10:10 Teen Project Six Month Project Report
prepared by www.nektarinanonprofit.com Zagreb, May 9th 2011
10:10 Teen Project Q1 Project Report _____________________________________________________________________________________
Table of contents
1/ Project Background..…………………………………………………………………………………………………….. 3 2/ Project Objectives…………… …………………………………………………………………………………………… 5 3/ Key Deliverables Completed …………………………………………………………………………………….… 10 4/ Continuing the Project……………………………………………………………………………………………….. 19 5/Appendix 1 / Press Release ……………………………………………………………………………………….… 21 6/ Appendix 2 / Interim Progress Report ……………………………………………………………………….. 23 7/ Appendix 3 / Web and Print Visuals ……………………………………………………………………….….. 24 8/ Appendix 4 / Six Month Actuals (Expenses) ………………………………………………………………. 28
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10:10 Teen Project Q1 Project Report _____________________________________________________________________________________
PROJECT BACKGROUND
Climate change is one of the biggest issues facing the world today. 'Climate change refers to a change of climate which is attributed directly or indirectly to human activity that alters the composition of the global atmosphere and which is in addition to natural climate variability observed over comparable time periods.' United Nations Framework Convention on Climate Change
What is carbon footprint? A carbon footprint is a measure of the impact our activities have on the environment, and in particular climate change. It relates to the amount of greenhouse gases produced in our day-to-day lives through burning fossil fuels for electricity, heating and transportation etc.
The carbon footprint is a measurement of all greenhouse gases (GHG) we individually produce and has units of tonnes (or kg) of carbon dioxide equivalent.
What is 10:10? 10:10 supports and encourages a massive and diverse number of people, businesses, institutions and organizations to gain understanding and commit to reducing their carbon emissions. The total reductions we ask for with those who sign up to our campaign is a 10% reduction in 12 months. From major electronics companies, to high profile sports teams, to Prime Ministers - it includes everyone.
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10:10 Teen Project Q1 Project Report _____________________________________________________________________________________
In just one year, 10:10 has become one of most successful climate campaigns. It started in the UK in September 2009 and is now in over 45 countries. With over 112,000 participants it has achieved its aim of showing that everyone can work together to reduce their carbon emissions. The 10:10 campaign provides a message of what a carbon footprint is, why we need to care and how we can act now to make a positive contribution to the fight against climate change.
10:10 Teen Project Taking as a base the (a) 10:10 core aim – to reduce carbon emissions by 10% during a period of 12 months, (b) Nektarina Non Profit’s mission to educate on issues concerning the people and the environment, and the (c) overall (low) public awareness (particularly within the youth demographics) regarding climate change and carbon emissions in the areas of Central, Eastern and South East Europe, Russia, and South and Eastern Mediterranean (Egypt, Israel, Turkey), Nektarina Non Profit developed a 10:10 Teen Project – designed specifically to target youth in the above mentioned geographical areas and get them actively involved in the reduction of carbon emissions.
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10:10 Teen Project Q1 Project Report _____________________________________________________________________________________
PROJECT OBJECTIVES
With the ultimate goal being the reduction of carbon emissions in urban communities, the 10:10 Teen Project set out the following objectives: -
Educate (what is carbon footprint and how to reduce it)
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Connect (connect youth and facilitate (a) discussions and debates on carbon footprint and how to reduce it, and (b) creative and visual expressions on carbon footprint reduction
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Inspire youth to take positive action towards carbon footprint reduction
Target group and Target Area
i) Geographic Segmentation Regions: Central Europe Eastern Europe South East Europe Russia East and South Mediterranean
Countries: 10:10 Teen Project targets 24+1 country (Kosovo listed as “plus one”, as not all of the target countries recognize Kosovo as an independent state). Eleven of the targeted countries are EU members (marked “EU” in the brackets next to the country name), three are candidate countries (Croatia, The Former Yugoslav Republic of Macedonia – FYROM, Turkey), and five are potential candidate countries (Albania, Bosnia and Herzegovina, Kosovo under UN Security
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10:10 Teen Project Q1 Project Report _____________________________________________________________________________________
Council Resolution 1244, Montenegro, Serbia).
