excite Thai sector This week Chang Beer unveils its latest promotion, giving restaurant staff the chance to win six trips to Thailand, the exotic home of the delicious premium lager.

few years, which has led to us establishing a really strong brand presence here in the UK. Now it’s time to thank the loyalty of these restaurant owners, by rewarding staff with great prizes, which they will really appreciate. Thailand’s a beautiful country and the birthplace of Chang and so we want to share our love of the place with people here in the UK as well as demonstrating our commitment to the Thai restaurant sector”

estaurant kits, advising staff of how to enter the promotion, have been sent to Thai restaurants around the UK where Chang is currently served, containing posters and flyers to drive awareness. To be in with a chance of winning all that staff must to do is collect 50 Chang Beer bottle tops and send Chang Beer is made using the finest them to Chang HQ along with a quality malt, hops and deep well water, producing a full-bodied flavour with light completed entry form. citrus notes that make a perfect Chang’s bottle top campaign, which runs accompainament to spicy, aromatic Thai from September 2012 - February 2013, cuisine. Chang literally means ‘elephant’ provides the chance to win a return flight in Thai, a symbol of happiness, harmony to Thailand for two people, every month, and prosperity. for a six month period. Entrants can enter as many times as they like, to increase To request your promotional Thai restaurant kit, contact Chang Beer on their chance of winning. +44 (0) 1753 616 750 Geoff Tirrell, MD of Chang Beer UK, commented on the campaign: “We have For more information on Chang Beer built some great relationships with Thai follow them on Twitter @ChangBeerUK ‘amthai’ restaurants in the UK over the past

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www.amthai.co.uk / January 2008

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www.amthai.co.uk / January 2008

Amthai Event Highlights

www.amthai.co.uk / September 2012

amthaiEvent Highlights

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Farewell Parties for Ambassador Kitti & Nuchanart Wasinondh

ATBUK ¨Ñ´§Ò¹àÅÕéÂ§ÍÓÅÒ·‹Ò¹·ÙµÏ ¡ÔµµÔ ÇÐÊÕ¹¹· àÁ×èÍÇÑ¹·Õè 6 ¡.Â. ·ÕèÃŒÒ¹ Thai Terrace, Guildford

6 Sep 12- ATBUK ËÃ×Í ÊÁÒ¤Á¸ØÃ¡Ô¨ä·Âã¹ÊËÃÒªÍÒ³Ò¨Ñ¡Ã ¨Ñ´§Ò¹àÅÕéÂ§ÍÓÅÒ·‹Ò¹·Ùµ ÊÁÒ¤Á¸ØÃ¡Ô¨ä·Âã¹ ÊËÃÒªÍÒ³Ò¨Ñ¡ÃÁÒ¾ÃŒÍÁË¹ŒÒ ÍÒ·Ô ¤Ø³¡Íºâª¤ à§Âä¾ºÙÅÂ (»Ù), ¤Ø³»ÃÔÈ¹Ò ¡ÔµµÔ ÇÐÊÕ¹¹· ·ÕèÃŒÒ¹ Thai Terrace (Guildford) â´ÂÁÕ¤Ø³ÇÑ¹ªÑÂ ÀÙ‹¹Ø‹Á ÃÍ§»ÃÐ¸Ò¹¤³Ð ¾Í¹Ê ¤Ø³ÈÇ¾Ã ÍÔÊÊÃÐÇÔ·Â (»Øˆ), ¾ÃŒÍÁ´ŒÇÂ·ÕÁ§Ò¹¨Ò¡Ê¶Ò¹·Ùµ, ¡ÃÁÊ‹§àÊÃÔÁ¡ÒÃÊ‹§ÍÍ¡ ³ ¡ÃÃÁ¡ÒÃÊÁÒ¤ÁÏ à»š¹à¨ŒÒÀÒ¾ã¹¡ÒÃ¨Ñ´§Ò¹¤ÃÑé§¹Õé §Ò¹¹ÕéÁÕá¢¡ÁÒÃ‹ÇÁ§Ò¹´ŒÇÂ¨Ò¡¤³Ð¡ÃÃÁ¡ÒÃ ¡ÃØ§ÅÍ¹´Í¹, ¡ÒÃºÔ¹ä·Â, ÏÅÏ ‘amthai’

