Communications Africa 2 2014

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Issue 2 2014 Édition 2 2014

Afrique

Africa www.communicationsafrica.com

Systems for superior service How business support systems compare with business enablement suites

Offshore connections Satellite technologies for oil & gas operations

Digital content and creativity DStv connects with key players at the Loeries Roadshow

Des logiciels et de la formation Des nouvelles opportunités pour Satellite-based solutions to provide superior flexibility for the delivery of DTT signals across Africa

accroître le chiffre d’affaires

Europe m15 - Kenya KSH300 - Nigeria N400 - South Africa R20 - UK £10 - USA $16.50

FEATURES: ● Internet ● Mobile ● Infrastructure REGULAR REPORTS: ● Bulletin - Agenda ● Equipment - Équipement

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CONTENTS

Issue 2 2014 Édition 2 2014

Afrique

Africa www.communicationsafrica.com

Systems for superior service How business support systems compare with business enablement suites

Offshore connections

Bulletin

4

Events

8

Agenda

10

Equipment

32

Satellite technologies for oil & gas operations

Digital content and creativity DStv connects with key players at the Loeries Roadshow

Des logiciels et de la formation Des nouvelles opportunités pour Satellite-based solutions to provide superior flexibility for the delivery of DTT signals across Africa

accroître le chiffre d’affaires

Europe m15 - Kenya KSH300 - Nigeria N400 - South Africa R20 - UK £10 - USA $16.50

FEATURES: ● Internet ● Mobile ● Infrastructure REGULAR REPORTS: ● Bulletin - Agenda ● Equipment - Équipement

FEATURES A note from the Editor THIS ISSUE OF Communications Africa/Afrique addresses issues associated with the development of new technologies, systems and models to improve operational management, market access and monetisation, and community engagement. As the articles herein indicate, both satellite and fibre infrastructure are key components to such developments, and the increasing digitalisation African economies is a major driver.

Main Cover Image: GSMA Insert: Eutelsat

Une note du rédacteur DANS CE NUMÉRO de Communications Afrique/Afrique, il y a des articles sur les technologies qui sont utilisées pour servir le développement des infrastructures de réseau et l'entreprise de professionnels ou d'entreprises. La plupart des solutions promues dans ce magazine ont été expliqués au Mobile World Congress. Toutes les solutions sont disponibles en ce moment aux compagnies de télécommunications africaines., à utiliser pour améliorer l'efficacité du réseau - en ce qui concerne les opérations, la fourniture de services et l'optimisation des revenus.

Revenue

17

A fresh approach to business systems support for the delivery and monetisation of services

Industry

20

How satellite technology enables efficient management of offshore oil & gas operations

Commerce

22

What mPOS does to bring businesses and individuals into financial ecosystems

Media

24

The measures undertaken by satellite operators to prepare Africa for digital terrestrial television

Fibre

28

An initiative intended to improve connectivity for the educational community in Kenya

Content

30

Digital channels are growing in East Africa, encouraging new business models

ARTICLES Bulletin

6

Agenda

14

Commerce

19

La Maroc et le baromètre digital des entreprises

Événements

23

Au Mobile World Congress, le grand rassemblement du secteur des télécommunications; mais de plus en plus

Logiciels

27

De nouvelles compétences axées sur les logiciels pour aider des revendeurs

Managing Editor: Andrew Croft - andrew.croft@alaincharles.com

Audit Bureau of Circulations Business Magazines

Editorial and Design team: Bob Adams, Prashant AP, Hiriyti Bairu, Lizzie Carroll, David Clancy, Ranganath GS, Rhonita Patnaik, Genaro Santos, Zsa Tebbit, Nicky Valsamakis and Ben Watts Publisher: Nick Fordham Advertising Sales Director: Pallavi Pandey Magazine Sales Manager: Steve Thomas - Tel: +44 (0) 20 7834 7676, Fax: +44 (0) 20 7973 0076, Email: stephen.thomas@alaincharles.com Country China India Nigeria Russia South Africa Qatar UAE USA

Representative Ying Matthieson Tanmay Mishra Bola Olowo Sergei Salov Annabel Marx Saida Hamad Camilla Capece Michael Tomashefsky

Telephone (86)10 8472 1899 (91) 80 656 84483 (234) 8034349299 (7495) 540 7564 (27) 218519017 (974) 55745780 (971) 4 448 9260 (1) 203 226 2882

www.communicationsafrica.com

Fax (86) 10 8472 1900 (91) 80 40600791 (7495) 540 7565 (27) 46 624 5931 (971) 4 448 9261 (1) 203 226 7447

Email ying.matthieson@alaincharles.com tanmay.mishra@alaincharles.com bola.olowo@alaincharles.com mne@acpmos.ru annabel.marx@alaincharles.com saida.hamad@alaincharles.com camilla.capece@alaincharles.com michael.tomashefsky@alaincharles.com

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Production: Nathanielle Kumar, Donatella Moranelli, Nick Salt and Sophia White Email: production@alaincharles.com Subscriptions: circulation@alaincharles.com Chairman: Derek Fordham Printed by: Wyndeham Grange Ltd Communications Africa/Afrique is a bi-monthly magazine ISSN: 0962 3841

Communications Africa Issue 2 2014

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BULLETIN Orange's healthcare hotline in Cameroon A PREVENTIVE MEDICAL service is being launched by Orange in Cameroon in collaboration with the country's Ministry for Health, allowing remote medical advice in real time; My Healthline provides quick, easy access by text, which allows anonymity and confidentiality.

The service is to be provided in French, English and Pidgin (the main local dialect in Cameroon).

Aviat Networks commits to expanded services contract with MTN Nigeria MICROWAVE NETWORKING SOLUTIONS specialist Aviat Networks has signed an expanded managed services agreement with MTN Nigeria, which commits the firm to managing the flow of material into controlled facilities on behalf of MTN Nigeria - so material can be managed, marshalled and kitted in support of specific customer implementations; Yahaya Ibrahim, senior manager core and transmission implementation, NID-Network Group at MTN Nigeria, said, "The agreement reduces our overall costs and pain points and improves visibility to better plan future inventory requirements."

Africa’s next Internet Summit AFRINIC (AFRICAN NETWORK Information Centre) and AfNOG (African Network Operators Group) is set to host the second edition of the Africa Internet Summit - AIS’14 - in Djibouti, 2-6 june 2014; a multistakeholder event combining conference, training and networking for the Internet industry, AIS’14 will include the eighth meeting of the African Government Working Group (AfGWG), with the intention of strengthening the collaboration between AFRINIC, African governments and regulators.

The Rockefeller Foundation and the World Bank collaborate to deliver ICT growth in Ghana THE ROCKEFELLER FOUNDATION has committed to a US$3.8mn grant to the Ghanaian government in partnership with the World Bank to support the establishment of world-class facilities that will attract IT and IT enabled firms, including business process outsourcing (BPO) firms to Ghana and create jobs for Ghanaian youth; the grant complements the World Bank’s US$5mn provided under the eGhana Project and is part of the Foundation’s Digital Jobs Africa initiative launched in 2013, a US$100mn initiative aimed at improving one million lives through ICT skills and jobs for high potential but disadvantaged youth.

Econz management apps work for BlackBerry smartphones in SA MOBILE DATA COLLECTION company Econz Wireless has introduced its wireless workforce management applications for BlackBerry 7 and BlackBerry 10 smartphones in South Africa; its solutions help businesses of all sizes to improve efficiency and boost profitability by using mobile technologies to streamline the management of their workforces.

HTA achieves OSHAS 18001 in DRC INDEPENDENT TELECOMS TOWERS company Helios Towers Africa (HTA) - which has operations in Ghana, Tanzania and Democratic Republic of Congo (DRC) - has achieved the internationally-recognised OSHAS 18001 standard in the DRC, completing a clean sweep for HTA, making it the first and only OSHAS 18001 certified tower company in each of its existing markets; Chuck Green, CEO of Helios Towers Africa said, “We are particularly pleased to have achieved the OSHAS 18001 certification in all of our existing markets as it underlines our commitment to our customers and our focus on quality of service.”

Benie TV and Ouest TV choose Globecast for West African service BENIE TV AND Ouest TV, two recently-launched African channels, have chosen Globecast to distribute their programming via satellite to new

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Communications Africa Issue 2 2014

audiences in West Africa; both Benie TV and Ouest TV are now part of the CANALSAT bouquet available on the SES-4 platform.

PCCW Global gains improved access to Nigerian networks via Phase3 Telecom’s fibre infrastructure HONG KONG-HEADQUARTERED INTERNATIONAL operating division of HKT, PCCW Global has signed a collaborative agreement with Phase3 Telecom, a West African provider of telecommunications infrastructure and broadband solutions; Stanley Jegede, Phase3 Telecom’s chief executive officer, said, “PCCW Global’s extensive network provides us with an unrivalled offering for corporate and institutional clients looking for a truly global solution, locally.”

FTS and Camtel expands convergent billing relationship BILLING, CHARGING, POLICY control and payment solutions provider FTS has extended its relationship with national telecommunications provider Cameroon Telecommunications (Camtel), which has signed a significant licensing expansion contract and renewed its agreement with FTS for convergent charging and billing support; FTS is also due to implement a major hardware upgrade project on behalf of the provider, which offers a wide range of voice, data, VSAT and Internet services to its residential and business customers in Cameroon.

Custom Consoles achieves success at CABSAT 2014 A MANUFACTURER OF project-specific and modular broadcast, processcontrol and security furniture, Custom Consoles reports a highly successful CABSAT 2014, which was held recently in Dubai, in the UAE; Custom Consoles sales manager Gary Fuller said, “Actual sales leads were almost triple the level we have experienced at other broadcast shows, thanks in part to the Custom Consoles’ stand was busy with economic prosperity now being visitors every day, with people from experienced in the Middle East broadcast and telecommunications and African broadcast markets organisations as well as systems and to an excellent CABSAT integrators and product distributors stand location.”

Broadband can solve the global development gap ACCESS TO BROADBAND could be the catalyst that lifts countries out of poverty and puts access to health care, education and basic social services within reach of all, according to the UN Broadband Commission for Digital Development; the Commission reiterated its call recently to international community to recognise the potential of highspeed networks and ensure broadband penetration targets are included in the UN post-2015 Sustainable Development Goals.

N1MS expands Advance Airtime footprint with TNM SOUTH AFRICA-BASED NET1 Mobile Solutions (N1MS) and Supa Pesa have expanded N1MS’ Advance Airtime African footprint with the launch of TeleKom Networks Malawi (TNM) Airtime Credit service, Pasavute - which means ‘No worries’ in Chichewa, and allows TNM subscribers to buy airtime in advance and pay the face value of the airtime voucher later; TNM CCO Charles Kamoto said, “Pasavute has been designed to provide flexibility and convenience to TNM's prepaid customers whenever and wherever they run out of money for talk time.”

Big Dog Q-KON and Ruckus Wireless join forces Q-KON, A TIER 1 provider of integrated access services and solutions, has joined Ruckus Wireless’ Big Dog partner programme, committing it to representing the Ruckus brand in Africa and adding value to projects by helping companies to monetise Wi-Fi; Juan Prinsloo, senior executive at Q-KON, said, “This is an important building block and next step in our efforts to master Wi-Fi offloading and value added services to secure unprecedented quality of user experience.”

www.communicationsafrica.com

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BULLETIN La première hotline santé d’Orange au Cameroun ORANGE CAMEROUN A lancé un service de prévention médicale, en collaboration avec le Ministère de la Santé camerounais; Avec 2 médecins pour 10.000 habitants (contre 33 en France) et la moitié de la population en zone rurale, l’accès à des structures médicales est actuellement très difficile au Cameroun - ainsi, sans se substituer au corps médical, My Healthline contribue à améliorer la prévention médicale dans tout le pays.

Des chaînes africaines choisissent Globecast pour accéder au bouquet Canalsat sur SES-4 BENIE TV ET Ouest TV, deux chaînes africaines récemment lancées, ont choisi Globecast pour accéder à de nouvelles audiences en Afrique via satellite; grâce aux services offerts par Globecast, Benie TV et Ouest TV font désormais partie du bouquet CANALSAT sur SES-4.

Alcatel-Lucent et Intel accélèrent le passage au cloud dans le secteur des télécommunications UNE COLLABORATION ENTRE Alcatel-Lucent et Intel Corporation accélèrent la commercialisation, et accroître l’efficacité opérationnelle de nouveaux produits et services à destination des consommateurs et des entreprises clientes, grâce à l’utilisation des technologies du cloud; les deux entreprises sont convaincues qu’il s’agit de technologies sous-jacentes clés pour y appliquer leurs ressources et expertises combinées, et que ces technologies contribueront à faire fortement progresser le secteur des télécommunications.

Un prix abordable pour le premier mobile de la gamme Nokia X

SES A SIGNÉ un accord de capacité avec Alruya, un intégrateur de systèmes et opérateur VSAT de premier plan basé en Libye, visant à fournir une connectivité aux gisements pétroliers et gaziers dans le pays; Alruya utilisera la capacité sur le satellite NSS-7 de SES situé à 20 degrés Ouest pour offrir des services de voix sur IP et un accès Internet à haut débit, via son réseau VSAT, aux sites pétroliers et gaziers isolés de ses clients professionnels en Libye.

LE PREMIER MOBILE de Le Nokia X offre des la gamme Nokia X doté services propres à Nokia, d’un design élégant, comme Here Maps et reprend le style MixRadio, ainsi que des services Microsoft emblématique de Nokia, populaires comme et il dispose d'un écran Outlook.com tactile capacitif de 4’’ et de coques échangeables qui se déclinent en une variété de couleurs vives; « Ensemble, nous permettrons à davantage de clients de vivre une expérience multimédia riche, » a déclaré Marc Rennard, Directeur Exécutif AMEA chez Orange.

Une nouvelle norme de l'UIT pour l'échange de données de santé

Anglo American déploie Box en Europe, en Afrique, en Amérique latine et en Australie

SUITE AUX APPELS lancés en faveur d'une plus grande coordination mondiale des normes pour la cybersanté, l'UIT a validé la première étape de la procédure d'approbation d'une spécification importante permettant l'échange de données multimédias de santé entre un prestataire de soins de santé et un patient, au moyen d'une fonction de commande; cette nouvelle norme, qui permettra à différents systèmes de cybersanté d'échanger sans encombre des données relatives à la santé des patients dans différents contextes, que les ressources soient faibles ou élevées, pourra être utilisée de manière optimale aussi bien dans les pays développés que dans les pays en développement.

