Text and Copywrite Final Project Abdulaziz Dhabban
2010602007 10/Jan/2016
INDEX INTRODUCTION 03 RESEARCH 04 PHOTOSHOOT 05 PROCESS 07 FINAL RESULTS 08 ACKNOWLEDGEMENT 10
Muhammed (
) said, Allah said:
SPEND (ON CHARITY), O SON OF ADAM AND I SHALL SPEND ON YOU
- Sahih Muslim
INTRODUCTION About the course: In this course (text and copywrite) we learn how to be original, creative, and come up with new ideas fastly. this course presents how a designer should be, specially in the work life. About the Final Project:
The final project in this course, is coming up with creative new idea for ambient advertising (AKA Guerilla Marketing) for any company or campaigne of our choice, and apply it in real life, then submit the final results as a booklet, the booklet has to contain our idea, how we came up with it, how we thought about applying it, the text, and if we had any trouble having it done. About my Idea:
When I thought of making ambient advertising, I realized that food and bevarages companies alway find their way to advertise their products, whether it was on huge bill boards or magazines ..ect, but I found that theres a lack of advertising in raising awarness to help the poor or helping syrian refugees children who live in Za`atari refugees camp. I was attempting to tackle the issue of refugees in a manner that reflects the current times media standards. using hashtags, and images that can go viral through interactive functions.
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RESEARCH Syrian children during harsh winter in Jordan
As the harsh cold winter approaches Jordan, more than 51,851 children under the age of 18 suffer from the harsh weather. Jordanian Campaignes come up with new Ideas raise raise awareness about the needs of refugees children during winter and are working tirelessly to mobilise more funds to cover the needs.
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PHOTOSHOOT Shooting process
The process produced a very important challenge. Finding the children that are willing to be photographed. I ended up contacting family members (ease of contact, control, and friendly background!) The twins and their cousin, were taken to a specific studio, and a make up artist was required to get them to this state, where it would be easy for them to access the emotions of sadness, cold and misery. The challenge was in convensing the children to stay serious and commited, which they were when they were reminded of the importance of the project.
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PROCESS About my Idea: then we move to the technical part, where I designed the wooden structures that would be able to handle the weight and the coats. in the correct scales and the correct measurements. The idea is to have this prototype, and on the back to illustrate the fact that it's a hanger.
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FINAL RESULTS About my Idea: After one hangs his coat or select piece of clothing, the prototype illustrates the image of the child with the piece of clothing,and the hashtag #دﻓﻮﻧﺎ In order to gain popularity on any different social media platform that can supports hashtags.
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09:10
Orange
Zain
8:14
50
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acknowledgement
AKNOWLEDGEMENT Special thanks to Ms.Lamis for giving alot of effort to help us and who paid us alot of valuable guidance amd advice in order to bring this work into a real output.
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