Thesis Book_Airui Fan

MFA

mfa the s i s boo k br i ng back

auth o r | des i gn a i rui f a n

y ea r 2015 f a ll

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A I R U I F AN

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M FA t he s is : BR IN G BACK

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AIR UI FAN

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A I R U I F AN

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MFA THESIS

When I was a child, my home is nearby to a clear river, but after years the river was polluted and full of plastic waste.

Everywhere I go, I saw plastic waste, from rivers to beaches, from one country to another. For me, as a graphic designer has the responsibility to make our design environmentally-friendly as much as possible. The power of design can change the way people think and live, and it can also make our environment better.

Ai ru i F an

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CONTENT

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Plastic Pollution

Research & Audience

Reduce & Reuse

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The Bring Back

Deliverable

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airuifan@gmail.com

s e ct i o n C on te n t

415 819 8786

mfa t he s i s B oo k B ri ng back

Contact

www.airuifan.com

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P ro b lem

Plastic pollution, the accumulation in the environment of man-made plastic products to the point where they create problems for wildlife and their habitats as well as for human populations.

Plastic pollution occurs in many forms, but not limited to littering, marine debris, plastic particle, water pollution, plastic netting and Friendly Floaters. Plastic pollution can adversely

s i tu ati o n

affect lands and oceans. In 1907, the invention of Bakelite brought about a revolution in materials by introducing truly synthetic plastic resins into world commerce. By the end of the 20th century, however, plastics were found to be persistent polluters of many environmental niches, from Mount Everest to the bottom of the sea. Whether being mistaken for food by animals, flooding low-lying areas by clogging drainage systems, or simply causing significant aesthetic blight, plastics have attracted increasing attention as

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a large-scale pollutant in today’s world.

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P l as

tic

C Hapt e r 0 1 pla s t i c p ol lu t i on

s e ct i o n c ha p te r ope n e r

tion

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Po l l u

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plas路tic noun

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A I R U I F AN

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A synthetic material made from a wide range of organic polymers such as polyethylene, PVC, nylon, etc., that can be molded into shape while soft and then set into a rigid or slightly elastic form.

pol路lu路tion noun The presence in or introduction into the environment of a substance or thing that has harmful or poisonous effects.

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We are chang our environment as we subject planet to a ti wave of plastic waste.

years than we did in the whole of the last century and this plastic production is having a huge impact.

It is using vast amounts of precious oil reserves; approximately 8% that equates to the amount used by the whole of Africa. Half of the plastics thrown away are used just once; the problem is that there is no “away�. The impact on wildlife, the environment and the potential harm to human health are only now becoming clear. The fact is that we have to do something and do it now.

mfa t he sis B oo k B r ing back

ging onment ect our tidal astic

We have produced more plastic in the last ten

CHap t er 0 1 p la s t ic po llu t i o n s e ct i o n s i t uat i on

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PLASTIC Debris end up in the world’s oceans every year: Debris Plastic litter

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/MILLION TONS

Wildlife die each year because of plastic:

Since the ocean is downstream from nearly every terrestrial location, it is the receiving body for much of the plastic waste generated on land. It has been estimated that 6.4 million tons of debris end up in the world’s oceans every year and that some 60 to 80 percent of that debris, or 3.8 to 5 million tons, is improperly discarded plastic litter.

Plastic constitutes approximately 90% of all trash floating on the ocean’s surface, with 46,000 pieces of plastic per square mile.

Both animals and human are suffering from plastic pollution. In the ocean, plastic pollution can kill

Seabirds

marine mammals directly through entanglement in objects such as fishing gear, but it can also

Marine mammals

kill through ingestion, by being mistaken for food. Plastic pollution has the potential to poison animals, which can then adversely affect human food supplies. Some of the chemicals used in plastic production have the potential to be absorbed by human beings through skin absorption and can cause dermatitis.

mfa t he sis B oo k B r ing back CHap t er 0 1 p la s t ic po llu t i o n s e ct i o n data

400,000

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In 2011, the Unite generated almost million tons of as containers packaging, ab million tons as goods such as and almost 7 as nondurabl such as plates

United States most 14 of plastics s and bout 11 as durable as appliances, million tons le goods, ates and cups.

