Impact Of Over Communication On Telecom Industry
2
Synopsis
The mobile industry in Bangladesh is undergoing a radical change. It has been a decade since cellular technology was introduced in our country. Yet subscribers pay exorbitant prices for mobile facilities. City Cell, the pioneer has been a marginal competitor at the right time to reap the maximum benefit, out of the untapped mobile market. Recently in a finding, we Discover that both the telecom company are giving much more offer about their product. GP have three type of product line. Such as 1.Consumer section 2.Business solutions 3. D juice Their product line lent is not so long. They give their offer clearly through their IMC. So there is no change to confuse their customers. As a result now they got one core subscriber. One the other hand City cell Product line is much bigger than the Grameen Phone. City cell product lines are flowing. 1. Fixed Phone 2.Pre paid 3. Post paid For the flowing product line City Cell Company have to give much more massage through their IMC. So customer gets confused. As result they got few lakh customers 3 Background Analysis INTRODUCTION TO GRAMEEN PHONE November 28, 1996 Grameenphone was offered a cellular license in Bangladesh by the Ministry of Posts and Telecommunications March 26, 1997 Grameenphone launched its service on the Independence Day of Bangladesh November 16, 2006 After almost 10 years of operation, Grameenphone has over 10 million subscribers Grameenphone is now the leading telecommunications service provider in the country with more than 10 million subscribers as of November 2006. Presently, there about 15 million telephone users in the country, of which, a little over one million are fixed-phone users and the rest mobile phone subscribers. Starting its operations on March 26, 1997, the Independence Day of Bangladesh, Grameenphone has come a long way. It is a joint venture enterprise between Telenor (62%), the largest telecommunications service provider in Norway with mobile phone operations in 12 other countries, and Grameen Telecom Corporation (38%), a non-profit sister concern of the internationally acclaimed micro-credit pioneer Grameen Bank. Over the years, Grameenphone has always been a pioneer in introducing new products and services in the local market. GP was the first company to introduce GSM technology in Bangladesh when it launched its services in March 1997.The technological know-how and managerial expertise of Telenor has been instrumental in setting up such an international
standard mobile phone operation in Bangladesh. Being one of the pioneers in developing the GSM service in Europe, Telenor has also helped to transfer this knowledge to the local employees over the years. 3.1 History of Grammen Phone Grameenphone is one of the largest private sector investments in the country with an accumulated investment of BDT 5200 crore up to December 2005. Grameenphone is also one the largest taxpayers in the country, having contributed nearly BDT 5000 crore in direct and indirect taxes to the Government Exchequer over the years. Of this amount, BDT 1670 crore was paid in 2005 alone.GP was also the first operator to introduce the pre-paid service in September 1999. It established the first 24-hour Call Center, introduced value-added services such as VMS, SMS, fax and data transmission services, international roaming service, WAP, SMS-based push-pull services, EDGE, personal ring back tone and many other products and services. Grameenphone nearly doubled its subscriber base during the initial years while the growth was much faster during the later years. It ended the inaugural year with 18,000 customers, 30,000 by the end of 1998, 60,000 in 1999, 193,000 in 2000, 471,000 in 2001, 775,000 in 2002, 1.16 million in 2003, 2.4 million in 2004 and it ended 2005 with 5.5 million customers. From the very beginning, Grameenphone placed emphasis on providing good after-sales services. In recent years, the focus has been to provide after-sales within a short distance from where the customers live. There are now more than 600 GP Service Desks across the country covering nearly all upazilas of 61 districts. In addition, there are nine GP Customer Centers in all the divisional cities and they remain open from 8am-8pm every day including all holidays. GP has generated direct and indirect employment for a large number of people over the years. The company presently has more than 3,000 full, part-time and contractual employees. Another 70,000 people are directly dependent on Grameenphone for their livelihood, working for the GP dealers, retailers, scratch card outlets, suppliers, vendors, contractors and others. In addition, the Village Phone Program, also started in 1997, provides a good income-earning opportunity to more than 200,000 mostly women Village Phone operators living in rural areas. The Village Phone Program is a unique initiative to provide universal access to telecommunications service in remote, rural areas. Administered by Grameen Telecom Corporation, it enables rural people who normally cannot afford to own a telephone to avail the service while providing the VP operators an opportunity to earn a living. The Village Phone initiative was given the “GSM in the Community” award at the global GSM Congress held in Cannes, France in February 2000. Grameenphone was also adjudged the Best Joint Venture Enterprise of the Year at the Bangladesh Business Awards in 2002. Grameenphone considers its employees to be one of its most important assets. GP has an extensive employee benefit scheme in place including Gratuity, Provident Fund, Group Insurance, Family Health Insurance, Transportation Facility, Day Care Centre, Children’s Education Support, Higher Education Support for employees, in-house medical support and other initiatives.
3.2
GRAMMEN PHONE CONSUMER SECTION
Promotions
Pre-paid Post paid Thankyou Payment Methods Value Added Service Roaming Top of Form Bottom of Form
3.3 GRAMMEN PHONE PROMOTION Current promotions
To make sure that expert options are always with you to meet your health related issues Grammen phone brings Health line service. Just dial 789 directly from your GP connection any time of the day or night to avail these services Services of Health line 789 Phone number and address of doctors and medical services center Drug and pharmacy information Interpretation of medical test report Advice/ Ambulance service in emergency situations Medical consultation from doctor
Now 07176-XXXXXX hits a sixer! From now on, all our valued GP Subscribers of the 01716-XXXXXX series who have been with us for a long time will enjoy the facilities of Easy Gold (BTTB incoming, outgoing and ISD) Existing Easy Gold Subscribers of the 01716-XXXXX and 01712-XXXXXX series are already enjoying these facilities. Some relationships are forever and honor of this relationship, Thankyou presents you with this gift. Stay active and enjoy attractive gifts from Tank you. 3.4 PRE-PAID Pre-paid :
Bring SMILE into your life! Our new SMILE prepaid has been designed to keep you smiling. It brings you great rewards and benefits, amazing rates, and exciting new features. And this is just the beginning of a happy story. Smile Prepaid Great Start-up Offer Attractive Group Talk rate Low rates Great rewards Amazing Savings Great F&F Rates Great Convenience Other facilities 3.5 POST-PAID Post-Paid Xplore Package With the new Xplore postpaid, discover the pleasure of doing much more. Packed with a treasure of new features and facilities it keeps you in touch with your loved ones and gives you access to unlimited information and entertainment. Xplore postpaid sets you free!
