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MANAGE AND LEAD
HOW TO EXPLAIN INBOUND MARKETING TO THE BOSS by: Chrissey Breault
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arketing and communication professionals have a very different understanding of inbound marketing than the boss in many cases. They already know what it is, and understand the results it can bring for business in terms of organic, user-oriented growth. When it comes to explaining inbound marketing efforts, you have to be able to explain the ways in which it contributes to the bottom line and expands business more
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effectively than other, dated marketing ploys. Web users want exactly what they’re looking for, and they want it now. That is what drives inbound marketing (and in-turn, its ROI), and a sentiment you cannot leave out when pitching inbound strategies internally. IT SHOULD BE A NO-BRAINER There are certain preparations to be made that you might not realize or think about at