Throughout the month of October, 83 colleges and schools of pharmacy will host a variety of Medication Adherence Challenge events in their local community to help spread the medication adherence message. By participating, each school receives access to an online inventory of digital materials and a campaign media kit filled with medication list wallet cards, posters and other marketing materials for their campus. Focusing on the three target chronic disease states for Script Your Future, diabetes, respiratory disease and cardiovascular disease, teams are encouraged to be creative and find unique vehicles to spread the word! Challenge teams have plans to host medication therapy management sessions, conduct public speaking events on disease state indicators and medication adherence, write letters to the editor and launch media public service announcements and advertisements. In November, teams will submit their Challenge activities in a brief report spotlighting their successes in order to compete for one of at least two Challenge Award packages that includes a $500 cash prize, a plaque and a Web-interview with Script Your Future that will be hosted at www.scriptyourfuture.org.
Medication adherence is a growing public health concern. Script Your Future unites and empowers patients and caregivers to know their medications and make a commitment to use them properly in order to improve their health. To learn more about the campaign, go to www.ScriptYourFuture.org or contact AACP staff member Whitney Zatzkin at wzatzkin@aacp.org.
—Whitney Zatzkin
U.S. Surgeon General Dr. Regina Benjamin meets with pharmacy students and faculty at the Script Your Future event.
academic Pharmacy now  Jul/Aug/Sept 2011
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