AFAR Media Kit
A F A R
2023
The AFAR Mission
Make a positive impact on the world through high-quality storytelling that inspires, enriches, and empowers travelers who care
Reaching
Travelers Who Care
Affluent and Discerning Travelers
#5 Net Worth Across All Measured Media
The AFAR Audience Snapshot
• Median Age: 42
• Highest Average HHI: $390,712
• Median HH Net Worth: $1.8MM
• Highest concentration of Affluent Millennials
Traveling (and Living) Their Values
• Actively try to minimize their environmental impact
• Pay more for sustainable products
• Purchase locally sourced food
Discerning and Influential Global Travelers
• 15 round trips per year
• 21 hotel nights per year
• 87% always planning their next trip
• 78% fly first or business class
• 65% stay at five-star accommodations
• 1/5 fly private at least once per year
• Most sought after for travel advice
• Regularly research a company’s environmental and social record
• Prefer to go off the beaten track and where the locals go
Sources: 2022 IPSOS Affluent Survey, Doublebase, Total Brand Footprint. Competitive set include Conde Nast Traveler and Travel + Leisure. Born between 1981-1995, annual HHI of $125K+
The AFAR Audience Top Travel Advisors
Top 10 % of advisors across consortia
Advisor Snapshot
• 7,500+ advisors across consortia
• 94% are luxury travel advisors
• 89% reside in the U.S.
• 74% book $500,000+ of travel annually
Engagement Through Weekly Content and Conversation
AFAR serves our growing audience of worldclass travel advisors through communitybuilding and education, timely news, reporting, and inspiration.
Experts Who Specialize in Key Travel
Market Verticals
• 82% hotels
• 66% family/multi-gen
• 60% cruises
• 55% adventure travel
• Weekly newsletter
• Quarterly live webinars with industry thoughtleaders
• One-on-one interviews with experts
• Above average engagement rates across AFAR’s channels
• Custom marketing and content programs are available upon request
Source: AFAR Advisor Survey, 2020
AFAR Journeys Curated and actionable itineraries for modern travelers AFAR Advisor 7.5K+ luxury travel advisors Learning AFAR Travel scholarships for 1.5K underserved students AFAR x VOX 33MM+ Monthly UVs Events and Experiences Virtual and in-person events for the modern traveler and the industry Reaching 37.1 MM+ travelers across our platforms each month AFAR Audio Transformative storytelling through podcasts AFAR Social 575K+ Followers AFAR Magazine 1.1MM Audience AFAR.com 2.5MM Monthly UVs AFAR Creates Consultation and creative services Our Platforms
Award-winning journalism, immersive design, and stunning photography created by a diverse group of publishing experts
Overview
• 4x Issues/year
• Rate Base: 275,000 | Audience: 1,100,000
• Ad/Edit: 40%/60%
• 1 hour+ spent reading each issue
Partnership Opportunities
Brand pages, custom content, impact units, advisor-only copies, and more
2023 AFAR PLATFORMS
AFAR Magazine
Source: Harvey Research Reader Survey TRAVELERS WHO CARE SPRING 2023 AFAR.COM THE HOSPITALITY ISSUE The Best New Hotels in the World INCLUDING ITALY • NEW YORK • PANAMA • BALI p.33 � �
90 % take action after reading AFAR
AFAR Digital
The best inspiration and planning tools for travelers who care
Overview
AFAR's content team is dedicated to producing curated and timely features, up-tothe-minute travel news, and global destination inspiration.
• 2.5MM+ Monthly unique visitors
• 1.2MM Opt-in database subscribers
• 6+ Editorial Newsletters (Daily, Weekly, and Monthly sends)
Partnership Opportunities
Contextually targeted sponsorships, interactive ad units, editorial alignment, custom content development, native newsletter placements, and dedicated email marketing
2023 AFAR PLATFORMS
Sources: Google Analytics 2023
90 % of the U.S. Digital Population
AFAR x Vox Travel Network
Deliver your message at scale with this premium, exclusive-to-AFAR ad network
Overview
As the exclusive travel sales partner of Vox Media, AFAR has inventory access to the Vox Concert Network to deliver targeted scale in premium, brand-safe environments for our partners.
