SIMSR, consistently ranked among the top 20 B-Schools of India, is one of the most prestigious B – schools in the country with a pool of talented and brilliant students from all over the country. At SIMSR, we believe in “Jnandeva tu Kaivalayam” – Knowledge alone Liberates. With this philosophy, SIMSR combines academic rigor and industry exposure to meet challenges of
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the competitive business environment. With an aim of transforming students into managers with sound business acumen to translate vision into reality, SIMSR strongly believes in developing new frontiers of knowledge. Not only has SIMSR proved its excellence on the academic front, but has also carved a niche for itself in the sports and cultural fraternity.
MELANGE 2012
2012 event showcasing an exciting amalgamation of best managerial abilities, creativity, smart moves and the brightest and the biggest ideas from the future managers from the countries best and finest B-Schools. An exciting culmination of the management and cultural entertainment over two days Average daily attendance of 7000+ including colleges from all over the country such as the prestigious IIMs, JBIMS, Symbiosis, Xavier’s, NMIMS, graduation colleges from Mumbai and many more. Successful Tie Ups with LIC One Mobile I ndian Oil Spykar Red Bull Buckaroo Raymonds Eveready Fame Shoppers Stop Orienta Cine advertising Barista and many more over past years
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MELANGE 2012
With an expected footfall of 7000 during the event, Mélange 2012 provides a platform to the sponsor in terms of brand visibility and promotion. The audience mainly comprises the age group between 15 to 30 and provides ample opportunities to the sponsor to “Catch them Young” The Main Sponsor for Mélange 2010 would enjoy exclusive benefits through the event as it will stand to remain the main brand name associated with the festival. •Co branding with Mélange 2010-2011(“XYZ presents Mélange 2011-2012 – ABCDEFGHIJKLMNOPQRSTUVWXYZ •Logo presence in all brochures, posters and passes •Exclusive use of Side drops for every event •Presence in every media related publicity (newspaper articles and radio spots, banners etc) •Stall space for publicity in the campus •All publicity done for the event will have the sponsor’s name associated •Full last page ad on the event brochure to be sent to B-schools across India •Full-length flaps on the SIMSR building (approx. 20 x 10 feet) •Website (Logo Presence on all pages) + a special banner on the homepage linked to a sub-page of the sponsor. •Couple of Spoken Ads per event •Flash Ad (at the time of inauguration and on every subsequent day) •The product jingle will be aired on Radio Mélange at regular intervals •Mid event spots dedicated to the main sponsor •Logo presence on the event t-shirt with Mélange 2010-2011 •A multi-media presentation at the venue if the sponsor wishes to. •Other benefits on discussion with the company and the Sponsorship Team (*All banners shall be provided by the sponsor)
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MELANGE 2012
Mélange 2011 would be witnessing over 20 events in a period of 2 days ranging from management games to cultural extravaganzas. These events are highly popular in the college circuit and will draw in huge numbers. The co – sponsor for Mélange 2011 would enjoy the following benefits: Associate branding with Mélange(“Mélange 2011 in association with XYZ”) Logo presence in all brochures, posters and passes Banners across three event venues Presence in media related publicity (articles and radio spots) Website (Logo Presence on all pages) + home page permanent scroll Presence Spoken Ad per event Flash Ad (at the time of inauguration + closing of main event) One filler dedicated to the co – sponsor Rights to one Management event Special mention in the brochure of Mélange 2011 which will be sent to more than 500 b-schools of India Other benefits on discussion with the company & Sponsorship Team (*All banners should be provided by the sponsor)
As an Event Sponsor, one can enjoy the exclusive rights to a particular event: Backdrop at the event spot + 2 additional banners (4 x 6 feet) Website ad (on event page) Mention on radio spots for the events Mention in the event brochure to be sent to B-schools across India The event can be tailor made for the Event Sponsor Other benefits on discussion with the company & Sponsorship Team (*All banners should be provided by the sponsor)
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MELANGE 2012
The Sponsor will enjoy space on the website which is expected to be seen by over 50000 students in colleges across the country.
Merchandise in the form of T-Shirts / Caps will be distributed among the participants of Mélange 2011.The sponsor can buy out branding space on the t – shirt. Not more than 3 ad spaces will be available on the t – shirts.