Benefits at a glance Post-paid product with BTTB (Local, NWD, ISD and Economy ISD) connectivity Enjoy free incoming call from BTTB. Attractive Start-up Offer with Free VAS No on-net/off net, simple flat and low Tariff Low Weekend Tariff
Reduced rate on three F&F numbers Economy ISD (012 ) SMS Roaming Breakfast News Pre activated EDGE Service GSM features (Caller ID, Call divert, Call barring, Call Hold, and Call waiting) Wide collection of value added service (SMS, EDGE, Welcome Tune, Voice Mail, Voice SMS) International Roaming facility Flexible credit policy Pay your bills from anywhere using FlexiLoad Monthly 6-12% ThankYou discount on airtime & Crown Membership 3.6 THANK YOU Introduction To Grameenphone Thankyou A Grameenphone connection is not just simply a mobile connection; it is the beginning of a new relationship. Since the start of our operations in 1997, we believe that a special relationship is formed with each new connection – a time-nurtured attachment that deepens with every call you make and receive. thankyou is our way of expressing our gratitude, because not only has your loyalty touched us but has also made us the preferred mobile operator. Our thankyou program provides you with a number of rewards that will make your mobile phone experience with us even more satisfying. 3.7 PAYMENT METHOD Flexiload To reflect our continuous commitment towards providing our customers with superior services, we brought Flexiload to our valued customers. It allows you to pay your bills without any hassle and inconvenience. Kindly click on the following links for more information. Flexiload for Prepaid Reload your pre-paid account anytime with Flexiload with any amount between Tk.10 to Tk.10,000. Flexiload for Postpaid For the first time in Bangladesh, we introduced the innovative electronic bill payment system Flexiload, for our valued Post-Paid subscribers. If you hold a post-paid connection you have the freedom to pay your bill of any amount starting from Tk.50 to Tk. 50,000 at any time of the day. Scratch Card Re-charge You can recharge your prepaid connection easily and conveniently by using scratch cards. Validity of an EASY scratch card depends on the value of that scratch card. When the validity period is over, your mobile will be inactive for making and receiving calls. But you will be able to recharge your account. Auto-debit facility We offer our customers an extensive bill collection network in cooperation with different banks and financial institutions. GP subscribers can pay all types of GP charges through these banks during banking hours. Some of the banks have electronic payment options where payment can be made at any convenient time.
Payment Method
Description
Bill Copy
Can pay bill through the bill copy in GP enlisted banks.
Deposit Slip
Can pay bill, security deposit, and other fees through GP deposit slips available in banks.
ATM
GP subscribers having Standard Chartered ATM, Dutch Bangla Bank ATM, or Credit Card (Auto Debit), LankaBangla Finance (Auto Debit) and ETN E-Cash Card can pay their local bills through ATM machines & the respective cards
Auto BillsPay
Standard Chartered account holders can avail the facility of 'Auto BillsPay'. The mentioned services require prior arrangement with respective bank & card authority.
Easy Pay
HSBC has 24-hours 'Easy Pay' service for GP subscribers to pay their bills.
Internet Banking
Offered exclusively for GP subscribers by Dutch Bangla Bank Ltd., Eastern Bank Limited and Commercial Bank of Ceylon.
Balance Transfer GP pre-paid ‘Balance Transfer’ feature A new “Balance Transfer” feature for GP pre-paid subscribers was introduced with Flexiload, the electronic re-charge system last June. The feature allows all you GP pre-paid subscribers, Smile and djuice, the option to transfer certain amounts of balance to any other GP pre-paid subscribers within the defined business rules.
3.8 VALUE ADDED SERVICE Value Added Services You can use your mobile phone for many other purposes than making voice calls. With GrameenPhone’s VAS, you can use your mobile phone to: Send and receive text messages, picture messages, voice messages Download ring tones, logos, wallpapers Obtain news updates, cricket score updates Browse the Internet and also send and receive e-mails Transfer data and send fax Participate in competitions and vote for your opinions You will be able to use all these services whenever you need them, wherever you are. All you need is to have a GP mobile phone to get these services. Messaging Services Information Alerts Data Transfer Fax
Entertainment Services Browsing the Internet Send and receive e-mails Download Contents Customize Your Handset Participate in Competitions Vote your Opinions Push - Pull Services Voice-based Services Welcome Tunes Music Messaging (M4U - Music For You) / Song Dedication 3.9 ROAMING Roaming
International Roaming International Roaming (IR) is a service that allows subscribers of one mobile network to use his/her own phone (number & handset) in foreign operators’ networks while traveling outside home country. In March 1999, GrameenPhone introduced this premium service for the first time in Bangladesh and now provides International Roaming service to its own subscribers traveling abroad as well as to foreign operators’ subscribers traveling in Bangladesh. For the first time in Bangladesh in July 2006, GrameenPhone launched Roaming Services (both GSM and EDGE/GPRS) with CAMEL Phase II for Pre paid In-bound subscribers. GrameenPhone has unique ‘One to One’ relationship with all its International Roaming partner operators. As of Sep 2006, GrameenPhone has 315 GSM partner operators in 115 countries in 6 continents and 44 EDGE/GPRS partner operators in 16 countries.