BOX ONT ANNONCÉ le déploiement de sa plateforme de partage de contenus et de collaboration pour les 10 000 employés d’Anglo American, l’une des plus grandes entreprises de production et de transformation minière au monde; Anglo American a choisi Box pour répondre aux besoins des utilisateurs en matière de collaboration interne et externe, et d’accès à distance aux documents stratégiques de l’entreprise, ainsi qu’aux exigences informatiques de l’entreprise en matière de gestion et de sécurité centralisées des données.

Un accord de capacité aux besoins de connectivité croissants du secteur pétrolier et gazier libyen

L’audience du pôle audiovisuel Eutelsat-Nilesat franchit la barre des 50 millions de foyers EUTELSAT COMMUNICATIONS A dévoilé au salon Cabsat de Dubaï les résultats de sa étude sur les modes de réception de la télévision et les tendances observées dans la région Moyen-Orient et Afrique du Nord, qui confirme l’audience franchit le cap des 50 millions de foyers, grâce à son choix de programmes sans équivalent de 1 050 chaînes arabes et internationales; Commentant ces chiffres, Michel de Rosen, présidentdirecteur général d’Eutelsat a déclaré : « Notre nouvelle étude confirme la dynamique exceptionnelle du marché de l’audiovisuel au MoyenOrient et en Afrique du Nord et le rôle clé joué par les satellites qui desservent à présent plus de neuf foyers sur dix dans la région. »

« La capacité d’une entreprise à partager et à gérer ses informations de manière sécurisée peut faire la différence sur un marché qui est aujourd’hui de plus en plus compétitif » - David Quantrell, directeur général EMEA de Box ZTE devient leader mondial de la télévision sur IP, sur les segments middleware, VOD et décodeurs FOURNISSEUR MONDIAL D’ÉQUIPEMENTS de télécommunications, de solutions de réseau et de terminaux mobiles, a été classée numéro un mondial dans trois principaux segments de marché : middleware, vidéo à la demande (VOD) et décodeur, dans l’édition 2013 du IPTV Global Market Leader Report (rapport des leaders mondiaux de la télévision sur IP) publié par Multimedia Research Group (MRG); ZTE détrône notamment Microsoft Mediaroom (racheté par Ericsson) de la plus haute marche du podium middleware, après 5 ans de leadership.

Anevia et Conax réunissent les dernières technologies de sécurité et de streaming

Le pôle audiovisuel Eutelsat-Nilesat à 7/8° Ouest confirme sa position de leader avec une audience de 51,5 millions de foyers

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Communications Africa Issue 2 2014

UNE NOUVELLE COLLABORATION entre Anevia et Conax simplifie l’équation OTT pour les opérateurs du monde entier; « Nos partenaires mais également l’ensembe des clients que nous avons en commun vont pouvoir bénéficier de cette collaboration et profiter des nombreuses opportunités commerciales qui en découlent sur le secteur de l’OTT, » explique Damien Lucas, Vice-président et cofondateur d’Anevia.

www.communicationsafrica.com

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AGENDA

Events/Événements 2014 MAY/MAI 6-7

Cloud World Forum Africa

Johannesburg, South Africa

13-14

Cards & Payments Middle East

Dubai, UAE

www.terrapinn.com

19-22

SatCom Africa

Johannesburg, South Africa

www.terrapinn.com

19-22

The Broadcast Show Africa

Johannesburg, South Africa

www.terrapinn.com

20-21

East Africa Com

Nairobi, Kenya

20-22

DISTREE Middle East

Abu Dhabi, UAE

27-29

Critical Communications World

Bangkok, Thailand

28-30

eLearning Africa

Kampala, Uganda

3-4

Oil and Gas Cyber Security

Oslo, Norway

4-5

Broadcast, Film & Music Africa

Nairobi, Kenya

www.aitecafrica.com

10-11

Connecting West Africa

Dakar, Senegal

www.westafrica.comworldseries.com

11-13

Card, ATM & Mobile Expo

Lagos, Nigeria

www.intermarc-ng.com

17-19

DISTREE Africa

Nairobi, Kenya

www.distreevents.com

24-25

Digital Services Africa

Johannesburg, South Africa

9-10

Banking & Mobile Money West Africa

Accra, Ghana

www.aitecafrica.com

15-16

Banking & Mobile Money West Africa

Lagos, Nigeria

www.aitecafrica.com

www.africa.cloudworldseries.com

www.eaafrica.comworldseries.com www.distreevents.com www.criticalcommunicationsworld.com www.elearning-africa.com

JUNE/JUIN www.oilandgas-cybersecurity.com

www.vasafrica.comworldseries.com

JULY/JUILLET

New networking opportunities at Mobile World Congress THE KEY POINTS of interest at Mobile World Congress this year may be summed up by three key words: architecture, devices, and services.

So, distributed architecture and virtualisation opens up possibilities for new forms of service delivery and content provision, and for greater engagement between communications service providers (CSPs) and consumers of communications services. Think how software-defined networking (SDN) already offers greater network control and opportunities for network interrogation.

Think, then, of the agility that comes with virtualised radio access networks (VRANs), virtualised IP multimedia subsystems (VIMSs) and that which might even come from new entities such as virtual - yes, virtual - mobile virtual network operators (VMVNOs).

From old to new At the top end, the communications industry can offer ecosystems that are truly based on an Internet of things - even, for example, as Bell Labs president Marcus Wheldon has proposed, the possibility of search for objects as well as text. At the legacy end, software integration and enhanced controls deliver to operators levels of agility now that might not have otherwise been available for five, six, or ten years - or whenever the next big capex round might take place.

Getting closer Allied to this are deeper relationships with consumers. So, for example, Comverse enables network users, both pre- and post-paid, to structure consumption through online interfaces. On the device side, of course there are the wearables and phones from Samsung, LG, Sony and others - but the real interest is Nokia's latest step into the device market with the Nokia X, an Android phone that is designed to look and feel like a Windows phone. This is interesting

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Communications Africa Issue 2 2014

because whilst Windows is clearly the more robust platform, Android is the cheaper option and hence the option with wider appeal. Nokia has recognised the potential in capturing market share for lower-end device users - in order to widen its base but also to up-sell to its superior handhelds, the Lumias.

Alcatel-Lucent’s suite of virtualised network functions One of the prime initiatives revealed at MWC was Alcatel-Lucent’s portfolio of virtualised mobile network function applications – evolved packet core (EPC), IP Multimedia Subsystem (IMS) and radio access network (RAN) - and their application to the cloud. Mobile operators will deploy these network applications to drive breakthrough scalability and elasticity, becoming more agile, efficient and responsive as they innovate with new service offerings, speed deployments on a massive scale and expand into new markets.

Alcatel-Lucent’s NFV portfolio combines its networking technical acumen with its cloud capabilities to help guide customers through the complex virtualisation journey without compromising operational performance and integrity. It is already working with 20 service providers as they begin to leverage NFV in their networks.

NFV appeals to mobile service providers now because it allows them to innovate more quickly and easily while providing the best return on their investments in an all-IP network infrastructure such as LTE. It enables network automation and efficient use of resources for rapid scaling up and down of services. Applied correctly, it will optimise delivery of services such as voice over LTE (VoLTE), Web real time communications (Web RTC), secure mobile communications for enterprises and machine-to-machine (M2M) communications. In addition NFV will cut the time and costs of bringing these and other new services to market.

www.communicationsafrica.com

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AGENDA

Why Pamoja says Cloud cover is good for Africa CLOUD IS READY for business, but is business ready for the Cloud? This was the question put to delegates at an information session on the impact of Cloud computing as a business differentiator held recently at Microsoft in Bryanston in Johannesburg, South Africa, in March. The session was hosted by Pamoja in association with its network of solution partners and Microsoft South Africa.

Pamoja is the value-added services business entity and strategic arm leading Seacom’s entry into content aggregation and Cloud computing services.

The company is using its rich pool of expertise and leveraging off access to Seacom’s established bandwidth connectivity to bring Cloud computing to Africa through the creation of market-related Cloud services.

Brian Herlihy, founder of SEACOM and Pamoja and current CEO of SEACOM delivered the keynote in which he explained the symbiotic relationship between the two companies. In essence, the Cloud requires Internet capacity and SEACOM as an Internet company benefits from the Cloud services distributed

by Pamoja.

Albie Bester, general manager at Pamoja, reiterated the strategic importance of the company in facilitating the transfer of business-building services, including Software as a Service, Infrastructure as a Service and Platforms as a Service, to the market via

its reseller network. The company is poised to help businesses across the continent take advantage of the shift towards Cloud, the impact of the internet and social networks on the corporate space and the relevance of Cloud computing to core operations across most businesses.

Presentations made reference to the significance of this shift, with one statistic - attributed to Forrester Research - which forecasts that the global market for Cloud computing will grow from US$40.7bn to more than US$241bn in 2020.

A number of Pamoja partners used the opportunity to explain how they have utilised the company’s Cloud platforms in Africa to roll out their products, solutions and services to the market. Representatives from operations across several industries, including HR payroll, security and corporate software solution development and integration, offered details of how the Cloud has helped to add value to service delivery.

Bester, along with representatives from Seacom and Microsoft, said that Cloud has evolved locally to the point where take-up is a reality and there’s a definite advantage that could be attained through strategic acquisition and the right service provider.

“We are very excited about drivers like the internet and consumerisation… clearly, technology has evolved to the point where it has a real opportunity to stake its claim in a growing market,” Bester said.

Improving broadband to utilise the Cloud ACCORDING TO OVUM Research, nextgeneration broadband and Cloudbased ICT services are two of the top emerging trends in the telecoms, media and technology space. These two trends are intrinsically interlinked, as the Cloud requires fast, efficient and available bandwidth in order to deliver services and enable organisations of all sizes to leverage its many advantages. Therefore, delivering next-generation bandwidth, which offers improved speeds and higher quality essential for the Cloud, is a critical challenge in enabling the delivery of effective Cloud-based ICT in South Africa and the African continent.

Paul Fick, chief technology officer at the Jasco Group, observed recently that, with terrestrial infrastructure not widely available in emerging markets across Africa, adoption of fixed-line services has been limited, which in turn has limited the availability of services and solutions, like the Cloud, which require connectivity. As a result, mobile technologies have seen massive uptake in these markets, where the number of mobile devices exceeds the

10 Communications Africa Issue 2 2014

number of people in many instances.

It is therefore a logical next step from mobile phones to mobile broadband, and the next evolution of mobile broadband will open up the market dramatically.

“There is no doubt that Cloud-based ICT is the future and is set to experience dramatic growth the world over. However, the delivery of nextgeneration bandwidth is critical to the widespread business adoption of cloud services, as fast, reliable and ubiquitous broadband services are essential in ensuring the required levels of uptime for corporates and large enterprise. Service providers wishing to capitalise on the move into next-generation broadband should take heed of a number of pointers,” he observed. “The delivery of nextgeneration broadband requires an alignment with government.

Government currently regulates the entire telecommunications space, and until such time as this market becomes further deregulated, largescale adoption can only be delivered in partnership. It is also necessary to embrace wireless as a means for delivering broadband technologies.”

Connectivity for UC ACCORDING TO DEAN Young, senior sales consultant IT at TSystems in South Africa, increased capabilities in mobility and the bring your own device (BYOD) trend are driving the uptake of unified communications (UC), as organisations strive to give users the ability to work, communicate and collaborate remotely and on the move, with a wide variety of different devices. However, while UC delivers a host of benefits, it also comes with a number of challenges.

These challenges include the need to integrate multiple operating systems and devices into communication platforms, as well as the substantial cost of infrastructure to support this.

This is leading many organisations to examine the potential of hosted UC solutions.

Arabsat and Globecast extend Arabic distribution GLOBECAST, GLOBAL CONTENT management and distribution provider, and Arabsat have extended their relationship for the distribution of the Global Arabic Bouquet (GAB), a grouping of premium Arabic channels from the Arab States Broadcasting Union (ASBU) that has been made available across the world since the establishment of this relationship in 2004.

Since the launch of their partnership, Globecast, Arabsat and ASBU have expanded the Global Arabic Bouquet’s potential viewership and footprint, offering a single global coverage to ASBU members. Arabic language channels are now able to join the bouquet and reach viewers on all five continents free to air. Globecast – Arabsat and ASBU’s partner for the worldwide distribution of the GAB – is providing all the technical services required for end-to-end delivery.

Georges Baroud, CEO Globecast Middle East, said, “It’s pleasing that this partnership is being extended for a further five years. This is a reflection of our continued technical leadership and also our customer Khalid Balkheyour, Arabsat president service. We look forwards to another and CEO five years as we believe that in partnership with Arabsat and ASBU we have created a strong, global platform for expats and newcomers to the Arabic world alike.”

Khalid Balkheyour, Arabsat president and CEO, added, “We need to ensure both quality of service and cost-effectiveness and partnering with Globecast achieves this. This has been proven across the years of our relationship.”

www.communicationsafrica.com

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AGENDA

Tigo gains new leadership in Ghana

Africa’s top tweeting cities Twitter activity in Africa during the last quarter of 2013 peaked on the day of Nelson Mandela’s death, according to How Africa Tweets, a new study analysing Twitter activity on the continent. In a follow up to its 2012 study, strategic communications agency Portland analysed geo-located tweets originating from Africa during the final three months of 2013. The second How Africa Tweets study dives deeper into Twitter use on the continent, looking at which cities are the most active, what languages are being used the most and what issues are driving the conversation online.

Roshi Motman, the new general manager at Tigo Ghana

MILLICOM HAS APPOINTED Roshi Motman as its new general manager (GM) at Tigo Ghana. She replaces Adil El Youssefi who will be leaving to take up a senior role outside the group.

Roshi joins Tigo after almost ten years with various companies in the Kinnevik Group, a key investor in Millicom. She progressed in a variety of management roles at Tele2 in Sweden covering product management, sales and most recently customer operations. Prior to Tele2, Roshi was responsible for the development of mobile entertainment at Modern Times Group, parent company of TV channel Viasat. She studied electrical engineering and business development at Chalmers University in Göteborg, Sweden.

Commenting on the appointment, Arthur Bastings, Millicom’s executive vice-president for Africa, said, “Roshi takes the helm as Tigo continues its journey of transformation as a digital lifestyle company. We are looking forward to benefiting from her track record of innovative and customer centric leadership.”

Motman added, “I really look forward to joining the team in Accra to help make Tigo an even stronger brand that offers attractive digital services to Ghana’s consumers. I am excited to take on this challenge together with my colleagues and our stakeholders in Ghana.”

In a message to Tigo’s staff, Bastings praised Adil El Youssefi as being instrumental to the recent growth of the firm and warmly wished him well in his new role outside the group. The company also announced its intention to appoint a deputy general manager for Ghana.