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Three plastics have shown how to leach toxic chemicals when heated, worn or put under pressure: polycarbonate, which leaches bisphenol A; polystyrene, which leaches styrene; and PVC, or polyvinyl chloride, which break down into vinyl chloride and sometimes contains phthalates that can leach.

Bisphenol A (BPA) is one of the most pervasive chemicals in modern life. It’s a building block of polycarbonate (#7 is often polycarbonate) plastic and is used in thousands of consumer products, including food packaging. BPA exposure may disrupt normal breast development in ways that predispose women for later life breast cancer.

Vinyl chloride is formed in the manufacture of polyvinyl chloride (PVC) or #3 plastic. It was one of the first chemicals designated as a known human carcinogen by the National Toxicology Program (NTP) and the International Agency for Research on Cancer (IARC). It has also been linked to increased mortality from breast cancer among workers involved in its manufacture.

Phthalates are a group of endocrine-disrupting chemicals found in PVC or #3 plastic. Phthalate exposure has been linked to early puberty in girls, a risk factor for later-life breast cancer.

Some phthalates also act as weak estrogens in cell culture systems.

DioxiN is formed in the manufacture of polyvinyl chloride (PVC) or #3 plastic. Dioxin has been classified by the International Agency for Research on Cancer (IARC) and the Environmental Protection Agency (EPA) as a known human carcinogen, and is also an endocrine disruptor.

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Styrene can leach from polystyrene or #6 plastic and is found in Styrofoam food trays, egg cartons, disposable cups and bowls, carryout containers and opaque plastic cutlery. It has been classified by the International Agency for Research on Cancer (IARC) as a possible human carcinogen.

Pl as t i c Cl as s i f i c at i on

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CHa pt e r 0 1 p l a st i c po llu t i on

s e ct i o n t ox i c c he m i cal

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Americans throw away 35 billion plastic water | A I R U I F AN

40% of total plastic usage (Plastics Europe).

million bags are used every minute.

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use market segment accounting for just over

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bottles every year. Packaging is the largest end

Annually approximately 500 billion plastic bags are used worldwide. More than oneÂ

Plastic products are increasing everyday and plastics will take up to 1000 years to degrade. In this trend, plastic is filling our ocean and land. More species will be in danger and the environment will become worse than ever before.

We need to stop it.

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r e s e arc h

An amount of research was conducted to define the problems and explore the appropriate solutions. I used survey, interview, events and other research methods to looking for insights and analyze

au die nce

audience. The target audience is consumers of single-use plastics aged from 18 to 30, such as

?

college students and young professionals. Most of them live independently and frequently use singleuse plastics for to go food, beverage, and parties.

Also, it’s easier to change younger audiences’

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behavior and thoughts.

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Rese

a r ch &

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T op ic Ke y wo rd

Damage 84% of the beach trash collected in the San Francisco Bay area was plastic. Plastic is difficult to degrade, and its chemicals can pollute the ocean, wildlife, soil, and water-source. Damaging the environment is damaging ourselves because

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nature will pay back what we gave to it.

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s e ct i o n k e y wor ds

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Topic Connection Brianstorm

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18 Connections of Plastic Pollution

harm Chemicals in plastic are bad for human health.

They have possibilities to cause cancer, skin illness and other diseases.

transform Plastics are made from oil. Oil is a nonrenewable resource. The amount of oil is decreasing and the price of oil is increasing. Producing plastic will waste more oil.

push Media raised the Throwaway culture. The throwaway culture was expressed by commercial advertisements, TV programs and other media. People turns to a convenient lifestyle by simply using and throwaway.

dissolve Biodegradable materials can go back to the nature. Materials such as paper are come from the nature and can go back to the nature by biodegrade, but plastic is non-biodegradable.

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Plastic will never disappear.

waste Packages will become to garbage. Most of packages were used only once and been throw away. People spent a lot of money on these package garbage.

suffer

bury

control

Some people live in 3rd world countries are

Disposable plastics are filling the ocean.