• 160 industry-leading editorial brands
• 240MM UMVs across the Vox Network
• 33MM+ travel enthusiasts
• 160% above-industry average performance
Partnership Opportunities
Hyper-local targeting, interactive custom units, native content distribution, high-impact video and audio content distribution, and more
2023 AFAR PLATFORMS
Source: Vox Media 2022
AFAR Audio
Thought-provoking podcasts that celebrate travel as a force for good
Overview
AFAR’s podcasts are top-ranked, award-winning, and avidly listened to, and we’re just getting started.
• 380K+ lifetime downloads
• 4.8/5.0 Rating on Apple Podcasts
• More than 70% of AFAR’s audience have accessed podcasts in the past week
Partnership Opportunities
• Unpacked by AFAR - Listen Now
• Travel Tales - Listen Now
2023 AFAR PLATFORMS
Source: 2022 IPSOS Affluent Survey, Doublebase, Total Brand Footprint.
AFAR Social
Bringing travelers together through click-worthy content and a curated visual aesthetic
Overview
Moving travelers from inspiration to action with traffic-driving content, newsworthy updates, and dreamy travel inspiration
• 575K+ followers across all our channels
• Above-industry average engagement
Partnership Opportunities
Social content integration and original storytelling across Instagram, Facebook, Twitter, Pinterest, and/or LinkedIn
2023 AFAR PLATFORMS
AFAR Creates
Full-service content marketing, consulting, and creative solutions from AFAR's award-winning creative studio
Overview
Guided by research, data-led insights, and client needs, we create full-service content solutions for our partners.
Who We Work With
• Visit California
• Chase Ultimate Rewards
• Holland America Lines
• United Airlines
• Marriott
Partnership Opportunities
• Creative direction and design
• Licensing and syndication
• Photography, video, and podcasts
• Technology and platforms
• Production, distribution, marketing, and analysis
• B2B + B2C communications
2023 AFAR PLATFORMS
- Society Of American Travel Writers
“In a genre that can feel stodgy and pretentious, AFAR brings a distinctly modern sensibility into the mix.”
Learning AFAR
Providing students with travel scholarships to help them explore the world
Overview
To date, Learning AFAR has sent 1,500 diverse students from under-resourced communities on trips to destinations all over the world, including Ghana, Costa Rica, Belize, the American Southwest, Cambodia, Mexico, Peru, and China.
Program Impact
• 98% of students graduate high school
• 94% leave the program feeling they have the skills to make a positive impact
• 90% college acceptance rate
Partnership Opportunities
• Fund a class scholarship
• Be a travel partner
• Launch an impact study
• Make a corporate donation
• PR and content opportunities
— Joe Diaz, AFAR Co-founder
“Learning AFAR runs to the core of everything we do. We want to empower students to live with curiosity and an open mind, and develop the ability to push past boundaries.”
Appendix
I. Editorial Calendar and Close Dates
II. Print Advertising Rates
III. Print and Digital Specs
IV. Key AFAR Contacts
2023 Issue Close Dates
Spring 2023: Hospitality
Close Date: Feb 21
Materials Due: Mar 1
Issue On Sale: Apr 25
Summer 2023: Culture
Close Date: Jun 20
Materials Due: Jun 27
Issue On Sale: Aug 22
Fall 2023: Epic Trips
Close Date: Sept 1
Materials Due: Sept 5
Issue On Sale: Oct 31
Winter 2023/24: Where to Go
Close Date: Nov 3
Materials Due: Nov 7
Issue On Sale: Jan 9
Cover
2023 AFAR Advertising Rates
ALL LISTED RATES ARE GROSS
40%
Print Rate Base: 275,000 / Print Frequency 4x/Year 1X $46,213 $32,094 $23,753 1X $34,922 $24,394 $18,234 3X $44,414 $30,560 $22,919 2X $33,512 $23,372 $17,452 6X $41,463 $28,788 $21,192 4X $31,330 $21,825 $16,377 FOUR COLOR 1 page 1/2 page 1/3 page BLACK & WHITE 1 page 1/2 page 1/3 page
*All rates are gross. Rate base is guaranteed on a 6-month average. Advertisers may not cancel orders or make changes in advertising after the closing dates. Premiums 2ND: 30% 3RD: 25% 4TH:
AFAR Magazine Specs
*Perfect alignment of type or image across two pages cannot be guaranteed. If boundaries of the ad are not defined by artwork or a rule, publisher may add .30 rule around fractional ad.
