THERAPY
THERAPY ESTABLISHED 2021 BRAND STYLE GUIDE Invigorate Wellness Franchise LLC
IV
IV
IV THERAPY
WE BRING IV THERAPY
TO YOU!
WE ARE THE AREA’S FIRST AND ONLY MOBILE IV THERAPY PROVIDER. A TEAM OF MEDICAL PROVIDERS THAT ARE COMMITTED TO HELPING YOU FEEL BETTER AND IMPROVE YOUR OVERALL HEALTH.
BEHIND THE BRAND
Invigorate is a mobile IV service that brings IV therapy to you. We will come to your town, place of business or even your home. Our base is located in Wisconsin Dells, and will travel a 20 mile radius free of charge. At this moment we do not have a brick and mortar location. However much like a brick and mortar (since we have room for 7 people on our bus) if you see us parked somewhere please know that walk-ins are welcome.
We are a team of medical providers that are committed to helping you feel better and improve your overall health. Our special blends are formulated by highly trained medical professionals. They are designed to help meet your specific needs, such as immunity boosting, increasing energy, improving athletic performance, hormonal balance, weight loss, anti-aging, and much more.
Invigorate is run by highly skilled IV Nurses with years of experience in administering IVs to patients. Don’t worry for those of you that are considered “a difficult stick” we have a vein light that helps locate veins as well.
2
CORE VALUES
MISSION & VISION
Our mission is to enhance wellness and promote optimal health through the transformative power of IV Therapy. We are dedicated to providing personalized care and a comprehensive range of treatments that cater to diverse needs. Our vision is to be the leading provider of IV Therapy, delivering safe and effective therapies using high-quality ingredients and advanced techniques. We are committed to empowering individuals on their wellness journey, helping them thrive and live their best lives. Join us as we revitalize and invigorate your well-being.
EXPERIENCE & EXPERTISE
With our team of highly skilled and certified professionals, we bring extensive experience and expertise in the field of IV Therapy. We are dedicated to providing personalized care that is tailored to your specific needs. Whether you’re looking for hydration, immune support, athletic performance enhancement, or aesthetic improvements, our expertise makes us a trusted choice for all your IV Therapy needs.
CONVENIENCE
At Invigorate, we offer the ultimate convenience with our mobile IV Therapy services. We bring the benefits of IV Therapy directly to you, no matter where you are. With our mobile service, you can enjoy the revitalizing effects of IV treatments in the comfort of your own home, office, or even while traveling. Our experienced team of professionals will arrive fully equipped with all the necessary supplies to ensure a seamless and convenient experience. Whether you’re seeking an energy boost, immune support, or hangover recovery, our mobile service ensures that you can receive the benefits of IV Therapy without any hassle or inconvenience. Say goodbye to the need for travel and appointments – we make IV Therapy easily accessible and convenient for your busy lifestyle.
GROWTH & ACCESSIBILITY
Offering exciting franchising opportunities, Invigorate encourages individuals looking to join the mobile IV Therapy industry. As a franchisee, you can become part of our successful brand and leverage our established business model and expertise. We provide extensive support, including training, marketing assistance, and ongoing guidance, to help you thrive in your new venture. With the growing demand for mobile IV Therapy, Invigorate presents a profitable opportunity to tap into a rapidly expanding market. Whether you are a seasoned entrepreneur or new to the industry, our franchising program offers the potential for growth and success, while making a positive impact on people’s health and well-being.
3
COOL MODERN SIMPLE
MOOD BOARD
The inspiration for Invigorate is clean, soothing, and professional. It has you taking a second to look around and take it all in. Its crisp font and tranquil colors keep it approachable yet sophisticated.
That guy who’s stuck at home while all his buddies are on the golf course, or the girl needs to remember what a fun night out feels like. The grandpa confined to a recliner, or the businesswoman determined to put in the work and conquer that 5k this year, we’re here to provide a boost. There’s no telling who will need a boost next but we’re eager to help them relax, recover, and get back to what they enjoy the most!
4
5
PRIMARY LOGO
Invigorate primary logo embodies a serene and clean aesthetic, featuring a soothing combination of cool blues and crisp whites. These colors were carefully chosen to convey a sense of calmness, purity, and cleanliness, which align perfectly with our focus on health and well-being. The logo itself incorporates a dynamic drip, symbolizing balance, vitality, and restoration. With its visually appealing design elements and cohesive color scheme, and branding create a strong and reliable image, reflecting our professionalism and dedication to providing exceptional mobile IV Therapy services. Consistent logo usage will ensure the brand stays recognizable and memorable.
To truly facilitate and see brand success, the logo rules must be followed with intention and honored everywhere the brand or logo is displayed.
6
SPELLING:
YES: Invigorate NO: Invigoriv SOMETIMES: Invigorate IV Therapy
The preferred use of the name is to spell it out with an uppercase I in Invigorate.
Never use Invigoriv as the name, only the social handle.
It is acceptable to lengthen Invigorate into Invigorate IV Therapy.