It’s governments’ responsibility to legalize

suffering from plastic pollution. Mountains and

Tons of plastic were produced, used, throw

policy about plastic. Governments plays a

seas of plastic trashes are surround them.

away and flow into the ocean everyday. As

important role in controlling plastic producing

this situation continue, the ocean was slowly

and prevent plastic pollution.

buried by plastics.

raise

unequal

negative

Ocean raised numerous of wildlife. Ocean is

Plastic products are cheap, but recycle costs

Plastic industry is offensive for plastic bag

the cradle of life, but it is swallowing more and

are high. People often chose plastic because its

ban. People who work in plastic industry

more plastic trashes.

cheap price and light weight. However the cost

are losing jobs because of the plastic bags

of produce and recycle plastic is much higher.

ban. Some plastic industry organizations are against the plastic bags ban.

fobid

build

care

San Francisco is the first city to ban plastic

Artist Diana Cohen co founded the Plastic

Organizations are promoting environment

bags. Beaches in bay area were polluted by

Pollution Coalition. Plastic Pollution Coalition

awareness. As plastic pollution becoming

plastics. Plastic bag is only a small part of

advocates “4 Rs”, which are refuse, reduce,

serious, many local and international

plastic trashes.

reuse and recycle.

organizations are working on refuse and recycle plastics.

Recycling plastic can provide more jobs.

Endangered species are increasing in ocean.

Increased recycling has been demonstrated

Animals were killed because of eaten plastics

to create jobs.

or tangled in plastics. More and more species are disappearing.

circle

Brand impact can affect consumer choice.

Waterways will go to ocean eventually. The

For brand which has big impact, their

water system is a circle. Plastic trashes can

choice of product or package materials

flow into ocean throw lakes and rivers.

have huge influence.

s e ct i o n c onn e c t i on s

influence

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disappear

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job

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mfa t he sis B oo k B r ing back

CHap t er 0 2 r e se arc h & audi enc e

s e ct i o n s t ory b o ard

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CHap t er 0 2 r e se arc h & audi enc e

s e ct i o n s t ory b o ard

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8 Archetypes

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AUDIENCE

A I R U I F AN

audiences’ behavior and thoughts.

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Most of them live independently and frequently

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The target aud consumers of use plastics ag 18 to 30, such as students and y professionals use single-use plastics for to go food, beverage and parties. Also it’s easier to change younger

dience is singleged from as college young s.

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survey

This survey was conducted both online and on the street of San Francisco in February 2014. Main audiences of this survey are in age group 18-30, who live in San Francisco. About 50 surveys were filled by mostly students and young professionals.

All of my audiences think plastic pollution can affect them. However, 73% of them have bought plastic bottled water recently, and 32% are not recycling plastic bottles; 50% of them don’t have the habit of using portable stuff.

People in the age group 18-30 are mostly receiving information from the website and social network, but most of them didn’t follow any environmental organization or website. People are not receiving environmental information regularly.

The reason could be: 1. People don’t care about their environment; 2. Environmental organization or website are not engaging; 3. People are only getting environmental information from other methods(for example

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TV, newspapers)

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C Hapt e r 0 2 r es e arc h & audi e nc e

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People are not involved in online environmental organizations.

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Survey Question: Are you following any environmental organization or website?

10% YES

90% NO

People are not all aware of the benefit of reusable bottles, bags or other containers.

Survey Question: How often do you use portable(reusable) bag, bottle or food containers?

mfa th esi s B oo k B r ing back C Hapt e r 0 2 r es e arc h & audi e nc e

27% Frequently

41% Occasionally

9% Rarely

s e ct i on s urv ey

23% Daily

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event

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Event

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plastic items from Participants

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12 quotes from Participants

10 Participants: Andy The experiencer, 24, Advertisement (Business), student.

Miki The otaku, 25, 3D Animation (Tourism Management).

Fan Mo The optimist, 25, New Media (Communication Engineering).

Xiaoxiao The meticulous,24, 2D Animation (Watercolor Painting), student.

Wenbo The observer, 28, New Media (Graphic Design), student.

Myka The planner, 24, Story Board (Animation), game supervisor.

Lisa The conservative, 27, Web Design (Graphic Design), student.

Allen The perfectionist, 30, New Media (Graphic Design), package designer.

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Fashion Merchandise (Marketing), sales.

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The critic, 25, Photography (Archaeology).

