Codes and Conventions of a Radio Trailer > Voiceover/ Narrator - Sometimes they pose questions which will be answered in the programme. - Sometimes direct address is used; "you". - The purpose is to intrigue the audience and provoke interest to find out more therefore watch the programme. > Extracts from the documentary. > Sound effects where appropriate. > Music Bed where appropriate. > The Slogan > Scheduling information at the end of the trailer (in this sequence in order: title, date and time, channel) > Average- 30 seconds.
Codes and Conventions of a Radio Trailer
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