How Africa Tweets found that, during the final three months of 2013: • Johannesburg is the most active city in Africa, with 344,215 geo-located tweets, followed by Ekurhuleni (264,172) and Cairo (227,509). Durban (163,019) and Alexandria (159,534) make up the remainder of the top five most active cities.

• Nairobi is the most active city in East Africa and the sixth most active on the continent, with 123,078 geo-located tweets.

• Accra is the most active city in West Africa and the eight most active on the continent, with 78,575 geo-located tweets.

• English, French and Arabic are the most common languages on Twitter in Africa, accounting for 75.5% of the total tweets analysed. Zulu, Swahili, Afrikaans, Xhosa and Portuguese are the next most commonly tweeted languages in Africa.

• Tuesdays and Fridays are the most active tweeting days. Twitter activity rises steadily through the afternoon and evening, with peak volumes around 9pm.

• The day of Nelson Mandela’s death – 5 December - saw the highest volume of geo-located tweets in Africa.

• Brands in Africa are becoming increasingly prevalent on Twitter. Portland tracked major hashtag activity from top brands such as Samsung (#SamsungLove), Adidas (#Adidas) and Magnum ice cream (#MagnumAuction).

• Football is the most-discussed topic on Twitter in Africa. Football was discussed more than any other topic, including the death of Nelson Mandela. The most mentioned football team was Johannesburg’s Orlando Pirates

(#BlackisBack, #PrayForOrlandPirates, #OperationFillOrlandoStadium).

• Politically-related hashtags were less common than those around other issues, with only four particularly active political hashtags tracked during the time period.

This included #KenyaAt50 – celebration of Kenya’s independence – and the competing #SickAt50.

SatLink in Ethiopian Radio and Television Agency distribution deal SatLink Communications Ltd., a teleport, content management and HD playout centre, has today announced that SatLink has been selected by the Ethiopian Radio and Television Agency (ERTA) for the global distribution of its ETV news channel. The Ethiopian Government owned television channel, whose broadcasts include news, entertainment, music and sports content, will extend its audience reach across

www.communicationsafrica.com

Africa, North America, Europe and the Middle East over SatLink’s global satellite and fibre network. SatLink will broadcast ETV, whose aim is to broadcast informative, educating and timely information of the development of Ethiopia to the African market - utilising SatLink's capacity on AMOS-5 C-band to allow effective distribution of their content easily to Africa’s multi-channel platforms.

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AGENDA

MTN and Ecobank improve access to mobile financial services MTN MOBILE MONEY users, who are also Ecobank customers in 12 African countries, will soon be able to withdraw cash from Ecobank ATMs. They will also be able to transfer money between their Mobile Money and Ecobank accounts. The service was piloted in Ghana in February 2014, and is now set for Benin, Cameroon, Ivory Coast, Ghana, Guinea Bissau, the Republic of Guinea, Liberia, Congo Brazzaville, Rwanda, South Sudan, Uganda and Zambia.

Incorporated in Lomé, Togo, Ecobank Transnational Incorporated (ETI) is the parent company of the leading independent pan-African banking group, Ecobank. It currently has a presence in 35 African countries. Launched in 1994, the MTN Group is a leading emerging market operator, connecting subscribers in 22 countries in Africa, Asia and the Middle East. MTN and Ecobank have partnered to improve access to mobile financial services in the African continent.

Both pan-African multinationals have vast experience in extending financial services in several of their markets, with MTN’s Mobile Money registered subscriber base growing 57.3 per cent to 14.8mn in 2013.

“We are extending our co-operation in Africa to expand the range of services provided, as well as to further explore the development of mobile financial services in these countries. MTN is

particularly excited by this agreement as it fits in perfectly with our on-going efforts to improve access to financial services for our customers and broader communities in the countries where we operate,” says Pieter Verkade, MTN Group chief commercial officer.

MTN and Ecobank are also looking to partner in developing a unique mobile savings offering within their countries of mutual presence.

Patrick Akinwuntan, Ecobank’s group executive director for domestic banking, added, “This rollout further demonstrates our commitment to make branchless banking a reality by activating multiple service channels in every country in which we operate. Our unique pan-African footprint will also enable us to be at the forefront of developing the market for cross-border mobile money services in Africa.”

The collaboration with Ecobank forms part of MTN’s renewed focus to deliver a distinct customer experience by providing value-added products and services.

MTN Mobile Money enables users to perform local and international money transfers, make utility and other service payments, purchase airtime and access range of mobile financial products. As of 31 December 2013, MTN Mobile Money had 14.8mn registered users and was available in 14 countries.

More Hope from AVX and Motorola Solutions MOTOROLA SOLUTIONS AND AVX Corporation have expanded Solutions for Hope to the Province of North Kivu, the conflict-prone area of the Democratic Republic of the Congo (DRC). The Solutions for Hope platform allows tantalum from the DRC to be used in Motorola Solutions and AVX products “conflict free”, without the involvement of illegal armed groups.

Tantalum is used to make capacitors enabling electronic products and is derived from the mineral coltan, which is in rich supply in the DRC. Rich Valin, chief procurement officer, Motorola Solutions, said, “While the problem of conflict minerals cannot be solved by one company or a single industry, Solutions for Hope underscores Motorola Solutions’ commitment to responsible sourcing."

Liquid Telecom expands African satellite operation

Context is king for Emagine

AS PART OF a multi-million dollar (US) investment in its satellite business, Liquid Telecom has become the first operator to build a satellite hub at Teraco’s vendor-neutral earth station in South Africa enabling Liquid Telecom to route African traffic in Africa rather than backhauling it via Liquid Telecom’s fibre and satellite networks provide a variety of wholesale Europe as many operators broadband services need to do. By keeping African data in Africa, Liquid Telecom has reduced latency and increased connectivity speeds for its customers.

Satellite is usually deployed to provide connectivity to national parks, out of town offices, remote mining and exploration companies. However, most VSAT services are neither fast nor robust enough to manage MPLS or private VPN services which businesses frequently need.

Liquid Telecom’s latest satellite investment means that African businesses will feel the benefits of high-speed broadband connectivity and associated business tools no matter where they are physically located. Liquid Telecom will also be able to connect customers to its satellite network very quickly and has sourced best-in-market VSAT equipment.

Nic Rudnick, CEO of Liquid Telecom, said “Our fibre and satellite networks complement each other and enable us to meet the everincreasing demand for connectivity from across Africa. Teraco is the most connected point in southern Africa and our investment in the earth station and the expansion of our satellite capabilities reflects our commitment to building Africa’s digital future.”

EMAGINE INTERNATIONAL, A specialist provider of real-time contextual marketing software and managed marketing services for communications service providers (CSPs), has identified an as yet untapped opportunity to leverage the enormous amount of data they have access to in order to achieve exactly that.

Using machine learning and advanced big data analytics, Emagine’s Adaptive Contextual Marketing platform lives up to the promise of one to one marketing, moving beyond market segments to the individual, extracting more value from data and enabling faster, more intelligent customer interactions.

Revealing deep insights into the customer’s “Behavioural DNA”, Emagine’s platform dynamically adapts marketing offers and customer interactions to provide better user experiences and generate higher returns than traditional segmented campaigns. Typical incremental revenue increases are three and five per cent - one operator made US$150mn in one year.

Emagine’s CEO and founder Dave Peters has been speaking recently about Emagine’s work with global operators including Vodafone, Vodacom, Du, MTN, Etisalat and Telstra, in relation to industry issues including: • How carrier-OTT relations can be improved to: stop cannibalisation of revenues and claw back control via new business models.

• Beyond voice commoditisation and the importance of data for today’s operators, with respect to lifecycle management.

• Using quality data and meaningful analysis to drive customer satisfaction and revenue.

• The importance of context in adapting every part of the marketing mix to connect customers with the brand.

12 Communications Africa Issue 2 2014

Dave Peters said, “Technology is now at the point where it can live up to the promise of one-to-one marketing made in the ‘80s.

“The market has moved beyond segments to the individual, making campaign management all the more relevant. Combine this with the increasing need for CSPs to differentiate themselves in a saturated marketplace.”

www.communicationsafrica.com

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AGENDA

Polystar’s SA office

McAfee examines advanced evasion techniques in high profile data breaches

A SUPPLIER OF network and customer analytics, network monitoring and test solutions for the telecom market, Polystar has opened a new regional sales and support office in Johannesburg, South Africa, to support expansion in Africa.

The newly-opened office focuses on a full range of Polystar products and services with the primary objective to improve interaction with the African clients, provide world class, local support to Polystar’s rapidly expanding customer base, and help customers and business partners to get more out of their business.

Fredrik Hultner, business region director for Middle East and Africa at Polystar, said, "The African continent shows a very strong growth. Adding another office to our region is a further step in Polystar’s commitment to this market that will enable us to support the sub-Saharan region even better and faster."

A NEW REPORT by McAfee, a division of Intel Security, examines the controversy and confusion surrounding Advanced Evasion Techniques (AETs), and the role that they play in advanced persistent threats (APTs). A Vanson Bourne study, commissioned by McAfee, surveyed 800 CIOs and security managers from South Africa, the USA, the UK, Germany, France, Australia and Brazil, and showed that there are misunderstandings, misinterpretation, and ineffective safeguards in use by the security experts charged with protecting sensitive data.

Recent high profile data breaches have demonstrated that criminal activity can still evade detection for long periods of time. Survey respondents acknowledged this and of the 13% of organisations in South Africa that suffered a network breach last year, 46 per cent were the victim of known or suspected AETs. Global figures reflect one in five (22 per cent). Nearly 40 per cent of those breached believe that AETs played a key role. On average, SA companies who experienced a breach in the last 12 months reported a cost to their organisation of upwards of US$500,000.

“Hackers already know about advanced evasion techniques and are using them on a daily basis,” said Carlo Bolzonello, engagement manager – EMEA. “What we’re hoping to do is educate businesses so they can know what to look for, and understand what’s needed to defend against them.”

“We are no longer dealing with the random drive-by scanner that is just looking for obvious entryways into your network.

CWG boss honoured by IIM Africa THE FOUNDER AND chief executive officer of Computer Warehouse Group (CWG), Austin Okere, has been inducted as an honorary fellow of the Institute of Information Management (IIM) Africa in the maiden induction and investiture (L-R) Founder and CEO of Computer ceremony of the institute, held Warehouse Group, Austin Okere, receiving recently in Lagos, Nigeria. The the certificate of induction from Institute IIM-Africa Honorary Fellow of Information Management president, Dr membership is conferred on Oyedokun Oyewole individuals in recognition of their accomplishments and their contribution to the growth of the Nigerian nation. Okere’s nomination was very well received across the industry, as he has contributed exceptionally in information technology and entrepreneurial development in Africa.

The event also featured the induction of practitioners in information management as new members of the institute. The event was underscored by a presentation by Professor Alegbeleye Oluwabunmi, titled “The Dawn of a New Era in Information management in Africa”.

The IIM is a body of professionals in the field of information management, with the mandate of improving professionalism in the field through mobilizing, training and inspiring practitioners using the tools of synergy and certification.

According to the president of the Institute’s governing board, Dr. Oyedokun Oyewole, “sound policy, clear standards, competence, certification, research and effective processes are all aspects of first class records and information management, and are pillars upon which the institute aims at empowering professionals globally”.

www.communicationsafrica.com

In today's interconnected world, we are dealing with adversaries who spend weeks or months studying your public facing network footprint, looking for that one small sliver of light which will allow them to gain a foothold into your networks,” said John Masserini, vice president and chief security officer, MIAX Options. “Advanced Evasion Techniques are that sliver of light. When deployed, McAfee’s Next Generation Firewall technology adds an extra layer of depth to protect against such threats, making that sliver of light that much harder to find.”

Why current firewall tests hide the existence of AETs Forty-two per cent of decision-makers in South Africa and nearly 40 per cent globally do not believe they have methods to detect and track AETs within their organisation, and almost two-thirds said the biggest challenge when trying to implement technology against AETs is convincing the board they are a real and serious threat.

“Many organisations are so intent of identifying new malware that they are falling asleep at the wheel toward advanced evasion techniques that can enable malware to circumvent their security defences,” said Jon Oltsik, senior principal analyst, Enterprise Strategy Group.

“AETs pose a great threat because most security solutions can’t detect or stop them. Security professionals and executive managers need to wake up as this is a real and growing threat.”

Teachers Media International partners with SES to deliver e-learning education project in Liberia TEACHERS MEDIA INTERNATIONAL (TMI), a global provider of online professional development services for the education sector, today announced an agreement with SES to launch an e-learning pilot project in Liberia through an incubator programme for education.

The scheme will use a satellite connection to deliver TMI’s educational resources to improve teacher competency. An assessment of what the e-learning scheme should include and how it should be delivered will be carried out before the plan is implemented, with SES Broadband Services delivering the satellite Internet required. The project will be partly funded by BizClim through the incubator programme and will add to SES’s proven track record of providing broadband access for education in Africa.

Angela Ney, founder and head of international business development, TMI, said, “With broadband connectivity TMI is now able to reach rural Liberian schools and provide sustainable Ambassador Teacher and Literacy Support Programs, which can actually be replicated throughout Sub-Saharan Africa.”

With e-learning, teachers are able to acquire knowledge, learn how to process information and collaborate. It also imparts ICT skills to teachers in primary and secondary schools, as well as enhancing the quality of students’ results by connecting teachers to training programmes.

“The project with TMI is a concrete example of the e-learning projects that we want to lead in Africa,” said Christine Leurquin, VP, Institutional Relations, SES. “In addition, we recommend that the African Government identify and immediately deploy major e-school pilot projects in two to three African countries.”

The partnership follows recommendations made during the fifth EU-Africa Business Forum, which aimed to engage the private sector in sustainable and inclusive growth.

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AGENDA

La BAD injecte 2,5 milliards FCFA en appui au projet d’université virtuelle du Sénégal LE GROUPE DE la Banque africaine de développement (BAD) et le gouvernement du Sénégal ont signé le 27 mars 2014, à Dakar, un accord de prêt de 3,38 millions d’UC (soit près de 2,5 milliards de Francs CFA) pour le financement du Projet d’appui à l’université virtuelle du Sénégal (PAUVS).

Ce projet vient s’ajouter à la longue liste des opérations financées par la BAD au profit du Sénégal, portant ainsi le portefeuille à 13 opérations actives pour le guichet public. Ce qui représente un niveau d’engagements nets de plus de 227,7 millions d’Unités de compte (UC), soit environ 167,3 milliards de FCFA. Le document a été co-signé par le ministre de l’Economie et des Finances, Amadou Ba et Mamadou Lamine N’Dongo, représentant résident de la BAD au Sénégal. Pour N’Dongo, « Le PAUVS est une réponse spécifique à la question de la formation des jeunes, en mettant l’accent sur une utilisation intensive des technologies de l’information et de la communication, en liaison avec le marché de l’emploi ».