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The fashion blogger, 24,

M FA t he s i s

Su Su

GQ

We should bring our own bag for shopping

A designer designed a special bottle cap as toy,

In the animation Spirited Away, the main

and cup for coffee. Some cafe gives customer

something like LEGO bricks. Kids can collect

character helped to clean a dirty river god, who

discount for use their own cup.

them and play with them. It’s a good way to solve

was highly polluted and full of plastic garbage.

Miki

the problem if we can reuse plastic products.

Xiaoxiao

Fan Mo

We can mail a post card to ourself in 800

Some clothing brands are reusing plastic bottles in their design. Such as a kind of Nike’s soccer

I saw some art works made of plastic garbage,

years later, since plastic bottle takes

shirts, each shirt was made of 19 plastic bottles.

but I don’t think they have efforts on solving

800 years to degrade.

GQ

plastic pollution. Protecting environment is a

Andy

popular topic. Some artists didn’t chose this topic for making the world better, but for making I have to throw away half of garbage bin plastic packages per day and most of them

themselves better.

Allen

Once upon a time, we live in a place called earth, and now we live in a garbage field.

are food packages.

Wenbo

Fan Mo The pollution situation was already made, and all we can do now is to decrease the using and Although plastic bottles are cheap, but we are

producing of plastic in the future. I think the most

In order to attract people to read and care about

also paying tax for its recycle and CRV. Overall

effective way is to educate kids about plastic

the topic, each photo you presented should has

it spends more than the buying price.

pollution and teach them how to recycle plastics.

a story behind it.

GQ

Wenbo

Allen

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event are plastics. After the party, a whole

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90% of food and drinks package for this bin of plastic garbage was throw away.

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insights

plastic pollution is too far removed from people’s daily life.

Showing outcome and reward can give people more motivation.

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s olu t io n

Most effective ways to decrease plastic pollution are 3R, which stand for recycling, reducing and reusing. Plenty organizations and projects are

c h al l e nge

working on plastic recycling. However, plastic recycling is not as effective as we think. Only 20% of plastics were recycled in the US every year. Reducing is more important than recycling in this situation. The challenge is how to reduce

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single-use plastics.

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r e

d u ce

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reducing, recycling and reusing are main solutions to plastic pollution

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Recycling of plastics is not effective.

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The plastic we contribute to recycle in us:

20%

80%

Recycled

Land filled Down cycled Incinerated Exported To other Countries

The cost of single-use plastic is expensive.

Price per year of spend 10 cents on a plastic bag or box everyday:

¢10×365=$36.5 Price per year of spend 1.5 dollars on a plastic bottle everyday: mfa t he s is B oo k B r ing back

$1.5×365=$548

CHa pt e r 0 3 r e duc e & r e u s e se c t i on dat a

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“ Sooner or later, we will have to recognize that the Earth has rights, too, to live without pollution. What mankind must k now is that human beings cannot live without Mother Earth, but the planet can live without humans.�

Evo Morales

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competitors Plastic pollution organizations target on groups more than individuals.

For example, the plastic pollution coalition is target

Plastic pollution organizations targeted on youth are mostly about recycling and crafts.

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to companies, schools and other organizations.

Most arts oriented reuse and recycle plastic organizations are target to children and youth.

Organizations

Plastic Pollution Coalition Plastic Pollution Coalition is a global alliance of individuals, organization and businesses working towards a world free of plastic pollution and its toxic impacts. To achieve its mission, Plastic Pollution Coalition has defined the following strategic goals: end the global dependence on disposable plastic, the primary source of plastic pollution; reduce the overall global plastic footprint for individuals, businesses and organizations.

5 Gyres Project Conducts research and communicates about the global impact of plastic pollution in the world’s oceans and employ strategies to eliminate the accumulation of plastic pollution in the 5 subtropical gyres.

Art From Scrap Provides the community with a Green Schools environmental education program, an Arts Center, and a Reuse retail store.

Create Plenty Art-based environmental group working to mobilize people toward a culture of resourcefulness and intentional daily living, by creating waste-free, local alternatives that are

Project Green Bag Produce sustainable, eco-friendly alternatives to and made in San Francisco, CA. BuyGreen.com Mission: to become your most trusted source for products, the best information for consumers, and the most enjoyable shopping experience.

s e ct i o n c omp e t i to r s

green products, offering the widest variety of quality

C Hapt e r 0 3 r e duc e & r eu s e

plastic bags: 100% organic cotton, biodegradable,

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practical and accessible by all.

