program for Zagreb Zagreb, 15.05.2009.
Ivica Fanjek, dipl.ing.arh.
City as the media
za Zagreb
reLearn • Strategy-planprogram • What is excellent • How to avoid capital mistakes
Main topic : life in/of Zagreb • Mt. Medvednica – public life on the edge • Living on the hills – living in villages • Downtown - fresh blood - old style • Sava & Living next to the riverside park • • New Zagreb – Las Vegas in garden city
Chief danger: Flattening the structure
Zagreb
Quality shift: Familiarise with intrinsic qualities Get panoptic picture
Zagreb’s natural peculiarities Reinstate analitic approach to • Woodland • Brooks • River • Lowland • Aquifer
Scope of Figure/Ground composition
zatamljen odnos
• javno-privatno
• dosezi urbane obnove i
GRAD ZAGREB
GZPU 2007: Project for city districts
Raising Quality of life set of smallscale projects
Comfort city (neighbourhoods) controlling: •Density •Public Green •Secure paths LISTOPAD 2006.
10
project “green fingers”
Case study no. 1
• Protect urban values
Master plan Zagreb 2000+ proposal Concatenating public parks
projects •
Fragment city in distinguished urban unites by:
1. Character, 2. eligible edges, 3. main communication lines
Europe Croatia Zagreb: peculiarities • Leitbild: beli Zagreb grad
Okvir djelovanja i predmet poĹĄtovanja
Viable alternatives to capital projects State Of The Environment Report-Program
Smart growth: revaluation of void spaces
• Interim uses • piece-meal transformation
za Zagreb
ZG program • Quality shift from industrial town to responsible metropolis
• integrate big/small scale improvements • Evolution through Informatics • Spread the knowledge through participation
Quality of public life
Small scale improvements
City projects that counts
Responsibility for the life of/in the City What logically
Fostering strategic leverage how
City projects steady small scale improvements focused on quality of public realm: content & ZGstyle
Urban practice in action Advertise city plans
Leading projects Competitions 4 Urban plans too
Invest in open spaces Enforce styling & ethic
Indulge in monitoring & informations
Monitor the city: ortophoto Collect and present data Statistical analysis: webGIS Enhance: Scope of public participation introduce steady planning principles
Imposing standards and permanent control Monitoring and comparing cities - WHO - HEALTHY CITIES INDICATORS Environmental indicators
! a l a v H
Shearing:
Commonmeasurables Standards Benchmarking Participating in:
Innovation In/Outsourcing Cooperation
Respecting Tourist’s point of view • FUN & SECURE
• Leisure and sport facilities
• SPECIAL LOCAL VALUES • Learn about Local assets:
• history • Culture • Heritage
• MEETING LOCAL PEOPLE
projects Leading projects
Reshaping central axe
1. promoting cultural achievements & 2. lineal congress facilities
big
projects leisure areas projects
Leisure areas suitable for population of 2M 1. new leisure areas: next to The mountain and The river 2. Planning range of open public spaces that follows growing lines
4 Targeting quality
Vivid environment Invigorating life in monofunctional zones Residents in biz precincts Beauty in ordinary
ZG school of urban praxis
Plan B: ZG for ZG & CRO 1. Maintaining and fostering the role of metropolis & capital city
Volte-face, leading the processes not only serving them Presenting identity of Croatia - in Skyline symbolism too Long term aims of sustainable “smart” revitalization CBD
1. Preserving identity in details:
Urban fabric: Historical – cultural strata, vistas, mixed use Proceedings: scale, rhythm and coloristic treatment Make ordinary beautiful
1. Get targeted citizens for the city
Urban practice revised By looking trough the eyes of citizens
Defining city as media-per-se The art of packaging – the witt of mixing meaning, connotations
Cool the media: JelaÄ?ić square
stolice na trgu
• At the end • Strategy • Plan • Program • agenda
Overview of 2 present strategies On top of the chain
Striving4excelence= EXODUS: loss of 80000 in 10 years
Considering ZG as Ultimate resort
Anticipated results:
quest for quality Remediation measures: Public traffic - railroads
• •
System of open spaces
parks and alleys
•
•
•
Deminuating noise Strolls along brooks
Project Sava: meanders • Shaping Riverside parks Zagreb baden-baden •
Introducing Dynamic planning
Recoloring public realm • Charrette • Win-win strategy • JIT • TQM
Stepping stones for ZPU_GZ
1. focus on URBAN RULES 4 healthy living 2. 3. 4.
nourishing city identity monitoring and participation Smart grow
Plan B.
City as the media