Lumière sur… THE WEEK OF MICROCREDIT
ADIE MICROCREDIT WEEK 6 -10 February 2012
Nantes
THE WEEK OF MICROCREDIT
[DISCOVER ADIE IN SHORT] An association of public utility, Adie helps unbanked people create their companies thanks to microcredit. As a complement to microcredit, Adie offers microentrepreneurs to attend to their personalised needs.
Key figures Since 1989: • 80 000 microcredits • 65 000 companies created • 78 000 jobs generated Know more
ADIE’S MICROCREDIT WEEK 6-10 February 2012
Following the success of its previous editions, Adie is renewing the operation for the 8th year in a row.
Adie choose this date, right before the presidential elections, in order to raise public awareness regarding the importance of microcredit and company creation as solutions to get back to work.
It is in this context that Adie is organising its « inversed symposium », in Paris, February 8. From February 6 to 10, the Adie teams and the microentrepreneurs partnering, are meeting the public, in France and its overseas territories.
THE WEEK OF MICROCREDIT ADIE COMMUNICATES
Nouveau Monde DDB Nantes campaign for the 8th edition of Adie’s microcredit week. The movie is aired on national TV and at the cinema theater, in Paris and its regions.
A radio spot and Internet banners.
Posters in the subway in Paris and its regions.
In the press this week ‌
The ÂŤ Inversed Symposium Âť, Wednesday, February 8: microentrepreneurs raise their voice!
Images will soon be available