TAT Anglo-Thai Society Thames cruise-Farewell

n 15 Sep - TAT Anglo-Thai Society organised “Erasmus” Thames River Cruise from Westminster (Festival Pier, South Bank) to Greenwich for thanking their members and Thailand team and farewell party for Ambassador Kitti Wasinondh. àÁ×èÍÇÑ¹·Õè 15 ¡Ñ¹ÂÒÂ¹ ÊÁÒ¤ÁáÍ§â¡Åä·Â Ã‹ÇÁ¡Ñº¡ÒÃ·‹Í§à·ÕèÂÇáË‹§»ÃÐà·Èä·Â ¨Ñ´§Ò¹¾ÔàÈÉãËŒ ¡ÑºÊÁÒªÔ¡áÅÐà»š¹ÍÕ¡§Ò¹·Õè¶×ÍâÍ¡ÒÊàÅÕéÂ§ÍÓÅÒ·‹Ò¹·Ùµ¡ÔµµÔ ÇÐÊÕ¹¹· º¹àÃ×ÍÁÕ¡ÒÃàÅÕéÂ§ÃÑºÃÍ§

ÍÒËÒÃ¡ÅÒ§ÇÑ¹ÊÑè§µÃ§¨Ò¡ÃŒÒ¹µÓË¹Ñ¡ä·Â ¡ÃØ§ÅÍ¹´Í¹ áÅÐÁÕ¡ÒÃáÊ´§´¹µÃÕá¨ Ê ÊÅÑº¡Ñº¡ÒÃ¨Ñº ÃÒ§ÇÑÅËÒ§µÑëÇà¾×èÍÃÑº¢Í§·ÕèÃÐÅÖ¡µ‹Ò§æ µÑé§áµ‹µÑëÇà¤Ã×èÍ§ºÔ¹ä»¡ÅÑº ÅÍ¹´Í¹-¡ÃØ§à·¾ «Öè§à»š¹ÃÒ§ÇÑÅ ãËÞ‹à»š¹µŒ¹ §Ò¹¹Õé·Ñé§ÍÔèÁ·ŒÍ§ Ã‹Í§àÃ×Í ªÁÇÔÇ ¿˜§´¹µÃÕä¾àÃÒÐ áÅŒÇá¶ÁÂÑ§ä´Œ¢Í§ÃÒ§ÇÑÅ¡ÅÑººŒÒ¹ ä´Œ ¢‹ÒÇáÇ‹ÇÁÒÇ‹Ò»‚Ë¹ŒÒ·Ò§ÊÁÒ¤ÁÏ ¢Í¨Ñ´àµçÁ¡Ç‹Ò¹Õé... ‘amthai’

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Thai Embassy & TAT organised farewell party at Thai Square, Trafalgar Square for Ambassador Kitti & Nutchanart Wasinondh

6 Sep - Thai Embassy & TAT organised farewell party for Ambassador Kitti & Nutchanart Wasinondh at TSQ Club. The party started from 6pm till late. There was 1960’s theme and live music by H.E Kitti’s band. Ê‹Ç¹àÁ×èÍÇÑ¹·Õè 16 ¡Ñ¹ÂÒÂ¹ÇÑ¹¶Ñ´ÁÒ¨Ò¡©ÅÍ§º¹àÃ×Í ¤èÓ¤×¹ÍÑ¹Ê¹Ø¡Ê¹Ò¹¡çà¡Ô´¢Öé¹ÍÕ¡¤ÃÑé§·ÕèÃŒÒ¹ä·ÂÊá¤ÇÃ ÊÒ¢Ò ·ÃÒ¿˜§¡ÃÒÊá¤ÇÃ §Ò¹¹Õé¨Ñ´àµçÁ¨Ò¡ 18.00 ¹. ÂÑ¹àªŒÒ â´Â·ÕÁ§Ò¹Ê¶Ò¹àÍ¡ÍÑ¤ÃÒª·Ùµä·Â ³ ¡ÃØ§

