graphic design
Graphic designers must be familiar with all of the techniques of visual creation. If they cannot take a special photo, they must know who to hire, how to art direct the photo session, and how to choose the best transparency or print for reproduction. They know how to buy effective illustration and use it properly. The graphic designer needs to know basic marketing concepts and how they affect visual imagery. It is necessary for the designer to have excellent eye-hand coordination and an ability to work neatly with precision and attention to detail. A thorough understanding of printing production processes enable a designer to assemble a job, shepherd it through printing, and deliver it on time with quality control. The most effective designers have fresh, innovative ideas, and a concern for detail that allows their ideas to flourish. Designers need to have “people skills� to deal with clients, suppliers, subcontractors, bankers, lawyers, printers, and various associates.
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