THE DEMI INVASION
IT’S BRITSTORY, BITCH ...Baby One More Time: “[She sounds] like the Backstreet Boys’ kid sister” (Entertainment Weekly) Oops!... I Did It Again: “To realise the evil genius is frightening... You know you love it” (NME)
IN THE US, SHE’S SOLD MILLIONS OF RECORDS, BECOME A JUDGE ON THE X FACTOR AND SCORED ONE OF THE FASTEST-SELLING SINGLES OF 2013. IN THE UK, HOWEVER, DEMI LOVATO IS STILL JUST THAT Britney: “...deftly exGIRL FROM CAMP ROCK. BUT THAT COULD SOON CHANGING. plores BE the fallout and empowerment of growing up under a public microscope” (Billboard)
SHAUN KITCHENER EXPLAINS WHY IT’S ABOUT TIME SHE In The Zone: CONQUERED GREAT BRITAIN.
“A supremely confident dance record that also illustrates Spears’s development as a songwriter” (Vibe)
Demi Lovato has thousands of fans in the UK. She never has any trouble trending on Twitter, her rare promotional visits always attract plenty of keen Lovatics, and our showbiz gossip mags love chatting about who she may or may not be dating. And yet, she still hasn’t really ‘cracked’ our music market. Her highest-charting single, ‘Skyscraper’, shuddered to No32 last year - seven months after its original US release and more-or-less completely lacking any major radio airplay. Her three albums, Don’t
Forget, Here We Go Again and Unbroken, have peaked at Nos 192, 199 and 45 respectively; and her stint on The X Factor USA, which aired on ITV2 last autumn, was of course completely overshadowed by the arrival of Britney Spears.
Week. And there’s a general sense Blackout: “A seamlessamong the pop-savvy ly entertaining collec- public that of bright, brashreaching the hertion music is finally electropop” (Blender) masses. You could ask “Have you heard the new Demi Lovato sinCircus: “Britney back gle?” to a lot more people now and on track is substantialget an affirmitive response. In fact, ly less interesting than when I interviewed Union J recentBritney going off the But now, as she prepares to launch ly, George Shelley randomly startrails” (The Guardian) her fourth album Demi and its lead ed humming the chorus. She could single ‘Heart Attack’, there is finally finally be about to score her first Femme Fatale: “[A] the sense that her UK profile is on realmasterful hit in the UK, and it’s about mixture of the rise. For the first time, she has bloody time. über-cool dubstep and been playlisted by Radio 1. She got sugary pop” (The Daily photographed with Topshop’s Sir I’veTelegraph) been a Lovatic for yonks. I did Phillip and Chloe Green when she some work at a summer camp in popped over for London Fashion the US back in 2008, just as the
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