ÅÍ¹´Í¹ áÅÐ¡ÒÃ·‹Í§à·ÕèÂÇáË‹§»ÃÐà·Èä·Â áÅÐ·Õèà»š¹ÊÕÊÑ¹¢Í§§Ò¹¤×ÍÇ§´¹µÃÕ·ÕèÁÕ¹Ñ¡ÃŒÍ§¹Óâ´Â ·‹Ò¹·Ùµ¡ÔµµÔÏ Á×Í¡ÕµŒÒ¤×Í¤Ø³ÈÔÃÔ»¡Ã³ àªÕèÂÇÊÁØ·Ã áÅÐÁ×Í¤ÕºÍÃ ´ Á.Ã.Ç ´ÔÈÃà´ª ÊØ¢ÊÇÑÊ´Ôì §Ò¹¹Õé ÁÕ¡ÒÃáµ‹§¡ÒÂãËŒà¢ŒÒ¡ÑºÊÁÑÂ¹ÔÂÁÊÁÑÂ·‹Ò¹·ÙµÏ áÅÐ¤Ø³¹Øª¹ÒÃ¶ ÀÃÔÂÒ¤×ÍÂØ¤ 60s â´Â¨ÐàËç¹¼ÙŒÃ‹ÇÁ §Ò¹Ê‹Ç¹ãËÞ‹áµ‹§¡ÒÂµÒÁºÑµÃàªÔÞ´Ñ§¡Å‹ÒÇÍÂ‹Ò§ÁÕÊÕÊÑ¹ ‘amthai’

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amthaiRestaurant Review â´Â : ÁØ¡ÍÑ¹´ÒÁÑ¹

Siam Food Gallery, the art of Thai food

amthai paper rate Food :4.5 Price Value : 4 Service : 5 Atmosphere : 5

restaurant review Sponsored by

Tiger Beer

iam Food Gallery is one of the best Thai restaurants in Surrey, UK. It’s menu contains high-end choices of real taste. The array of their authentic Thai food is prepared with high quality ingredients by trained and qualified chefs. The menu they have created is highly distinctive, featuring dishes seldom seen in Thai restaurants in the UK. These dishes include Hoi Shell Pad Cha-Stir fried king scallops with Thai herbs, and chillies and fresh pepercorn. The

restaurant itself was bustling when we visited and had a great atmosphere. It is beautifully decorated, with plenty of little corners for intimate dining. There are fountains, and an outdoor patio section decorated with plants. The waiting staff were friendly and helpful. This is another classy Thai restaurant, and we highly recommended it. ‘amthai’

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ÃÃÂÒ¡ÒÈ¤ÇÒÁà§ÕÂºÊ§ºÃ‹ÁÃ×è¹ã¹Â‹Ò¹¹Õé ¨Ö§ àËÁÒÐÊÓËÃÑºã¤Ã·Õèàº×èÍ¤ÇÒÁÊÑºÊ¹ÇØ‹¹ÇÒÂ ã¹µÑÇàÁ×Í§ áÅÐÍÂÒ¡ÍÍ¡ÁÒ¡Ô¹ºÃÃÂÒ¡ÒÈÍÑ¹ Ê§ºÃ‹ÁàÂç¹ ¡çÍÂ‹ÒÅ×ÁÇ‹Ò·Õ¹è ÁèÕ ÀÕ µÑ µÒ¤ÒÃä·Â ºÃÔ¡ÒÃ ÍÒËÒÃÃÊªÒ´ÍÃ‹ Í Âáººä·Âá·Œ ·Õè ÃŒ Ò ¹ Siam Food Gallery à¾ÕÂ§á¤‹ä´ŒÊÁÑ ¼ÑÊºÃÃÂÒ¡ÒÈÊÇ¹