3.10 BUSINESS SOLUTIONS BUSINESS SOLUTIONS Welcome to Business Solutions
Business Solutions is a complete, quality business communications service from Grameenphone – designed especially for the business community in Bangladesh. Our Business Solutions team is here to help provide you with customized telecommunications solutions through consultation with you. Benefits at a glance
Call Services Privileged rates SMS MMS SMS banking Internet and Data Services Mobile Fax Customer Services Pre-paid invoice
3.11
International roaming Call divert Voice SMS Cell e-mail SMS information service High Speed Data Service Mobile Internet Product migration Number reservation
CUG Call waiting: Voice Mail SMS plus Mobile profiling Mobile data transfer Mobile E-mail: Itemized billing
DJUICE
Boombastic Start Up
Hello Djuice Buddies, Make some huge noise as djuice has brought for you the “baap of all start-ups” and rates. every new connection of djuice (daam 200 tk only!) akhon theke dichchhe 10 free mms & 5 free pre-loaded ringtones. shaathe 50 tk free talktime toh aage thekeii chhilo. aaro ache 50 free sms (djuice to djuice)! so why go for any other phone connection when u can get so much more just by getting 1 djuice connection? taahole tell all ur friends to buy djuice today, and u also can buy 1 or 2 sims more – beshi thaakle khoti ki? call & sms rates r also having jhaka-naka offers! call any number for only 90 paisa/minute during off-peak hours. aar peak hour-e djuice to djuice call maatro 1.5 taka/minute. djuice friends-raa onno djuice-der sms pathaao maatro 50 paisaay! Ar peak hour e other operators er shathe kotha bolo matro 3 taka/minute. ato josh offer aar ke dichchhe? so keep on enjoying life as djuice makes life so much better!!! Djuice Features
Keep talking at off-peak hours only @ tk 0.90/min to any number With 20 sec pulse throughout djuice offers improved affordability Call any djuice number during Peak hours only @ Tk 1.50/min
Call any mobile during Peak hours only @ Tk 3.00/min Peak hours – 6 am to 12 am, Off-peak hours – 12 am to 6 am SMS only @ Tk 0.5 djuice to djuice or djuice to GP @ Tk 0.5/SMS Push Pull content- Tk 1.5/SMS Premium Content- Ringtone and Logo @ Tk 10 Aktel, CityCell & Banglalink @ Tk 1.5/SMS
Tk.50 free talktime Tk. 50 talk time is included with every djuice connection. Dial 555 from your mobile and disconnect the call after a few seconds to get extra BDT 50 talk time. This extra talk time will remain valid for 15 days. Checking my balance Dial *566# and in reply you will have confirmation of your account balance
1st 50 SMS free If SMS is a lifeline for you, it is now easy on your wallet with the first 50 SMS to any djuice number absolutely free. With djuice SMS you can continue messaging at a surprisingly affordable rate.
Djuice Menu Select the required SMS or voice based services after entering the djuice menu and instantly have access to the information .
Big SIM djuice strives to offer you a bigger and better experience. Enhanced Phonebook: Freedom to store up-to 200 friends’ numbers through this feature. With this feature, you can store a maximum no. of 40 messages.
F&F call @ tk. 1/min to 1 ishpecial djuice or GP number at peak hours tk.0.90/min off peak ( 12am- 6am)
DJUICE SERVICES
Welcome Tune sing along, friends! djuice has brought "Welcome Tunes", shudhu tomaader jonno!
Voice SMS Now you will be able to send Voice messages in any language to your near and dear ones.
Balance Transfer Transfer any amount between Tk. 50 and Tk. 200 from your mobile to your friend's mobile.
FlexiLOAD Reload your pre-paid account with any amount starting from Tk.50 to Tk.10, 000.
EDGE The most advanced high speed mobile internet and data service, 8 times faster than GPRS.
Call Management Services Enjoy call conferencing, call waiting, call barring and call forwarding without any additional activation fee.
Logo How to download Logos.
Ringtone How to download Ringtones.
SMS Chat Chat your heart out with djuice chat service.
Dictionary Get word meanings, synonyms and antonyms on your djuice mobile.
Beauty Tips Get beauty tips from the most prominent beauticians
Music Top Chart Get the latest billboard and MTV Indian charts.
Movie Chart Movie mania is on. Get the latest movie top charts.
SMS Sometimes 160 letters are more useful than a long conversation. Use it any time
VMS Divert your incoming calls to 100 (voice mail box number), which you may listen or retrieve at your convenience. Extended validity offer
Scratch Card Reload your account with a 300 Taka scratch card and get validity for 180 days+7days extra incoming facility after 180 days Reload your account with a 600 Taka scratch card and get validity for 365 days+7days extra incoming facility after 365 days FlexiLOAD Reload of any amount from Tk.300 to Tk.599 will receive 6 months (180days +7 days extra incoming) validity Reload of any amount from Tk.600 to Tk10,000 will receive 1 year (365 days +7 days extra incoming) validity Music top chart
Be surrounded by music all the time. The latest billboard and MTV Indian charts are just an SMS away. Write music eng and send to 2777 to get the latest billboard charts Write music hin and send to 2777 to get the latest hindi top songs Movie chart
Movie mania is on. The latest movie top charts are just an SMS away. Write top 5 eng and send to 3333 for top 5 English movies Write top 5 hin and send to 3333 for top 5 Hindi movie 3.12 ABOUT THE CITY CELL About the Company CityCell (Pacific Bangladesh Telecom Limited) is Bangladesh’s pioneering mobile communications company and the only CDMA network operator in the country. CityCell is a customer-driven organization whose mission is to deliver the latest in advanced telecommunication services to Bangladesh.
