Home Seller Marketing Plan
www.RealEstateInABQ.com Linda@RealEstateInABQ.com Coldwell Banker Legacy Albuquerque, New Mexico
Linda DeVlieg and her Team A Professional Group of Highly Trained Real Estate Professionals Linda DeVlieg 505-440-7200 Associate Broker, CRS, ePro, ABR®, Previews Specialist
Cathryn Jones 877-548-3942 x 83 Closing Coordinator
Michael Vihstadt - 505-321-2023 Professional Photographer Sign Services Department
A “team” of professionals all working to get your home sold
Exposure Ex-po-sure , ik-spoh-zher – noun 1. Presentation to view, in an open and public manner. 2. Subjecting to the action of influence of something 3. Selling a house with the eTeam in Albuquerque, NM Synonyms: Divulgement, revelation, expose, display. We incorporate an experienced team, plus the team’s combined 25+ years as Albuquerque’s top Realtors, internet marketing, and more. Our goal is to get your home sold for the most money, in the least time, and with the least hassles.
Our mission is to make you a “client for life”.
Linda DeVlieg’s website
Top Real Estate Site For Albuquerque Homes • Top Coldwell Banker Legacy “Team” • In top 3% of Coldwell Banker Legacy • Same office for 15 + years – FULL TIME real estate professionals Other Albuquerque brokers sell on average 3.4 homes a year. Don’t you want the best team selling your home ?
Linda DeVlieg Why Use a Real Estate Team ? • Your Doctor doesn't do-it-all – Your Realtor can’t either.
Book Appointments Prescri ption
• Your Broker Should Be Selling – Not doing mounds of paperwork
• My team is always working in the background • Largest transaction you will have – Don’t hire an amateur, hire a TEAM of professionals. No other “SINGLE” Realtor can compete We have a whole team helping market your home
Linda DeVlieg and Coldwell Banker Legacy A Powerful Team! Hands down the best marketing company in the state of New Mexico We have more marketing, more networks and more broker education than any other real estate company around!
Coldwell Banker Legacy sells more homes for more money than anyone else. Don’t you want the most money for your home?
Linda DeVlieg Why Coldwell Banker Legacy
?
• Over 500 brokers – We cover the Albuquerque metro area
• Highest number of homes sold in the area! • We’re not a small company • Locally owned • Our management support teams exceed the standard No other Albuquerque national company sells more homes per broker.
Who Do you Want Selling YOUR home ?
Where Do Buyers Come From? • • • • •
In 2003 It Was… 41% from a Realtor 15% from a yard sign 11% from the internet 7% Newspaper
JUST IN: Now over 92% of buyers look on the internet FIRST!
The “OLD” way of selling homes, in 2003
The following pages differentiate us from most all other Realtors See how we utilize the internet to market your home.
Pricing Your Home • Don’t overprice – Causes fewer showings
• Pricing is subjective – What do buyers think?
• Overpricing lowers price – Will sell for less later
• Tarnished image – Why hasn’t this home sold? Lets shoot them a lowball Pricing your home where the buyers are is very important You only have ONE chance to price it right
Color Flyers Only • Buyers remember them – Many pictures inside and out
• Color has the biggest impact • We replace as needed – Just call us if you run low
• Includes decision making information for the buyer
Color flyers make ALL the difference. Don’t let some agent convince you an MLS sheet or B/W flyer is OK
“On Call” Cell Phone • Only answered by Linda’s team – After hours goes to team cell – My team member who answers the phone has seen your home
• No more “floor desk” calls – Agents who don’t know your property
• Website on sign too – Buyers can see more property information • Every day – Your home is top of mind
Calls on your home go to members of our team. Don’t let calls go to the company up desk, they don’t know the house
Linda DeVlieg’s
Award Winning Web Site
Go ahead, go to Google and search for “Albuquerque Real Estate” You want and need this kind of exposure, don’t settle for 2nd best.
Linda DeVlieg’s
Award Winning Web Site Many brokers will talk about their websites, most of them have a ‘website’…but do buyers find those sites? There’s only a few chances to be Number One in Google, and this site has been there for years – for the keywords that are highest ranked – “Albuquerque Real Estate…” Any other kind of website is just an electronic business card. If it can’t be found, it can’t be seen. And don’t settle for sites that use PAY PER CLICK….there’s no guarantee those will show up every day in the same placement in Google or other search engines…
Go ahead, go to Google and search for “Albuquerque Real Estate” You want and need this kind of exposure, don’t settle for 2nd best.
