· Issue 19 · August 2012
The Official Magazine of Affiliate Summit · Issue 19 · August 2012
Table of Contents 2
Editors Note: Don’t Let Your Silence Affect Our Outcome
Missy Ward
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Selecting Keywords to Increase Conversions & Revenue
Eric Nagel
4
Building Brand Awareness on Pinterest
6
Achieve Better Conversions by Increasing Your Credibility
7
Treating Fans Like Customers
8
Stand Out in your Niche!
9
Affiliate Earning Potential in Online Gaming
Karen Garcia Molly Lane Steve Gaither Heather Romiti Jeff Stevens
10
Simple Ways to Optimize for Mobile Marketing
Mark Glauberson
11
You Are What You Hear
Matt McWilliams
12
Affiliate Summit Central 2012 Recap
13
Turn Virtual Worlds into the Real World
Ad Hustler
14
Using Video on Website Landing Pages
Tim Ash
15
Timing Is Everything
16
Business Relationship Launched Though Affiliate Summit Connections
17
How Podcasting Has Improved My Public Speaking
18
Beat the Google Updates With Great Content
Tony Tovar
19
Work-Life Balance in Affiliate Marketing
Katie Rose
20
Make Your Site a Crazy Fast Site
21
Creative SEO Outside Of Google
22
Avoiding Government Intrusion in Affiliate Marketing
23
Do Not Track’s Impact on Affiliate Marketing
24
A Picture is Worth a Thousand Clicks
25
Good, Bad and Ugly of Trademark Bidding
26
Benefits of Attending Local Meetups
27
You Are Leaving 90% on the Table
28
Emerging Markets– Where Can You Turn Next?
Nicky Senyard
29
Stay Ahead Of Affiliate Program KPI Variations
Cristian Miculi
30
Finding the Next Big Thing
Jazette Pester
31
Mobile Marketing in the Performance Channel
Kevin Edwards
32
The Evolution of Display Advertising
34
Affiliate Summit East 2012 - Show Agenda
49
Keynote Bios
52
Other Speaker Bios
66
People to Follow on Twitter
68
Hilton New York Map
STAFF Co-Editors in Chief Missy Ward, Shawn Collins Co-Publishers Missy Ward, Shawn Collins
Contributing Writers Tim Ash, Don Batsford, Jr., Jay Berkowitz, Daniel M. Clark, Shawn Collins, Darryl Davis, Kevin Edwards, David Favor, Steve Gaither, Karen Garcia, Mark Glauberson, Mike Gunn, Ad Hustler, Phil Kaufman, Gary Kibel, Molly Lane, Matt McWilliams, Cristian Miculi, Eric Nagel, Vinny O’Hare, Jazette Pester, Marc Poirier, Heather Romiti, Katie Rose, Nicky Senyard, Jeff Stevens, Kirk Taylor, Tony Tovar, Missy Ward and Warren Whitlock.
Graphic Design Logan Gattis Designs www.logangattis.com Magazine Coordinator Amy Rodriguez
Shawn Collins
Darryl Davis Kirk Taylor Daniel M. Clark
David Favor Don Batsford, Jr. Phil Kaufman Gary Kibel Jay Berkowitz Mike Gunn Vinny O’Hare Warren Whitlock
Marc Poirier
Affiliate Summit 522 Hunt Club Blvd. #411 Apopka, FL 32703 tel (417)-2SUMMIT (278-6648) fax (908) 364-4627
Cover: Khris Thayer, CEO of Optizmo Technologies and lead singer of FallenAsh Credit: Cassidy Scott Thayer @ CassidyScottPhotography.com
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© 2012 Affiliate Summit, Inc. and Individual Authors.