Americana Gazette Sell Sheet

Page 1


10 reasons to advertise in the Americana Gazette 1. Extremely competitive advertising rates with discounts given for multi-issue runs. 2. Multifaceted publication with print and on-line editions with 2 for 1 advertising rates for one affordable price. 3. Economical, green, state of the art, and timely. E-product magazines are easier to save, environmentally friendly, and more searchable than their printed counterparts. 4. A powerful tool for reaching a vast market of potential customers that you would not be able to reach in advertising in other print or on-line publications. 5. The ability to open new market territories, target new customers locally and statewide, and reach potential customers on the web both in the United States and worldwide without the cost of hiring new staff. 6. 70 percent of the readers of digital magazine editions are less likely to ignore display ads in digital editions. 7. Electronic advertising in magazines is more helpful and interesting to readers of the publication 8. User Friendly on-line viewing that is read by a wide diverse population locally and world wide. 9. The ever growing power and earning potential of advertising in print and on-line magazines compensations. 10. Passionate about our content. We are a result orientated, community focused, locally owned, independent award winning publication that includes Eco-friendly on-line special publications 2 times a year starting in 2011.

What is the Americana Gazette? The Americana Gazette is a 32—36 page cutting edge music and arts publication that is published bi-monthly. It is available in hard copy in coffeehouses, bookstores, clubs, retail outlets, and music stores and on-line at americanagazette.net. We distribute 2000 copies bi-monthly. The Americana Gazette is also read world wide from our web site where we have 23,000 on-line readers. We also publish special on-line only editions twice a year starting in 2011. The main focus is on the Americana Music that is made in Wisconsin. It also focuses on national and international recording artists, song writers, and artists. Americana Music is the fastest growing segment in the music industry today. It was just given its own Grammy category, and new Americana radio stations are starting monthly across the United States. With the help from the Americana Music Association, Americana music is here to stay!


P A GE 3

Get the exposure your organization needs now! By advertising in the Americana Gazette you will get in-print bi-monthly and on-line exposure so the maximum potential customer contact is achieved. Advertising in the Americana Gazette will provide your organization with a powerful tool in reaching a vast market of potential customers that you would not be able to reach in advertising in other print or on-line publications. The music and art community in Wisconsin is large and ever growing. Another benefit of advertising in the Americana Gazette is that you are helping reduce the carbon footprint by continually reaching customers because of the large and continuing growing on-line presence the Americana Gazette has. You can also save money by taking out multi-issue ads in which large discounts are given.

Focused, Talented, & Tech Savvy Armed with new technology and a state of the art recording studio, the Americana Gazette is breaking new ground in the world of journalism with on-line audio interviews and locally produced programs. We are also producing video feeds of selected interviews that enhance our on-line publication. Plans for the future are to produce more video based programming that includes concerts and weekly programs, along with an on-line Americana radio station. The Americana Gazette is the future of journalism. With our ability to create, publish, and program top quality entertainment that is seen, read, and heard locally and world wide the Americana Gazette is your best bet in getting your message to potential clients and customers. Our extremely economical advertising rates and packages assures our clients that they are getting the best bang for their investment.


P A GE 4

The Future of Marketing is now! ¨

2 for 1 advertising coverage for one fair price.

¨

The best bang for your buck.

¨

An advertising presence on the web.

¨

World wide readership of your ad.

¨

Regional coverage and readership in Southern Wisconsin.

¨

New markets that are not covered by other local publications.

An introduction to a new customer base that helps bring $61,840,000.00 to the State of Wisconsin’s economy each year, and over $166.2 billion annually on a national scale.

According to a recent survey (1st quarter 2010) called "The Case of Advertising in Interactive Digital Magazines," by Josh Gordon, founder of Smarter Media Sales 70 percent of the readers of the digital editions that participated in the study (survey is based on 5,612 questionnaires) were less likely to ignore display ads in digital editions than on Web sites. Respondents also stated that electronic advertising in magazines was more helpful and interesting compared to the following forms of advertising. Ads in digital magazines: 63.2% Television ads: 53.8% Radio ads: 34.8% E-mails: 22.4% Ads in e-mail newsletters: 20.6% Web site banner ads: 16.4% Web site pop-up ads: 2.3% Ads on mobile phone: 1.9% In another recent survey by Qmags, Americans read digital publications 4:1 over print publications when given the chance to do so. The reasons given for this by respondents were that e-products were timelier, easier to save, environmentally friendly, and more searchable. The majority of those surveyed declared themselves either “satisfied” or “very satisfied” with digital publications. The survey also found that over 60 percent of respondents read three or four of the past digital editions they received These surveys provide valuable statistics on the ever growing power and earning potential of advertising in on-line magazines.

Did you know that Generation X & Y in general read only

on-line publications to get their news!!!


Double the coverage for your investment dollars! Americana Gazette Advertising Rates Business Cards

$ 30.00 per year

Classified b/w 3.25” x 2”

Small ad 3.25” x 4.25”

$ 50.00 an issue

Large ad 4.25” x 6.5”

1/ 6 page ad vertical 3.25” x 6.5”

$ 75.00 an issue

$ 20.00 per issue $ 65.00 per issue $ 60.00 an issue 3 issues

1/3 page ad vertical or horizontal 3.25” x 12.75” $ 150.00 an issue

$ 140.00 an issue 3 issues

½ page ad vertical or horizontal 6.5” x 10.75

$ 175.00 an issue

$ 160.00 an issue 3 issues

Full page ad b / w 10.75” x 12.75”

$ 300.00 an issue

$ 285.00 an issue 3 issues

Back cover color 10.75” x 12.75”

$ 375.00 an issue

$ 360.00 an issue 3 issues

Sponsorship Artist / Band Page Border

$ 350.00 an issue

$ 330.00 an issue 3 issues

Our Promise to our readers and customers. What we do. We provide honest/truthful entertaining stories of musicians, artists, and individuals that our readers and advertisers appreciate. What problems we solve . We unlock the doors of artists, musicians, and individuals so that their stories are told in a truthful honest way to enlighten the masses of their accomplishments, deeds, and trials of life. How we are different from our competition. We listen. We focus on the truth and not sensationalism in reporting and writing. We also understand the long-term value of building long-term relationships with our readers, advertisers, writers, based on trust and friendship. Why our customers should care. By reporting and telling honest truthful stories that are entertaining to our readers the Americana Gazette is a publication you can trust as a news source, and a partner in getting the word out about your products/services/materials.


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.