En conséquence, le projet vise à contribuer à une croissance plus inclusive, se traduisant

par l’égalité de traitement et d’opportunités.

Toute chose qui va favoriser l’accès équitable des jeunes (garçons et filles) bacheliers à une formation supérieure favorable à leur insertion professionnelle.

Les activités du projet consistent à la mise en place de la plateforme de l’UVS, à savoir la construction du siège de l’Université virtuelle du Sénégal (UVS, le renforcement des capacités et la construction et l’équipement de cinq (5) espaces numériques ouverts. Ces infrastructures permettront d’atteindre les jeunes dans la banlieue de Dakar, à Saint Louis (nord), à Thiès (ouest), à Kaolack (centre-ouest) et à Ziguinchor (sud).

A terme, le projet permettra d’atteindre les résultats suivants : plus de 6 000 étudiants pourront être admis annuellement; un taux de réussite de 75%, dont 77% chez les filles en 2018, en dernière année; 50% des diplômés de l’UVS, dont 60% chez les filles en 2018, pourront trouver un emploi décent, 12 mois après leur sortie.

Le montant total des engagements du Groupe de la BAD depuis 1972 à ce jour, s’élève à environ 1,27 milliard d’unités de

compte (UC), soit plus 940 milliards de FCFA. La BAD qui intervient dans le secteur de l’éducation depuis 1986 a financé cinq projets pour un montant total de 76 millions d’UC, soit 55 milliards de FCFA, avec un impact réel sur les populations bénéficiaires. Entre autres réalisations, on compte la construction et l’équipement de 12 lycées de proximité, 8 collèges d’enseignement moyen, 123 centres d’alphabétisations fonctionnelles d’adultes et 2046 salles de classe.

En outre, ont été fournis 850.000 manuels scolaires pour l’enseignement élémentaire, 4460 ouvrages annexes, et 20 bibliothèques scolaires. Ces infrastructures, équipements et fournitures de manuels ont contribué à augmenter le taux brut de scolarisation et à améliorer l’environnement scolaire en réduisant les abris provisoires.

Par ailleurs, dans le cadre du projet d’Appui au développent rural en Casamance (PADERCA), la Banque a soutenu la construction, la réhabilitation et l’équipement de 180 salles de classes, dans les régions de Ziguinchor et de Kolda, au sud du pays.

Une plateforme de l'Autoroute de l'information PREMIER GUICHET UNIQUE de données du continent, l’“Autoroute de l’information en Afrique” a été officiellement lancée lundi 24 février à Pretoria, en Afrique du Sud. La cérémonie d’inauguration, durant laquelle a été faite une démonstration en direct de cette nouvelle plateforme, s’est tenue au Centre de ressources de l’Afrique australe de la Banque, en Afrique du Sud. Mthuli Ncube, économiste en chef et vice-président de la BAD, et Pali Lehohla, statisticien général de Statistics South Africa, présidaient, ensemble, l’événement.

Conçue et développée par le Département de statistiques de la Banque, l’Autoroute de l’information en Afrique (AIA) est une plate-forme de gestion et de diffusion de données révolutionnaire, qui aura un impact sur la façon dont celles-ci sont collectées, stockées, et finalement utilisées par quiconque y aura accès.

Cette plateforme aux multiples bénéficiaires a été inaugurée devant une large assemblée, en présence notamment des représentants des plus grands établissements universitaires et instituts de recherche d’Afrique du Sud, de responsables du gouvernement, d’organismes du secteur privé, d’analystes économiques et financiers, de chambres de commerce, de partenaires de développement multilatéraux et de représentants des médias.

Remerciant toutes les personnes et les institutions présentes, l’économiste en chef et vice-président de la BAD Mthuli Ncube a dit combien il était enthousiaste à partager cette Autoroute de l’information en Afrique et à pouvoir faire la

14 Communications Africa Issue 2 2014

démonstration, en direct, de ses nombreux avantages pour toutes les parties prenantes en quête de données sur l’Afrique. « La véritable valeur des données tient à leur facilité d’utilisation. Ce qui signifie qu’elles doivent être facilement accessibles, récentes, pertinentes et exactes. La demande de données ‘ouvertes’ ne cessant de croître, la Banque a ouvert l’accès à ses propres données et aide les pays africains à mettre en place des systèmes ‘Open Data’.

Grâce à l’Autoroute de l’information en Afrique, les utilisateurs peuvent désormais accéder à un large éventail de données sur développement, provenant des 54 pays africains, » a-t-il déclaré.

En Afrique du Sud, la BAD procède au lancement officiel de la plateforme de l'Autoroute de l'information en Afrique

Conçue et développée par le Département de statistiques de la Banque, l’Autoroute de l’information en Afrique (AIA) est une plate-forme de gestion et de diffusion de données révolutionnaire

Le moteur du développement Pahli Lehohla, de Statistics South Africa, a exprimé sa gratitude envers la Banque africaine de développement – son Département des statistiques en particulier – qui a été le moteur du développement de la plateforme qui héberge l’Autoroute de l’information en Afrique, avant de présenter les progrès de taille enregistrés en matière de collecte de données et d’accès à celles-ci. « Par le passé, le recensement national était la seule façon d’accéder à l’information, or un tel recensement n’était pas toujours facilement disponible ou accessible, » a-t-il déclaré. « L’Angola en est un bon exemple : grâce aux efforts de la BAD et d’autres partenaires, le pays a pu procéder au recensement de sa population en 2013, plus de 40 ans après son dernier recensement, fournissant les données de base qui permettent d’assurer le suivi du développement du pays. »

www.communicationsafrica.com

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PROFILE

Ericsson

Managed services for more business How Ericsson has shaped the telecommunications of the present, and enabled opportunities for improved connectivity in the future

W

E ARE ON the brink of the Networked Society, where everything that benefits from a connection will be connected. People, business and society will start using the networks in new and unexpected ways, resulting in new possibilities and fundamentally changing the world we live in.

The development of the Networked Society is changing the world of telecom from a world with technology at its core, to one where power has shifted towards the user. In order to meet the needs of consumers who expect more for less, the industry will rely on innovative business models that offer new ways of monetising services.

Managed services plays a vital part in helping operators to remain competitive and profitable. It is a partnership between a vendor and a customer where the vendor takes over responsibility for activities such as designing, building, operating and managing the day-today operations of the customer’s network or solution. This could involve either the entire network or solution, or only a portion of it.

The need to evolve In recent times, there has been an explosion in uptake of mobile data in sub-Saharan Africa.

Our research estimates that between 2013 and 2019, mobile data traffic in the region will grow around 17 times; compared to 10 times growth anticipated globally. This growth will be driven predominantly by the uptake in smartphones and the increased viewing of video.

This combined with consumers’ desire to be constantly connected has put a lot of pressure on operators to provide high-speed, highquality data services on an ever- increasing scale. To accommodate this rising demand, operators have had to invest heavily in their networks, while simultaneously striving to differentiate them from the competition.

In order to evolve what they offer, how they operate and the way they do business, operators need to reassess who they partner with and what they ask of them. Now more than ever there is a market for new managed services engagement models designed to drive business evolution. Models created with the 16 Communications Africa Issue 2 2014

customer in mind offer new and effective ways of generating differentiated subscriber experiences, which in turn has a positive impact on revenue growth and customer perception.

Managed services can be a competitive advantage, offering an operator the opportunity to focus even more on quality of service and on sales and marketing activities, such as the introduction of new multimedia services

Beyond traditional managed services No two operators are the same. In every project there are unique requirements that demand a unique solution. Differentiated engagement models make this possible by adjusting to the individual requirements of each customer.

Until recently, managed services revolved around one primary engagement model. Now it is evolving into several different models, each at different levels of maturity. These include the traditional telecoms managed services model, the experience-centric model, and sharing models.

Traditional managed services models offer cost efficiency, complexity shielding, access to competence and network performance management. However, operators stand to gain benefits far greater than this.

The experience-centric model This model takes managed services further, going beyond what operators have come to expect from traditional offerings and helping them to create targeted, differentiated customer experiences that enables them deliver a level of customer experience that honestly reflects their brand promise.

The experience-centric managed services model creates substantial business value through the right combination of technical, service and customer experience measures.

With customer experience as the central focus, a value-based relationship is created rather than one that is purely transactional.

The new model creates value and business differentiation by taking a holistic approach that covers both network and IT operations.

The aim is to create a partnership between

vendor and operator that successfully fulfils the business objectives of both sides.

A proven path To accommodate an experience-centric managed services model, there must be a shift in culture and competence. In today’s world, technology is a multi-layered architecture. In the wake of convergence, consumer services work across an end-to-end infrastructure. As operators transform their networks, they need people with a breadth of skills who understand how services work across the spectrum, in addition to those with specialist knowledge.

When it comes to creating a successful managed services partnership, a lot relies upon the people and culture of the businesses involved. When both parties are engaged and motivated, working together for the mutual benefit of both sides, this is reflected in the outcome. An ideal working culture is one based on shared knowledge and cooperation.

At Ericsson, we consider our employees to be our greatest asset. We know that empowered employee’s equal success — not only for us, but for our customers too. Now and throughout our long history, we have always been and will continue to remain a peopleoriented company.

For over a decade, Ericsson has shaped the telecom managed services industry into what it is today. Throughout the years we have remained at the forefront of development, with highly industrialized processes and a truly global delivery model. Today, we are the industry leader having managed services contracts with major operators in 21 countries across sub-Saharan Africa.

Having been in Africa for over 100 years, we have extensive experience and understanding of individual markets on the continent.

Through our 3,000 employees across Africa and two service delivery facilities in Nigeria and the Democratic Republic of Congo, We offer a truly universal, vendor-agnostic approach based on years of innovation and global best practice. Building on our existing heritage, we will continue to pioneer these services into the future. ✆ www.communicationsafrica.com

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REVENUE

BSS/BES

Business systems support to enable digital economies There is a need for a fresh approach to service provision, using business systems to deliver and monetise service experiences more dynamically

T

HE BUSINESS SUPPORT system (BSS) is largely designed for the age of voice, text, and data, but in the digital economy, the dumb pipe threat looms large over CSPs, and BSS now must bridge the gap between network infrastructure and service innovation that often starts from the Internet world. BSS must evolve from service support to service enablement, culminating in an entirely new platform — the Business Enablement Suite (BES).

Network-centric BSS is no longer valid When telco profits derive from voice, text and data, a network-centric business support system (BSS) is quite useful, as the business/service being supported is the network itself. But in the digital economy, the most appealing services are from the Internet world, including micro-blogging, streaming video, gaming, and instant messaging, among many others. We expand network capacity and evolve to LTE largely to improve the quality of these services, with BSS still largely supporting the network, not the services.

CSPs are struggling to adapt through either cooperation or competition with the over-thetop (OTT) players, but they have thus far been the followers, and this is reflected in the icons seen on any smart device, where the operators are often relegated to the folder that the media dubs bloatware. A network-centric BSS is of limited usefulness here.

In the halcyon days of mobile telco, network deployment speed translated to more subscribers and more revenue, so it was considered preferable to simply build a new BSS or a new charging system to accommodate a new technology/business rather than spend months or even years modifying the legacy gear. This has led to a tangled mess that could be called “business service spaghetti”.

Business flexibility is hampered because of a complex and heavily customised BSS, while time to market (TTM) for new services usually takes weeks or even months, as opposed to the days or hours of the Internet world.

www.communicationsafrica.com

Any BES will act as a business enabler for building an entire ecosystem. Success will depend largely on how many partners are attracted and how many business opportunities are created

From BSS to BES Most of the services being churned out today are long-tailed and flame out quickly, making them ill-suited to siloed management. A new philosophy of enablement is needed, suitable for an ecosystem where innovation could come from anywhere, and this is why the business support system must evolve into the business enablement suite (BES).

A BES would be something completely new to the telecom industry, but it’s not difficult to find precedents in cyberspace. Internet players are good at building an open ecosystem (over a service platform) that attracts as many partners

With the neurodynamic structure of a BES tree, each of its many leaves could be used for query, subscription, billing, payment, delivery, or catalogue purposes, among other needs

as possible in order to deliver the best service experience to end users, often monetising it after the fact through reverse charging, freemium services, etc. Empowered by this openness, and other elements, every partner can run and manage their business/service autonomously. Amazon and its ilk are good examples here. People often say, “I bought this from Amazon” — but, if you look carefully at the transaction details or at your credit card bill, you will notice that the party that you do business with is often not Amazon itself but a third-party retailer; in this case, Amazon itself just provides the platform, much as a telco would provide infrastructure or billing.

Amazon’s BES also encompasses other elements, such as storage leasing for SMEs.

BES: A neurodynamic tree As a concept new to telcos that will serve vastly different business functions depending on an operator’s comfort zone, BES can be thought of as a “neurodynamic tree”, as opposed to traditional BSS, which grows more like an ordinary tree.

With the neurodynamic structure of a BES tree, each of its many leaves acts as a customer

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REVENUE

touch point, and could be used for query, subscription, billing, payment, delivery, or catalogue purposes, among others, and is equipped with the necessary skills, information, knowledge, and tools to instantaneously respond to changes in the surrounds, just like how a nerve detects a hot stove and tells the hand to pull away, all without instructions from the brain.

A good example here is a retail channel, which is capable of defining flexible business rules on its own. When a customer accesses this channel, the context (location) is obtained and the customer’s preferences (indicated by dozens or hundreds of tags) are matched against these pre-defined business rules. After matching, a comprehensive set of actions such as promotion, billing, notification, and advertising can be triggered instantly, in a userfriendly manner.

Within this neurodynamic tree, each leaf acts autonomously, as does the tree itself, with big data acting as the soil that nourishes it. As the ecosystem grows more robust, more of these trees can thrive, with each leaf receiving the nutrients (customer insights broken down from big data) it needs on demand.

Key attributes of BES: There are four key features that make the neurodynamic structure of BES what it is

Experience on demand The selection of goods online, and the information about them, is virtually limitless.

Both of these trends make customers more demanding. A premium experience is critical to both converting and retaining a prospect, and it should last throughout the entire purchase and consumption lifecycle. Thanks to the seamless collaboration of online and offline channels, as well as synergy between IT and communication networks, the boundaries between digital goods, physical goods and communication services are blurring. Goods and services should be tailored to the customer (through configuration) and delivered on demand without waiting, in a well-advised and wellinformed fashion.

BSS/BES

The selection of goods online, and the information about them, is virtually limitless

business processes, with the entire process as automated and simplified as possible, so that efficiency and a better user experience are assured.

