North Central Michigan College Catalog 2012-13
ENT 135 HUMAN RESOURCES ISSUE- ENTREPRENEURS (S) 1(1-0-0) Reviews human resource policy as it affects the entrepreneur. Topics will include labor contracts, at-will employment, interviewing techniques, Michigan and federal labor law and policy, performance evaluations and equal opportunity practices. ENT 140 TECHNOLOGY AND ENTREPRENEURSHIP (F,S) 1(1-0-0) An introduction to productivity technology and how it can work for the entrepreneur. Topics include brief introduction to information technology terminology and usage, uses and applications of technology in a business, the System Development Life Cycle and how it pertains to the entrepreneur and current and future trends in technology. This is not intended to be a hands on course in computer usage; for that, the student is advised to enroll in a CIS or CAP course, or talk to an advisor. ENT 145 ADVERTISING AND THE ENTREPRENEUR (W) 1(1-0-0) An introduction to advertising methods and techniques for the entrepreneur, with an emphasis on cost effective ways to build awareness of a firm and its products and services. Topics include the four Ps (product, price, place, promotion), various advertising media and their advantages, basic copywriting and layout, dealing with the media and designing an effective advertising campaign. ENT 170 CREATIVE BLOCKBUSTING & PROBLEM SOLVING (Variable) 3(3-0-0) An introduction to the creative process with an emphasis on developing practical, marketable ideas. Topics include conceptual blockbusting, thinking differently, examination through case studies of past new product and market developments, finding and harnessing creativity and channeling creativity into worthwhile business ventures.
ESC – Earth Science ESC 101 INTRODUCTION TO EARTH SCIENCE (F,W) 4(3-2-0) An integrated study of the Earth that includes introductions to the disciplines of geology, oceanography, meteorology, and astronomy. The emphasis is on the scientific processes common to these disciplines. The course includes laboratory and field work. Lecture and Lab. GENERAL EDUCATION DISTRIBUTION AREA: Science ESC 110 ENVIRONMENTAL GEOLOGY (F,S) 4(3-2-0) Exploration of the impact of geologic processes on the lives of humans and the effects of human activities on the Earth. Topics will include geologic hazards such as volcanoes, earthquakes, floods, and erosion, along with the environmental impacts of human activities such as mining, oil production, power generation, and waste disposal. In laboratory and field settings students will explore these topics with real world examples from the local area and around the globe. GENERAL EDUCATION DISTRIBUTION AREA: Science ESC 121 PHYSICAL GEOLOGY (F) 4(3-3-0) An introductory course designed to develop an understanding of Earth materials and processes. Students will learn to identify and interpret rocks and minerals. We will explore the relationships between earthquakes, volcanoes, mountains, and plate tectonics. Through field trips and lab exercises we will witness the effects of processes that shape the Earth’s surface: wind, waves, streams, and glaciers. Lecture and Lab. GENERAL EDUCATION DISTRIBUTION AREA: Science
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