Board 01/06 Designer:
Hannah Jackson.
Brief:
Branding & packaging for a range of fictional drinks as promotional material for events at the Odeon cinema.
Concept:
Create retail packaging for fictional drinks to be sold at Odeon movie marathons.
Audience:
Existing fans of the novels/movies as well as regular cinema attendees.
Duration:
Five weeks.
Deliverables:
Product packaging. Promotional materials.
Product photographs of Butterbeer from Harry Potter with carry packs and coasters.
Board 02/06 Designer:
Hannah Jackson.
Brief:
Branding & packaging for a range of fictional drinks as promotional material for events at the Odeon cinema.
Concept:
Create retail packaging for fictional drinks to be sold at Odeon movie marathons.
Audience:
Existing fans of the novels/movies as well as regular cinema attendees.
Duration:
Five weeks.
Deliverables:
Product packaging. Promotional materials.
Product photographs of Pan Galactic Gargle Blaster of The Hitchhiker’s Guide to the Galaxy.
Board 03/06 Designer:
Hannah Jackson.
Brief:
Branding & packaging for a range of fictional drinks as promotional material for events at the Odeon cinema.
Concept:
Create retail packaging for fictional drinks to be sold at Odeon movie marathons.
Audience:
Existing fans of the novels/movies as well as regular cinema attendees.
Duration:
Five weeks.
Deliverables:
Product packaging. Promotional materials.
Product shots of Fizzy Lifting Drink of Charlie & The Chocolate Factory.
Board 04/06 Designer:
Hannah Jackson.
Brief:
Branding & packaging for a range of fictional drinks as promotional material for events at the Odeon cinema.
Concept:
Create retail packaging for fictional drinks to be sold at Odeon movie marathons.
Audience:
Existing fans of the novels/movies as well as regular cinema attendees.
Duration:
Five weeks.
Deliverables:
Product packaging. Promotional materials.
Posters in bus stop ad shells advertising the events at the cinema.
Board 05/06 Designer:
Hannah Jackson.
Brief:
Branding & packaging for a range of fictional drinks as promotional material for events at the Odeon cinema.
Concept:
Create retail packaging for fictional drinks to be sold at Odeon movie marathons.
Audience:
Existing fans of the novels/movies as well as regular cinema attendees.
Duration:
Five weeks.
Deliverables:
Product packaging. Promotional materials.
Limited edition popcorn boxes tailored to each of the events.
Board 06/06 Designer:
Hannah Jackson.
Brief:
Branding & packaging for a range of fictional drinks as promotional material for events at the Odeon cinema.
Concept:
Create retail packaging for fictional drinks to be sold at Odeon movie marathons.
Audience:
Existing fans of the novels/movies as well as regular cinema attendees.
Duration:
Five weeks.
Deliverables:
Product packaging. Promotional materials.
Web banners advertising the events on the Odeon website.