Board 01/04 Designer:
Hannah Jackson.
Brief:
Packaging & branding for organic tea.
Concept:
Environmentally friendly packaging.
Audience:
Environmentally conscious tea drinkers aged 21 to 45 looking for an alternative to regular tea.
Duration:
Five Days.
Deliverables:
Range of 15 flavours of tea. Website.
The range of fifteen flavours of tea, broken down into three ranges of popular types of tea.
Board 02/04 Designer:
Hannah Jackson.
Brief:
Packaging & branding for organic tea.
Concept:
Environmentally friendly packaging.
Audience:
Environmentally conscious tea drinkers aged 21 to 45 looking for an alternative to regular tea.
Duration:
Five Days.
Deliverables:
Range of 15 flavours of tea. Website.
The box containing 50 tea bags. The drawer at the bottom of the box acts as a dispenser. The box is constructed using tabs and is 100% glue free to make for easier recycling.
Board 03/04 Designer:
Hannah Jackson.
Brief:
Packaging & branding for organic tea.
Concept:
Environmentally friendly packaging.
Audience:
Environmentally conscious tea drinkers aged 21 to 45 looking for an alternative to regular tea.
Duration:
Five Days.
Deliverables:
Range of 15 flavours of tea. Website.
Each tea bag has a tag with the logo on one side and the flavour on the other for ease of disposal.
Board 04/04 Designer:
Hannah Jackson.
Brief:
Packaging & branding for organic tea.
Concept:
Environmentally friendly packaging.
Audience:
Environmentally conscious tea drinkers aged 21 to 45 looking for an alternative to regular tea.
Duration:
Five Days.
Deliverables:
Range of 15 flavours of tea. Website.
A website both advertising and selling the tea as well as gift sets and teacups and pots.