AV
magazine
VOLUME CXVIII Number 1 ISSN 0274-7774
First Word
Executive Editor Sue A. Leary
Managing Editor Crystal Schaeffer Copy Editor Julie Cooper-Fratrik Assistant Editor Nicole Perry Graphic Design Austin Schlack Staff Contributors Christopher Derer Nicole Green Nina Mak Art Direction and Design Brubaker Design
AV Magazine (USPS 002-660) is published quarterly by the American Anti-Vivisection Society, which has been providing a magazine for members continuously since 1892. Annual membership dues: $25.00. Office of Publication: 801 Old York Road, Suite 204 Jenkintown, PA 19046-1611 phone: 215-887-0816 e-mail: editor@theavmagazine.org www.aavs.org
This Time, it’s Personal There is good reason to have hope for the animals. Want to know what it is? Take a look in the mirror. It’s you, and a growing number of people like you, who are dedicated to finding ways to act on their concern for animals. We have made a difference already. If you doubt that, ask John Sheasgreen. He’s president of MatTek, a pioneer scientific company that develops non-animal alternative tests. When I saw him recently, he wanted to thank our members for putting the pressure on cosmetic and consumer product companies to be cruelty-free. He emphasized, “You people are doing a great job; it’s working, but it’s important to keep it up.” He has found that companies simply can’t ignore it when consumers demand products that have not been tested on animals. But you are more than effective consumers; you are effective citizens too. You can and do speak up and speak out for animals—to people in government, science, and schools. When AAVS’s informed members call or write, they are heard. All that activity for the animals can be part of a positive, life-affirming way of living day-to-day. We hope this copy of the AV Magazine will provide inspiration and ideas, and we’ve put it in a prettier package than you’ve seen in the past. Yes, if it’s time for resolutions and makeovers, your AV Magazine is just in time. We decided on a fresh new look to make reading and looking through our pages a pleasure. So, please enjoy this issue with its inspiring, fun, encouraging—and even tasty—features. Do you have any questions or comments? We want to hear from you, and if you are online, you can Ask Auntie Viv, AAVS’s new advice column and online blog. She doesn’t have all the answers but she’s always glad you asked! Auntie Viv knows one thing for sure: People are powerful.
Sue A. Leary, President, American Anti-Vivisection Society
AAVS welcomes requests to reproduce articles that appear in AV Magazine. In all cases, we will require that credit be given to the author and to AAVS. The individual views and claims expressed in AV Magazine are not necessarily those of the organization. AV Magazine is printed on recycled paper.
Have a question? www.AskAuntieViv.org
AV Magazine
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