Albania
Greece (EU)
Montenegro
Belarus
Israel
Poland (EU)
Bosnia & Herzegovina
Kosovo
Romania (EU)
Bulgaria (EU)
Latvia (EU)
Russia
Cyprus (EU)
Lithuania (EU)
Serbia
Croatia
Macedonia (FYROM)
Slovakia (EU)
Egypt
Malta (EU)
Slovenia (EU)
Estonia (EU)
Moldova
Turkey Ukraine
Source on EU members/candidates/potential candidates: http://europa.eu/about-eu/membercountries/index_en.htm
Size of metropolitan area / Population Density: Capital cities / towns, other major cities / towns in the country Urban / Suburban
ii) Demographic / socio-economic segmentation Gender
Male / Female
Age
13 – 19 (teens)
Other
pupils / students middle class Christians (Catholics, Orthodox, other Christian groups), Muslims over 100 different ethnic groups in the targeted area
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10:10 Teen Project Q1 Project Report _____________________________________________________________________________________
over 50 nationalities in the targeted area
iii) Psychographic segmentation / IAO variables (personality, values, attitudes, interests, lifestyles) internet users / showing at least one characteristic of LOHAS (Lifestyles of Health and Sustainability) demographics / interested in news and current events / know at least one foreign language (English) / good or very good grades in school / active in more than one extracurricular activities
Project TimeLine Project Development Phase
November 2010, December 2010, January 2011
Project Introduction Phase
February – April 2011
Active Implementation Phase
May 2011 – December 2012
Project Budget Development Phase (3 months)
€
9,500
Introduction Phase (3 months)
€ 20,700
Active Implementation (18 months)
€ 180,000
TOTAL PROJECT BUDGET (24 months)
€ 210,000
NB Development and Introduction Phase actual expenses available in appendix 4 of this report. Detailed budget for Active Implementation Phase available to stakeholders and potential backers upon request. Main budget lines for the Active Implementation Phase presented further in the report.
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10:10 Teen Project Q1 Project Report _____________________________________________________________________________________
Visual Communication LOGO (full version)
Font / color codes following the 10:10 Graphic Standards. Orange color chosen based on the results of teen focus groups (orange described as happy, visible, inspiring; blue seen as predominantly “boys”, pink as predominantly “girls” and “gay/LGBT, green seen as “too common in environmental issues” thus “boring”).
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10:10 Teen Project Q1 Project Report _____________________________________________________________________________________
LOGO / cut version 1/
LOGO / cut version 2/
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10:10 Teen Project Q1 Project Report _____________________________________________________________________________________
KEY DELIVERABLES COMPLETED Development Phase (November 2010 – January 2011) The development of the project started about a month after Global Day of Doing – October 10th 2010 (10:10:10). The 10:10 Teen Project was developed entirely by Nektarina Non Profit, as an open source project (all developed concepts and materials were shared with any interested party). Based on 10:10’s core objective (reducing carbon emissions), the 10:10 Teen Project took into account the following facts: -
Nektarina Non Profit as a 10:10 hub handles 24 countries
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Those countries spread on three continents (Europe, Asia, Africa)
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Certain countries fall into the category of low income countries (Kosovo, Bosnia & Herzegovina, Albania, Belarus)
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There is a huge geographic, demographic and psychographic segmentation among the primary target group, when observed across the target area (24 countries) – the project had to be visually presented and conceptually developed in a manner to appeal equally to all (Catholics, Orthodox, Muslim; those with easy internet access, and those without easy internet access; those with some knowledge about climate change / carbon footprint and those that know nothing about the subject; etc)
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10:10 Teen Project Q1 Project Report _____________________________________________________________________________________
Introduction Phase (February 2011 – April 2011) During the Introduction Phase 10:10 Teen Project was introduced over the internet (social networks and web media) to all 24 countries in the hub. Field visits to present the project directly were conducted in: Croatia (Zagreb, Pula, Zadar) Romania (Bucharest) Bosnia & Herzegovina (Fojnica, Sarajevo) Kosovo (Pristina, Prizren) Albania (Tirana) Macedonia (FYROM) (Skopje)
Through volunteers / field partners further on-the-field presentations were conducted in: Serbia (Subotica, Novi Sad, Belgrade) Poland (Gdansk) Russia (Moscow, St Petersburg, Sochi) Estonia (Tallinn)
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10:10 Teen Project Q1 Project Report _____________________________________________________________________________________
In the average, every nine days one on-the-field project presentation was conducted. The 10:10 Teen Project was presented directly to the primary target group (teens) and to the secondary target group (teachers, parents), reaching a total of: -
1,478 teenagers
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162 teachers and parents
Secondary reach (word of mouth) was estimated to 4,000 teenagers. Project presentations included: -
Educational part (learning about: what is climate change, what is carbon footprint, what impacts carbon footprint, how can carbon footprint be reduced, how do we measure and calculate carbon footprint etc)
-
Connecting part (peer-to-peer education, debates and discussions, practical examples of those who are already contributing in some way to carbon reduction – recycling, composting, low carbon travel options; visual expressions – envisaging future activities on carbon reduction via visual essays, drawings, “low carbon” arts and crafts)
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Inspiring part (commitment to future action on carbon footprint reduction, commitment to spread the word about the project)
In some countries (Russia, FYROM, Estonia, Bosnia & Herzegovina, Kosovo, Poland) project presentations were conducted outdoors (hence called 10:10 Outdoor Classes).