Siam Food Gallery VIRGINIA WATER Branch

Bookings: 01344 843 283 Virginia Water: Trumps Green Road, Virginia Water, Surrey, GU25 4HN ESHER Branch Bookings: 01372 477 139 Esher: 95-97 High Street, Esher, Surrey, KT10 9QE www.siamfoodgallery.com

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¢¹Á¡ÅŒÇÂ¢ŒÒÇàÁ‹Ò·Í´ «ÍÊãºàµÂäÍÈ¡ÃÕÁÇÒ¹ÔÅÒ ¢Í§àÁ¹Ù ¹Õé ·ÓãËŒ ÃÙŒ Ç‹ Ò à»š ¹ Ê‹Ç¹¼ÊÁÊÙµÃ¾ÔàÈÉ¢Í§·Ò§ ÃŒÒ¹â´Âà©¾ÒÐ ¤ÇÒÁ¢Œ¹¢Í§ ¹éÓá¡§áÅÐÃÊªÒ´·ÕèÍÍ¡à¤çÁ Í‹Í¹æ ã¤Ã·Õèä´ŒÅÔéÁÃÊàÁ¹Ù¹Õé ¡Ñº¢ŒÒÇÊÇÂÃŒÍ¹æ ¤§Í´äÁ‹ ¨Ò¹áÃ¡ ‘ÁŒÒÎ‹Í’ ¤×Í¢Í§Ç‹Ò§ä·ÂâºÃÒ³à»š¹¢¹Á ä´Œ·Õè¨Ð¹Ö¡¶Ö§ÍÒËÒÃ·Ò§ÀÒ¤ à¤ÕÂ§¡Ô¹á¡ÅŒÁ¼ÅäÁŒ·ÕèÁÕÃÊÍÍ¡à»ÃÕéÂÇ ÊÑº»ÐÃ´ ãµŒºŒÒ¹àÃÒ à»š¹ÍÕ¡¨Ò¹Ë¹Öè§ ËÑè¹à»š¹ªÔé¹¾Í´Õ¤ÓÊÍ´´ŒÇÂäÊŒâ´ÂãªŒÊ‹Ç¹»ÃÐ¡Íº ·ÕèäÁ‹¤ÇÃ¾ÅÒ´ ÊÓ¤ÑÞ¡Ç¹ãËŒàË¹ÕÂÇáÅŒÇ»˜œ¹à»š¹¡ŒÍ¹ ¤ÅŒÒÂ¡Ñº ÊÒ¤ÙäÊŒËÁÙ ¨Ò¡¹Ñé¹¹ÓÁÒµ¡áµ‹§¡ÑºªÔé¹ÊÑº»ÐÃ´ ¨Ò¹·Õè ËŒ Ò ‘»ÅÒËÁÖ ¡ ÂÑ ´ äÊŒ ¤ÇÒÁà»ÃÕé Â ÇÍ‹ Í ¹æ ¢Í§ÊÑ º »ÐÃ´áÅÐ¤ÇÒÁ «ÍÊ¡ÃÐà·ÕÂÁ’ ¶ŒÒÍÂÒ¡¨Ð ¡ÅÁ¡Å‹ÍÁ¢Í§äÊŒ¨Ö§ÍÃ‹ÍÂÅ§µÑÇä´Œ´Õ ¨Ò¹·ÕèÊÍ§ ÍÃ‹ÍÂàµçÁæ ¤ÓµŒÍ§¨Ò¹¹Õàé ÅÂ ‘àÁÕèÂ§¤Ó¡ØŒ§Ê´’ Ë‹ÍÁÒãËŒáÅŒÇà»š¹¤Óæ ÁÕ¹éÓàÁÕèÂ§ à ¹×é Í » Å Ò Ë ÁÖ ¡ ¡Ñ ºä ÊŒ ·Õè ¶Ù ¡ à¾ÔèÁ¤ÇÒÁà¢ŒÁ¢Œ¹¢Í§ÃÊªÒ´à¾ÕÂ§á¤‹âÃÂÁÐ¾ÃŒÒÇ ¾Ô¶¾Õ ¶Ô ¹Ñ ¼‹Ò¹¢Ñ¹é µÍ¹¨¹ä´Œà¹×Íé ¤ÑèÇ´ŒÒ¹º¹ÁÒ¡¹ŒÍÂµÒÁªÍºáÅÐÂÑ§ÁÕÁÐ¹ÒÇà»š¹ »ÅÒËÁÖ¡·Õè¹Ø‹ÁÍÃ‹ÍÂáÅÐ¤ÇÒÁËÍÁÁÑ¹¨Ò¡«ÍÊ ªÔé¹æ àÇÅÒà¤ÕéÂÇ¨Ö§ä´Œ¡ÅÔè¹¤ÇÒÁËÍÁ¢Í§ÁÐ¹ÒÇ ¡ÃÐà·ÕÂÁ à»š¹Ë¹Öè§ã¹ËÅÒÂàÁ¹Ù·Õè¶Ù¡ã¨ÅÙ¡¤ŒÒªÒÇ áÅÐÁÐ¾ÃŒÒÇ¤ÑèÇª‹ÇÂà¾ÔèÁÃÊªÒ´ãËŒÍÃ‹ÍÂáººä·Â µ‹Ò§ªÒµÔ ¨Ò¹·ÕèË¡ ‘¡Ðà¾ÃÒä¡‹ÊÑºä¢‹´ÒÇ’ à»š¹ á·ŒÂ§èÔ ¢Ö¹é ¨Ò¹·ÕÊè ÒÁ ‘ª‹ÍÅÑ´´Ò’ ¢¹Áä·ÂâºÃÒ³ àÁ¹Ùä¡‹ÊºÑ µÒÁáºº©ºÑº´Ñ§é à´ÔÁ¡Ðà¾ÃÒä¡‹áºººŒÒ¹ ·ÕèËÒ·Ò¹ä´ŒäÁ‹§‹ÒÂ¹Ñ¡ ãªŒÊÕà¢ÕÂÇ¸ÃÃÁªÒµÔ¨Ò¡ãº àÃÒ ¹éÓ«ÍÊ¼Ñ´¨¹à¢ŒÒà¹×éÍÃÊªÒ´ÍÃ‹ÍÂà¢ŒÁ¢Œ¹ÂÑ§ àµÂ ª‹ÍÅÑ´´Òà»š¹ÍÒËÒÃ¡Öè§æ ÍÒËÒÃÇ‹Ò§ àÃÕÂ¡ ¾ÍÁÕ ¹é Ó «ÍÊ¢ÅØ ¡ ¢ÅÔ ¡ä´Œ · Ò¹¡Ñ º ¢Œ Ò ÇÊÇÂÃŒ Í ¹æ ¹éÓÂ‹ÍÂ¡çä´ŒËÃ×Í¨Ð·Ò¹áººà»š¹ÍÒËÒÃË¹Ñ¡¡çÂÑ§ áÅÐÂÑ§ÁÕä¢‹´ÒÇÁÒª‹ÇÂ¡Åº¤ÇÒÁà¼ç´ ·ÓãËŒä´Œ ä´Œ ¨Ò¹·ÕèÊÕè ‘á¡§¤ÑèÇËÍÂàªÅÅ ãºªÐ¾ÅÙ·Í´’ ÍÃ‹ÍÂáººÃÊªÒ´ä·Âá·Œä»ÍÕ¡Á×éÍË¹Öè§ ¨Ò¹·Õèà¨ç´ ¡ÅÔ¹è ËÍÁ¢Í§à¤Ã×Íè §á¡§ÁÕ¡ÅÔ¹è ËÍÁ·Õàè »š¹àÍ¡ÅÑ¡É³ ‘¢¹Á¡ÅŒ Ç Â¢Œ Ò ÇàÁ‹ Ò ·Í´«ÍÊãºàµÂäÍÈ¡ÃÕ Á