The company offers a full array of fixed and mobile services for consumers and businesses that are focused on the unique needs of the Bangladeshi community. CityCell’s growth strategy is to integrate superior customer service, highest standard technology and choice of packages at affordable rates. The company operates a 24-hour call centre with well trained operators to respond to customer queries. CityCell’s customer service are open 7 days a week to ensure customers can access CityCell at any convenient time. CityCell is focused on innovation and creating new ways for customers to stay in touch and to do business. CityCell is offering a wide range of competitive prepaid and postpaid mobile packages as well as Value Added Services such as SMS and information based services. CityCell is looking forward in introducing CDMA 1x technology in 2004 to provide innovative multimedia features, including Multimedia Messaging Service(MMS) and many more data based mobile features currently not available in Bangladesh. 3.13 PRODUCT & SERVICE LINE Product & Service Line Fixed Phone Package
T&T Incoming and Outgoing with Mobile to Mobile HUAWEI ETS 1200 Price in Taka Fixed Wireless Terminal (CDMA2000 1X) Accessories: Internal Antenna, Rechargeable Battery (NI-MH), Power cord, Tel-line cord, Manual Set price with Local Connection 14,999.00 Additional deposit (Refundable): For NWD Tk.2,500.00 and for NWD & IDD Tk.5,000.00. Hardware Price (Inter-change): Tk. 12,999.00 Monthly Subscription Tk. 250.00 Call Type Outgoing To CityCell Mobile To Other Operator To T&T Local, NWD & IDD Incoming Incoming from any Mobile Incoming from T&T Local, NWD, IDD
Peak (8am8pm) Tk 1.00
Off Peak (8pm11pm) Tk 1.00
Super Off Peak (11pm- 8am) Tk 0.50
Tk 2.00
Tk 2.00
Tk. 1.00
Tk.2.00 + BTTB charge Free
Tk.2.00 + BTTB charge
Tk.1.00 + BTTB charge
Tk. 1.50
Tk. 1.50
Tk. 1.50
15% VAT is applicable on the total bill.
Tk. 1.70 per local call to T&T and NWD/IDD at actual T&T charges payable. Outgoing 20 sec Pulse from 1st Minute for Peak & Off-Peak hour and 60 sec pulse for super off-peak hour. Incoming 60 sec pulse is applicable for Peak, Off-peak & Super off-peak hour. Postpaid Packages Postpaid offer It should be your choice when and for how long you use your mobile. Let's explore how the CityCell postpaid packages facilitate you to manage your mobile usage. In postpaid ‌ - You don't have to worry about your prepaid talk-time running out - You can use the CityCell cash cards to pay your bills at your convenience - You don't need to go hunting for prepaid card shops when your credit runs out However ‌ - You need to pay a minimum monthly line rent If you are looking for a mobile service that doesn't put any bar on bill amount or connectivity, then CityCell's postpaid packages are for you! What our existing postpaid customers appreciate most is our current lowest tariff structure for mobile-to-mobile and complete BTTB local/NWD/IDD facility. Supreme Jono Phone Aamar Phone Citycell Premium Supreme
A post-paid connection that offers exactly what you need. Always more. Never less. And, it's just the beginning Minimum Talk time: Tk 200/month* Call Rate Tk/Minute Call Type Peak (8 AM - 8 PM) Off Peak (8 PM -8 AM) BTTB(Local)+NWD+ISD 3.00 + BTTB Charges 2.00 + BTTB Charges Outgoing CityCell Mobile 2.00 1.00 (30 Sec pulse) Other Mobile 3.00 2.00 2 CityCell FnF numbers Tk. 0.75 1 Other Operator FnF number Tk. 1.50 On Fridays (to any operator) Tk. 1.60 Incoming BTTB Free Mobile Free VAT applicable *for first six months only; Tk 200/month line rent, thereafter
One-button WAP content download service: Video clips, wallpapers, animation, polyphonic ringtones, true tones, games, news and entertainment clips from leading natioanal TV channels Economy ISD call rates: Upto 70% savings when calling to 25 countries (dial '012' instead of '00') Security Deposit: Tk 1000 required for ISD facility Credit Limite: Tk. 1200 + Security deposit amount (if any) Migration 'Shabar Phone' customers will be migrated automatically. To migrate from 'CityCell Premium', type 'supreme' and send to 1111 (no migration charge) Package Price (Connection + Handset) CityCell Premium Surprise!! No more line rent in 2006 BTTB incoming calls FREE Minimum Talk Time: Tk. 200/month* Call Type Call Charge
Outgoing
Peak (8AM - 8PM) 3.00 4.00 4.00 Free
Off Peak (8PM - 11AM) 2.00 3.00 3.00 Free
Super Off Peak (11PM - 8AM) 1.00 1.50 1.50 Free
To CityCell To Other Mobile / PSTN To BTTB 1 Incoming From Any Mobile / PSTN From BTTB Free Free Free Aamar Phone Surprise!! No more line rent in 2006. BTTB Incoming facility with first 3 minutes free Minimum Talk Time: Tk 100/month* Call Type Call Charge Peak (8AM-11PM) Off Peak (11PM-8AM) Outgoing To Any Mobile Tk. 3.00/min Tk. 1.50/min Incoming From Any Mobile Free Free From BTTB First 3 minutes Free 2.00/min 1.00/min * Line Rent free till January ’07 for Customers generating at least Tk 100 worth of Airtime Charges (excluding VAT & BTTB Payable Amount). Discount on Monthly Bill Usage Discount (%) Below Tk. 500 0% Tk. 500 - Tk. 750 5% Tk. 751 - Tk. 1000 10% Tk. 1000+ 15% Shabar Phone
Shabar Phone is, from now, CityCell Supreme: All Shabar Phone connections are now being converted to Citycell Supreme package with all Citycell Supreme’s facilities including no line rent for 6 months. Once converted, customers will be notified by SMS. Jono Phone