Cultivating innovation Any BES will act as a business enabler for building an entire ecosystem. Success will depend largely on how many partners are attracted and how many business opportunities are created. A BES will be open, as it will provide internal capabilities to all partners through standardised interfaces, while allowing a certain level of sharing among partners in accordance with in-place agreements. It will also consist of lightweight modules that can be tailored to support a variety of business models.

Data-driven value realisation Big data is still largely an unexploited resource in the telco industry, but this has to change as this data will prove the soil through which any operator’s neurodynamic tree will thrive.

Although big data is less exploited in the telecom industry than in the Internet world, telco has the advantage as data from networks, services, and the Internet can all be combined to better the customer experience and create more opportunities.

How BES is utilised There are four levels of utilisation for BES that an operator can exploit. The first is simply the

Business agility CSPs typically provide all services themselves, monopolising the entire lifecycle; with agility in this case relating to internal operations such as price configuration, business process orchestration, and bill formatting. In the digital economy, if CSPs want to move beyond dumb pipe services, they need to aggressively partner with retail channels, virtual network providers, service providers, and vertical industry partners, and this means no more monopolies.

Instead, they must enable their partners to work autonomously, defining their own business rules and orchestrating their own

18 Communications Africa Issue 2 2014

A BES will be open, as it will provide internal capabilities to all partners through standardised interfaces, while allowing a certain level of sharing among partners in accordance with in-place agreements.

infrastructure level, and encompasses broadband pipe and basic communication services such as voice and messaging. In this case, the BES makes what was once a dumb pipe smart through a differentiated and monetised customer experience.

Infrastructure enablement is the second level, where CSPs provide infrastructure as a service (IaaS) to enterprises and SMEs, or enter vertical industries with partners by exploiting their industry-specific expertise and capabilities. CSPs are well-positioned here as they are already trusted providers of reliable and secure communication services.

The third level is consumer service enablement, and this is where CSPs form an alliance with OTT players to provide innovative services that deliver a superb user experience.

CSPs can expose their internal capabilities such as billing, charging, communication services, payment, customer preference storage, and service context to facilitate service innovation for OTT players, and get a slice of their revenue.

The top level is simply consumer services, where an aggressive CSP might compete directly with OTT players to establish their brand in the consumer market. With a BES in place, a CSP will become a local or regional economic leader, with all the advantage that this implies. Market cases currently include Telefónica Digital and SingTel Digital Media.

Many CSPs will prefer to stay in their comfort zone with simple pipe services, but even they will need BES to stay ahead of agile competitors, while those looking to take enablement further, such as Vodafone (with its stated intention of being the Amazon of telcos), will certainly need it. In the digital economy, differentiation is profit, and BES is how we get there, through its innovation, agility, value creation, and on-demand experiences. It is a neurodynamic tree that can thrive in any climate, responding to user needs with a speed that will make the other trees seem like just part of the landscape. ✆

Jiao Aijun, manager at Huawei

www.communicationsafrica.com

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COMMERCE

Institutions

Des entreprises digitales d’Afrique La Maroc pays africain le mieux classé dans le baromètre digital des entreprises

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’AGENCE DE COMMUNICATION Hopscotch Système Africa publie son baromètre digital des 50 entreprises d’Afrique francophone les plus performantes sur internet.

Hopscoth Système Africa, filiale de Public Système Hopscotch, un groupe de communication français leader en relations publics et en e-réputation, a developpé Africa Digital Lab, une plateforme d’analyses des enjeux d’image, de la réputation et du développement des marques.

L’évolution digitale Une entreprise sur trois ne possède aucune présence sur les réseaux sociaux L’Africa Digital Lab suit l’évolution des pratiques digitales et des institutions les plus influentes en Afrique. L’agence vient de publier son premier baromètre digital des 50 entreprises d’Afrique francophone les plus performantes

sur le net basé sur des critères comme la visibilité, la maîtrise des liens et l’activité sur les réseaux sociaux, résultat: «la présence sur le web est encore timide et ne suscite pas beaucoup d’intérêt auprès des internautes», souligne Salima Haddour, directrice générale d'Hopscotch Système Africa.

En moyenne, l’impact des médias représente 30 % de la visibilité d’une marque africaine, pourtant, près d’une entreprise sur trois ne possède aucune présence corporate sur les réseaux sociaux et 24% des entreprises sondées disposent uniquement d’une page générée automatiquement par Wikipédia.

Les sociétés Les entreprises marocaines sont les mieux classés Les entreprises marocaines sont toutefois les mieux classées, le Maroc fait figure de première élève en Afrique avec un taux de pénétration de 55%. Royal Air Maroc et

Maroc Telecom occupent d’ailleurs les deux premières places du top 5 en termes de visibilité. En ce qui concerne la maîtrise de contenu (évaluation de la maîtrise des liens les plus visibles sur Google), c’est la société sénégalaise de télécommunication Orange Sénégal (Sonatel) qui se place en premier suivie les marocaines Afriquia, Alliances et Attijariwafabank.

Le baromètre place Inwi en tête des entreprises les plus vivaces sur Facebook (évaluation de la vivacité de l’entreprise en nombre de publication par jour), pendant que Meditel occupe la deuxième place sur Twitter.

A noter que 25 % des entreprises africaines qui possèdent un compte Twitter n’ont posté aucun tweet en 2013 tandis que 60% des entreprises actives sur le réseau ne répondent jamais aux interpellations de leurs followers, ce qui est susceptible de nuire à leur image. ✆

L'UIT prend la tête des efforts destinés à renforcer la cybersécurité LORS D'UN FORUM tenu aujourd'hui à Dubaï, l'UIT a présenté l'Indice de la cybersécurité dans le monde (GCI), créé dans le cadre d'une initiative unique lancée par l'UIT et ABI Research, afin de mesurer le niveau de cybersécurité des pays. Cette initiative témoigne de la détermination de l'UIT à promouvoir la cybersécurité dans le monde et à remédier aux disparités existantes, tout en renforçant les capacités au niveau national, en particulier dans les pays en développement.

A long terme, la création de cet indice vise à mobiliser davantage les efforts en faveur de l'adoption et de l'intégration de la cybersécurité à l'échelle mondiale.

www.communicationsafrica.com

La comparaison des stratégies nationales en matière de cybersécurité permettra de savoir quels pays sont les plus performants dans certains domaines, et ainsi de mettre en évidence des stratégies moins connues pour lutter contre les cybermenaces. "Alors que la frontière entre le monde physique et le monde virtuel s’estompe, il devient de plus en plus nécessaire de relever les défis qui en résultent, à savoir garantir la sécurité, les droits de l’homme, la primauté du droit, la bonne gouvernance et le développement économique," a commenté le Secrétaire général de l'UIT, Hamadoun I. Touré.

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INDUSTRY

Oil & Gas

Making the right connection Offshore communications powered by mobile satellite technology

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ITH ASSETS WORTH millions of dollars at stake, oil and gas operators demand advanced communications equipment to boost field effectiveness, enable asset tracking and coordination, and keep employees connected during emergency situations.

As such, satellite communications has a pivotal role to play in ensuring a high level of operational efficiency at offshore exploration and production facilities. This is especially evident in cases where companies are required to expand their exploration and production activities further into remote regions, where satellite networks are often the only viable option for delivering reliable, “always on” connectivity.

Besides establishing vital communications links between offshore workers and head offices, satellite technology can make a key difference in improving morale of employees who are required to operate in remote environments for extended periods, by allowing them to stay connected with their family and loved ones. The growing demand for applications such as video conferencing, email communication and data transfer has further driven up bandwidth requirements.

Another key trend is the emergence of machine-to-machine (M2M) communications to support remote facility monitoring and realtime asset management across the energy sector. From facilitating oil pipeline monitoring at remote, unmanned sites to tracking operational assets that are constantly on the move, the widespread adoption of M2M applications will in turn lead to growing demand for more bandwidth and higher throughput speeds.

Fuelling the demand for mobile satellite technology It’s for these reasons that mobile satellite services (MSS) have become a mainstay in the oil and gas community, particularly in addressing the gap between the communications capabilities enabled by GSM backhaul services and VSAT networks.

connectivity — even while operating under adverse weather conditions.

The cost and complexity associated with offshore exploration — where the search for energy resources often takes operators deep into the world’s most remote environments — present another key operational challenge.

Besides being less expensive to install than VSAT offerings, MSS products are also relatively easier to deploy and manage. For instance, operators can easily set up L-band terminals to establish high-speed internet broadband access — in a matter of seconds, and without technical assistance. By contrast, VSAT systems often require trained personnel to handle the installation process.

Delivering better value and greater flexibility

Service reliability is the foremost requirement for successful offshore operations. L-band satellite technology is not affected by rain fade, and has long been an attractive option for oil and gas operators in maintaining offshore communications. For geographically remote locations that are not served by GSM networks, offshore workers can leverage the strength and capacity of Lband networks to enjoy uninterrupted

Satellite technology can make a key difference in improving morale of employees who are required to operate in remote environments for extended periods, by allowing them to stay connected with their family and loved ones.

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To ensure users gain the maximum value from their communications expenditure, Thuraya takes a highly tailored approach of working with its customers that are engaged in oil and gas exploration — by delivering customised MSS solutions that offer reliable performance over Thuraya’s congestion-free network to accommodate a wide range of offshore activities.

Satellite phones remain an important part of the communications mix for oil and gas operators, serving as the most fundamental means of connecting onshore offices to remote facilities. To this end, the Thuraya XT handsets have long established a strong market reputation as a flexible and cost-competitive choice for satellite telephony delivered across a broad geographic footprint. Thuraya’s ruggedised hardware has been proven to withstand the toughest operating conditions, while the low-latency of Thuraya’s L-band network further enables operators to minimise voice call drop-out.

Addressing data communications needs A key part of Thuraya’s commitment to boost its data product portfolio, the Thuraya IP+ is fast gaining interest among oil and gas operators looking to tap into its innovative capabilities to address increased bandwidth demands and the need for secure data transmission.

The main draw to the Thuraya IP+ is in the simplicity of its setup and operation, requiring no specialised training to establish fast and secure communications. Fulfilling the demand for high-speed data services, the Thuraya IP+ currently offers broadband speeds of up to 444kbps on standard IP and 384kbps on streaming IP with an integrated antenna —

www.communicationsafrica.com

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INDUSTRY

Oil & Gas

ready for connection in any location, to provide users with the capabilities they need to improve operational effectiveness at their offshore facilities.

Because of its portability and robust design, Thuraya IP+ can be deployed on relatively short notice to enable the transmission of critical operational data, support remote monitoring processes, and facilitate crew calling via VoIP solutions. In situations where high levels of bandwidth traffic are concentrated in a specific location, Thuraya’s network resources can be dynamically re-allocated to ensure uninterrupted data connectivity for broadband users.

The IP throughout speeds achieved are far superior to any other comparable service, and Thuraya’s ability to offer a range of competitive pricing packages tailored to the energy industry, from unlimited data plans to on-demand consumption rates, makes for a very compelling business case. The asymmetrical streaming capabilities of the Thuraya IP+ is another unique feature to help users better manage costs, by controlling their upload and download speeds based on specific usage requirements.

The introduction of Thuraya SatSleeve, the world’s first and only satellite adaptor for the iPhone®, adds another interesting dimension to Thuraya’s efforts to deliver game-changing innovations that transform the mobile satellite communications arena. A significant milestone in Thuraya’s efforts to make satellite technology more accessible and intuitive for end users, the Thuraya SatSleeve facilitates vital business communications and allows offshore crews to stay connected using familiar smartphones while stationed outside the coverage of terrestrial networks.

Thuraya is working closely with an ecosystem of product developers and solution partners to drive future technology developments that have the potential to enhance operational efficiency at offshore exploration sites.

This commitment to understanding and addressing our customers’ requirements is at the core of Thuraya’s innovation strategy.

Going forward, Thuraya seeks to continue delivering mobile satellite products that meet the energy sector’s evolving demands for

reliable voice connectivity and optimised data speeds at competitive rates. ✆

Fahad Kahoor, director of development for energy, Thuraya

cost-

market

Intelsat and Vodacom deliver high performance broadband connectivity to the sub-Saharan African SOHO and SME markets SATELLITE SERVICES PROVIDER Intelsat and telecommunications group Vodacom have committed to an agreement under which Intelsat will provide a managed broadband service to Vodacom. The solution will strongly position Vodacom to offer a differentiated broadband service targeting the small office/home office (SOHO) and small/medium enterprise (SME) users across sub-Saharan Africa.

The growth of SMEs in Africa is viewed as a critical component in driving the continent’s further economic development, job creation and increase in GDP. In order to support that growth, SMEs will need consistent broadband connectivity to help ensure that their businesses thrive in an already complex and competitive landscape.

“Our agreement with Intelsat will enable Vodacom to provide our SME and enterprise customers with high quality, reliable, secure and cost-effective connectivity,” stated Vuyani Jarana, chief officer of Vodacom Business.

www.communicationsafrica.com

Under the agreement, Intelsat will provide Ku-band satellite broadband capacity to Vodacom on Intelsat 28 at 32.8ºE and deliver a fully integrated and managed solution, powered by Hughes broadband satellite technology. The solution will enable Vodacom to manage its service platform and determine the service levels while maintaining direct engagement with their SOHO and SME customer base.

In addition, the scalability of the platform supports Vodacom’s plan to offer broadband service to millions of potential customers across Africa.

When the Intelsat 33e satellite enters service, scheduled for 2016, Vodacom will be able to seamlessly access a high performance overlay that will provide additional throughput for its busiest regions. The Intelsat EpicNG open architecture and flexible broadband platform will enable Vodacom to leverage its existing infrastructure and enhance Vodacom’s Satellite Connect (VSC) product line. This

will result in the delivery of more reliable, secure and cost efficient broadband connectivity to the SOHO/SME market across sub-Saharan Africa, Nigeria, Zambia, Kenya, Tanzania and DR Congo.

Grant Marais, Intelsat’s regional vice president in Africa, stated, “This new and innovative solution demonstrates Intelsat’s leadership in satellite broadband connectivity. We worked closely with Vodacom to address their future business demands, providing capacity through traditional wide and highthroughput satellite spot beams to locations where our customers need it most. It also reinforces our ability to work with our customers such as Vodacom to anticipate their emerging business demands and tailor our broadband solutions to best fit their business needs and economic model. We look forward to working closely with Vodacom and Hughes to bring the next generation of satellite broadband solutions to the African SME market.”