**Size requirements in decimals and/or metric are available upon request.
The safety area for spreads with a critical crossover of primary image or type should be 3/8” all around (rather than 1/4”) to allow for the possibility of gutter pull out.
UNIT Spread* Full pg* 2/3 pg Vertical** 1/2 pg Horizontal** LIVE 16-1/4”w x 10-5/16”h 7-7/8”w x 10-5/16”h 4-13/16”w x 10-5/16”h 7-7/8”w 7-7/8”w x 4-15/16”h TRIM 16-3/4”w x 10-13/16”h 8-3/8”w x 10-13/16”h 5-1/16”w x 10-13/16”h 8-3/8”w 8-3/8”w x 5-3/8”h BLEED 17”w x 11-1/16”h 8-5/8”w x 11-1/16”h 5-3/16”w x 11-1/16”h 8-5/8”w x 5-1/2”h
UNIT LIVE TRIM Cover Flap SPECIAL AD SIZES LIVE 3-1/2”w x 10-5/16”h TRIM 3-1/2”w x 10-5/16”h BLEED 3-1/2”w x 10-5/16”h
Ad Portal
Click Here to access our
SPECIAL UNIT SPECS
AFAR Digital Specs
HTML5, JS, JPG, GIF
HTML5, JS, JPG, GIF
HTML5, JS, JPG, GIF
HTML5, JS, JPG, GIF
HTML5, JS, JPG, GIF
UNIT Mobile Banner Half Page Medium Rectangle Leaderboard Leaderboard UNIT SIZE 320x50 300x600 300x250 728x90 970x250 DEVICE Mobile Mobile/Desktop/Tablet Mobile/Desktop/Tablet Desktop/Tablet Desktop/Tablet
FORMATS
STANDARD DISPLAY AD SPECS MAX SIZE 100KB 200KB 200KB 200KB 250KB UNIT Video Billboard Outstream Video UNIT SIZE 970x250 300x250 (mobile) 640x360 (desktop) DEVICE Desktop Mobile/Desktop/Tablet FORMATS MP4 MP4 MAX SIZE 10MB 10MB Click Here for our full digital specs
Key AFAR Contacts
Founders Greg Sullivan Co-founder and CEO greg@afar.com
Joe Diaz Co-founder joe@afar.com
Editorial and Operations
Julia Cosgrove Editor in Chief julia@afar.com
Laura Simkins Chief Operating Officer laura@afar.com
CJ Close Executive Director, International Partnerships cjclose@afar.com
Ellen Lewis Lewis Stafford Company Sales Director, Southwest lewisstafford@afar.com
Onnalee MacDonald Executive Director, Brand Partnerships, West Coast onnalee@afar.com
Victoria Robichaud Sales Manager, Domestic vrobichaud@afar.com
Marketing and Creative Services
Maggie Gould Markey VP, Marketing maggie@afar.com
Katie Galeotti Executive Director, Marketing and Special Projects kgaleotti@afar.com
Irene Wang Associate Director, Marketing Activations iwang@afar.com
Mary Kennedy Integrated Marketing Manager mkennedy@afar.com
Lisa Liu Content Marketing Associate lliu@afar.com
Christopher Udemezue Senior Designer christopher@afar.com
Finance Julia Rosenbaum Director of Finance jrosenbaum@afar.com
Kai Chen Accountant kchen@afar.com
Sales and AdOps
Bryan Kinkade VP, Publisher bryan@afar.com
Laney Boland Director, Brand Partnerships lboland@afar.com
Barry Brown Executive Director, Caribbean barry@afar.com
Colleen Schoch Morell Sales Director, Southeast colleen@afar.com
Donna Delmas Director, Ad Operations ddelmas@afar.com
Vince De Re Digital Ad Operations Manager vdere@afar.com
Isabelle Martin Integrated Marketing Manager imartin@afar.com
Maggie Smith Marketing Activations Manager msmith@afar.com
Ami Kealoha Director, Branded and Custom Content akealona@afar.com
AFAR Mailing Address P.O. Box 458 San Francisco, CA 94104