»ÅÒËÁÖ¡ÂÑ´äÊŒ«ÍÊ¡ÃÐà·ÕÂÁ ÇÒ¹ÔÅÒ’ ¢¹Á¡ÅŒÇÂ¤ÅØ¡á»‡§¡Ñº¢ŒÒÇàÁ‹ÒáÅŒÇ¹Óä» ·Í´¨¹ÊØ¡¾ÍàËÅ×Í§ÃÒ´´ŒÇÂ«ÍÊãºàµÂ ·Ò¹¡Ñº äÍÈ¡ÃÕÁÇÒ¹ÔÅÒ ¤ÇÒÁÍØ‹¹¢Í§¢ŒÒÇàÁ‹Ò·Í´·Ò¹ ¡ÑºäÍÈ¡ÃÕÁÇÒ¹ÔÅÒàÂç¹æ ª‹ÇÂ» ´·ŒÒÂÍÒËÒÃÁ×éÍ¹Õé ä´ŒÍÂ‹Ò§Å§µÑÇ ÃŒÒ¹ Siam Food Gallery à» ´ÍÂÙ‹ÊÍ§ÊÒ¢Ò¤×Í ÊÒ¢Ò Virginia Water áÅÐÊÒ¢Ò Esher ¶ŒÒ ã¤ÃÊÐ´Ç¡ä»ÊÒ¢ÒäË¹ ¡çÍÂ‹ÒÅ×ÁáÇÐä»ªÔÁÍÒËÒÃ ä·ÂÃÊàÅÔÈ ºÃÃÂÒ¡ÒÈËÃÙä´Œ·Õè¹Õè ‘amthai’

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Amthai Event Highlights

www.amthai.co.uk / September 2012

amthaiEvent Highlights

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London Fashion Week: 14- 18 September 2012 London Sep 2012 fashion week has been a success again putting London’s creative industries on the front pages and brought in over £100 million worth of orders alone in just ﬁve days of showcasing UK’s best fashion designers at Somerset House and various other hotels showcasing the latest trends and fashions out.

and International designers worked around the clock to produce the various shows. For the ﬁrst time ever winner of the BFC vogue designer Jonathan Saunders has worked with the British Fashion Council to create best spoke visual event and branding materials that will be used all over London in Feb 2013 LFW this is based on an adapted version of his ombre print n ﬁve days there were 62 catwalk fashion from resort 2013. shows and 20 presentations, 110 UK

This season saw the launch of the rock vault dozen at the LFW exhibition, the scheme saw twelve jewellers from up to an ounce of precious metal palladium .These rings were showcased alongside the jeweller’s full collections as part of the BFC’S rock vault sponsored by palladium board and curated by Stephen Webster. This season top shop sponsored newgen catwalk shows J.W.Anderson, Michael Van Dr.Ham and Simone Rocha. This year’s

fashion forward was sponsored by e bay fashion & the Mayor of London. For the ﬁrst time the exhibition at London Fashion Week incorporated the newly renovated West Wing making it possible to access all the main areas from the courtyard. This new area housed the BFC rock vault, Estethica and hedoism supported by Royal Ascot, west wing showrooms and information point were supported by