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COMMERCE

mPOS

Mobile money and MPOS developments From bank-led models in competitive and more sophisticated markets to solutions enabling basic financial transactions for the masses in less developed regions

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OBILE MONEY IS big in Africa. m-Banking, m-Commerce, m-Payments, m-Money, Africa – well perhaps not every market - has them all and has embraced the concept of mobile finance in all its guises with gathering enthusiasm and need for many years to the point that several markets can pretty much regard themselves as the experts in the field. MPesa, for example, has really done wonders for millions of people since it was launched seven years ago in Kenya by mobile operator, Safaricom, in which Vodafone holds a 40 per cent stake. The service allows people to manage a bank accounts and routine financial transactions, such as depositing, withdrawing and transferring money using basic text messaging on simple feature phones - no smartphones required. To say M-Pesa has been a runaway success in Kenya is an understatement but even so, Vodafone’s announcement on the last day of March this year that it would be launching its MPesa mobile payments service in Romania, seven years after the Kenyan launch, is a turn-up for the books. Michael Joseph, Vodafone’s director of Mobile Money, was quoted in a statement saying, “Vodafone M-Pesa is already used regularly by nearly 17mn customers.” Since its launch it has flourished in East Africa – Kenya – and, operated by Vodacom subsidiaries, is also now in use in South Africa, Democratic Republic of Congo, Egypt, Lesotho, Mozambique, Tanzania and Uganda. Beyond Africa it is also operating in Afghanistan, Fiji and India.

Though M-Pesa has had things all its own way for some time it is now facing a new kid on the block in the form of Bharti’s mobile money service

“The big difference in emerging countries is that there is no acquiring infrastructure in place. You need to cover the whole range of possible customers. In Nigeria, for example, they have 20K mPOS machines in the whole country where, considering the size of country, they should have half a million. In all emerging countries there is a strong trend towards the cashless society; also worth considering is the strong fraud ratio.

It is fair to think that the POS infrastructure will likely be built on mobile POS and not on traditional POS. Lots of players are looking at the opportunity to jump into Africa and start delivering mPOS solutions.”

- Stefano Calderano, CEO of JUSP

The 54 African countries are developing at different paces and sustained by different drivers; the key target markets for a mobile POS solution are indeed the ones that are moving faster: Nigeria, Kenya, and South Africa

- Airtel Money - which was rolled out late last year in nine countries. Bharti partnered with pan-African banking group Ecobank and people in Burkina Faso, Chad, Democratic Republic of Congo, Ghana, Niger, Zambia, Kenya, Gabon and Sierra Leone can now use the system.

And yet not all African markets are advancing at the same pace in the mobile money sector. At last year’s MobileMoneyExpo in Lagos, for example, the country’s need for a Mobile Money Transfer system was underpinned by the fact that more than 70mn of the country’s 177mn population have no access to financial or banking services of any kind.

One of the problems holding the Nigerian market back is that mobile operators are unable to obtain banking licences and must rely on partnerships of one kind or another with the banking community, something Safaricom with its M-Pesa did not need. What is needed in the Nigerian landscape is to bring operators much closer to the banking process and only with regulatory changes to allow this will the mobile money picture in Nigeria improve for the millions who remain without banking services.

mPOS – a crucial part of the mobile money ecosystem At last year’s MobileMoneyExpo in Lagos, Mobile Point of Sale (mPOS) technology was one highlighted at the event by several players, including VeriFone Joint Venture, VeriFone Mobile Money, whose director, Mobile Money Project Finance, Francis Salvesen, who said at the time saying that integrating a POS system into existing mobile money deployments would be crucial for instilling trust for mobile transactions in the consumer. He was quoted saying: “For consumers to accept and frequently use mobile money, we have to be able to spend and access cash at any time, in any place. Having an integrated POS system is key to having a mobile money system that works for the consumer, as well as for the entire mobile money ecosystem of partnerships.” ✆

Tim Guest 22 Communications Africa Issue 2 2014

www.communicationsafrica.com

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ÉVÉNEMENTS

MWC

Un tournant pour le secteur des télécommunications Alcatel-Lucent a participé fin février 2014, à Barcelone au Mobile World Congress, le grand rassemblement du secteur des télécommunications; mais de plus en plus, ce rassemblement ne concerne pas uniquement le monde des télécommunications

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’ÉMERGENCE DES TERMINAUX intelligents, associée à l’accroissement spectaculaire des réseaux de données pour les entreprises et les grandes institutions, et l’augmentation des services très haut débit pour l’accès fixe et mobile, transforment non seulement la dynamique du secteur des télécommunications, mais transforment aussi en profondeur l’expérience humaine.

Le réseau, et l’infrastructure, et l’expérience humaine Le réseau, l’infrastructure qui nous connecte vous et moi, est au cœur de ce changement.

Aujourd’hui, malheureusement, c’est nous qui sommes redevables au réseau et non l’inverse. Nous devons paramétrer nos smart phones et tablettes pour rechercher les réseaux WI-FI ou services 4G disponibles. Et pourtant, compte tenu de l’utilisation croissante de terminaux connectés, qu’il s’agisse de téléphones, tablettes, gadgets pour évaluer vos performances sportives, voir de voitures connectées, et compte tenu des quantités élevées de données générées par les entreprises et les institutions telles que les banques ou les gouvernements, le réseau, dans son état actuel, ne pourra pas tenir la route.

Pour faire simple, un embouteillage se profile à l’horizon. Récemment, les Bell Labs ont conduit une étude de modélisation qui prévoit une croissance de 440 % du trafic sur les réseaux métropolitains optimisés pour le cloud et les data centers d’ici 2017.

Le réseau, qui repose sur un schéma hérité de longue date, avec un cycle sans fin de mises à jour onéreuses, n’est pas durable. Un changement s’impose dans la façon de le concevoir, et afin de créer un cadre réglementaire qui laisse place aux investissements.

Considérons, dans un premier temps, l’architecture réseau - une conception rigide qui repose sur le principe que ce sont les usagers qui doivent s’adapter plutôt que l'inverse- cette architecture ne dispose pas

Le réseau doit également être sécurisé www.communicationsafrica.com

Les Bell Labs ont conduit une étude de modélisation qui prévoit une croissance de 440 % du trafic sur les réseaux métropolitains optimisés pour le cloud et les data centers d’ici 2017 de l’évolutivité et de la souplesse nécessaires pour faire face à cette croissance exponentielle. C’est pourquoi les sociétés du web, ces géants de l’Internet, conçoivent leur propre infrastructure, qui fait de plus en plus appel au cloud et aux innovations réseau pour résoudre les problèmes de congestion du trafic.

Les principaux opérateurs de télécommunications arrivent à la même conclusion : le réseau et le cloud doivent ne faire qu’un. Plus important encore, nous sommes convaincus que le réseau doit devenir un environnement global, avec un cœur et une périphérie, où le cloud et la virtualisation des fonctions réseau jouent un rôle clé, pas uniquement pour désencombrer le trafic au niveau du cœur de réseau, mais aussi pour fournir un accès en périphérie, au plus proche de l’utilisateur final.

Qu’est-ce que cela signifie en langage humain ? Imaginez une petite station de base proche de votre domicile ou de votre bureau, qui répond à tous vos besoins réseau – le Wi-Fi, la 4G ou toute autre technologie mobile existante – mais qui y répond de façon très efficace, avec une présence géographique réduite, grâce aux couches réseau rendues possibles avec le remplacement des éléments matériels par des logiciels. Et si le réseau, dans son cœur même, s’élargissait, comme les artères d’un patient, pour transporter un « débit sanguin » de données plus important et faire en sorte que le cœur d’Internet continue à pomper ? Plus important encore, et si le réseau était simplement conçu pour s’adapter efficacement au trafic, et ce dès sa conception ?

C’est précisément ce que le réseau devrait être : un réseau hautement distribué, qui s’adapte intelligemment aux besoins des utilisateurs en périphérie et allège la congestion dans le cœur de réseau. Ce réseau

doit être en mesure de supporter la datamasse (Big Data), de gérer les terminaux, les contenus et l’infrastructure selon les besoins des utilisateurs et non pas selon ses propres contraintes.

Le réseau doit également être sécurisé.

Nous ne pouvons pas ignorer les menaces réelles à la cyber-sécurité à l’échelle mondiale ; cela signifie que le réseau doit apporter à l’utilisateur final (qu’il s’agisse d’un usager ou d’une institution) l’assurance complète que ses données et son expérience du réseau sont totalement sécurisées.

Bien évidemment, le réseau doit également s’adresser à l’opérateur, qui cherche à optimiser ses dépenses de capital et de fonctionnement. Dans ce cas précis, la virtualisation des fonctions réseau est le moyen idéal de réduire les coûts d’exploitation tout en accélérant le déploiement de nouveaux services.

Les fournisseurs comme Alcatel-Lucent, les opérateurs, et les utilisateurs finaux font tous partie d’un grand écosystème, auquel il faut ajouter les constructeurs automobiles, les entreprises du secteur énergétique, les gouvernements, le monde de la finance, tous ceux qui peuvent bénéficier du réseau ou avoir une influence sur la façon dont il est conçu, géré et étendu.

Le réseau de demain doit être conçu en collaboration avec toutes ces parties prenantes, y compris la communauté politique.

Les investissements, en particulier, sont essentiels. Il y a plusieurs semaines, j’ai rédigé un billet pour ce même blog dans lequel j’encourageais l’Europe à accroître ses investissements et à assouplir les législations actuelles, pour révéler tout le potentiel du secteur de la communication. Les États-Unis, et dans une certaine mesure, l’Asie, ont pris la tête de la course en termes de croissance du marché dans le secteur des télécommunications. ✆ Communications Africa Issue 2 2014

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MEDIA

DTT

The Intelsat EpicNG satellite platform will launch at the beginning of 2015

A new world for digital television The preparations are in place for Africa’s switch to digital terrestrial television in 2015

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HIS IS A momentous chapter in Africa’s digital history. Direct-tohome (DTH), digital terrestrial television (DTT) and exponential growth in global demand for African content is driving the flow of media services usage across the continent. New technology rollouts are taking place including multi-channel per carrier (MCPC) media platforms which provide a cost-effective solution for both regional and international programmers wishing to expand their distribution to cable and DTH services across sub-Saharan Africa.

Nations and networks Countries across Africa are making plans to shift to DTT as the 2015 analog switchover deadline looms.

Industry commentators agree that the switch to DTT will bring many benefits to the continent, including improved reception quality, a more efficient use of spectrum (facilitating economic growth) and the delivery of a wider assortment of channel line-ups and enhanced multimedia applications, such as video-on-demand and entertainment services.

Satellite remains a crucial part of the content delivery chain for DTT in Africa, as with analog distribution. Satellites carry DTT signals

24 Communications Africa Issue 2 2014

Satellite-based solutions provide the highest amount of flexibility for the delivery of DTT signals

shut-off date for analog signal broadcast, decide on the type of signal encryption, devise set-top box acquisition and distribution plans, and determine subsidisation schemes, if any.

Some nations or license holders may want to deliver only state channels, while others seek to deliver a broader bouquet of programming.

Solutions for signalling from the multiplexing facilities that bundle together packages of television channels to the digital transmission towers that send the signals into homes. An added advantage is that satellite signals can be beamed directly to private residences, reaching people who live in more remote areas - ideal for many parts of the African continent.

Several factors need to be taken into consideration before a country or license holder decides on a strategy for the implementation of DTT, and no two nations or regions are the same. This includes deciding on a technical solution for DTT distribution. The organisation in charge of deploying the distribution network will need to understand and manage the ownership of spectral licenses, determine the responsibilities of the license holder, identify timelines for implementing digital distribution, schedule the

Then there is the physical signal distribution solution itself. Nations that are small, densely populated and flat are suitable for a terrestrialonly solution, in which fibre or line-of-sight microwave links deliver programming from a central node to a network of wireless towers for over-the-air distribution.

For larger nations with dispersed populations (Mali), island nations (Madagascar, the Seychelles) or nations with mountainous terrain (Côte d'Ivoire, Tanzania), a satellite-based solution may be ideal.

Another factor to consider is that many African countries also experience high rainfall, which leads to rain fade issues if Ku-band is used. In these areas, C-band is much more resistant to rain fade and a better choice for DTT distribution.

Satellite-based solutions provide the highest amount of flexibility for the delivery of

www.communicationsafrica.com

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MEDIA

DTT

DTT signals. Another option for satellite delivery other than via terrestrial TV towers is to deliver programming via satellite directly to individual homes via small direct-to-home terminals.

A hybrid approach, in which satellites deliver signals to terrestrial TV towers in densely populated areas and directly to individual homes in sparsely populated regions, may be the most cost-effective solution.

A phased, carefully considered approach needs to be taken Serving from the sky

Countries across Africa are making plans to shift to DTT

Satellite distribution remains one of the most reliable and effective means of delivering broadcast content to many users A hybrid approach, in which satellites deliver signals to terrestrial TV towers in densely populated areas and directly to individual homes in sparsely populated regions, may be the most cost-effective solution

over a large area. As the demand for a wider range of programming and content localisation grows, new solutions will be required to meet these demands. With this in mind, Intelsat has announced plans to deploy the next-generation Intelsat EpicNG satellite platform beginning in 2015. Intelsat 33e, which is scheduled for launch in 2016, will serve the Africa region.

As the demand for a wider range of programming and content localisation grows, new solutions will be required to meet these demands This approach to satellite architecture utilises C-, Ku- and Ka-bands, wide beams, spot beams and frequency-reuse technology for increased throughput and performance.

With this platform, channels can be customised for a specific region or beam. Spot beams and frequency reuse provide greater throughput and drive lower cost per Mbps, changing the economic model for delivering localised content.

With a tight deadline to meet for the switch to digital broadcasting, African countries or license holders need to consider the various options available to them and decide which solution works best to meet the needs of their respective populations.

One strategy certainly does not fit all regions. A phased, carefully considered approach needs to be taken to ensure a smooth and successful transition to the exciting new world of digital broadcasting. ✆

Grant Marais, head of Africa at Intelsat 26 Communications Africa Issue 2 2014

www.communicationsafrica.com

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LOGICIELS

Formation

Les nouvelles formations pour des revendeurs De nouvelles compétences axées sur les logiciels pour aider les revendeurs partenaires de Dell à vendre davantage de solutions de bout en bout

D

ELL A DÉVOILÉ les dernières avancées de ses programmes de partenariat, parmi lesquelles quatre nouvelles compétences axées sur les logiciels pour les membres PartnerDirect, ainsi que de nouveaux programmes pour accompagner les fournisseurs de services et rétribuer les partenaires qui recommandent les logiciels Dell.

Son objectif est de permettre à ses partenaires de vendre des solutions de bout-enbout au travers d’un programme unique simple pour multiplier leurs ventes et leurs recettes.