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Apps about plastic pollution are mostly about recycling or sorting.

Apps about plastic pollution in the market are mostly instructions, games and news about recycling plastic, but less about reducing or

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reusing plastic.

Beat The Micro Bead More and more cosmetics contain microbeads, tiny plastic beads. These microplastics are a hazard to our environment.

The North Sea Foundation (Stichting de Noordzee) and the Plastic Soup Foundation have developed an App to easily check if a product contains microbeads.

The Ocean Cleanup The Ocean Cleanup develops technologies to extract, prevent, and intercept plastic pollution.

This requires research into the amount, kind and whereabouts of the pollution. Through the Visual Survey app, anyone on a boat on the ocean can help contribute data. Start a survey, look at the ocean for 30 minutes (we’ll keep an eye on the time for you) and log the debris you see in the app. The Ocean Cleanup will use the data to make important decisions. The data will also be open for other scientists to use.

Thrash Hunters Hunt for wandering beverage containers 2. Shoot Take a clear picture with only one piece of

mfa th esi s B oo k B r ing back

1. Hunt

garbage that is included in the BIG 5: Pouch, Cardboard packages 3. Identify Identify the type of container, the brand and whether you did or did not clean it up.

C Hapt e r 0 3 r e duc e & r eu s e

Metal can, Large PET bottle, Small PET bottle,

4. Claim Kill in 24 hours. Approved pictures will be added to our data bank.

s e ct i o n c omp e t i to r s

Send your picture. We try to check all sent items

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reducing and reusing are more important than recycling

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Executive Summary

Problem

Audience

Solution

Plastic pollution is becoming a serious

Consumers of single-use plastics aged

A recycling system of reusable takes

environmental problem. Plastic wastes

from 18 to 30, such as college students

out food containers. This system

are killing wildlife, polluting our ocean,

and young professionals.

provides reusable take out food and

and containing a carcinogen.

drinks containers to restaurants and other food retailers. It set up recycling box on street corners to collects used containers and send them back to

GOAL To decrease single-use plastic food containers and reduce plastic pollution.

restaurants after cleaning.

This system will support restaurants and food retailers to be more environmentallyfriendly and sustainable. To attract restaurants to join the system, it provides an online platform to promote member restaurants, to invite and facilitate users to reduce single-use plastics, it builds a credit system on the website and application. Users can collect credits when recycling the container, and use credits to

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get restaurants’ coupons.

deliverable

This is a set of reusable food and

Outdoor and indoor posters,

beverage containers, bags, sporks

advertisement and brochures for

and other in-store materials.

both restaurants and users.

Application

Website

This app help users to find the recycling

Live information about plastic pollution

box; presents member restaurant’s

situation; restaurants’ information;

information; scan container to get credits.

credits system; products store.

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Campaign

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Packaging

se c ti on summary

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ov e rv ie w

Bring Back is a recycling system of reusable take-out food containers. This system provides reusable take out food and drinks containers to restaurants and other food retailers. It set up recycling box on street corners to collect used containers and send them back to restaurants after

o b j e c t iv e

cleaning. This system will support restaurants and food retailers to be more environmentally-friendly and sustainable. It invites and facilitates users to

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reduce single-use plastics.

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the

C Hap t er 0 4 t he br ing back

Bac k

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B r in g

s e ct i on c ha pt e r ope n e r

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IN order to red single-use plastics Bring Back creates a recycling sy of reusable ta food containe

duce astics, eates ystem take-out containers.