The Hospitality partner would be the only one to provide with all the travel and stay arrangements for the team coming from outside Mumbai. Logo of the hospitality partner in every promotional campaign of Mélange 2012 Logo on the Mélange website as the Official Hospitality Partner Banners across event venues Partner Jingles and names will be aired on Radio Mélange
Would be the official Food and Beverage partners of Melange 2011 Would be given an exclusive stall for merchandising Logo of the hospitality partner in every promotional campaign of Mélange 2012 Logo on the Mélange website as the Official Food and Beverage Partner Banners across event venues Partner Jingles and names will be aired on Radio Mélange
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MELANGE 2012
The official Online partner of Melange 2011. Logo in the Melange website, posters and banners. Banners across event venues. Full publicity on all the social media activity and online events.
Mention of sponsor on every communication of the event like SMS,Emails etc. Logo of the partner in telecom every promotional campaign of Mélange 2012 Logo on the Mélange website as the Official Telecom Partner Banners across event venues Partner Jingles and names will be aired on Radio Mélange
The sponsor through stalls would be able to display and promote its merchandise or any other product offering as it may wish to.
Sponsors can also promote themselves by way of spoken ads. Announcements on Radio Mélange will be made at regular intervals at various event venues.
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MELANGE 2012
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Main Sponsor
Rs 8,00,000/-
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Co Sponsor
Rs 5,00,000/-
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Banner Space
Refer to table 2
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Website
Refer to table 3
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Event Partner
Refer to table 4
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Stalls
Rs 10,000/- for 2 days, 6,000/- for each day
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Spoken Ads
Rs 2,000/- for 10 mentions per day at various locations
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Media Partner
Articles + Radio - all media related publicity
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Melange Merchandise
T – shirts for MÊlange (600 nos) @ Rs 1,00,000/-
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Main Venue (4x6 ft)
Rs 7,000/-
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Event Venue (4x6 ft)
Rs 4,000/-
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Drop Down Banner (20x5 ft)
Rs 12,000/-
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Main Gate banner 3 (10x3 ft)
Rs 15,000/-
MELANGE 2012
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Scroll Ads
Rs 4,000/- for a week
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Banner Space Rs 6,000/- for a week
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Flash Banner
Rs 8,000/- for a week with around 1000 hits/day
Literary Arts 1 B Plan Contest 2 Case Study Competition 3 Marketing Challenge 4 Last Man Standing 5 The Money Saga 6 Brand-o-Mania 7 Mock UN 8 Simulation Games 9 D Optimizer 10 Expert Speak Literary Arts 11 Print AD making 12 T Shirt design competition 13 Logo designing 14 Photography Competition 15 Short Film Making
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Rs 1,00,000/Rs 50,000/Rs 50,000/Rs 30,000/Rs 30,000/Rs 30,000/Rs 25,000/Rs 25,000/Rs 25,000/Rs 10,000/-
Rs 80,000/-
MELANGE 2012
Performing Arts 16 Fashion Show 17 Dance Competition 18 Street Play 19 Musical Skit/Spoof Informals 20 SIMSR Roadies 21 Treasure Hunt 22 Radio Jockey Competition 23 1 Minute Games 24 Speed Dating 25 Hindi JAM 26 Cacophony 27 Dumb Charades Other Events 28 Rock band Performance 29 Workshops
Rs 80,000/Rs 65,000/Rs 50,000/Rs 50,000/-
Rs 60,000/Rs 75,000/-
Rs 40,000/-
Rs 4,00,000/Rs 25,000/-
Notes: The events and charges are subject to changes. The events can be tailor made depending on the event sponsors. 1st instalment for the sponsorship should be made at least 1 month prior to actual event, in order to include the Logos and banners on Brochures, Websites and T shirts. Full payments should be done 1 week prior to the actual event.
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MELANGE 2012
Date: 18th and 19th February 2012 Day: Friday&Saturday
Venue: K.J.Somaiya Institute of Management Studies & Research, Vidyanagar, Vidyavihar (East), Mumbai – 400077 Email: mélange.simsr@gmail.com Website: www.simsr-melange.com
For any further details contact: 1) Abhishek Dwivedi (+919867085865) a.j.dwivedi@gmail.com 2) Joy Deep Tiwary (+919820668002) jtiwary@gmail.com
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MELANGE 2012
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MELANGE 2012