Navigating the AI Frontier A new chapter for sales and marketing at Advocate By Esraa Mostafa In the dynamic landscape of sales and marketing, Advocate is working to harness the transformative power of artificial intelligence (AI). As technology continues to change our approach to business, it’s time to recognize the untapped potential of AI tools like ChatGPT, Dall-E, Bard, and others. AI is poised to revolutionize sales and marketing. Imagine the impact that crafting personalized outreach emails and proposal segments instantaneously could have on operations. Thanks to the capabilities of large language models like ChatGPT and the tools built on them, this is rapidly becoming possible. Interpreting and generating text are among the capabilities anticipated to boost productivity. AI can do everything from creating art and music to graphic design and software development. To capitalize, departments should look for ways to boost productivity. This involves the potential for streamlining workflows and exploring AI applications, while improving strategic alignment within our respective spheres. Acknowledging the uncertainties that accompany AI adoption, Advocate is committed to responsible applications of AI tools. Our forthcoming AI policy will ensure its ethical and secure integration. Let’s collectively embrace the opportunities AI brings to elevate our efficiency and strategically position Advocate for the future.
Holidays November 11 Remembrance Day (Canada). Veteran’s Day (U.S.).
November 23 Thanksgiving Day (U.S.).
December 25 Christmas Day.
December 26 Boxing Day (Canada).
January 1 New Year’s Day.
Dates of Note Continuing through December 31 Saltscapes and Maine Home + Design magazine holiday subscription campaigns.
November
Spotlighting a key Advocate client: NSLC By Kevin Adshade Five years ago last month, Advocate Printing & Publishing partnered with the Nova Scotia Liquor Corp (NSLC). “NSLC is an ideal Enterprise client,” says Jill Munro, explaining that Advocate works closely with the organization, doing printing work, IT and graphic design contributions, making a footprint on social media, and collaborating with the corporation for online ordering. Munro cites NSLC as “a company or organization that values a relationship with us and, together, we’ve established a shared commercial purpose. They share their ideas, goals and strategy, and look for our advice and expertise in what Advocate provides or outsources to other vendors.” NSLC is a “priority client,” and Advocate aims to provide quality, consistency, and fair market-value costs with leadership in technology, equipment, and materials, plus solutions to build and maintain relationships. Munro works exclusively with NSLC to produce marketing and other resource-based materials for the corporation’s 110 stores. The list of services Advocate offers is long. NSLC recently signed on for another two years with Advocate, and by the time that contract is up, the relationship will have lasted a full seven years, with hopefully many more to come. “All indications show NSLC are happy with their partnership with Advocate,” Munro says.
We had an enthusiastic and fun filled return of the Bruce F. Murray Memorial Golf tournament on Sept. 9.
Hindu Heritage Month.
November and December Pictou Advocate, LighthouseNow, and Saint Croix Courier holiday subscription campaigns.
November 12 Diwali.
November 21 National Entrepreneur’s Day.
November 24 – December 17 Halifax Evergreen Festival.
December 1 World AIDS Day.
December 5 International Volunteer Day.
December 6 106th anniversary of Halifax Explosion.
December 7 to 15 Hanukkah.
December 26 to January 1 Kwanzaa.
