Alabama Trails Design Summit Report OF THE NOVEMBER 2013 WORKSHOP OF TRAIL TOWNS & THE ALABAMA TRAILS COMMISSION
NOV 2013 DESIGN SUMMIT REPORT
71% of Alabama is forest land 900 species of birds,
mammals, reptiles, amphibians, and fish in our diverse ecosystem
52 miles of coast along the
Gulf of Mexico
PHOTO BY LINDSAY KINKADE
DESIGN SUMMIT
Overview & Background TRAILS IN ALABAMA Alabama has a rich, complicated history. We are known for a variety of cultural and political reasons such as civil rights, industrial heritage, and the Black Belt. But, part of the story is unwritten. Alabama is a place of exceptional natural beauty with abundant untapped outdoor recreational opportunities. For nature lovers, 71% of the state is covered in forests that are home to roughly 900 species of birds, mammals, reptiles, amphibians, and fish including a variety of endangered species. For water lovers, there are over 77,000 miles of rivers and streams. The Alabama/Coosa River is 631 miles long, the 4th largest river system in the United States. For beach lovers, there are 52 miles of coast along the Gulf of Mexico. For biologists, Alabama is home to incredible ecological diversity. The Mobile Delta is the 2nd largest river delta in the nation. The Cahaba River is home to 131 fish species, which is greater, per mile, than any other river in the country. Alabamians have enjoyed this rich endowment for generations but have not yet leveraged the economic potential theses assets represent. A comprehensive trail network can drive economic development through tourism and improve the lives of Alabamians by connecting our natural resources to provide better, more sustainable access and the potential for more engagement – for everyone – with Alabama the Beautiful.
ALABAMA TRAILS COMMISSION The Alabama Trails Commission (ATC) was founded to identify and help develop this statewide network of trails. In practice, the development and maintenance of such a system is a complicated effort that requires the collaboration of a large number of organizations and people. The ATC has two major goals: 1) develop tools and practices that local organizations and governments can use to build and maintain their own trails; and 2) coordinate the efforts of those groups and the trails they create.
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The ATC is comprised of twelve members appointed by various community and governmental organizations in Alabama. An Advisory Board of seventeen experts provides input and assistance to the Commission.
TRA ILS AND ECONOMICS Alabama needs to diversify its statewide economic drivers. Industrial production and agriculture have long been the backbone of the state economy. But, as those industries change and competition between states becomes more intense, Alabama can look to its natural assets to provide a complementary economic driver. Outdoor Recreation is one of the largest economies in the United States. A 2012 study showed that on average, Americans spend $646 billion on enjoying the outdoors every year. Of the states that surround Alabama, only Mississippi attracted fewer consumer spending dollars. Georgia received $23.3 billion and Florida received $38.3 billion. With only $7.5 billion in consumer spending on outdoor recreation, there is an untapped economic potential in Alabama. Trails can provide one gateway into that market. Alabama is often viewed as having an economic disadvantage because it is primarily rural. Cities are traditionally the hubs of economic activity. In 2007, the world passed a major milestone when the population became more urban than rural. That trend will continue and we should continue to grow and support our cities. However, this continued growth of cities does not set up an “us vs. them” or “urban vs. rural” competition. It instead highlights the importance of developing intentional connections to nature and the out-of-doors. As the world continues to urbanize, those places that provide safe and enjoyable access to nature through meaningful and enjoyable experiences will be well positioned to benefit from the outdoor recreation economy.
DESIGN SUMMIT
Executive Summary The Alabama Trails Design Summit is a milestone in the ongoing work of the Alabama Trails Commission. With a long established challenge to develop an Alabama trail network by supporting local organizations and communities, the ATC used the Design Summit as an opportunity to rapidly advance their own understanding of this challenge. This workshop was an opportunity to identify potential approaches as they heard diverse perspectives from multiple stakeholders in a facilitated work session. How can the ATC use its state level access and broad perspective to assist local organizations? When considering potential programs and services, what are the needs and wants of those local organizations and how can the ATC best support Design thinking is ‘primarily concerned with the process of visualizing what might be, some desired future state, and creating a blueprint for realizing that intention. –JEANNE LIEDTKA IN ROTMAN MAGAZINE
those? During this two-day workshop, attendees used design thinking exercises to imagine potential strategies for the Alabama Trails Commission to advance a comprehensive trail network in Alabama. Participants included experts, government officials, local community members, and members of the ATC. The workshop was facilitated by national design thinking experts and organized by Alabama Innovation Engine, a partnership of Auburn University and The University of Alabama.
