Speaker Bios (cont.) Amanda Orson (cont.) She quit her job at a law firm in 2009 by creating, ranking, and flipping local sites and implementing paid lead program with small business owners. Chris Pearson Creator of the Thesis Theme for WordPress, Chris is a relentless learner with an interest in a wide array of topics, both online and off. As far as nerdy internet stuff goes, he’s a ninja in SEO, HTML, PHP, affiliate sales, design, and paying attention to details that others tend to miss. :) Lisa Picarille Lisa Picarille is an online content strategist, who focuses on online marketing, branding, and social media. She is currently co-authoring a book with Jim Kukral to be published by in 2011. As a program faculty member of the University of San Francisco Online, Lisa teaches Internet marketing classes. She also co-hosts the popular Affiliate Thing podcast with Affiliate Summit co-founder Shawn Collins. Previously, Lisa was the Publisher and Editor-in-Chief of Revenue Magazine. She is a veteran journalist who began her career as a professional sports writer in Boston and has headed the news departments of major high tech news organizations including Wired.com, TechWeb.com, TechTV.com and CRN.com. Her work has also appeared in Rolling Stone, CRM Magazine, PCWeek, MacWeek, Computerworld and InfoWorld. She is the 2008 winner of LinkShare’s Golden Link Award for Most Vocal Performance Marketing Advocate and a frequent speaker at industry conferences. Keith Posehn Keith Posehn, the CEO of Zorz, is an entrepreneur who literally grew up in the middle of the tech revolution. Starting in video games at a young age, Keith moved to working in IT while in college and upon graduating went to work in the online ad agency world in San Diego. Rising to a director level position, Keith struck off on his own in 2008 to create Zorz, a successful performance marketing practice specializing in high-quality affiliate marketing solutions for clients in social media, paid search & mobile. Geno Prussakov Evgenii “Geno” Prussakov is a graduate of the University of Cambridge. He is the author of “A Practical Guide to Affiliate Marketing” (2007), the “Online Shopping Through Consumers’ Eyes” (2008), international speaker, award-winning blogger, senior editor for the affiliate marketing section of the Search Engine Marketing Journal, and regular contributor to Website Magazine, FeedFront Magazine and Econsultancy.com’s blog. Geno is the founder of AM Navigator LLC, and he was voted the “Best OPM of the Year” for three years in a row (2006-08) by the largest online affiliate marketing community, ABestWeb.com. He now resides in Virginia, working on his doctorate, and continuing to write and
56 | January 2011 | FEEDFRONT MAGAZINE
contribute to the industry. Alex Rampell Alex Rampell is the co-founder and CEO of TrialPay, where he is responsible for general management and building corporate infrastructure. Prior to TrialPay, Alex co-founded FraudEliminator, the first consumer antiphishing company, which merged into SiteAdvisor and was acquired by McAfee in April 2006. Alex began his career writing and selling consumer software on bulletin board systems and the nascent Internet. His first successful company gained hundreds of thousands of paying consumers worldwide and had products featured in Forbes, The New York Times, The Wall Street Journal, USA Today, “Today,” CNBC and BusinessWeek. He holds an AB in Applied Math and Computer Science, cum laude, from Harvard University. Wil Reynolds Over the past 13 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil’s career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies like Barnes & Noble, Disney, Harman Kardon, Debeers, Doubleclick, Hotjobs, and Mercedes Benz USA. For the last 6 years, Wil and the team of search professionals at SEER Interactive have been assisting clients in maximizing their visibility and sales using search engines in both SEO and SEM. You can catch Wil speaking with anyone who wants to learn about search, whether it is in a coffee shop or a major conference, it just runs through the veins! His goal at every speaking engagement is simple: Make sure everyone walks out with at least 1 new piece of information or perspective on an SEO topic. Boone Riddle Boone Riddle has been in the performance marketing industry for 3 years. After working with industry giant Affiliate.com and boutique endeavor TriFoxMedia, he joined Underground Elephant in early 2010. During the past year, he led the affiliate network division of Underground Elephant to become a multimillion dollar department, characterized by his passion for hands-on professionalism in publisher management interactions. Although he has experience in a variety of verticals and works with many advertising clients, Riddle’s particular area of expertise is in mediating between publishers and clients to maximize the effectiveness and profitability of lead-generation campaigns. Riddle’s current professional interests include expanding into all lead-gen verticals that have volume potential, as well as identifying the “next big thing” in lead-generation verticals to establish clients in and create offers around, thus providing publishers with new sources of revenue.