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ÍÒ¨ÒÃÂ ÈÃÔ âÔ ªµÔ µÑ¹µÔÊÃÔ ¾Ô §É (¾Õàè Åç¡) ¼Ù»Œ ÃÐÊÒ¹§Ò¹´Óà¹Ô¹¡ÒÃ¨Ñ´§Ò¹ Thai Night four Region Festival 2012 (ÃÒµÃÕä·Â Ã‹ÇÁã¨ä·ÂÊÕÀè Ò¤ 2012) .ÈÔÃâÔ ªµÔ : §Ò¹ Thai Night ÃÒµÃÕä·Â Ã‹ÇÁã¨ ä·ÂÊÕÀè Ò¤ 2012 ÇÑµ¶Ø»ÃÐÊ§¤ ¤Í× à¾×Íè à»š¹¡ÒÃ ¾º»Ð ÊÑ§ÊÑÃÃ¤ ã¹ËÁÙ¾‹ ¹Õè ÍŒ §ªÒÇä·ÂáÅÐªÒÇµ‹Ò§ªÒµÔ à»š¹¡ÒÃ»ÃÐªÑºÁÔµÃ Ã‹ÇÁÊ¹Ø¡Ê¹Ò¹ Ã×¹è àÃÔ§ àÊÃÔÁ ÊÃŒÒ§¤ÇÒÁÊÒÁÑ¤¤Õã¹ËÁÙ¤‹ ³ÐáÅÐÁÕà»‡ÒËÅÑ¡·ÕÊè Ó¤ÑÞ ¤×Í¡ÒÃÃÇÁ¾ÅÑ§¡Ñ¹ÊÃŒÒ§¡ØÈÅºÃÔ¨Ò¤·Ø¹à¾×Íè ¡ÒÃÈÖ¡ÉÒ ÊÓËÃÑº¹Ñ¡àÃÕÂ¹¼Ù»Œ ¡¤ÃÍ§ÂÒ¡¨¹ âÃ§àÃÕÂ¹»ÃÐ¶Á ÈÖ¡ÉÒ ·Õàè Á×Í§ä·Â

Samsung. International accredited press from 42 countries attended and buyers from 28 countries too. Media coverage exceeds most major news and most sporting events. UK media coverage each year exceeds £100 million, the international guest programme generates over £74 million .It is estimated that orders of over 100 million