Les fournisseurs de solutions associant matériel et logiciels Dell pourront désormais prétendre au statut « Premier » grâce à une compétence mixte, tout comme les partenaires spécialisés, au travers d’une compétence avancée. Les membres des différents programmes en vigueur en Amérique du Nord et dans la zone EMEA, Quest Partner Circle notamment, rejoindront tous le programme PartnerDirect, emboîtant le pas aux partenaires KACE, AppAssure et SonicWALL, récemment intégrés, qui peuvent déja bénéficier des quatre nouvelles compétences proposées par Dell.

Des solutions d’administration Pensé à l’origine pour faciliter et promouvoir la vente de matériels, le programme PartnerDirect a été étendu l’année dernière aux offres logicielles de Dell, dont l’objectif est d’offrir aux entreprises des solutions complètes d’administration de datacenters et de Clouds, de gestion de l’information, de mobilité ou encore de sécurité et de protection des données. La stratégie offensive de Dell a propulsé sa division « Software » et les 6000 personnes qu’elle emploie au sommet du marché mondial de l’édition de logiciels, avec un chiffre d’affaires de 1,2 milliard de dollars, une clientèle comptant 90 % des entreprises du classement Fortune 1000. « Les partenaires logiciels ont des besoins bien spécifiques, auxquels SonicWALL a toujours répondu, tout en leur conférant des avantages stratégiques et financiers incomparables », explique Joe Thompson, viceprésident d’Abacus Solutions en charge des partenariats. « La transition des sociétés rachetées, telles que SonicWALL, vers PartnerDirect ne peut qu’être bénéfique pour les partenaires, que Dell met un point www.communicationsafrica.com

Ce nouveau programme de Dell promet quantité d’avantages et de nouvelles opportunités aux partenaires pour accroître leur chiffre d’affaires et consolider leurs relations client d’honneur à récompenser équitablement.

Nous sommes impatients de pouvoir faire profiter nos clients du portefeuille complet des solutions Dell. »

Les compétences et les partenaires Dell a souhaité instaurer de nouvelles exigences et des seuils de revenus pour conditionner l’obtention du statut « Premier » ou « Preferred Partner » par les partenaires logiciels. Avec ces nouvelles compétences axées sur les logiciels, Dell entend mieux satisfaire les attentes de ses fournisseurs de solutions matérielles, logicielles et mixtes.

Les compétences PartnerDirect seront l’occasion pour les partenaires de gagner en rentabilité et en compétitivité en se spécialisant et en validant leur expertise dans les domaines suivants : • Sécurité : gestion des identités et des accès, protection des réseaux, des terminaux et des messageries électroniques.

• Administration systèmes : gestion des clients, surveillance des performances, administration Windows Server, virtualisation et Cloud.

• Protection des données : sauvegarde/ restauration, protection des données virtuelles, protection des applications et reprise après sinistre.

• Gestion de l’information : administration de bases de données, Business Intelligence /analyse, intégration d’applications et de données, analyse du Big Data Les partenaires Dell Software peuvent d’ores et déjà tirer parti des avantages suivants dans le cadre de PartnerDirect : • Nouvelles compétences pour obtenir le statut « Premier » et multiplier leurs opportunités commerciales, y compris de vente de solutions associant matériel et logiciels Dell.

• Récompenses « Dell Partner AdvantEdge »

pour les formations et les ventes.

• Financement des activités marketing et de développement de marché.

• Services de conseil et d’assistance des experts du « Certified Partner Resource Desk » Accès gratuit ou à tarifs préférentiels à des formations en ligne ou dispensées par un formateur. « Un partenaire correctement formé vend quatre fois plus qu’un partenaire non formé », affirme Marvin Blough, directeur exécutif des partenariats et alliances à l’international de Dell Software. « Le nouveau programme de Dell promet quantité d’avantages et de nouvelles opportunités aux partenaires pour accroître leur chiffre d’affaires et consolider leurs relations client, notamment la possibilité de vendre des solutions de bout-en-bout, adaptables aux besoins de chacun de leurs clients. »

Fournisseurs de services Dell a également étoffé son programme PartnerDirect d’un nouveau programme pour fournisseurs de services Dell, qui met à leur disposition quelque 150 logiciels Dell pour simplifier leur conduite commerciale. Ils bénéficient de conditions de tarification et de facturation flexibles, adaptées à leur business model, et leurs obligations administratives se résument généralement à un contrat, un rapport d’utilisation et une facture par mois ou par trimestre. Ils peuvent ainsi utiliser les solutions Dell de gestion des messageries Windows, de gestion de la collaboration et des identités, ainsi que d’administration des environnements virtuels, des bases de données et des applications, sans investissement de départ ni répercussion des coûts sur les clients. Le programme « Dell Service Provider » les accompagne également dans leurs démarches marketing, de planification commerciale, de formation et de certification.

Programme de rétribution des recommandations Dell ont annoncé également la disponibilité d’un nouveau programme de rémunération des partenaires qui recommandent et contribuent indirectement à la vente des solutions Dell Software. A l’instar des autres récompenses PartnerDirect, les commissions de ce programme sont fixées en fonction du statut des partenaires et de leur contribution aux ventes. ✆ Communications Africa Issue 2 2014

27

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FIBRE

Education

Striking the right chord with Gen Y Fibre for Nairobi pioneers connectivity in educational institutions across Kenya

O

N MARCH 11TH, 2014, at the 50year-old famous Moi Girls’ School Nairobi (MGSN), some 10 km from the Nairobi CBD to the west, the Wananchi Group and its renowned Brand, Zuku, in partnership with the Nairobi County and Kenya Education Network (KENET) among other partners officially launched ‘the fibre to schools’ project nicknamed (WazEd) in Nairobi County.

At a colourful event where students and pupils from other neighbouring Nairobi County schools — including StateHouse (girls), St George’s (girls), Upper Hill High (boys), Lenana High (boys), and St Ann’s Primary School among a few others), it was learnt that this is a pioneer initiative that will cost nearly US$289,000 in fibre connection and an extra US$1.3mn in service provision for 240 schools.

Eventually, the initiative, (that essentially provides free Internet), will help more than 2,000 primary and secondary schools in Nairobi at a cost of US$138mn (b) yearly, before it is implemented in other parts of Kenya.

According to the MGSN’s chief principal Jael Muriithi, the Internet will not allow access to social media and will be purely for academic purpose with packages able to block unfit content including pornography. The school has conducted research on the students’ needs and abuse of Internet.

Christopher Khaemba, education minister of Nairobi County represented Evans Kidero, governor of Nairobi County in a team of other distinguished guests that included Meoli Kashorda, executive director of Kenya Education Network (KENET), Richard Bell, vice president and non executive director of the

28 Communications Africa Issue 2 2014

Chris Khaemba, Nairobi County education minister receives a flower bouquet at the school

According to the MGSN’s chief principal Jael Muriithi, the Internet will not allow access to social media and will be purely for academic purpose with packages able to block unsuitable and offensive content Wananchi Group, Mark Matuga, head of education at Microsoft; Peter Okoth, CEO of Fibrelink Communications Ltd and several members of the Nairobi County Executive The Kenya Primary Schools Heads, and Kenya Secondary Schools Heads Associations were also represented by their chairpersons Karuga and Saina respectively.

As the former principal of Alliance Boys High School (currently one of Kenya’s leading

high schools) Khaemba had a lot to share with the guests. He told journalists ‘off the cuff’ that all schools need to be informed, and empowered to inculcate values in pupils and students so they can voluntarily tap into good resources on the Internet.

“I’m very excited about this project and urge all teachers and schools to empower children to make the right choices while using the Internet,” he added.

www.communicationsafrica.com

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FIBRE

Education

The joy of free Internet access evident on this student's face

He revealed that the Nairobi County Education Task Force, headed by Dr Matuga, is keen to provide a laptop to every secondary school student in Nairobi as soon as the fibre connection project is complete. “Microsoft, which had initially won the Kenyan government’s approval to provide laptops to Class One pupils all over the country, is also leading a consortium in this secondary schools’ laptop project that will involve 85 schools,” said Khaemba.

A Nairobi County Education Stakeholders forum held on 29 January 2014 raised several pertinent issues on the status of education status in the county that included very poor performances at the end of the primary level and an equally poor transition to secondary schools. This lacklustre performance was blamed on poor and deplorable infrastructure, among other factors.

Consequently, Dr Kidero formed the County Education Task Force, comprising specialists including surveyors and quantity surveyors among others, whose policy is due to be launched in May, 2014. Its implementation will include revamping and refurbishment of infrastructure including hostels, dining and sanitation and ablution blocks in schools.

The congestion in dormitories at the MGSN, which its chief principal had alluded to earlier, shall be tackled in the process. While the cost of the refurbishment would be a full package which will be revealed by the task force, the County has already set aside US$23mn to develop infrastructure, according to Khaemba.

The launch of the fibre is thus a great relief in the efforts to improve the same.

Guests at the high table singing the Kenyan national anthem

“Microsoft, which had initially won the Kenyan government’s approval to provide laptops to Class One pupils all over the country, is also leading a consortium in this secondary schools’ laptop project that will involve 85 schools,” said Khaemba A responsible agenda: The Wananchi Group expressed its happiness to be part of the initiative which is part of its corporate social responsibility (CSR) agenda; Bell was hopeful that all students would pass their exams and eventually make millions to ably subscribe to Zuku, the Kenyan entertainment channel.

The unique public-private -partnership (PPP) initiative was hailed as a trailblazer that must be emulated by other companies in training, connectivity and content production among other endeavours. Akin to the egg-and-chicken dilemma, the content versus connectivity debate has to be taken forward and that explains why the Wananchi Group is going ahead to connect schools as it looks forward to content growth and development from other partners in the education sector.

From the event, other interesting and critical facts emanated. The free Internet connectivity would be provided to both private and public (Government-aided) schools and eventually allow for national and international connectivity for schools in the country. While access to local, regional and international

In the past, KENET (a not-for-profit body formed in 1989) has ably provided affordable broadband connectivity to higher learning institutions, especially universities in Kenya, thus enhancing education and research endeavours www.communicationsafrica.com

information resources shall be enhanced, human capital shall increase initially in Nairobi County retaining its position as one of Kenya’s premier counties. While special efforts will be encouraged to develop local and relevant content, the connectivity will also target informal schools in informal settlements in Nairobi.

In the past, KENET (a not-for-profit body formed in 1989) has ably provided affordable broadband connectivity to higher learning institutions, especially universities in Kenya, thus enhancing education and research endeavours. So far, 140 universities, serving more than 450,000 students, have been connected. KENET has also received requests from individual schools within and outside Nairobi and is bracing itself to connect the 30,000 schools in the entire country — a task it considers daunting.

While teachers, who aggregate knowledge and its resources, shall be the main beneficiaries of this project, students and pupils will also benefit from the supplementary learning availed; “We shall distribute local content as well as lessons of expert teachers. We shall also distribute extra-curriculum content from the national music and drama festivals with sharing of resources as our core objective. We look forward to working amicably and effectively with teachers and institutional heads,” averred Prof Kashorda. ✆

John F N Ng’ang’a, Nairobi, Kenya Communications Africa Issue 2 2014

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CONTENT

Digital Communication

Kenya's digital potential in communicating content Television, radio and outdoor are still dominant forms of brand communication in East Africa, but digital content delivery is gaining market share

A

THRIVING AND COSMOPOLITAN city with as many billboards as there are green spaces, Nairobi is a feast for the senses. It is a beacon for East Africa, with a growing number of international companies setting up offices here in order to reach the region more effectively. And with Kenya's large stake in the East African market and its many advances in terms of infrastructure and mobile connectivity, it offers lots of potential to brands in the region.

As part of its roadshow across Africa, the Loeries joined forces with DStv to connect with key players in the industry at the luxurious Villa Rosa Kempinski hotel in Nairobi on 28 March. The Loeries Roadshow and DStv VIP Showcase was well received by a very enthusiastic audience from agencies, marketers, and local media. Fahmeeda Cassim-Surtee, sales director of DStv Media Sales opened the session, speaking on the future roadmap in media. She was followed by Daryn Wober, CEO of Ventra Media Group, who shared his insights on leveraging sponsorships, and how to effectively and creatively use digital platforms.

Ogilvy and Mather creative director Till Aurousseau and Channel O TV presenter Denrele Edun celebrate East African content and creativity

Digital penetration Television, radio and outdoor are still dominant forms of brand communication in the country – although digital is slowly beginning to join them. Mobile and digital penetration is at an all-time high in Kenya, but there are still many who do not quite know how to reach their audiences through this medium.

“It takes a bit of education to explain to brands, broadcasters and radio stations why they should invest in digital,” Wober said, “but I think once you start talking to them and they understand that it gives them a new platform to engage with their audiences, then they start to get it.”

Wober also said that the nation plays an important role in Africa's development.

“Kenya, from an East African perspective, tends to hold the key budget-wise to a few countries in the region, so it's very much about looking at the East African region as opposed to just one country,” Wober said. “Kenya has also proven to be a very, very positive hub for tech start-ups, and a lot of money has been invested in tech hubs to facilitate 30 Communications Africa Issue 2 2014

Graphic designer Martin Sasia and photographer Louis Nderi at the Loeries Roadshow

entrepreneurs, great ideas, to build businesses and to take advantage of the expertise that's coming in internationally.”

After Wober's presentation, Farzana Khubchandani, head of marketing at Google Kenya, took to the stage. She shared her insights on using current technology and internet connectivity to its full potential, using relevant case studies to engage the audience.

The talks were rounded off by Andrew Human, CEO of the Loeries, who presented the 2013 Loerie winners from across the continent, shared his tips for entering the awards and gave an overview of the exciting line-up for Loeries Creative Week Cape Town in September 2014.

Everyone attending was left very inspired

by Human’s talk, especially his comments that it takes hard work and persistence to make great things happen. “Across the world, people deal with small budgets and people who say ‘no’,” said Human. “You have to really believe in an idea and overcome the hurdles in your path to do something new, something remarkable.”

“It's very challenging working in Kenya.

This market is fairly conservative so trying to do breakthrough advertising is a battle,” said Craig Wakelin, creative director at JWT Kenya.

“I've been here for four years and I think in terms of creativity the industry has not made major progress,” said Neil Drewitt, business development director, Wunderman. “It's a commonly held view and I think that's why we need award ceremonies like the Loeries and we need to push it along. Creativity has become a little bit complacent and a bit cookie cutter. Markets have an era of creativity and Kenya did have an era of creativity but funny enough, the market's grown but creativity hasn't.”

