TAKE A PEEK. Heather Bradley
Module Code OUGD303
Brief End of Year Show
Blog Address h-bradley0811fmp .blogspot.com
Tag Brief 6: End of Year Show
Board no. 1/7
Brief
Concept
Create a concept and design
‘Take a peek.’
Drawing the audience in
direction for this years gradute
A multi-functional concept; taking
by playing with exclusivity.
show at the Leeds College of Art.
a peek at the exhibition and
Specifically playing on the
taking a peek at the upcoming
interactive elements of opening,
talent.
creating suspence and enabling the audience to take part.
Tone of Voice
Audience
Duration
Professional, friendly, informative.
Creative professionals,
2 weeks.
graduates, parents.
Heather Bradley
Module Code OUGD303
Brief End of Year Show
Blog Address h-bradley0811fmp .blogspot.com
Tag Brief 6: End of Year Show
Board no. 2/7
V.I.P Invite The concept applied to the
The way it’s folded makes the
Colour has been used to add
A black foil is applied to the
invitation. Pushing the idea of not
audience feel that they are ‘taking
excitement inside where it refers
invite, making it feel that extra bit
being able to see what it’s about
a peek’ and gives that sense of
to the end of year show, and
special and something to keep.
at first glance and letting curiosity
being exclusive.
gives it a striking look.
get the better of you.
Heather Bradley
Module Code OUGD303
Brief End of Year Show
Blog Address h-bradley0811fmp .blogspot.com
Tag Brief 6: End of Year Show
Board no. 3/7
Poster / Leaflet Again, taking the concept
Poster is double sided on light
through to the poster design.
weight matt stock for ease of
Having very vimited information
folding.
on the front and almost forcing the audience to open it.
Heather Bradley
Module Code OUGD303
Brief End of Year Show
Blog Address h-bradley0811fmp .blogspot.com
Tag Brief 6: End of Year Show
Board no. 4/7
The Foyer Applying the concept to the foyer
audience interactivity and getting
whilst they are in there for future
outside the college. Having the
them involved.
reference.
‘slogan’ on the outside and the inside open where people will
An A5 perspex box would also
go to find out what it’s all about,
be placed inside the foyer so that
again, playing around with the
the viewers can pick up a poster
Heather Bradley
Module Code OUGD303
Brief End of Year Show
Blog Address h-bradley0811fmp .blogspot.com
Tag Brief 6: End of Year Show
Board no. 5/7
Signage The identity furhter applied to the interior signage, labelling the various exhibitions that will be taking place.
Heather Bradley
Module Code OUGD303
Brief End of Year Show
Blog Address h-bradley0811fmp .blogspot.com
Tag Brief 6: End of Year Show
Board no. 6/7
Wayfinding In order to help the viewers find
Each bok is a ‘pocket’ so that
their way to each exhibition, a
yearbooks or other course
wayfinding system has been
information can be stored and
designed.
picked up and read on their way.
Heather Bradley
Module Code OUGD303
Brief End of Year Show
Blog Address h-bradley0811fmp .blogspot.com
Tag Brief 6: End of Year Show
Board no. 7/7
Online Identity applied to web icon and
the end of year show information
webpage on the Leeds College
is displayed.
of Art site. Continuing the use of of introducing the colour after the audience have reacted and when