CONCEPT “PISCININ” is a luxury brand for children and babies. This project was created to meet the needs of rich families so that they can find products, such as jumpsuits, sweatshirts, trousers, knitwear and pajamas, high quality and with a very artistic contemporary minimal style. The added value is hidden in the fabrics: these are in fact innovative and latest generation and in addition to being sustainable have infinite qualities, such as being hypoallergenic and safe for all skins. Our primary objective is to become the reference point for future generations and increase, through communication. careful and targeted initiatives, the importance of the family and love for their children. The logo represents the word “PiISCININ” which in Milanese dialect means “small”, “child”, written with a childish font. Then there is the stylized design of a gold kite, which represents a game for children’s childhood. Finally there is a writing “Luxury Dreams” that describes how the brand is careful to bring quality and safety with its vision.
VISION We want to become the reference brand in children’s luxury through minimalist and sustainable design, offering them a safe and comfortable environment to grow and develop their personality.
MISSION Our mission is to create a world of luxury for children that combines comfort, style and ecology into an extraordinary experience. We are committed to offering high fashion products to parents and their children, made from hypoallergenic and environmentally friendly fabrics.
VALUES With our business we try to reduce the environmental impact with sustainable materials, guaranteeing high quality products from unique comfort, promoting technological innovation, and supporting charitable initiatives. We want families to grow up in healthy environments, encouraging exceptional and safe products for children and raising awareness of the importance of the environment and quality.
LOGO
1) Pictogram
2) Pictogram + Logotype
3) Pictogram + Logotype + Payoff
CONSTRUCTION Pictogram and logotype must not be smaller than 35 mm.
The spacing dedicated is 20 mm
A
C
A
A
A
B
B
A
A A
C
A
BLACK
WHITE
GOLD
#000000
#eccb6c
RGB (0, 0, 0) CMYK (0, 0, 0, 100)
RGB (236, 203, 108) CMYK (9, 19, 66, 1)
VAR.1 (grey)
#000000
#b0b1b1
RGB (0, 0, 0) CMYK (0, 0, 0, 100)
RGB (176, 177, 177) CMYK (34, 25, 26, 6)
VAR.2 (hazelnut)
#000000
#b8926a
RGB (0, 0, 0) CMYK (0, 0, 0, 100)
RGB (185, 147, 106) CMYK (24, 39, 58, 9)
VAR.3 (pink)
#000000
#e2acb9
RGB (0, 0, 0) CMYK (0, 0, 0, 100)
RGB (226, 172, 185) CMYK (11, 40, 17, 0)
VAR.4 (olive)
#000000
#91a78b
RGB (0, 0, 0) CMYK (0, 0, 0, 100)
RGB (145, 167, 139) CMYK (48, 22, 49, 5)
VAR.5 (azure)
#000000
#66abde
RGB (0, 0, 0) CMYK (0, 0, 0, 100)
RGB (102, 171, 222) CMYK (61, 20, 0, 0)
TYPOGRAPHY Bimbo Finetip ABCDIEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz £$%&/()=?^*°
Didot Regular ABCDIEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890àèìòù!”£$%&/()=?^*°
APPLICATION 1) ADV
correct
incorrect
2) packaging
correct
incorrect
3) embroidery
correct
incorrect incorrect