NEXT STEPS The Alabama Trails Commission is working to define exactly how it can best support local organizations and communities with trails in Alabama. Concurrently, it is also investigating the most effective organizational infrastructure and funding models to support the mission of the ATC and
NOV 2013 DESIGN SUMMIT REPORT
the beneficiaries of its programs. The Design Summit identified a framework for continuing development of the ATC as outlined in these Next Steps.
1. Design and implement a research plan. A variety of issues were identified that need community responses. A well-defined research plan will act as a stakeholder engagement process that asks clear questions about needs and capacities of existing organizations. What strategies have been successful for existing organizations as they have built and maintained trails? What opportunities have been left on the table because there wasn’t a statewide trails organization in place and how can the ATC fill that gap? The research plan should include an intentional effort to reach out to the variety of audiences in Alabama including user groups, trail organizations, small towns, cities, and governmental entities and organizations.
2. Define a clear identity and purpose for the ATC. For the ATC to be effective across a wide spectrum of trail types and the broad geography of Alabama, it must have a clear mission and identity. It is essential to send a clear message to organizations that the ATC can be an effective partner and prevent duplication of efforts through an alignment of statewide ATC goals and strategies with the more localized groups.
3. Design the best organizational structure for the ATC to achieve its goal. Determine and develop an organizational structure that will enable the ATC to efficiently and effectively reach its potential. Different structures will have different pros and cons. These can only be evaluated once a clear goal is articulated and a common expectation for the ATC established during the research phase. Consideration should be given to creating an organization with the ability to facilitate the development of trails on full-time basis, and should provide opportunities for responsive long-term growth and evolution for the organization.
4. Develop and test the Trail Town concept by partnering with a small town. Select a town(s) to partner with and begin developing the Trail Towns Program. Identify local organizations interested in a partnership to
“beta test� ideas and projects that would be useful for that town and identify overlaps and symbiotic relationships with the Trail Towns concept.
5. Develop and test a suite of tools. Develop a specific set of tools (physical and digital, programmatic and service-based) to support organizations to develop trails in Alabama. These tools should be maintained within the selected organizational structure that will be established. Examples of tools desired are: Trail Towns program, funding opportunities, a state level advocacy voice, organizational models for trails groups, central trails website, technical assistance, and marketing program.
6. Evaluate and evolve the ATC and its tools. The ATC should evaluate its progress based on a measurable set of standards that are set during the initial phases of development. This evaluation process will allow the ATC to evolve and refine as it continues to learn more about its partners and the effectiveness of its programs.
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DESIGN SUMMI T The summit brought us through a people-centered approach to design, focusing on the needs, hopes, and dreams of users and communities to create solutions that are not only sustainable, but desireable. After the summit, we have reviewed our findings and are framing our next steps.
Ideation Definition
Discovery
Synthesis
Documentation
Next Steps
Key Findings Telling the Story & Doing the Work
Back in our communities, our offices, our constituencies, we can share the experience of the Summit. The Summit Report and other documentation shows our work to help propel us to the next phase.
plan pack prepare CREATIVE COMMONS PHOTO BY TERRY BROCK
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‘Direct contact, face-to-face with warm breezes and freezing rain, sometimes vulnerable, the explorer learns to weigh risk, to balance exertion and danger and discovery and relaxation.’ –JOHN R. STILGOE, IN ‘OUTSIDE LIES MAGIC’
CREATIVE COMMONS PHOTO BY NIKKY STEPHEN
ATC STRATEGY TEAM
Advancing Outdoor Recreation CH ALLEN GE STATEMENT Define a framework for the Alabama Trails Commission that reflects a vision of amplifying the efforts and voices of local organizations and communities as they develop a high-quality network of trails. KEY FINDINGS •
A good story about a trails network is needed. The ATC should develop a clear rationale about the benefits of developing a statewide trail network and/or outdoor recreation policy. This high level story should focus on local and statewide economic benefits and include advantages to public health, access to the outdoors, and quality of life.
