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Brief
Concept
Tone of Voice
Audience
Duration
Re-design the logo, cover and page spreads for the designers
Take the existing contents of the hectic magazine and create a
Inspirational, Informative, Sophisticated, Creative, Simple.
Creative professionals, students, graduates, anyone with an
3 weeks.
magazine, How. Create a new identity which can be used
sophisticated catalouge of design that frames the work within.
throughout the year.
interest in art & design.
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Squircle typeface. A typeface based on a rounded square. This was created as a way to brand the magazine; it is used to form the logo and headings throughout the spreads.
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Magazine cover for the Architecture issue. Each month has a different subject which is highlighted at the bottom of the cover in the colour allocated to the issue.
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The colour continues to run through the spreads on headings etc, along with the black and white images. A few full colour spreads with only images will also be included in each issue.
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Each subject is allocated a specific colour. The strip of colour runs along the front and back cover of that issue, including the spine. This allows for easy access when stacked up on shelves.
First Issue: 1.11.10 Architecture January
Graphic Design
March
Fashion
February April May
June July
August
September October
November December
Photography
Architecture
Furniture Design Typography Fine Art
Interior Design Textiles
Surface Pattern Film
Animation For more details: www.howdesign.com
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The magazine will be advertised through the use of adshels and newspaper ads.
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The magazine will also be available digitally in iBooks on the iPad.