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moodboard

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logo

B

BRING

G BRING BACK

B R I N G

G

BB

BRING BACK

B

B

BRING BACK

BRING BACK

B BR I NG

BAC K

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BRING BACK

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K

Bring Back

B AC K

B

B

BACK

BRING BACK

B BRING BACK

B

B

BRING BACK

BRING

BACK

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B r IN G BAC K

B r I NG B ACK

B

B r IN G BACK

B r ING B ACK

B

B r IN G BACK

Br I N G BACK

B r I N G BACK

B r I NG B ACK

B r IN G BACK

B r ING B ACK

mfa th e si s B oo k B r ing back CHa pt e r 0 4 t h e br i ng back

Br I NG B ACK

B r I NG B ACK

s ec ti on log o

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60 째

60 째 60 째

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typeface

Core CirCus logotype

abcdef ghijklm nopqrstu vwxyz

gotham regular tiTLE

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nop q r st u vwxyz

Rockwell light body&subtitle

a bcdefghi j klm nopqrstuvw x y z abcdefghijklm n o p q rs t u v w x y z 0123456789 a bc d ef g h i j k l m n o p q r s t u vw x y z abcdefghijklmnopqrstuvwxyz 0123456789

Rockwell regular body&subtitle

abcdefghijklmnopqrstuvwxyz

se c t i on t y pe fac e

0123456789

C Hapt e r 0 4 the br i ng back

a bc d ef g h i j k l m n o p q r s t u vw x y z

mfa th es i s B ook B r ing back

a bc d ef g h i j k l m n o p q r s t u vw x y z abcdefghijklm nopqrstuvwxyz 0123456789

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COLOR PALLET

C0

M0 Y29 K0

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C64

M61 Y100 K0

C3

M5 Y95 K0

C0

C0

M0 Y0 K30

C0

M0 Y0 K70

M4 Y19 K0

C35 M10 Y100 K0

C0

M2 Y10 K0

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icon system

Meat

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cold

vegetable

hot

spicy

vegan

for food container

mfa t he s is Boo k B ring back

for beverage container

CHap te r 0 4 t he br i ng back

s e ct i on i c on s y s te m

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character

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mfa th es i s B ook B r ing back

C Hapt e r 0 4 the br i ng back

se c t i on sy s t e m

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o u t c om e

V

05

De l i

CHap t er 0 5 de li v erab le

a b l e

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v e r

se c ti o n cha p te r ope n e r

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products & service

Reusable Safe & Clean BPA Free

The Bring Back recycling system supports restaurants and other food retailers to be more environment-friendly and sustainable. Bring Back will take care daily collecting, cleaning

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and delivering of containers for restaurants.

Collecting Cleaning Delivering

Restaurant Network Credit System Interactive Information

IRIS FAN

$

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BRING BACK containers

Bring Back containers are made of clear and durable Co-Polyester material. In addition to being reusable they are BPA free, leak proof, Microwaveable, freezer safe, dishwasher safe, space efficient, cost effective, stackable and recyclable. Bring back uses less plastic and innovative manufacturing techniques that require less energy and resources. Durable

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enough to reuse many times over and over again. Meet FDA and CFIA food safe guidelines.

Freezer Safe

Microwave Safe

Dishwasher Safe

BPA Free

mfa th es i s B oo k B r ing back

CHap t er 0 5 del i v e rabl e

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12 oz. Rectangular Food Container

16 oz. Rectangular Food Container

5.4 x 4.00 x 1.7 in.

5.4 x 4 x 2.25 in.

5.4 x 4 x 2.6 in.

8 oz. Round

12 oz. Round

16 oz. Round

Food Container Clear Plastic

Food Container Clear Plastic

Food Container Clear Plastic

Reusable Grocery Bag / Small

Reusable Grocery Bag / Medium

Reusable Grocery Bag / Large

10 x 6 x 11 in.

12 x 8 x 13 in.

13 x 10 x 15 in.

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8 oz. Rectangular Food Container

28 oz. Rectangular Food Container

38 oz. Rectangular Food Container

48 oz. Rectangular Food Container

8.27 x 5.8 x 1.62 in.

8.27 x 5.8 x 2.16 in.

9 x 9 x 1.5 in.

32 oz. Round

16 oz. Coups Clear Plastic

24 oz. Coups Clear Plastic

Reusable Spork Gray

Reusable Cup Straw

Rubber Band Orange

7 in. Long

13 in. Long

7 in. Long

Food Container Clear Plastic

mfa th es i s B oo k B r ing back CHap t er 0 5 del i v e rabl e se c ti o n pr oduc t s

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Bring Back user testing report

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Nov 24, 2014

Interview analysis questions 1. Do you think the container is appropriate for

This user testing has 7 interviewees and it was

Add a solid layer to the bottom of containers

take out food?

conducted in two discussion groups. Each group

and write some information about bring back

2. What kind of food do you usually take out? Do

took about 40 minutes to discuss these interview

system on it.

you think this container could carry it well?

questions. The interview result will be analyze

3. Please use three words to describe the

from different points in below.

