Holistic Internet Marketing
The strategy or process, which lays emphasis on the application of the fundamentals of marketing of products or services, through the World Wide Web, is termed as holistic internet marketing. A new concept that has evolved with the growth of the Internet, internet marketing employs many different tools and techniques in the marketing of different products and services. Internet marketing is also known as web marketing, i-marketing, e-marketing or online marketing. The activity of internet marketing, explores both the technical and creative aspects of the World Wide Web, along with marketing through e-mails and wireless media. Internet marketing also includes electronic customer relationship management (ECRM) and digital customer data management. Search Engine Optimization (SEO) and Search Engine Management (SEM) are carried out to engage the customer with the media.
What is Holistic Internet Marketing? The activities carried out under the scope of holistic internet marketing should take into account all the aspects of marketing. First of all, for the marketing activity to be fruitful, one should understand the mentality of the customers. The process of buying a product goes through the sequence of need, perception, realization, recognition and purchase. To understand the buying cycle and placing the product in a manner that attracts the attention of the customer, is an effective marketing strategy. If a product satisfies the need of the customer, a cycle known as the referral cycle gets completed. In the course of this cycle, the customer first uses the product, derives benefits, feels satisfied about it, refers it to others and thus creates another customer for the product.
Search Engine Optimization (SEO) The process of search engine optimization refers to making the web page more readable and easy for users to find on the web. The descriptions that form an important part of any web page, should be unique and should provide information relevant to what the user is searching for. The web traffic towards any site can be increased by means of search engines. If a website is visited regularly, the 'web presence' or 'internet footprint' of that site affects the World Wide Web tremendously. Search Engine Marketing
It is the process which helps improve the ranking of a web page, in the results page of a search engine. It is a web promotion activity which makes use of contextual advertising, paid placement and paid inclusion. E-mail Marketing It is a simple form of direct marketing strategy, that employs the technique of sending electronic mails to the customers for the purpose of raising funds. Advertisements are attached to the e-mails which elicit the customers to purchase the services or products. E-mail marketing can be used to retain old customers and also for adding newer ones.
Holistic Internet marketing includes as many practices as possible in marketing the products and services through the Internet. In today's competitive world of marketing, no organization or company can rely on a single marketing technique to capture the market. It is therefore, important to use diverse techniques. The Internet can be used as an effective tool that reaches out to international customers. Thus, one should make the most of internet marketing.