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amthaipaper amthaipaper

www.amthai.co.uk / January 2008

·Ø ¹ ¡ÒÃÈÖ ¡ ÉÒà»š ¹ ·Ø ¹ à¾×è Í Ê¹Ñ º Ê¹Ø ¹ â¤Ã§¡ÒÃ ¤ÍÁ¾ÔÇàµÍÃ âÃ§àÃÕÂ¹ áÅÐ·Ø¹ËÁØ¹àÇÕÂ¹â¤Ã§¡ÒÃ ÍÒËÒÃ¡ÅÒ§ÇÑ¹¹Ñ¡àÃÕÂ¹ âÃ§àÃÕÂ¹·Õ¨è Ð¹Ó·Ø¹ä»ÁÍº¹Õé ¡çà»š¹âÃ§àÃÕÂ¹»ÃÐ¶ÁÈÖ¡ÉÒã¹ª¹º··Õè¨Ñ§ËÇÑ´µÃÑ§ «Öè§ÁÕ´ŒÇÂ¡Ñ¹ 3 âÃ§àÃÕÂ¹ ¤×ÍâÃ§àÃÕÂ¹ºŒÒ¹ºŒÒËÇÕ âÃ§àÃÕÂ¹ºŒÒ¹»Ò¡»Ã¹ áÅÐâÃ§àÃÕÂ¹ºŒÒ¹º¡ËÑ¡ «Ö§è ÍÂÙã‹ ¹ÍÓàÀÍËÒ´ÊÓÃÒÞ ¨Ñ§ËÇÑ´µÃÑ§ ·Õ¼è ÁàÅ×Í¡àÍÒ âÃ§àÃÕÂ¹ 3 âÃ§¹Õé ¡çà¾ÃÒÐâÃ§àÃÕÂ¹àËÅ‹Ò¹Õ¼é »ÙŒ ¡¤ÃÍ§ ¹Ñ¡àÃÕÂ¹Ê‹Ç¹ãËÞ‹¨ÐÁÕ°Ò¹Ð¤‹Í¹¢ŒÒ§ÂÒ¡¨¹ áÅÐâ´Â µÑÇ¢Í§¼ÁàÍ§¡çÁ¤Õ ÇÒÁÃÙÊŒ ¡Ö ¼Ù¡¾Ñ¹¡ÑºâÃ§àÃÕÂ¹·Ñ§é 3 ¹Õé ´ŒÇÂ ¡Å‹ÒÇ¤×ÍâÃ§àÃÕÂ¹áÃ¡à»š¹âÃ§àÃÕÂ¹·Õ¼è ÁàÍ§à¢ŒÒ are placed during LFW each season. àÃÕÂ¹ÊÁÑÂàÃÕÂ¹ ».1-».4 âÃ§àÃÕÂ¹·ÕÊè Í§à»š¹âÃ§àÃÕÂ¹·Õè ¼ÁÊÃŒÒ§ÁÒ´ŒÇÂÁ×Í à»š¹·Ñ§é ¤ÃÙãËÞ‹ ¤ÃÙ¹ÍŒ Â ÀÒÃâÃ§ The direct value of the UK British fashion àÊÃç¨ ÁÕ¤ÃÙ¤¹à´ÕÂÇ µÍ¹à» ´âÃ§àÃÕÂ¹ãËÁ‹æ áÅÐ to the UK economy is 21 billion. Oxford âÃ§àÃÕÂ¹ÊØ´·ŒÒÂà»š¹âÃ§àÃÕÂ¹·Õ¼è ÁÃÑºÃÒª¡ÒÃ¤ÃÑ§é ÊØ´·ŒÒÂ economics estimate that sales of UK cloth- ã¹ªÕÇµÔ ÃÒª¡ÒÃ¢Í§¼Á¤ÃÑº (ÃÑºÃÒª¡ÒÃÍÂÙ‹ 25 »‚) ing have rise around 20 % annually and are currently worth between 2.5 and 2.9 ÊÓËÃÑº¼ÙÊŒ ¹ã¨·Õ¨è ÐÃ‹ÇÁÊ¹ÑºÊ¹Ø¹·Ø¹¡ÒÃÈÖ¡ÉÒ·ÕÇè Ò‹ ¹Õé billion. The UK fashion industry supports µÃ§¨Ø´¹Õ¡é Íç ÂÒ¡àÃÕÂ¹Ç‹ÒÃÒÂä´Œ¨Ò¡§Ò¹ã¹¤×¹¹Ñ¹é ËÅÑ§¨Ò¡ 816,000 jobs and is the largest employer ËÑ¡¤‹ÒãªŒ¨Ò‹ ÂáÅŒÇ ¡ç¨ÐÁÍºà»š¹·Ø¹ä»áÅÐ¼ÙÁŒ ¨Õ µÔ ÈÃÑ·¸Ò of all the creative industries. ‘amthai’ ·Õ¨è ÐÊ¹ÑºÊ¹Ø¹¡ç·Óä´Œ ¤×Í ·Ø¹ÅÐ 12 »Í¹´ ÁÍº ä´Œ·âÕè µ ÐÃÑººÃÔ¨Ò¤ã¹¤×¹ÇÑ¹§Ò¹ ¤ÇÒÁËÁÒÂ¢Í§·Ø¹

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TAMNAG THAI THE THAI Restaurant

Thai Rice Restaurant

NUAY’S THAI RESTAURANT

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·Ó¼Á ·Ó¤ÔéÇ¶ÒÇÃ 231 Old Brompton Road., Earl’s Court, London, SW5 0EA Tel: 0207-373-7862 16 Kenway Road., Earl’s Court London, SW5 0RR Tel: 02027-373-8811

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+44 (O) 7950 179321,

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www.amthai.co.uk / January 2008

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