Jono Phone is now with BTTB incoming facility with first 3 minutes free Jono Phone Economy Jono Phone Saver Jono Phone Super Saver Post-Paid Mobile-to-Mobile Jono Phone Jono Phone Saver Jono Phone Super Economy Saver Line Rent 100 100 0 Outgoing (to Any Mobile) Tk. 2.00 per min Tk. 2.00 per min Tk. 2.00 per min Incoming From any Free Free Free mobile From BTTB First 3 minutes Free Tk. 2.00 per min Tk. 2.00 per min Tk. 2.00 per min Pulse (Outgoing & 30 second from 30 second from 30 second from Incoming) start start start Monthly Bundle Fee 900 1400 2,500 Bundle Minutes 450 700 1,250 Security Deposit Tk. 2,000 Tk. 2,500 Tk. 3,500 (refundable) Package Price Handset Package Price* Samsung N356 Tk. 2,000 Nokia 2280 Tk. 2,000 Huawei C218 Tk. 2,299 UTStarcom C1160 Tk. 3,299 Nokia 2112 Tk. 4,299 *Subscriber has to pay the specified Security Deposit for the respective packages along with the package price. Existing Aamar Phone subscribers can migrate to this product. To migrate, they have to pay only the Minimum Security Deposit (SD) amount of the respective Jono Phone package. They can pay the SD to any CityCell Zonal Offices or the nominated banks/branches for collection of bill. The existing “Aamar Phone PCO” subscribers will be treated as “Jono Phone Super Saver” subscribers. All the related aspects and operating procedures regarding the Jono Phone package will be similar to that of Aamar Phone PCO. Cash Card Cash card is a type of scratch card, which allows Postpaid customers to pay their phone bills through their own CityCell mobile. Denominations of Cash Card: Cash cards are available in three denominations:
Prepaid Packages Is Prepaid right for you?
Like many others if you are wondering whether prepaid is best for you, here are a few tips on what you can expect out of it: In Prepaid ‌ - You don't have to pay monthly line rent - Don't need to deposit money for any special service (e.g. NWD/ISD) - Don't have to wait in long queue to pay mobile bill However‌. - You have to recharge your account before you can use it \- Recharge period expires after a set time So, if your expected mobile usage and expenses are low (generally less than Tk. 1,000) and you want to control of mobile expenses, then prepaid package is right for you. Many of our customers also associate prepaid with simplicity, transparency and predictability. What are the packages available in Prepaid? We have the following prepaid packages for you: CITYCELL LANDCELL CityCell Prepaid PCO Hello 0123 Mega Phone Aalap Super Plus Aalap Classic Aalap Super Aalap B Aalap Call Me (with call2cash feature)
CITYCELL LANDCELL
CityCell Prepaid PCO
Hello 0123 Mega Phone Offer
Tk 1500 free talktime is available: Tk 450 for call/sms to any mobile Tk 1050 for call/sms to any CityCell number Free talk-time/sms offer will be valid for 30 days starting from day of activation This is a mobile-to-mobile Prepaid package To activate your connection, please dial *811 1 year handset warranty In order to enjoy free talktime/sms, you must maintain a minimum balance in your account, An amount of Tk 5 will be automatically added to your account along with your free talktime only once when you activate your new connection. Rate/Minute1 Outgoing CityCell To CityCell To any mobile One2One Incoming From Any Mobile Pulse SMS Outgoing
Peak ( 8 am - 8 pm) 3 Taka
Off Peak ( 8 pm - 11 pm) 3 Taka
Super Off Peak ( 11 pm - 8 am) 2 Taka
4 Taka
4 Taka
2 Taka
1.5 Taka
1.5 Taka
1 Taka
Free 30 second pulse from starting 2 Taka
Aalap Super Plus
Call Free to any CityCell phone from Aalap Super Plus during 1pm to 3pm & 12am to 6am Free Talk Time to be auto recharged in four equal monthly installments Conversion charge from Aalap Super and Aalap B to Aalap Super Plus Tk.100 only (VAT applicable). Type SUPER and send to 1111 for conversion through SMS. Handset warranty for 1 year (Conditions Apply) *Handset + connection Rate/Minute Call Type 12am 6am 8am 1pm - 3pm 11pm 6am 8am 1pm 3pm 11pm 12am Outgoing To any CityCell Tk. Tk Tk. 3.00 Tk. Tk.3.00 Tk. Mobile 0.25* 2.00 2.00 1.00
To other mobile
Tk 2.00
One2One
Tk 2.00 Tk. 1.00
Tk. 4.00
Tk. 4.00 Tk. 2.00
Tk. 4.00 Tk. 1.50
Tk 2.00
Tk. Tk. 1.50 Tk. 0.25* 0.50 Incoming From Any Mobile Free *Valid till October 31 2006 , from November 1, 2006 Tk. 2.00 for on net and Tk. 1.00 for one2one will be applicable- Rate after 1st free three minutes during 1pm-3pm Tk. 1/pluse and Tk. 0,50/pluse in one2one facility 30 Second pulse from starting Aalap Classic Aalap Super
Call Type Outgoing
To any CityCell Mobile To other mobile
Peak (8am-8pm) Off Peak (8pm11pm) Tk 3.00 Tk 3.00
Super Off Peak (11pm- 8am) Tk 0.25*
Tk 4.00
Tk. 2.00
Tk 4.00
One2One Tk 1.50 Tk 1.50 Tk. 0.25* Incoming From Any Mobile Free * Valid till October 31 2006 , from November 1, 2006 Tk. 2.00 for on net and Tk. 1.00 for one2one will be applicable Aalap B Call Type Call Charge Peak (8AM-8PM) Outgoing
To Any Mobile
Tk. 5.00/min
Off Peak (8PM11PM)
Super Off Peak (11PM8AM) Tk. 4.00/min Tk. 2.00/min Free Free
Incoming From Any Mobile Free 20 second pulse after first minute * For One2One calls to 1 CityCell number, talk for 50% on net tariff Aalap Call Me Call Type Call Charge1 Outgoing
To Any Mobile
Tk. 2.50
To BTTB2 Tk. 2.50 Incoming From CityCell Tk. 0.25 credit per minute Mobile From Any Mobile Free From BTTB Tk. 1.00 1 For every 30 second pulse from the first 30 second 2 BTTB charges applicable * For One2One calls to up to 3 CityCell numbers, talk for as low as Tk. 1.25/pulse * VAT applicable * CityCell to CityCell SMS @ Tk. 1.50
3.14 VALUE ADDED SERVICE Value Added Service MYCITYCELL GIFT SHOP Look out for new gifts at mycitycell Gift Shop Send your loved ones your selected song as a Music gift, your own voice message as a Voice Gift, or both together. At mycitycell Gift Shop, you will find special gifts for birthdays and wedding anniversaries and a variety of personal messages on love, sorrow and much much more. You can also choose from an exclusive collection of Bangla, Hindi and English songs. And be sure not to miss unique gifts on the special occasions and days of the year. Hello Tunes CityCell Hello Tunes is here! Whoever calls you now will get to hear your choice of song, poem or a funny tune. You can also record you own voice and set it as your Hello Tune. Gone are the days for boring beep beep. CityCell is now ready with a collection of thousands and thousands of tunes. 608 Bangla, 580 English & 525 Hindi songs + 261 Different Tunes (Voice, Poems, Funny Tunes & Dialogues) DOST: SMS CHAT Hi there! CityCell brings you dost – the friendly SMS chat service. Now, chat without speaking at all. Find a whole new gang of interesting people waiting to be your dost. Connect, and then let your fingers do the talking. Trump Card
