Aanchal Kejriwal by Aanchal Kejriwal

2014 PORTFOLIO

Aanchal Kejriwal Graphic Designer

CURRICULUM VITAE HELLO!

I am a dedicated, hard working and enthusiastic person with an eye for detail. I hail from Guwahati, Assam. I am easy to get along with and I enjoy working with new people even as a team. I look forward to exploring new places and meet new people. ‘Work untill you surprise yourself’ - are the words that inspire me.

education

Extra curricular

2005-

Aanchal Kejriwal Graphic Designer

D.O.B - 5th June, 1993

CONTACT call +91 800 719 8101

Holy Cross School Silchar, Assam 2006-11- Vidya Devi Jindal School Hisar, Haryana 2012-15- MAEER’s MIT Institute of Design Pune, Maharashtra (currently in 3rd year)

Software skills

email aanchalkejriwal5@gmail.com Current address MAEER’s MIT Institute of Design Loni-Kalbhor, ‘Rajbaug’, Next to Hadapsar, Pune-412201, Maharashtra

workshops and seminars

Basic

Interests Branding Corporate Identity Print & Publication Packaging Signage Design UI/UX Design

-Part of the PRE-QUASAR team of MITID’s annual fest, Quasar-2014 -Crew member at the NH7 WEEKENDER Music Festival,2013 -Part of the EVENT HEAD team of MITID’s annual fest Quasar-2013 -Won and participated in many national level art competitions

2014- typo Day, SID 2014- Letterpress Printing by Mrs. Joey Hannaford 2013- Colour Theory by Latika Khosla 2012- Printing Techniques by Rajesh Kejriwal

languages English, Hindi (fluent) | Marwari, Bengali (basic)

things i enjoy Doing Painting Photography Travelling Listening to music

01 Drawings, Paintings, Illustrations

Medium - Watercolour on paper | Size - A2

Medium - Photocolour on paper | Size - A2

Here, a composition was supposed to be created according to the body language of the silhoutte of the girl and later created digitally.

02 Be a friend to the Senior Citizen - Symbol Design {classroom project, duration 1 week}

Brief - To design an iconic symbol to symbolize- Be a Friend to the Senior Citizen Key words -

Syntactic of the symbol -

Evolving the form -

the arms were made bolder to show support and spectacles were enhanced

The figure has been portrayed in solid colour to depict boldness and support

The old figure has been portrayed in thin lines to depict the fragile nature of a senior citizen

Curved edges are used to depict drooping shoulder

the eyes were shown shut to depict old-age

Hug- A symbol of support and care

Slightly blunt edges to avoid aggressiveness of the care taker the strokes were reduced and final form was selected

#f9ec23

#7a7a7a

03 Graceful - Symbol Design {classroom project, duration 1 week}

Brief - To design an arbitrary symbol for the word graceful. Graceful: grace路ful (grsfl). adj. Showing grace of movement, form or proportion

Key words -

Inspiration The symbol is inspired from the font Bickham Script Pro and a ballet dance pose as its a perfect representation of flow, rhythm, refinement, slender and movement.

Colour variations I have used tints and shades of the colour purple as it represents grace and elegance but other colours can be used contextually.

#beaad1

#836eb0

Applications -

As an addition to a gesture to increase its value.

As a logo for any women specific club, spa, gym or fitness centre.

04 The Wonka Hunt - Folder Design {classroom project, duration 1 week}

Brief - To design a folder for a product/service. Concept - It is the time of the release of the highly anticipated film-â&#x20AC;&#x153;Charlie and the Chocolate Factoryâ&#x20AC;?, starring Johnny Depp and, for the promotions, Wonka Chocolates are organising a treasure hunt for children inside their chocolate factory! Objective - To make the folder a playful and interactive one for the kids and also giving out all the details of the treasure hunt like the treasures, map of the area etc.

Illustrations made for the folder:

Colour Palette -

grid -

#141017 297 mm

C-75% M-72% Y-61% K-81% R-20 G-16 B-23

#3f2e4c C-76% M-83% Y-43% K-40% R-63 G-46 B-76

420 mm

Typeface Headings:

Body text:

Destinations in the map:

Harrington, Regular

Californian FB, Regular

Willy Wonka, Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

steps of unfolding -

* Towards the end, the folder needs to be rotated to read. This was done to remove the staticness of the folder and make it playful and indulging.

05 Type Design

{classroom project, duration 2 weeks}

Brief - To design a new type face for the letters H, A, M, I, N, G and S and create lower case for each of them.

06 Coca Cola - Poster Design {classroom project, duration 2 weeks, group of 2}

Brief - To design a poster depicting the time-line of Print Ads of Coca Cola.

Size - 70” x 40”

07 Royal Connaught Boat Club - Way-finding System Design {classroom project, duration 4 weeks, group of 2}

Brief - To develop signage and way-finding system for The Royal Connaught Boat Club. The goal of the system is to create a graphical interface between the facility and the intended user so that the user can navigate easily.

About the place - Est:19th century. The Club is known internationally, has a royal lineage and has been providing excellent facilities in water & allied sports periodically. Membership of this Club indicates prestige and exclusivity.