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10:10 Teen Project Q1 Project Report _____________________________________________________________________________________
Top to bottom: Albania, Bosnia & Herzegovina, Russia
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10:10 Teen Project Q1 Project Report _____________________________________________________________________________________
Top to bottom: Poland, Estonia, Romania
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10:10 Teen Project Q1 Project Report _____________________________________________________________________________________
Social Media 10:10 Teen Project is present on the web via -
www.facebook.com/1010teen
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www.twitter.com/1010hub
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Posterous
http://teen.1010global.org/
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10:10 Global web site
www.1010global.org
Croatian Academic and Research Network (CARnet) placed the information about 10:10 Teen Project on the main web portal for schools and educational institutions in Croatia www.skole.hr, reaching thus over 1,000 primary and secondary schools.
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10:10 Teen Project Q1 Project Report _____________________________________________________________________________________
Field partners placed the information about 10:10 Teen Project on their web pages / social network pages (shown below - www.ecoist.rs from Serbia)
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10:10 Teen Project Q1 Project Report _____________________________________________________________________________________
Milestones Completed
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Project successfully launched and introduced via web in 24 countries of the hub
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Project successfully introduced in direct presentations in 10 countries (on 18 different locations)
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Teens educated with the basic information on carbon footprint, what causes it, how do we measure it, and how can we reduce it
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Positive reactions from teens and their teachers / parents
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Positive feedback from teens (responses to tasks, photos, stories)
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Good interaction on social networks
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Great base established for the active implementation phase of the project
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The Introduction Phase was carried out with a joint effort from over 40 volunteers across 10 countries.
Major Issues during the Introduction Phase
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Activities in Egypt made very difficult, due to political and social turmoil
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10:10 Teen Project Q1 Project Report _____________________________________________________________________________________
CONTINUING THE PROJECT Active Implementation Phase
A decision was reached to wait with the Active Implementation Phase until at least 50% of the necessary funding for that phase has been secured. Main budget lines for the Active Implementation Phase listed in the table below, amounts to € 180,000 for the period of 18 months (€ 10,000 per month). Taking into account the 24 country area, the average monthly budget per country comes to appx € 416 , while 18month budget per country amounts to € 7,500 eur. Considering what has been done thus far with limited resources, and considering the positive impact the project had during its Introduction Phase and the amount of positive feedback we have received from teens, we are confident that, if continued, the project would keep generating positive feedback and impact through active involvement of teen in the carbon reduction process. The Active Implementation Phase aims towards helping teens actively reduce their carbon footprint and measure their progress on quarterly and semestral basis (pushing towards a total reduction of 10% within 12 month period).
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10:10 Teen Project Q1 Project Report _____________________________________________________________________________________
Active Implementation Phase / Main Budget Lines (24 countries, 18 months period) Budget Line Project Manager & Staff (3
Total Cost (18 months)
Note or Comment
€ 43,200
Includes all taxes and contributions payable by the employer / contractor (for contracts they equal the amount paid out – for example, for a contracted person to receive 500 euro, the total cost of the contractor is 1,000 euro. The 500 euro received by the contracted person if, of course, subject to the income tax payment, payable by the contracted person)
€ 24,000
1,000 euro per country
persons in total)
Educational Materials, localized and translated
Accounting, Legal, IT &
€ 9,000
telecom
Events, workshops etc
€ 72,000
3,000 euro per country
Travel / on-the-field costs
€ 31,800
1,325 euro per country
TOTAL COST
€ 180,000
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10:10 Teen Project Q1 Project Report _____________________________________________________________________________________
Appendix 1 / 10:10 Teen Project launch press release / Feb 9th 2011
INSPIRING youth to take positive action in reducing carbon footprint – 10:10 TEEN PROJECT goes live on social networks. February 2011 / Worldwide – Using social networks to inspire and engage youth towards positive action in reducing carbon footprint, 10:10 Teen Project creates a new way for young people to interact, express themselves and be creative – all with a joint goal of reducing carbon emissions. 10:10 Teen Project targets teenagers, but is equally open to all who'd like to get involved. Participants are challenged with simple, yet educational bi-weekly tasks related to carbon reduction.
10:10 global campaign, already well established for its fun and positive approach in engaging people to take active part in reduction of greenhouse gas emissions, gets even more positive with newly launched 10:10 Teen Project. The project was created and launched by a regional 10:10 hub operating in countries of Central, Eastern and SouthEast Europe, Russia and Mediterranean. Benefiting from the reach provided by social networks, 10:10 Teen Project also gained participants (and endorsements) from Netherlands, Canada and the US. 10:10 Teen Project, that officially kicked off February 9th on Facebook, Twitter and
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10:10 Teen Project Q1 Project Report _____________________________________________________________________________________
Posterous, sets bi-weekly tasks allowing participants to choose the type of task they want to “resolve” - a creative task asks them to visually present carbon reduction processes , a calculation task asks them to calculate forecasted or actual CO2 reduction, and the setup tasks asks them to make something that would facilitate reducing their carbon footprint. New tasks will be posted every two weeks, ensuring the continuous engagement of participants. 10:10 Teen Project Team also ensured many great prizes for all involved. “We wanted to give teenagers more incentive to participate in the project and to work together towards CO2 reduction”, says team leader.