Trump Card is the CityCell’s loyalty obsession brought in for the post-paid loyal and privileged customers of CityCell. This card brings the ticket to be privileged with full of unique offers including exclusive discounts and services handpicked to compliment its member’s lifestyle needs. A Trump Card member is entitled to enjoy a maximum of 55%
discount facility in more than 322 outlets in Dhaka, Chittagong, Rajshahi, Khulna, Sylhet, Kuakata, and Cox’s Bazar. Besides, a Trump Card member will reserve the right to have the most exemption at our premises upon showing off this card. So, Trump & be the winner all the way.
Virtual Card
Virtual Discount! Actual Gain! V-Card (Virtual Discount Card) is here to offer you a world of attractive discounts. Enjoy this benefit on variety of products and services only through CityCell SMS – without any card at all! Send SMS the following way and enjoy the facilities showing the return SMS to the respective outlet counters. International SMS
International SMS: Using CityCell SMS application is very simple. Send and receive SMS to 415 operators across 162 countries. Available to all post-paid and pre-paid users. To send an International SMS, you have to write the destination number in international format: Bangla SMS Subscriber to Subsc SMS: Here the Customer will send SMS directly to his/her peer. Group SMS Your Group ….. Only yours! Build your own SMS Group and stay in touch with dear ones. Call Related Services Call Forwarding Three Party Conference SMS One2One Call Forwarding
Call Forwarding lets you forward your number to any mobile or T&T phone number to receive your calls through that number. Even if you are traveling abroad, you can forward your calls to a designated number outside the country to always stay in touch. Three Party Conferences (TPC) With our Three Party Conference Service you can have a three-way conversation with two other people simultaneously over the phone. You can include both mobile and T&T phones in your TPC conversation for real flexibility. SMS (Short Message Service) Stay in touch with your friends and family through SMS. SMS is automatically available for all CityCell customers and does not have to be specifically activated. All you have to do is choose the message option on your phone, write your message in the message field and send it to the desired number. This service is available for messages sent to other CityCell customers and to Grameen Phone customers. One2One With CityCell One2One you can register up to three* other CityCell numbers and pay only 50% of your normal tariff whenever you call these numbers. And now you can even manage your One2One numbers conveniently via SMS. Simply follow the steps below to add, review and make changes to your One2One calling list: Please note that you can only change one number at a time. Your One2One calling list will be updated within 48 hours of the request being sent. Due to system restrictions only one request per day can be processed. Voice Mail Services Never miss any important calls and messages with CityCell VMS. Whenever you cannot answer a call or need to temporarily switch off your phone, people can still leave a message for you in your voice mailbox. You can listen to your messages whenever it is convenient for you and get back to the caller later. Voice Based Information Services Location Based Services Our location based services automatically connects you to the nearest resource you require based on where you are located while making the call. No matter what type of emergency you may have dial up the location based service from your CityCell number and get connected automatically to the nearest resource. Moreover, Calls to the Police Station, Fire Brigade, and Hospital are absolutely free. SMS Based Information Services Fun Financial Services Emergency Services Sports SMS Banking & others Bill Payment
You may choose any of the following options to pay your bills:
Cash Card: Most convenient way to pay your bill. These cards are available with all our authorized dealers or retail outlets countrywide. Cash Card can be used anytime to pay your bills using your CityCell phone from anywhere. Deposit Slip: Available at all CityCell authorized banks. You can pay your CityCell Bill or Security Deposit in cash using these deposit slips. Bill Invoice Copy: You can pay your bill at any of the CityCell authorized banks with the Bill Invoice Copy provided by CityCell. Demand Draft / Telegraphic Transfer (only from AB Bank) / Pay Order: You can also settle your bill by issuing a DD / TT / Pay Order in favor of Pacific Bangladesh Telecom Ltd. HSBC Easy Pay (ATM) System: HSBC offers 24-hours Easy Pay ATM service for CityCell Customers available at five convenient locations in Dhaka (Banani, Uttara, Gulshan, Dhanmondi) & Chittagong (GEC Circle). Customers do not necessarily need to be an account holder of HSBC in order to avail this payment system. Standard Chartered Bank: If you are a Customer of Standard Chartered Bank, you can settle your bill through their ATM with your ATM card (ebbs) or Auto Bills Pay system or IVR (Interactive Voice Response) Bill pay system. Eastern Bank Internet Banking: If you are a Customer of Eastern Bank Limited, simply log on to www.ebl.com.bd to settle your CityCell bills online. Cash: You can also easily settle your bills at the cash counters of all CityCell Customer Care Centers after banking hours and also on holidays. Our Customer Care Centers remain open from 9:00am to 5:30pm, 7 days a week. E-Cash (ATM): Electronic Transactions Network Ltd. (ETN) is currently operating and maintaining a network of 20 ATM booths all over the country. E-Cash card holders of Dhaka Bank Ltd, Islami Bank Ltd, NCC bank Ltd, Southeast Bank Ltd, Bank Asia Ltd, Social Investment bank Ltd, Agrani Bank Ltd and Bank of India Ltd. can pay their CityCell bills in these ATM booths 4.0 Problem Statement Telecommunication companies in Bangladesh are facing some constraints for doing over communication in their IMC strategic and there is no direction for further improvement. 