Information and design:

Usability:

Everyone think the cold and warm icon is

container.

4. What advantages do you think it has?

5. What disadvantages do you think it has?

to show the container is microwave safe and

6. What information did you get from it’s package?

All inter viewees think the container is

7. Do you want to know more information about it?

appropriate for take out food, and most people

For example?

think it is convenient. F worries the rubber is easy

Three people confused about the difference

8. If there are drop boxes at street corners, are

to lost. D thinks the bag is too large for containers.

between V and vegetable icons.

Concerns:

Everyone confused on the fire icon, they didn’t

freezer safe.

you willing to bring it back to the box after used?

9. Do you have any other thoughts?

think it’s spicy.

Here are two main problems people cares the most. The cost will be high. Most interviewees

A don’t think icons are necessary because

asked about the cost of containers, clean process

the container is already transparent. C don’t

and back box. The cost should be emphasis in the

understand the V icon. F and G wants more

campaign because it’s much low than people think.

icons on the container to show other more kind of food.

The container isn’t clean enough. 3 out of 7 people are worried about the clean. They

Refine icons of spicy, vegan and maybe add

couldn’t trust the clean process and feels

more of them.

uncomfortable to eat from reused containers Bring Back system:

people the clean process and make them trust.

4 out of 7 people are willing to bring containers It’s important to show that they cost less and

to back box. C thinks she is too lazy to do it. D

clean in the campaign.

and E said not sure about it.

Aesthetic:

B suggests using a reward system to attract every time people drop it to the back box,

good and cute.

they will get a ticket, sticker or point from the box, and when they collected 10 tickets they

C and B don’t like the transparent of the

CHap t er 0 5 de li v erab le

people for bring it back. For example, Most people think overall the product looks

mfa th es i s B ook B ring back

which used by strangers. It’s important to show

can get a restaurant coupon.

container. F thinks the bottom could has problem with it.

se c ti o n u se r t e st i ng

a color layer. Rest of them don’t have

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mfa th es i s B ook B ring back

CHap t er 0 5 de li v erab le

se c ti o n cam pai gn

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CHap t er 0 5 de li v erab le

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mfa t he s i s Boo k B ring back

CHap t er 0 5 de li v erab le

se c ti o n a ppl i cati o n

147

BRING BACK APP SITEMAP Pages Functions

Home

Loading Page

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A I R U I F AN

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Find Box

Credit

Map

Scan

Collects

Nearby

Add Credit

Credits

Search

Rank

Route

Coupons

e Page

Sign in

Restaurants

List

About

Intro

Contact

Coupon

How

Info

Restaurant

What

Form

Why

mfa t he s i s Boo k B ring back

Details

CHap t er 0 5 de li v erab le se c ti o n a ppl i cati o n

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Take out from restaurant

1

3 2

Bring it to the Back Boxes Eat food at hom e and enjo y

bring ba ck

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user name

user name

Password

Password

show Password

SIGN IN

show Password

SIGN UP

SIGN UP

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Forgot password?

bring ba ck

bring ba ck

mfa t he s i s Boo k B ring back

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BACk Box search in other addr ess

BACk Box Search in other addr ess search in other addr ess

517 Pine st, CA 9413 6

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3 min walking

star t

My CrEdIT

sCAn IT

103

2

ConT AInErs rETurnE d

duE

85 cred it s

scan the code on the bottom of container

browse rewards

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rEWArds

rEs TAurAnT InFo

5 sunset Caf e

5 cr edits

10 grubbin’

5 sandwiches, Cof fee & Tea hours: 5:30 AM - 7:00 PM

10 c redits

credit s

2650 sloat Blvd , san Fr ancisc o, CA 9411 6 415-731-2865 sunsetca fe.com

order Fr om g ru bhu b

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5

rEs TAurAnT InFo

ConT ACT us user name

Emai l

Addr ess

5 sandwiches, Cof fee & Tea hours: 5:30 AM - 7:00 PM

credit s

Comments

2650 sloat Blvd , san Fr ancisc o, CA 9411 6 ClosE ThIs APP And 415-731-2865 gofe.com To gruBhuB? sunsetca

