Globally and locally, everyone wants to reduce environmental impact and make sound economic decisions. But the lighting industry has given us a no-win option: choose highly inefficient incandescents or fluorescents that contain mercury. Fortunately, we no longer have to consider these outdated technologies, because there's a new option. Technological breakthroughs by Cree LED Lighting give us beautiful light that is more efficient and longer lasting than both incandescents and CFLs, and contain no toxic materials, like mercury. The difference begins with Cree TrueWhite Technology, a new way to generate white light with LEDs. This technology is elegantly simple, yet incredibly effective. It delivers high efficacy light with beautiful, warm color characteristics by mixing the light from yellow and red LEDs. This approach enables active color management to maintain tight color consistency over the life of the product.