methods
prelimary sketches: Small idea sketches about the size of your thumbnails (1/2 – ¾). Drawn quickly and in great quality. Thinking with your pencil for only you and your art director, not your client.
refined sketches: Larger sketches. Represent the best few ideas. Edges sharpened, details crisp, drawn with drafting instruments. Test feasibility of symbol. Drawn to size appropriate to the intricacy of the mark.
presentational sketches: For client viewing. Absolutely precise. Drawn with instruments, often reduction from larger art. PMT stat. Sometimes presented in color. A good presentation size 1” diameter. Client decides whether or not to buy the symbol here. Also called “comp.”
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