•
Communities want a voice. Several organizations and towns have developed, or are in the process of developing, their own trails. Many groups feel like they’ve accomplished these trails on their own with local partners but aren’t large enough to be heard at a state or federal level. They’re looking for tools and partners to organize their messages and deliver their collective voice.
•
Ongoing communication is desired. The ATC should develop a mechanism for ongoing conversations with user groups and other interested parties to engage partners and trail users and raise awareness about trails, outdoor recreation, and the ATC and its goals. This tool may take the form of a website which would require staff time for curation, content development, and maintenance.
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•
The Alabama Trails Commission needs to be more visible. The ATC needs to spend time building interest and awareness about the organization, the role it plays, and the value it brings to trails in Alabama. This time is an opportunity to learn from and gain the confidence of the communities and organizations around Alabama.
•
Partnerships come in a variety of sizes. Different groups have different capacities. Some partnerships will serve short-term efforts such as building a single trail. Other partners will include nature-based organizations and groups focused on broadbased social issues or large geographies. A clear on-going assessment of different groups, their capacities, and how they align with potential ATC opportunities will be critical.
TRAIL TOWNS GROUP
Connecting Places CH ALLEN GE STATEMENT Imagine a community program for Alabama that provides a sustainable model for economic growth by encouraging access to the wealth of outdoor Alabama through the use of trails. KEY FINDINGS •
A good Trail Town is a good place to live. The basic necessities and amenities seen as a requirement for a Trail Town are the same things called for in good town planning. While a Trail Town program’s primary motive is economic development, the program will also result in improved facilities and programs for permanent community residents. For example, a trail spur that provides a path for long distance hikers also gives local residents a new trail for hiking. New businesses attracted to a town because of proximity to a trail also serve local residents. A (new or promoted) trail may add the critical mass of users that are required for a town to attract locally needed services and amenities.
•
Trails and Trail Towns will need specific infrastructure to exist in towns. Certain organizations or amenities need to be in place before a town can effectively take advantage of a connection to a major trail. Further research needs to be conducted to identify the specific groups, but examples from the Design Summit include Chambers of Commerce and a Friends of the Trail organization.
•
It takes a village (town). Key individuals and organizations need to be involved in the initial stages of becoming a Trail Town to give it the best chance of success. These groups become “entry points” into the communities and therefore need to be considered from a variety of roles including
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political, implementation, maintenance, and security. Examples of key groups include: mayors, chambers of commerce, and major landowners. •
There needs to be a consistent user experience everywhere. The Trail Town program needs to demonstrate a consistent experience for the user groups, trail developers, and local governments. Three key items provide a strong foundation to ensure that consistency among towns that seek “Trail Town designation”: an executive summary showcasing key principles, dedicated staff for development and maintenance of the Trail Town program, and a howto guide for towns interested in becoming a Trail Town.
•
Trail Towns will be a resource intensive venture. Development of the Trail Towns program should be run in parallel with the overall development of the ATC to maximize the program’s potential for success. Trail Towns could be a flagship program for the ATC but consideration needs to be given to dedicated staff for program development, project management, and implementation.
•
The program will need to evolve. As awareness and interest in Trail Towns increases, the demands and opportunities will evolve. Each town has its own personality and Trail Towns will need to be flexible enough to allow each town to retain that personality while guaranteeing a high quality experience for visitors and tourists.
SUMMARY LISTS
Next Steps & Key Findings ATC NEXT STEPS 1. Design and implement a research plan. 2. Define a clear identity and purpose for the ATC. 3. Design the best organizational structure for the ATC to achieve its goal. 4. Develop and test the Trail Town concept by partnering with a small town. 5. Develop and test a suite of tools. 6. Evaluate and evolve the ATC and its tools.
ATC STR ATEGY KEY FINDINGS •
A good story about a trails network is needed.
•
Communities want a voice.
•
Ongoing communication is desired.
•
The Alabama Trails Commission needs to be more visible.
•
Partnerships come in a variety of sizes.
TRAIL TOWNS KEY FINDINGS •
A good Trail Town is a good place to live.
•
Trails and Trail Towns will need specific infrastructure to exist in towns.
•
It takes a village (town).