10:10 Teen Project received endorsement from a Canadian artist and climate change activist Franke James, famous for her hip visual essays on climate change, and the project team is already working very closely with Goethe Instituts, British Councils and other similar organizations throughout the region.
All interested can visit 10:10 Teen Posterous page http://1010teen.posterous.com or join 10:10 Teen Project Facebook page www.facebook.com/1010teen , both have details about rules, tasks, prizes and more; or they can follow the project on www.twitter.com/1010hub for first hand updates. ###
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10:10 Teen Project Q1 Project Report _____________________________________________________________________________________
Appendix 2 / Interim One Page Progress Report / March 24th 2011
Using social networks to inspire and engage youth towards positive action in reducing carbon footprint, 10:10 Teen Project creates a new way for young people to interact, express themselves and be creative – all with a joint goal of reducing carbon emissions. 10:10 Teen Project targets teenagers, but is equally open to all who'd like to get involved. Participants are challenged with simple tasks – presenting how they are reducing carbon emissions or how they would like to see it done in their communities (by presenting ideas or photos they found or heard about). Participants are encouraged to calculate their carbon footprint and send us their results. In the first six weeks since it was launched, the project was presented to students in Croatia (via official portal for schools) and in Romania, Kosovo and Albania (via on-the-field presentations and workshops). So far we have reached several hundreds of students, and during the following few weeks we hope to reach much more, as we will be presenting the project to students in Macedonia, Bosnia & Herzegovina, Slovakia, Serbia, Slovenia and Bulgaria. 10:10 Teen Project uses Facebook and Twitter to engage and connect students online, and during on-the-field visits we encourage debate and peer-to-peer knowledge exchange. During spring (and continuing in the autumn) we will be adding more events to 10:10 Teen Project - Youth Forums (1-3 day events for larger number of teens, where they can experience climate change and carbon reduction options through documentaries, exhibitions, debates, creative expression and practical work) and Outdoor Classes (designed for smaller groups, these classes will help teens understand and experience /see first hand the impacts of climate change so they can better understand why carbon reduction is so necessary and important).
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10:10 Teen Project Q1 Project Report _____________________________________________________________________________________
Appendix 3 / Web and Print visuals
Launch visual, used on the web and social networks. Designed also as an A3 paper format poster and A4 paper format flyer / print magazine ad.
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10:10 Teen Project Q1 Project Report _____________________________________________________________________________________
Launch visual / alternate version, used on the web and social networks.
/Next Page: “real life teens” simple message visuals (web and print) – Join us – Learn – Connect – Do good – Reduce CO2 – Inspire others – Have fun – Feel good / available also as PDF
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10:10 Teen Project Q1 Project Report _____________________________________________________________________________________
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10:10 Teen Project Q1 Project Report _____________________________________________________________________________________
Croatia / 10 ways to reduce carbon footprint / web and print visual (with supporting entities and donors /sponsors) / English version below
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10:10 Teen Project Q1 Project Report _____________________________________________________________________________________
Appendix 4 / Six Months’ Expenses / Actuals
Description of the expense
Total for six months
Note or Comment
Project Leader
€ 6,000
Includes all taxes and contributions payable by the employer / contractor (for contracts they equal the amount paid out – for example, for a contracted person to receive 500 euro, the total cost of the contractor is 1,000 euro. The 500 euro received by the contracted person if, of course, subject to the income tax payment, payable by the contracted person)
Staff (2 persons)
€ 8,400
Same as above
Development of visuals
€ 900
Accounting / Legal
€ 1,200
Telecommunication & IT
€ 1,800
Travel & Accommodation (for on-the-field events, 6 countries, 10 venues)
€ 4,700
Direct costs for the on-thefield events (10 countries, 18 venues) – educational materials and presentations, CDs / DVDs, translation (where needed), printouts
€ 7,200
Total cost , six months, actuals
€ 30,200
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10:10 Teen Project Q1 Project Report _____________________________________________________________________________________
CONTACT DETAILS Project Manager:
Sandra Antonovic
Project Staff:
Gordana Batic, Mikka Larsen
Email contact:
sandra@1010global.org sandra@nektarinanonprofit.com 1010teen@1010global.org
Skype:
nektarina.npo
GSM:
+385 99 560 8309
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