L+JAMES LEGO - JAMES is a tracking device for the parents to track down the position of their children and communicate with them It takes into account parents’ increasing need for security and awareness. LEGO - JAMES targets kids between 7 and 12 years old. Kids old enough to walk alone to school, play outside the house with their friends, and able to handle low profile technological devices. The idea of this project is to reassure parents about the location of their kids, but also give the kids a device, which they can accept and play with. The playful LEGO is integrated in a wristband that gives the child the facility of using it everywhere at any time. The bracelet works, like the typical LEGO products, with studs and modular applications. The children can therefore play and create its own personalized bracelet, according to the applications they decide to use. The wristband has incorporated the GPS, SIM card and 3G technology. Many different modules can be added to the band which enable the user to play with friends, watch one’s own parents on a screen, listen to music or playing games, etc.
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