PERFORM AT THE WORLD FAMOUS LICEU see themselves in the art form,” says Boston’s Schmidt. “The open rehearsal program shows them the process and challenges of playing the music. They can watch the conductor’s face on a video screen, build that bridge to a human relationship with the orchestra.” One helpful precedent could be the Dallas Symphony Orchestra’s Teen Council, an advisory group of high school and college students dedicated to sharing their passion for music with friends and peers. The Teen Council works closely with Allen and other DSO leaders to organize special events meant to appeal to adolescents, such as a “Get to Know the DSO” concert this June with onstage activities to introduce the music and a post-concert party. At the Atlanta Symphony Orchestra, the Wells Fargo ArtsVibe Teen Program is aimed at getting Atlanta teenagers, grades 6 to 12, involved as active participants in the arts. The year-old program is a collaboration among the divisions of the Woodruff Arts Center, where the symphony is based: the Alliance Theatre, Atlanta Symphony Orchestra, High Museum of Art, and Young Audiences. Designed for culturally oriented teens as well as those who are less familiar with the arts, ArtsVibe includes paid and free events such as designated “Teen Nights,” music lessons, poetry slams, acting classes, and performances by teens for teens via the Atlanta Symphony Youth Orchestra and Alliance Theatre students. It’s not surprising that contemporary orchestras are giving serious thought to cultivating and maintaining a rich relationship with patrons from infancy to old age. “We look at learning and engagement as things that happen throughout your life,” says Schmidt. “What we try to do is design programs that allow people to connect with the orchestra over the years. We’d love to engage children when they’re very young, hopefully see them again through middle school and high school, then college and beyond. We want to build that relationship but also think about people of every possible background, how our programs can bring individuals together, learn from them, and keep up that connection over time.” TOM KEOGH is an arts reporter and critic for the Seattle Times. He provides regular previews of the city’s classical music scenes and other cultural events, and reviews film and theater. americanorchestras.org
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