Linda DeVlieg’s
Unique Property Sites • No more “lookie loos” – Buyers have “seen” the house
• Targets serious buyers – Excited about your home – Your home found by address
• Attracts tech savvy buyers – 92% of buyers look on net first
We do our own unique url websites for each home Don’t get stuck with out of season images of your house
The eTeam Real Estate Group
We’re Also On These Search Engines • These additional search engines will generate interest in your property! • We post in as many search engines as possible – Using popular search terms
• We’re on over 30 sites – Most agents are on one
We don’t just put your home on 3-5 sites like most Realtors We put your home on over 30 sites so your home can be found
Linda DeVlieg’s YouTube Videos
We post all our homes for sale on YouTube as a video
You MUST be on YouTube to be seen. Don’t let any broker talk you out of it, its where the buyers are now
Linda DeVlieg’s website 1st Page On Google • Type “Albuquerque real estate” into Google We are on the 1st page and usually Number 1! • You want YOUR Realtor’s website to be found on the internet when buyers are searching for homes.
Type “Albuquerque real estate” into Google and see where we come up. More buyers will see YOUR home as a result of our placement.
Linda DeVlieg’s www.Realtor.com • #1 Home Search Site – 82% of ALL home buyers go here to search for homes. Only a few of Albuquerque’s Realtors enhance their listings on this number one home search site Don’t you want your home enhanced on the #1 home site buyers use?
Don’t you want YOUR home enhanced and advertised here?
Linda DeVlieg’s website
Cell Phone Viewable Your Home is Viewable On a Web Enabled Phone That’s right, buyers can pull up in front of your home and see the entire listing on their cell phone. They can save for later, forward to others and most importantly revisit the house later.
YOUR house will be the one everyone notices as they drive down the street
We Have Lots of Buyers
• Our sites attract buyers – Over 4,000 unique visitors monthly
• Blast email capability – I send your home to all
• Active buyers – Looking right now
We own several clever domain names which aggregate buyers. We have over 4,000 buyers who will know about your home first.
Who’s Looking At My Home? – How many looking online? – How many viewing tours? – How many using lockbox?
Powerful information!
We check all internet views to see where they are coming from Results are sent to you weekly so you can see how many are looking
Showing Your Home • We know who shows it – We instantly get feedback
• Secure GE/Supra keypad – Updated instantaneously
• Pre-set hours on box – During the day or 24hrs
• What do the buyers think? – We survey showing agent
We read each & every showing and follow up. Know what active buyers think of your home and it’s price
What Do Buyers Think? • What did the buyer think? – We survey the Brokers – By eMail and Phone – I can blast email price change
We survey Realtors who show your home. Results are sent to you instantly and in detail with a graph by email.
What’s the market doing?
Clearly there are many more homes on the market vs. homes sold. Now its more important than ever to price your house correctly.
Certified Residential Specialist • 40,000 of 2,000,000 – Only the best
• Extra education – We invest in our clients
• Only the top 4% – Only the best are CRS
• Networking with others – With other top Realtors No, I didn’t “need” to take it. But it shows I went the extra mile with education to stay on top of the real estate sales process.
Yourself…
Your Lender…
Your home as seen by…
Your Buyer…
Your Appraiser…
Your Tax Assessor!
Across the Na,on We work with the major employers who are relocating their corporate transferees to our area through the relocation companies in this chart.
Internet  Inquiries  Our Rapid Response system ensures that every company lead on your property will get tracked and responded to in the fastest way possible. Relevant information on the inquiry is relayed immediately so that anxious buyers are not left waiting. Through the visitor tracker, I can show you the number of web visitors who have show interest in your home.
The Welcome Home Magazine Ø Your house in color, in every issue until it is sold Ø Organized by area and price Ø Distributed to over 400 locations area wide Ø Available at the Cottonwood Mall Interactive Office Ø It’s FREE!
Published author • Linda is a published author of books for Buyers and Sellers – she has collaborated with other real estate brokers around the country to put together vital information for your home purchase and home sale
In Conclusion Please allow us place this sign in your front yard. Our service is our guarantee, we enjoy what we do and we’ll get your home SOLD!
So, in summary – don’t settle for a broker who doesn’t have ALL of the resources to get your home sold – Let Linda go to work for you!
www.RealEstateinABQ.com Linda@RealEstateInABQ.com Coldwell Banker Legacy Albuquerque, New Mexico