“In East Africa I'd say we have the most intellectual brand communication industry,” said Fridah M Kaburu, account executive East Africa at DStv Media Sales. She added that advertisers have begun to localise their campaigns in order to successfully reach their target markets. “If you look at the billboards in Kenya, you'll find what we call 'sheng' – it's a mixture of English and Swahili. We've also noticed a lot of trends targeting the youth. There's a lot of aspirational advertising going on.” ✆ www.communicationsafrica.com

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EQUIPMENT

Anritsu adds TETRA analysis and coverage mapping to its LMR Master ANRITSU COMPANY HAS introduced TETRA analyser and TETRA coverage mapping options to its LMR Master S412E handheld analyser. Combining the LMR Master’s best-in-class performance and compact durable design with the new TETRA measuring and analysis tools makes the handheld analyser the most comprehensive test solution for deploying, installing, and maintaining public safety, transportation, utility and critical communication networks, including those utilising the TETRA technology.

Equipped with the new options, the LMR Master S412E can be used by field technicians and engineers for over-the-air and coverage analysis of TETRA networks. For advanced field analysis, the TETRA analyser includes a special TETRA Summary display so users can view key data, such as base and mobile color codes, mobile network code, location area code, and mobile station maximum transmit power level.

This new capability, coupled with the industry-leading receiver technology of the LMR Master S412E , allows

For advanced field analysis, the S412E analyser includes a special TETRA summary display so users can view key data

users to quickly, easily and accurately diagnose and troubleshoot system performance of TETRA networks using over-the air analysis without preamplifiers.

In addition to new capabilities for TETRA networks, Anritsu has updated and enhanced the LMR Master Options 721 and 722 to match technical and lexical changes in the ITC-R Positive Train Control (PTC) standard. Among the updates are the alignment of symbol rates to “Half Rate” and “Full Rate,” and support for new “burst/packet” air interfaces in the ITC-R standard, including updated signal generator patterns.

Further extending the capabilities of the LMR Master S412E, Anritsu has added support for the MA2700A InterferenceHunter Handheld Direction Finding System.

Equipped with a built-in electronic compass, GPS receiver, and Preamplifier, the MA2700A can be attached to a wide variety of directional antennas.

The TETRA options expand the alreadycomprehensive measurement capabilities of the LMR Master S412E, which combines all of the tools required to install, maintain, and certify analogue and digital land mobile radio (LMR) and professional mobile radio (PMR) networks in the shop or field. All LMR Master S412E analysers come with a 42dB directivity/100dB transmission dynamic range VNA-based cable and antenna analyser, ultra-low noise spectrum analyser,

Anritsu’s S412E handheld analyser allows field engineers, technicians to diagnose and troubleshoot TETRA networks quickly and easily signal generator, internal power meter, and analogue FM analysis and coverage mapping.

Users can extend the value of their LMR Master S412E investment by adding options, such as interference analyser, external power sensors (inline and terminating), distance-to-fault (DTF), and vector voltmeter. Signal analyser/generator options are available for APCO P25 (Phase 1 FDMA and Phase 2 TDMA), NXDN, MotoTRBO/DMR, and TETRA. The LMR Master S412E also offers analysis of LTE and WiMAX (IEEE 802.16 fixed and mobile) for mobile broadband networks. When equipped with the optional internal GPS, coverage analysis for all signal analysers is available. All this testing capability is designed into a rugged, portable, handheld, battery-operated touchscreen package.

www.anritsu.com

Fleet management is streamlined through new GSM and GPS interface FLEET OWNERS CAN ensure more efficient management and performance of their vehicles through a recently launched fleet management interface solution developed by asset management solutions provider QCIC, and satellite navigation technology developer and global positioning system (GPS) manufacturer Garmin.

The fleet management interface involves the linking of a Garmin navigation device to QCIC's flagship QICFLEET solution, which is designed to enable fleet owners to effectively and affordably manage numerous variables related to the location and performance of individual vehicles and equipment by transmitting relevant data on the GSM network, via a preferred network partner.

QCIC director Brian McKenzie reveals that the new interface, launched in late 2013, provides substantially improved communication and vehicle management in an interactive manner through a Garmin navigation device. “Any newer model Garmin GPS unit can be effortlessly connected to the QICFLEET device via a fleet management interface (FMI) connection cable.”

McKenzie pointed out that this new interface provides measurable value to numerous industries, including; couriers, meter taxis, towing companies, emergency services and businesses that are heavily reliant on travelling sales representatives. He said, "The interface provides two-way communication to ensure that a central control room can clearly communicate with the driver of any specific vehicle in the fleet."

32 Communications Africa Issue 2 2014

The QIC-FLEET Management System

What's more, the QIC-FLEET/Garmin interface enables the user to track the exact location of any vehicle at any given time. Through this improved communication channel, the Garmin GPS unit informs dispatch on the estimated time of arrival (ETA) of the vehicle, and the parcel or load that it may be carrying for delivery to a site. It also gives employers the flexibility to employ people that may show potential, but do not necessarily have a good knowledge of certain areas or regions, as the Garmin interface will guide the newly appointed representative to the exact sales area.

"The ETA is updated in the software every two minutes in order to ensure accurate and near real time updates. As part of this two-way communication, the QIC-FLEET device 'replies' to the Garmin GPS unit and provides the driver with detailed travel information, and plots the entire day's journey

according to the most efficient routes for each destination," he continued.

McKenzie added that the QIC-FLEET/Garmin interface also boasts the ability to pre-plan a route for the following working day. “While the vehicle is standing stationary overnight, the interface is able to load the next day’s business or sales calls onto the Garmin GPS unit for the sales person to start their navigation the next day upon entry of the vehicle.”

Should the driver wish to decline any of the predetermined stops, a message is sent via QIC-FLEET informing dispatch that the destination has been declined, thereby enabling accurate tracking of all deliveries and work that is being done. Upon accepting the destination point, the Garmin GPS unit guides the driver along the most suitable route to the sales area. Another major benefit of the QICFLEET/Garmin interface is the fact that it alerts dispatch when the driver reaches a destination.

"This value added feature ensures that management is able to determine whether the driver is utilising time to maximum efficiency and productivity. With rising fuel and toll costs, together with increased traffic volumes, the interface also assists companies in determining the most cost effective routes. It also provides a record of the driver's driving habits, and costly habits such as speeding, over-revving or harsh braking can be identified and rectified within a short timeframe," he said.

www.qcic.co.za

www.communicationsafrica.com

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EQUIPMENT

Mahindra Comviva’s power-packed digital wallet solution MOBILITY SOLUTIONS PROVIDER Mahindra Comviva has launched digital wallet platform mobiquity Wallet, a fully-integrated digital wallet platform that supports NFC, QR codes and Bluetooth Low Energy (BLE). It offers security, ease of use and rich features to the customers of banks, telecom operators and retailers across the globe. The platform brings in agility to develop an ecosystem and increase revenues from existing customers and simultaneously boost customer acquisitions.

Mahindra Comviva’s mobiquity Wallet is a secure, easy to use and feature-rich digital wallet solution that works on multiple connected devices. It offers support for personalization, multiple value-added services and payment methods to enrich consumers’ path to purchase.

To the wallet provider and their partners, it offers a robust and flexible platform, combining innovations in payments with attention to human factor, behavior-centered experience design and cutting edge digital technology.

Srinivas Nidugondi, senior VP & head of mobile financial solutions at Mahindra Comviva, said, “Consumer needs are constantly evolving and we are proud to launch a digital wallet solution that focuses on consumer experience and purchase journey for payments. mobiquity

Srinivas Nidugondi, senior VP & head of mobile financial solutions, Mahindra Comviva

Wallet aims to deliver a connected experience to the consumers and is designed to support a large and complex ecosystem.”

An enabling solution mobiquity Wallet leverages enabling technologies such as NFC, QR code and BLE for enhancing user experience by offering context aware payments. It bundles location based promotions, automated coupon redemption and loyalty card selection during checkout enabling single click payments. It can support integration into a merchant’s existing mobile application or web portal through checkout or allow in-app shopping by simply integrating into the merchant’s ERP.

“Our mobiquity Wallet will allow businesses to re-engage and connect directly with their consumers, drive growth, and deepen their brand image by staying relevant to the change in markets and behaviours,” added Srinivas.

The solution will enable businesses and their partners to fully leverage the potential of social media and data analytics for word of mouth advertising and one-on-one marketing. It will also help realize the full potential in a customer’s path to purchase, from discovery & payments to inducements & loyalty.

Mahindra Comviva’s award-winning mobiquity platform is a widely deployed solution that is scalable, flexible and feature-rich. Its ability to seamlessly integrate with third party systems fosters an open eco-system. With more than 120 deployments, Mahindra Comviva has garnered extensive experience of deploying large scale mobile payment projects with numerous integrations to banking systems and other ecosystem partners. Mahindra Comviva is among the top three mobile financial technology providers across the globe processing more than US$20bn in payment flows, handling millions of transactions every day and serving more than 700 mn consumers globally.

UTStarcom adds to broadband infrastructure product suite TELECOMMUNICATIONS INFRASTRUCTURE PROVIDER UTStarcom continues to deliver on its promise of creating products that embody its "Simple Network, Simple Operation" philosophy with the launch of its latest MPLS-TP and carrier Ethernet-based packet optical transport network product to help telecommunications carriers quickly and easily deploy new technology and services to meet the rapidly evolving needs of consumers.

The Company formally launched its TN765 packet optical transport product in March, bolstering UTStarcom's TN700 product family that is the bedrock of its broadband infrastructure business. This launch closely follows the August 2013 debut of the TN701, an Ethernet Access Device (EAD), which extends UTStarcom's TN series to the network edge.

These products demonstrate the strength of UTStarcom's product pipeline and ability to commercialise innovations that improve quality of service, network throughput maximisation and operational efficiency to create a new class of telecommunications network infrastructure.

"We continue to expand the TN700 series product platform with innovations that demonstrate our technical leadership and further strengthen our competitive market position," said William Wong, UTStarcom's chief executive officer.

"Our technical superiority is a key driver of our growth as we commercialise technical breakthroughs that make us more valuable to our customers. This new entry to our TN series also provides a 'future proof' upgrade path to our SOOTM Software Defined Networking platform."

Innovations in broadband infrastructure design UTStarcom is dedicated to developing technology that will serve the rapidly growing demand for bandwidth from cloud-based services, mobile, streaming and other applications. It works with carriers globally to meet this demand through a range of innovative broadband packet optical transport and wireless/fixed-line access products and solutions. The company's end-to-end broadband product portfolio, enhanced through in-house software defined networking (SDN)-based orchestration, enables mobile and fixed-line network operators and enterprises

www.communicationsafrica.com

UTStarcom’s expanded broadband infrastructure product suite demonstrates R&D strengths in broadband infrastructure design worldwide to build highly efficient and resilient future-proof networks for a range of applications, including mobile backhaul, metro aggregation, broadband access and Wi-Fi data offload.

Its latest broadband technology innovations are specifically geared toward the advanced needs of its customer base of telecommunications and broadband service providers who need to bulk up their networks to handle "4G" traffic and meet consumers' growing desire for mobile, video and "on demand" entertainment. The TN700 line offers new features to allow quicker deployment, greater reliability and improved network operational efficiency, while reducing cost significantly.

The TN765 builds on the attributes and features of UTStarcom's TN700 product family. These include: • MPLS-TP and Carrier Ethernet technologies.

• Carrier-class sub 50ms protection.

• QoS/SLA guarantees • Centralised network management capabilities.

• Network-wide time/clock synchronisation.

• High bandwidth efficiency of packet networks.

• 100 Gigabit Ethernet (GE) support.

The innovations that the TN765 product adds to this product platform including enhanced throughput (1Tbps) to support higher aggregation levels, 100 GE interface support and multiple 10GE interfaces for more efficient network deployment.

www.utstar.com

Communications Africa Issue 2 2014

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EQUIPMENT

Anritsu ajoute l’analyse TETRA et la mesure de couverture géographique au LMR Master ANRITSU INTRODUIT LES options de démodulation et de mesure de couverture géographique TETRA, sur l’analyseur portable leader de l’industrie, le LMR Master S412E. La combinaison des performances les plus élevées de sa catégorie et du design compact du LMR Master avec les nouveaux outils d’analyse L’analyseur portable S412E permet aux et de mesures TETRA, fait de ingénieurs et techniciens de terrain de cet analyseur portable la diagnostiquer et de dépanner facilement solution de test la plus et rapidement les réseaux TETRA complète pour le déploiement des réseaux de sécurité publique et de transports, y compris ceux utilisant la technologie TETRA. Equipé de ces nouvelles options, le LMR Master S412E peut être utilisé par les techniciens de terrain et les ingénieurs pour l’analyse du signal radio et de la couverture des réseaux TETRA. Dans le cas d’une analyse terrain avancée, l’analyseur TETRA propose un résumé spécial pour que les utilisateurs puissent visualiser des informations clés telles que les codes couleur des mobiles et des stations de base, le code réseau des mobiles, le code de localisation ainsi que le niveau de puissance maximal d’émission du mobile. Ces nouvelles capacités, couplées avec la technologie leader de l’industrie du récepteur du LMR Master S412E , permettent aux utilisateurs de rapidement et facilement diagnostiquer et dépanner, avec précision les performances des réseaux TETRA en utilisant une analyse par voie hertzienne sans préamplificateurs.

Alcatel-Lucent Entreprise personnalise le cloud avec une nouvelle solution LA DIVISION ENTREPRISE d’Alcatel-Lucent offre une suite d’applications de collaboration et de communication pour entreprises, qui seront mises à disposition en tant que services (AaaS). Ces applications seront proposées aux salariés, aux équipes ou aux départements de toutes tailles, permettant ainsi aux entreprises d’exploiter pleinement le potentiel du cloud, pour elles-mêmes et pour leurs clients.

Alors que les applications transcendent le quotidien jusque sur le lieu de travail – ce qui n’est pas sans créer des difficultés pour les services informatiques des entreprises – la technologie cloud apparaît comme un moyen de plus en plus viable de fournir ces applications. Cela incite les entreprises à identifier de nouveaux modèles pour connecter leurs employés partout,à tout moment, et sur tout type de terminal.

Les activités numériques d’un nombre accru de salariés ne se limitent plus à un seul terminal, et ne sont plus déterminées par les moyens utilisés pour la diffusion de contenus. Cette liberté ouvre une foule de possibilités fascinantes. Offerte en tant que solution superposée (overlay) hébergée dans le cloud, la solution OpenTouch Personal Cloud (OTPC) permet aux utilisateurs et aux entreprises de choisir les outils de communication qui répondent le mieux à leurs besoins. Les entreprises peuvent les déployer sans interrompre les services existants, sans investissement initial et sans avoir à installer de nouvelles technologies.

Fournie via les partenaires de distribution d’Alcatel-Lucent Entreprise, la solution OTPC propose aux entreprises une série d’applications pour chaque utilisateur. Elle est conçue pour aider les membres de communautés d’utilisateurs à résoudre les difficultés de communication dans leur vie professionnelle quotidienne.

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