•
There needs to be a consistent user experience everywhere.
•
Trail Towns will be a resource intensive venture.
•
The program will need to evolve.
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Thank you. Thank you to everyone for taking the time to join us and imagine a better future for Alabama. Also, a big thanks go to all of our partners and supporters involved in the planning, organization, and execution of the 2013 Alabama Trails Design Summit. 2013 ATC DESIGN SUMMI T AT TENDEES N OVEMBER 21 /22 , AL AGA SCO CENTER FO R ENERGY TECH N O LO GY, BIRMINGHAM, AL
Forrest Bailey, Chief of Natural Resources at Alabama Department of Conservation and Natural Resources: State Parks Division Jim Boman, Trail Director at BUMP Dwight Cooley, USFW Project Manager at Wheeler National Wildlife Refuge Complex Dave Dionne, Executive Director at Red Mountain Park Mike Franklin, Town of Hodges Jared Fulton, Project Manager and Designer at William Blackstock Architects Luke Hanson, Information Specialist at Lakeshore Foundation Wendy Jackson, Executive Director at Freshwater Land Trust Steve Jones, Alabama Power Gregory M. Lein, State Parks Director at Alabama Department of Conservation and Natural Resources Richard Martin, Limestone County Parks and Recreation Board Ofie McCoy, Vice President and Special Events Director of Autauga Creek Improvement Committee Tim McCoy, Member of Autauga Creek Improvement Committee Chris Mead, Supervisor at Geneva State Forest Dan Monroe, Designer at Cayenne Creative Group Chris Oberholster, Alabama State Director at The Nature Conservancy Stan Palla, Executive Director at Alabama Bicycle Coalition Ryan Parker, Red Rock Trail Coordinator at Freshwater Land Trust Cynthia Swann Potts, Executive Director at Land Trust of North Alabama Cindy Ragland, District Ranger at USDA Forest Service, Oakmulgee District of the Talladega National Forest Amy Rauworth, Director of Policy and Public Affairs at Lakeshore Foundation Mary Mason Shell, Preservation Planner at Alabama Historical Commission Graham Sisson, Executive Director at Governor’s Office on Disability Dr. Johnny L. Smith, Mayor of City of Jacksonville, AL Bobby Whaley, Past President of Outback Trail Riders Club
PARTNERS
Governor Robert Bentley, State of Alabama, alabama.gov Jim Byard, Jr., Director, Alabama Department of Economic and Community Affairs, adeca. alabama.gov N. Gunter Guy Jr., Commissioner, State of Alabama Department of Conservation and Natural Resources, outdooralabama.com Auburn University School of Architecture Urban Studio, cadc.auburn.edu The University of Alabama Center for Economic Development, uaced.ua.edu Sally Brown, Administrative Coordinator at The University of Alabama Center for Economic Development Nathalie Destandau, Partner: Strategy at Tomorrow Partners Jim Felder, Executive Director at Alabama Scenic River Trail James Hersick, Rocketfuel Design Jeremy Kaye, Partner: Innovation at Tomorrow Partners Lindsay Kinkade, Principal & Creative Director at Design RePublic Matthew Leavell, Project Director at Alabama Innovation Engine Nisa Miranda, Director at The University of Alabama Center for Economic Development Cheryl Morgan, Director at Auburn University School of Architecture Urban Studio Debbie Quinn, Chairman of Alabama Trails Commission Sam Shelton, Principal, Creative Director, and Founding Partner at Kinetik AIGA Birmingham, birmingham.aiga.org Ingenius Design Alagasco Center for Energy Technology, alagasco.com ALABAMA TRAILS COMMISSION MEMBERS
Ms. Debbie Quinn (Chairman) Mr. Jim Felder (Vice Chairman), Executive Director of the Alabama Scenic River Trail Mr. Rob Grant, Assistant Director, Division of State Parks at Alabama Department of Conservation and Natural Resources Dr. John Eagerton IV, Chief, Aeronautics Bureau at Alabama Department of Transportation Mr. Philip West (Secretary), Coastal Resources Manager at City of Orange Beach Dr. Richard Guthrie, Dean at Auburn School of Agriculture Mr. Cecil Colson, Special Programs Engineer, Alabama Transportation Planning / Modal Programs at Alabama Department of Transportation Mr. Grey Brennan, Alabama Tourism Marketing and Regional Director
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ALABAMA TRAILS COMMISSION MEMBERS (CONTINUED)
Mr. Greg Lein, Director, Division of State Parks at Alabama Department of Conservation and Natural Resources The Honorable William H. (Bill) Jordan, Mayor of City of Fort Payne Mr. Wesley Hilton, Aide-de-Camp at Governor’s Office of the State of Alabama AL ABAMA TRAILS COMMISSION ADVISORY BOARD