MINIMUM SIZE
Smallest the logo should be represented is 2” wide.
2”
SECONDARY ASSETS
Invigorate’s secondary assets can be used in place of the primary logo but should never be used directly next to the primary logo or used together. Whereas the primary logo is clean, modern, and lets the brand speak for itself, the secondary logos can be used when you want to showcase exactly what Invigorate wants to accomplish.
SECONDARY LOGO is an alternative and more compact version of the primary logo.
A.) Horizontal Logo
B.) Horizontal Reverse Logo
ALTERNATIVE MARK serves the purpose of simplifying the different design elements used and represents the brand is a simpler and aesthetically pleasing way.
C.) Stacked Logo
THE FAVICON lives out its value on the webpage and is similar to the alternative mark, just a branded symbol for the URL bar and serves as a small brand symbol.
D.) Stacked Reverse Logo FAVICON & SYMBOL
E.) Badge
8
SECONDARY LOGO
ALTERNATIVE MARK
A. B.
C. D. E.
COLOR USAGE
The color usage for Invigorate is energizing, vivid, and happy. The logo will mostly be used in its color forms against neutral backgrounds (A, B, F) but can also be used in white against a brand colored background (C, D, E).
10
A.
B.
C.
D.
F.
E.
CLEAR SPACE
To ensure legibility, always keep a minimum clear space around the logo. This space isolates the mark from any competing graphic elements like other logos or body copy that might conflict with, overcrowd and lessen the impact of the mark.
The minimum clear space is defined as the length of the E of Invigorate (for the primary logo). This minimum space should be maintained as the logo is proportionately resized.
11
BRAND MISUSE
A few rules are necessary for maintaining the integrity of the brand. Don’t compromise the overall look of the logo by rotating, skewing, or distorting it in any way - that includes adding unnecessary and unattractive text decorations like drop shadows and outlines.
Here are a few examples of some ways you should NEVER consider using the logo.
A. DO NOT distort or alter the proportions of the logo.
B. DO NOT outline any portion of the logo.
C. DO NOT rotate the logo.
D. DO NOT place elements in the logo clear space. CLICK
E. DO NOT resize any part of the logo.
F. DO NOT use any off brand colors or backgrounds.
G. DO NOT add drop shadows or other text styles.
H. DO NOT add unoffcialgraphicstothelogo.
13
HERE
14
PHOTO BACKGROUND
There are a couple ways the logo can be used on photographic backgrounds, but each option should be exercised with care, making sure the logo and type aren’t obstructed by the image.
TIPS:
1. Photos with shallow depths-of-field work best.
2. Avoid busy images with too much detail (see below).
3. Applying a darker, transparent overlay on an image helps makes text more readable.
*Example of what NOT to use
15
“Invigorate is absolutely amazing! I was very nervous to get my first IV from Invigorate, I hate needles and IVs! But the nurses at Invigorate were amazing. They calm your nerves and go over everything with you. IV is painless (which is a first for me! Every IV I have ever had hurts so bad). I love feeling refreshed & energized after!”
-Maranda H. Google Review
TYPOGRAPHY
Typography is a powerful brand tool when used consistently. This set of typefaces best represents the bold future of the brand and should be used across all print & web applications.
17
HEADLINES Livvic Light A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1234567890 Livvic SemiBold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1234567890 SUBHEADS Livvic SemiBold ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890 BODY Livvic Regular ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890
COLOR PALETTE
Color is an integral part of the brand identity. Consistent use of the color palette will not only reinforce the cohesiveness of the brand, but color also serves a psychological purpose by communicating a certain feeling to the audience.
WATER
CMYK: 48/0/0/0
RGB: 116/209/246
HEX: 74D1F6
SKY BLUE
CMYK: 83/10/0/0
RGB: 0/169/229
HEX: 00A9E5
DEEP WATER
CMYK: 83/10/0/26
RGB: 0/134/229
HEX: 0086B6
BLACK
CMYK: 71/65/64/68
RGB: 40/40/40
HEX: 282828
HOT PINK
CMYK: 0/100/0/0
RGB: 236/0/140
HEX: EC008C
18
19
SOCIAL MEDIA EXAMPLES
All Social Media posts are subject to approval by Corporate.
20
PROFILE EXAMPLE: STORY EXAMPLE: POST EXAMPLE:
21
are encourged to use Invigorate Wellness LLC Franchise’s Agency of Record*:
may use another marketing or design agency, however, to ensure a consistant brand voice all marketing/advertising and design work MUST be approved by the Franchise’s Agency of Record or Corporate. 211 Gussel Drive, Wisconsin Dells WI 53965 vectorandink.com 608.254.8770 | creative@vectorandink.com Vector & Ink Marketing Team is highly skilled in: • Brand Develpment and Brand Management • Creative and Interactive Design • Web Developement • Print and Publishing Management
AGENCY OF RECORD Frcanchisees
*You
22 @INVIGORIV | INVIGORIV.COM | 608-844-1554 Invigorate Wellness Franchise LLC