5.0 Broad Objective To identify the constraints currently faced by telecommunication companies and to provide a solution to these problems. 6.0 Specific Objectives To identify the frequency of package offering . To identify the segmentation strategy as per their offering . To identify the customer mind setting strategy as per their offering. To identify level of consumer satisfaction. To identify problems regarding promotional activities. To identify the constrain of doing value proposition through their IMC. 6.1 Research Questions 1. All the telecommunication company is offering their package very frequently. 2. All the company cannot segment the target market as per their offering. 3. They can properly transfer their value proposition through their all IMC activities 4. They can do their customer mind setting separately for their every package 5. Their promotional activities are all most similar for every package. 6. Customer can received their all massage through their advertising. 7.0
Hypotheses
1. All the telecommunication company is offering their package very frequently. 2. All the company can segment the target market as per their offering. 3. They can properly transfer their value proposition through their all IMC activities 4. They can do their customer mind setting separately for their every package 5. Their promotional activities are not all most similar for every package. 6. Customer can not received their all massage through their advertising. 8.0 Scope Our research conducted is limited on Dhaka city. Limited time period and budget do not permit us to cover all the urban areas of the country. As a result it would not be possible to get access to all relevant data and information of this research project. 9.0 Type of Research We are going to conduct both Qualitative and Quantitative Research. We are going to follow Mall Intercept survey method, which is a personal survey method- we are going to conduct our survey at in our university and residence area and we are also going to use nominal and scaling technique- Likert Scale. 10.0 Sampling Plan Our target group is people whos are taking the service of different telecommunication companies. For data collection we are going to follow single cross-sectional method, which means, we have collected data from a sample only once. Sample size of our research is 50 (respondents). 11.0 Contribution Concept of Telecommunication Company in Bangladesh is not very old and so far very few researches have been conducted on this matter as urban life is becoming busier and busier every second. We believe this research will provide detail information regarding Problems and barriers along with solution and future prospect of telecommunication industry in Bangladesh. 12. Manual 1) Do use mobile phone? <> Yes <> No 2) Which service provider you prefer most ? <> Grammen Phone <> City Cell <> Others. How long you are using mobile? ______________________________ 4) Which product line you are using? _________________________ 5) Which package you are using? _____________________ 6) How frequently you change your package? _________________________ 7) Which was the lastest package you have taken? _________________________ 8) How many package you can remember at a time? _____________________ 9. All the telecommunication company is offering their package very frequently -3
-2
-1
0
1
2
3
-3
-2
-1
0
1
2
3
-3
-2
-1
0
1
2
3
All the company can segment the target market as per their offering? 11. They can properly transfer their value proposition through their all IMC activities.
12. They can do their customer mind setting separately for their every package. -3
-2
-1
0
1
2
3
13. Their promotional activities are all most similar for every package. -3
-2
-1
0
1
2
3
-3
-2
-1
0
1
2
3
14. Customer can received their all massage through their advertising? 13.0
Analyses and Findings
We have divided our Analysis & Findings Part into two major segment, these are: Analysis of Major Findings. Analysis of Associated Findings. We choose those analyses, which fit best with our objectives. Thus, we have used basically two types of analysis, these are: One Sample T test Frequency Distribution & Bar Chart We have used One Sample T test to analyze questions 9 to 14, where we have used Likert scale for our major findings and we have also used Frequency Distribution and Bar Chart to analyze question no. 1 because data was collected under nominal scale. 13.1 Analyses of Major Findings Here, we used will One Sample T test for analyzing questions range from 9 to 14. Question no. 9: All the telecommunication company is offering their package very frequently. Here, we have used one sample T test under parametric test to analyze this question, as data is collected under Interval scale. H0: All the telecommunication company is offering their package very frequently. H1: All the telecommunication company is not offering their package very frequently. Significance level: 0.05 All the telecommunication company is offering their package very frequently, one sample T test.
(Appendix-1) One-Sample Test Test Value = 0
T PFREQUE 5.701 N
df
Sig. (2tailed)
Mean Differenc e
49
.000
1.44
95% Confidence Interval of the Difference Lower
Upper
.93
1.95
So, H0 should be accepted as probability because H0 is less than significance level 0.05.