The Honorable Cam Ward, Alabama State Senator, 14th District The Honorable Trip Pittman, Alabama State Senator, 32nd District The Honorable Donnie Chesteen, Alabama State Representative, 87th District The Honorable Terri Collins, Alabama State Representative, 8th District Mr. James K. Lanier, Cherokee Ridge Alpine Trail Association Mr. William M. Matthews, Director of Continuing Education at University of North Alabama (retired) Mr. Richard Martin, Limestone County Parks and Recreation Board Ms. Nisa Miranda (Chairman), Director of University of Alabama Center for Economic Development Mr. Otis French, Southeastern Regional Forester at Alabama Forestry Commission The Honorable Gordon Stone, Mayor of Town of Pike Road Dr. Duncan Scott Mr. Josh Dyer, Superintendent of Golf at Ross Bridge Resort Mr. Joe Nicholson, Recreation Program Manager at National Forests in Alabama Mr. Steven H. Newton (Secretary), Planning Team Leader at Gorgas Steam Plant; State Partner with National Off Highway Conservation Council Sara B. Baldwin, PhD., Alabama Registered Forester Edward I. Lyon, Site Manager, Alabama River Lakes at US Army Corps of Engineers Mr. Rodney Goode, Urban Conservationist at Natural Resources Conservation Service
Appendix TRAILS USER GROUP MEETING SUMMARY SEPTEMBER 6, 2013 The work of the Alabama Trails Commission is based on an understanding of local trail users and communities. In an effort to learn from the those groups and prepare for the Design Summit, the ATC held a user group workshop in September of 2013. The report from that meeting can be found here. EXECUTIVE SUMMARY
The Alabama Trails Commission (ATC) has embarked on a statewide effort to develop ideas and opportunities to advance trails as a broad community benefit, an affordable form of exercise and economic development tool for Alabama. The user group meeting was an opportunity for the trail user groups to communicate their wants, needs, and desires to the ATC in a roundtable format meant to encourage conversation and sharing ideas. This report follows the structure of the meeting agenda. A robust turn out and highly engaged participants demonstrated an overwhelming interest and passion for trails in Alabama. Several major themes emerged during the session: communication between groups, trail connectivity, collaboration, and branding/messaging. Additional user groups were identified such as home schooled students and quarry divers. Overall, user groups are looking for help organizing at a state level, coordinating efforts with each other, and being more effective in communicating their locations and goals. Fiscal and technical assistance are also desired for trail creation, but are not viewed as the most pressing demand. The overall needs are assistance in elevating the quality of the trail experience for visitors and creating something that people will want to visit multiple times. Effective tools of communication are desired to improve opportunities for organizations to share ideas and assist each other when possible. While online communications are efficient and simple, the group saw value in face-to-face meetings such as this one that encourage conversations and brainstorming. The opportunities that connectivity of trails could provide were discussed frequently. Determining where short trails could connect other trails to create longer and more robust trail systems was identified as a low-
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hanging fruit for development. However, tools are needed to identify those gaps and resources are needed to plug them. Collaboration is desired between groups but is hampered by geography, distances, a volunteer organizational structure, and feelings of ownership. Groups feel a powerful sense of ownership over the trails they help create. That feeling of accomplishment provides a strong motivation for the volunteers to continue coming back but sometimes creates an isolationist viewpoint and discourages collaboration between user groups. Branding/messaging are important for communicating with visitors and volunteers about locations, events, volunteer opportunities, safety, and availability. An overall branding strategy for trails could provide goals of collaboration, increasing visitorship, and providing high-quality trails in Alabama. There is a desire to demonstrate the positive economic and public health impacts of trails but the capacity to generate studies and reports is beyond the capabilities of any individual group to do alone. WHO AR E YOU ?