Order F rom Gr ubHu b

SEND IT mfa t he s i s Boo k B ring back CHap t er 0 5 de li v erab le se c ti o n a ppl i cati o n

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BRING BACK WEBSITE SITEMAP Pages Content

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Box pages

infographic

survey

recycle status

to go time

back Box map

bring or not

flow chat

back or not

wideo

score

home Page

Sign in

products

restaurants

about us

features

features

project

catalog

credits reward

environments

orders

restaurant list

app

restaurant info

contact

credits

mfa th es i s B ook B ring back CHap t er 0 5 de li v erab le se c ti o n we b s i te

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Trapped between elusive_ _dreams and bitter reality_ IN THE FILMS OF WONG KAR-WAI

_ABOUT_ _WONG_KAR-WAI_ _FILMS_ _FESTIVAL_ _SCHUDUAL_ _TICKET_ _CONTACT_

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_LANGUAGE_

bringback.website

_BETWEEN_ _LIGHT_AND_DARK_ _REACHING_ _NOWHERE_

July 17-21_2016_

_San_Francisco_

mfa th es i s B ook B ring back

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Acknowledgements

Thank you to my mother, father, and family for always supporting me and believing in me.

I would not be this far without you.

Thank you to my grandma. I remember your encouraging words every time I feel tired and frustrated.

Thank you to my friends for giving me help, joy and accompanying me on this journey.

Thank you to all my instructors. You are always so supportive, encouraging and inspiring.

You pushed me to do better and extended my vision. Many thanks to Hunter Wimmer, Mary Scott, Phillip Hamlett, Kathrin Blatter, Dave Gottwald, Bob Slote, David Hake, Michele Ronsen, Jeremy Stout, Andrew Loesel, Scott Rankin, Nita Ybarra, Michael Kilgore.

163

bibliography

Knight, Geof. Plastic Pollution, Jan 1, 2012.

Terry, Beth. Plastic-Free: How I Kicked the Plastic Habit and How You Can Too, Jun 15, 2012.

Allison, Rachel Hope. I’m Not a Plastic Bag, Apr 25, 2012.

Humes, Edward. Garbology: Our Dirty Love Affair with Trash, Mar 5, 2013.

Smith, Rick and Lourie, Bruce. Slow Death by Rubber Duck: The Secret Danger of Everyday Things, Jan 1, 2011.

Rothschild, David. Plastiki: Across the Pacific on Plastic: An Adventure to Save Our Oceans Apr 29, 2011.

Greene, P. Joseph. Sustainable Plastics: Environmental Assessments of Biobased, Biodegradable, and Recycled Plastics, Jul 28, 2014.

Moore, Capt. Charles. and Phillips, Cassandra. Plastic Ocean: How a Sea Captain’s Chance Discovery Launched a Determined Quest to Save the Oceans, Sep 4, 2012.

“Chemicals in Plastics”, http://www. breastcancerfund.org, 2012.

Moore, Charles. “Plastic pollution”, http:// www.britannica.com, 2013. http://plasticpollutioncoalition.org http://stopplasticpollution.org http://www.pacia.org.au/reports/

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plasticsrecyclingsurvey

165

Sc hool

Academy of Art University S t ude nt

Airui Fan Instruc to r

Bob Slote, Dave Gottwald, Jeremy Stout, Phillip Hamlett T it le o f Boo k

MFA Thesis: Bring Back P hoto graph y

Airui Fan P R I N TI N G AN D BIN DIN G

Blurb C ov e r

Image Wrap Matte Finish Pape r

Proline Uncoated 100# T y pe face s

Gotham | Rockwell | Roboto S oftwar e

Adobe Creative CC

C ontac t

www.airuifan.com 415 819 8786

All the works in this book were hypothetical projects and made for educational purpose.

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airuifan@gmail.com

Š 2015 Airui Fan. All Rights Reserved. No part of this publication can be reproduced without express permission from Airui Fan.

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MFA

mfa the s i s bo o k br i ng back

auth o r | des i gn a i rui f a n

y ea r 2015 f a ll