Affiliate Summit West | 2011 AGENDA Registration Location: Registration Area Time: 7:30am – 5:00pm Blogger Room Location: La Tache Time: 8:30am – 6:00pm The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show. Heather Smith, Blogger, Beautiful British Columbia (Twitter @heatherinbc) Exhibit Hall Location: Lafite Ballroom 4-9 Time: 10:00am – 5:00pm (Exhibitors may set up beginning at 9:00am.) Opening Remarks & Keynote Location: Encore Theater Time: 9:45am – 10:45am Jim Kukral, CEO, The Attention! Formula (Twitter @ jimkukral) Drew Eric Whitman, International Advertising Consultant, Author, Trainer. Author of, CA$HVERTISING (Twitter @ drewericwhitman) (This Session is Open to All Pass Holders) The New SEO Toolset Session 6a Location: Margaux 1 Time: 11:30am-12:30pm Fast paced – deep dive into tools for beginners through advanced SEO practitioners. Experience level: Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/ Advertisers Niche/vertical: SEO Wil Reynolds, Founder, SEER Interactive (Twitter @ wilreynolds) (This Session is Open to Platinum and Diamond Pass Holders Only) Inside the Minds of Affiliates Session 6b Location: Margaux 2 Time: 11:30am-12:30pm CPS affiliates discuss datafeeds, coupons, communication & incentives in a merchant’s affiliate program. Merchants and networks will learn how to engage and motivate affiliates. Experience level: Intermediate Target audience: Merchants/Advertisers
Niche/vertical: Affiliate Mentality Greg Hoffman, President, Greg Hoffman Consulting (Twitter @akagorilla) (Moderator) Tricia Meyer, Owner, Sunshine Rewards (Twitter @ sunshinetricia) Eric Nagel, President, Eric Nagel & Associates, Inc (Twitter @esnagel) Kim Rowley, Founder, Key Internet Marketing, Inc. (Twitter @kimarketing) (This Session is Open to Platinum and Diamond Pass Holders Only) Affiliate Marketing in a Digital World Session 6c Location: Mouton 1 Time: 11:30am-12:30pm Affiliate marketers face challenges making money on lower priced items such as MP3’s and eBooks. We’ll present best practices and some tips and tricks that work. Experience level: Beginner, Intermediate Target audience: Affiliates/Publishers Niche/vertical: Digital Brian Chapman, Manager, Affiliate Channel, Amazon.com (This Session is Open to Platinum and Diamond Pass Holders Only) Social Media – A Marketing Bonanza Session 6d Location: Mouton 2 Time: 11:30am-12:30pm Social media is becoming a mature industry and the marketing opportunities are expanding daily. As the social media providers mature, so do their policies and restrictions. Successes through social media are there waiting for you, provided one knows and observes the rules of the road. Experience level: Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/ Advertisers, Networks Niche/vertical: Social Media Gary Kibel, Partner, Davis & Gilbert LLP (Twitter @ GaryKibel_law) (Moderator) Sal Conca, Director of Affiliate Marketing, NETexponent (Twitter @netexponent) Wade Sisson, Director of Marketing, SchaafPartnerCentric (Twitter @schaafpc) (This Session is Open to Platinum and Diamond Pass Holders Only) Luncheon Location: Meal Area Time: 12:30pm-1:45pm (Lunch is Open to Platinum and Diamond Pass Holders With Lunch Tickets Only)
FEEDFRONT MAGAZINE | January 2011 | 39