OTH E R WAYS TO D E S CR I B E TH E
User groups defined by method of using the
GROUP OF USERS
trails
Volunteers
Road Bikers
Retirees
Mountain Bikers
Experienced/Inexperienced
Slow Bikers
Family-friendly
Equestrian Riders
Staycation
Hikers Trail Runners Off-Highway Vehicle Drivers
ORGANIZATIONAL OPPORTUNITIES
Fisherman
Foundations
Hunters
Societies
Birders
Social Media
Divers – Gulf and Quarry
Paid memberships
Home Schooled Students
Newsletters (electronic)
Scouts
Professional Organizations Volunteers Board of County Commissions Citizens Advisory Committee
HOW CAN WE HELP?
BEST PRACTICES
Qualitative Answers
Alabama Scenic River Trail
“Add professionalism to the passion.”
Clarksville, TN
Provide legitimacy.
Alabama Trail Hiking society Forum
Improve communication
Social Media
Deal with fear of naivety (Open trails to
Identify key successes and communicate them
everyone of all skill levels)
out
Want people to know about ”us” [trail
Sustainability
organizations]
How to demonstrate impact
Encourage state agencies to work together
Leave No Trace
Connect technical assistance to need
Look for non-traditional partners
Show people how to use trails the “right” way
Design for all age groups
QUANTITATIVE ANSWERS
Economic Impact Studies demonstrating lost opportunity cost Education programs for project development Mentorship to informal groups Provide connections to state agencies Provide inexpensive to free training and certification Communicate with elected officials Advertise
High quality to encourage return visits “To build them [trails] is not a problem…to build them [trails] right is the challenge.” Positive Publicity Packaging Friends organizations allow people to demonstrate their love of a trail or place Citizen advisory boards National societies/organizations looking for ecotourism opportunities
Provide definition of responsibilities for varied
H OW D O YOU CO N N EC T ?
groups of trail developers
Tell a good story
Certify trail builders
“Big voice.” Americantrails.org Facebook Groups Organization websites
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ATTENDEES
ORGANIZERS / ATC BOARD AND
Andy Baril, Alabama Cooperative
ADVISORY MEMBERS
Extension System
Lucas Blankenship, UA Center for Economic
John Cochran, Alabama Hiking Society
Development lzblankenship@ua.edu
David Dionne, Red Mountain Park
Grey Brennan, Alabama Tourism grey.
Mike Goodrich, Red Mountain Law Group
brennan@tourism.alabama.gov
Mike Groutt, Smart Coast/Slow Bike Society
Jim Felder, Alabama Scenic River Trail jim.
Joanne Johnson, Autauga Creek Improvement Committee Bud Kitchin, Mayor, City of Lincoln Sandy West Pegram, Alabama Horse Council Patti Pennington, Black Warrior Clean Water Partnership Tom Piper, Senior Transportation Planner, South Alabama Regional Planning Commission Amy Rauworth, Lakeshore Foundation Becca Salamone, Alabama Horse Talk John Thompson, Lake Martin Resource Association, Alexander City Economic Development Association
felder@gmail.com Rob Grant, Alabama Department of Economic and Community Affairs rob.grant@adeca.alabama.gov Matt Leavell, Alabama Innovation Engine matt.leavell@ua.edu Nisa Miranda, UA Center for Economic Development nisa.miranda@ua.edu Cheryl Morgan, Auburn University, School of Architecture, Urban Studio, Facilitator morgace@auburn.edu Steve Newton, Alabama Power Company SHNEWTON@southernco.com Otis French, Alabama Forestry Commission,
Patrick Waylor, Kelly Landscape Architects
Otis.french@forestry.alabama.gov
Chandra Wright, Nature Tourism Specialist
ATTENDEE BREAKDOWN
George Oreno, Alabama Scenic River Trail Fred Couch, Alabama Scenic River Trail, Linda Derry, Old Cahawba
5 paddling 4 hiking 2 equestrian 1 biking 1 accessibility 1 tourism 1 mayor 1 multi-use 1 trail designer 1 community planner _________________ 18 total
‘An early-morning walk is a blessing for the whole day.’ –HENRY DAVID THOREAU
CREATIVE COMMONS PHOTO BY TIM ARNOLD