Interpretation of the findings: We can conclude that, All the telecommunication company is offering their package very frequently Question no. 10: All the company can segment the target market as per their offering Here, we have used one sample T test under parametric test to analyze this question, as data is collected under Interval scale. H0: All the company cannot segment the target market as per their offering. H1: All the company can segment the target market as per their offering. Significance level: 0.05 All the company can segment the target market as per their offering, one sample T test. (Appendix-1) One-Sample Test Test Value = 0
SEGME NT
T
df
Sig. (2tailed)
3.985
49
.000
Mean Differenc e .76
95% Confidence Interval of the Difference Lower
Upper
.38
1.14
So, H0 should be accepted as probability because H0 is less than significance level 0.05. Interpretation of the findings: We can conclude that, All the company can segment the target market as per their offering Question no. 11: They can properly transfer their value proposition through their all IMC activities Here, we have used one sample T test under parametric test to analyze this question, as data is collected under Interval scale. H0: They can properly transfer their value proposition through their all IMC activities H1: They cannot properly transfer their value proposition through their all IMC activities Significance level: 0.05 They can properly transfer their value proposition through their all IMC activities, one sample T test. One-Sample Test Test Value = 0
Sig. (2tailed)
Mean Differenc e
95% Confidence Interval of the Difference
T df Lower Upper MSETTI -4.312 49 .000 -1.12 -1.64 -.60 NG So, H0 should be accepted as probability because H0 is less than significance level 0.05. Interpretation of the findings: We can conclude that, they can properly transfer their value proposition through their all IMC activities Question no. 12: They can do their customer mind setting separately for their every package. Here, we have used one sample T test under parametric test to analyze this question, as data is collected under Interval scale. H0: They can do their customer mind setting separately for their every package
H1: They can not do their customer mind setting separately for their every package Significance level: 0.05 They can do their customer mind setting separately for their every package, one sample T test. One-Sample Test Test Value = 0
PACTI VIT
T
df
Sig. (2tailed)
Mean Differenc e
23.059
49
.000
2.24
95% Confidence Interval of the Difference Lower
Upper
2.04
2.44
So, H0 should be accepted as probability because H0 is less than significance level 0.05. Interpretation of the findings: We can conclude that, They can do their customer mind setting separately for their every package Question no. 13: Their promotional activities are all most similar for every package. Here, we have used one sample T test under parametric test to analyze this question, as data is collected under Interval scale. H0: Their promotional activities are all most similar for every package. H1: Their promotional activities are not all most similar for every package. Significance level: 0.05 Their promotional activities are all most similar for every package, one sample T test. (Appendix-1) One-Sample Test Test Value = 0
MRECEI VE
T
df
Sig. (2tailed)
Mean Differenc e
.641
48
.525
.18
95% Confidence Interval of the Difference Lower
Upper
-.39
.76
So, H1 should be accepted as probability because H1 is more than significance level 0.05. Interpretation of the findings: We can conclude that, Their promotional activities are not all most similar for every package Question no. 14: Customer can received their all massage through their advertising. Here, we have used one sample T test under parametric test to analyze this question, as data is collected under Interval scale. H0: Customer can received their all massage through their advertising. H1: Customer can not received their all massage through their advertising. Significance level: 0.05
Customer can received their all massage through their advertising, one sample T test.
One-Sample Test Test Value = 0
T
df
Sig. (2tailed)
Mean Differenc e
95% Confidence Interval of the Difference Lower
Upper
VPROPO -.133 49 .895 -.04 -.64 .56 SI So, H1 should be accepted as probability because H1 is more than significance level 0.05. Interpretation of the findings: We can conclude that, Customer can not received their all massage through their advertising 13.1.1 Major Findings at a glance All the telecommunication company is offering their package very frequently. All the company can not segment the target market as per their offering. They can properly transfer their value proposition through their all IMC activities. They can do their customer mind setting separately for their every package. Their promotional activities are not all most similar for every package. Customer can not received their all massage through their advertising. 13.2 Synopsis of open ended qustions While I was doing my survey on telecommunication company I have given some open ended questions to my respondent. There I got that most of them are facing confusion for extreme promotional activities. Al most all the time they said that they are not understanding the values proposed by companies through their IMC. So they think that companies should consented on customer service rather over promotional activities. 14.0 Limitation While preparing this report we have had some limitations. We didnâ&#x20AC;&#x2122;t get enough time as we are continuing a semester. We also could not collect all the secondary data that we needed to prepare this report. Though we have fulfilled the required sample size of 50 respondents fixed by our course instructor- another limitation for us was we could not collect data from more than 50 respondents as authority allowed us to conduct our survey only for a day. 15. Recommendations Grameen Phone Keeping in mind the over communication war ahead, Grammen Phone should become proactive rater than wait for the competitors to hit the market with tornadoes. As jack Trout mentioned in his book â&#x20AC;&#x153;Differentiation or Dieâ&#x20AC;? Survival in the Era of Competition the market leader should continuously remind the consumers their reasons for choosing it. FP has to create and continuously create more grounds of differentiation before other operators settle in. Steps to improve Find out areas where the customers are dissatisfied Find out where the competitors are aiming. Reduce tariff rate charges.
During occasions give more offer such as New Year or any other festival, but the GP connectivity fails. This is a huge drawback and should be corrected as soon as there will be no room errors. Stop over communications CityCell City cell should close over product line. Instead they should consented more on CRM . Some of the strategies they should follow They Should be centralized about their product and service line They should improve their core product. They should stop adopting the me-too strategy; they use to follow the strategies GP implements. 16 Conclusion Conclusion The concept of Telecommunication is almost new concept in our country but this industry is an infant and growing industry. Though it is facing some problems it has great future prospect as urban population is growing and urban life is becoming hectic and busier. There is no direction for further improvement, as no full flagged research work has been developed on this sector. Thus we have attempted to develop a research project on this industry. Our broad objective was â&#x20AC;&#x153;To identify the constraints currently faced by this industry, to provide a solution to these problems and to identify future potentiality of this sectorâ&#x20AC;?, to provide a solution to these problems and to identify future potentiality of this sector.