Inside R.c.b.c. -

Indoor Sports

Swimming Area

Outdoor Sports

Party/Conference

Eating Area

Toilets

Rooms

KEY PROBLEM -

KEY WORDS ABCD

The existing signage was not enough for a new comer to navigate inside the campus. Also, the existing signage didnâ&#x20AC;&#x2122;t match the surroundings and also didnâ&#x20AC;&#x2122;t reflect the prestige in which the club is held.

Aristocratic

Boat

Rich User Experience

The Re-defined Brief - An environment was required to be created to suit the prestige of the club as well as the taste of its members. Rich user experience was given more priority than the navigation.

Content -

Target Group -

Language: English. As all the primary users are educated and belong to the high society.

Primary- Members of the club high society socialising party goers conference holders etc.

Secondary- Guests conference attenders guests of the members for parties /dinners

Pictograms: To add visual element and enhance the rich user experience, pictograms are used. They also serve the purpose of universal language for the secondary users.

User Path Prediction + Sign Type + Location -

Decision points Walk-able area Alternate paths Motor-able area

Orientation signs: It is the overview of the campus giving an understanding to the user about his current location. Directional signs: It provides the user the direction to the desired location. Regulatory signs: It is the dos and donâ&#x20AC;&#x2122;ts of the campus.

Typeface -

Pictograms -

Hongusky

Garamond Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*( ) For a place like the The Royal Connaught Boat Club, rich user experience and aesthetics was more essential than functionality. Thus, a serif font was chosen over a sans-serif font.

Arrows -

Materials -

Teak Wood -Easily available in India -Easy to cut and suitable for carving -Hardest, Strongest and the most durable -Resistant to any weather

Polished Brass -Weather Resistant -Malleable -Lustrous -Similar to gold in feel -Corrosion Resistant

System human relation + system at a glance -

Simulation -

08 Quasar Tees - T-shirt Design {Inter-college design competition, group of 2}

Quasar is the annual festival of our college. It was a competition to design the t-shirt for this yearâ&#x20AC;&#x2122;s fest, i.e. the 8th Quasar 2014, using the element of the Quasar 8 logo, which was-

Concept 1 -

#54c1af

#f26a21

#dc2426

Concept 2 Colour Palette

#ffd733

#ffa022

Typeface -

Avenir 85, Heavy

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

The design was selected as the Quasar 8 T-shirt

09 Ride Solo - Copywriting {classroom project, duration 3 days, group of 4}

Brief - To write copy for an existing/hypothetical product and make a poster for the same.

Concept Product/ Service: Fabric see through glasses Target audience: Age group 21+ , Action Deprived people Features/Benefits: Orgasmic Visual pleasure. Key Points: Trendy, Youthful , Sly

Copy Brand Name - RIDE SOLO Tag line/Positioning Statement - be shady Headline - See what you look for Body Copy - Introducing a new range of X-ray shades for visual pleasure! Call to action - log on to www.ridesolo.com

10 Liberty Group - Corporate Identity Redesign {classroom project, duration 3 weeks}

Existing brands -

The existing logo -

Doodling -

Explorations -

Finalised logo -

The sun depicts innovation and technology The bird depicts freedom and at ease

The form as a whole is made to look trendy. It has also been simplified for easy understanding and recall value.

Typeface -

Bodoni MT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

colour palette C= 1% M=99% Y=95% K=0%

Trident Group - Corporate Identity Redesign {classroom project, duration 3 weeks}

Brief - To analyse and redesign the identity of an existing corporate house according to their vision and philosophies and also keep in mind their possible future ventures. Corporate house - trident group- Trident Group is a dynamic and continuously growing group of companies. Its among top 5 terry towel giants of the world, largest agro based paper manufacturer and one of the largest yarn producers in India.

Sectors and brands -

The existing logo -

Doodling -

Explorations -

Finalised logo -

Triangle depicting growth and acceleration. Triangle is also the symbol of dynamism

The form is inspired by the chess piece- The King, to show leadership and rich looking

Triangle depicting a strong foundation and structure

The form is further extended to form â&#x20AC;&#x2DC;TGâ&#x20AC;&#x2122;- the initials of the corporate house

TRIDENT GROUP Typeface -

SHRUTI

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890

Colour palette C= 18% M=31% Y=100% K=0% C= 84% M=46% Y=95% K=56% C= 77% M=66% Y=68% K=83%

stationery design Rajendra Gulati, CEO, Trident Group TRIDENT GROUP

TRIDENT GROUP

Trident Group Sanghara- 148101 Punjab, india Tel No. :+91-101-5039999 +91 101-5038888 www.trident.com

Trident Group | Sanghara- 148101 | Punjab | India

TRIDENT GROUP

www.trident.com

Regd. Office : Trident Group | Sanghara- 148101 | Punjab | India Tel No. - +91-101-539999 | Email: www.trident.com

Tel: +91-101-5039999 +91 101-5038888

12 One Morning at the Pune Mandai - Photography

13 Indoor Photography

Aanchal Kejriwal CONTACT call +91 800 719 8101 email aanchalkejriwal5@gmail.com

Thank You.