FiruzĂŠ French
M a r k e t i n g & P ro m ot i o n s
portfolio
2 0 0 9 - 2 0 1 0
Firuzé French
M a r k e t i n g & P ro m ot i o n s
18 Wheelers Lane, Surrey KT18 7SA frenchfiruze@googlemail.com +44 (0) 78 4930 8341 http://firuzefrench.blogspot.com/
P ro f i l e Having recently completed studying BA (Hons) Fashion Promotion & Imaging at UCA Epsom, I have focused my studies in Fashion Marketing & PR as I feel my strength is in pitching ideas or concepts through presentations, visuals or speech to any number of people. I have knowledge of both PC and Mac computers and I am articulate in programs such as Adobe Illustrator, Photoshop and InDesign, and have some knowledge of html, CSS and Dreamweaver. Considered an ambitious perfectionist, I’m always attempting to broaden my knowledge of subjects within and outside of the fashion industry. Organised, hard working and creative, I bring professionalism to any task while working individually or as part of a team. I crave excitement from my duties, but believe that humility is essential to working under any employer that requires mundane jobs to be completed in order for a business to succeed.
Exp e r i e n c e
Educ at i o n
Sarsaparilla Marketing Purification
Fashion Promotion and Imaging, BA(Hons) University of the Creative Arts Epsom 2007- Present Taught by a team of experienced professionals across a range of disciplines, I have studied styling, photography, illustration, digital, visual and moving image, fashion marketing, forecasting, public relations, advertising, the fashion space and socio-cultural image analysis within the context of fashion.
Richmond/London, October 2009 to present Working with the Director Kimberly Davis as her intern, assistant and part of her design team for her business and personal promotion, while learning how to start and manage a business.
UnderU.com London, April - May 2009 Designing marketing emails for an online designer underwear retail store as well as updating the website pages. Other tasks included directing photo shoots, working closely with the buyers and marketing teams and contributing to weekly company meetings.
Event Organising 2008
Foundation Studies in Art & Design, BTEC Diploma - Awarded Merit University of the Creative Arts Epsom 2006-2007 Working through all areas of Art & Design and focusing on Fashion for my Final Major Project. This course taught me the basic skills that would benefit my future, and first introduced me to studio photography and the Adobe Creative Suite.
Working with the UCA staff to create a free Frock Exchange event at my university in association with the BBC. This included contacting specific individuals, finding volunteers, decorating the interior and choosing visuals to suit the theme of exchanging clothing.
Rosebery School 6th Form A Levels Art B Textiles Technology B English Literature C
Spin Publicity
References
London, March - May 2009 Performing tasks at a small publicity company that provides product placements for numerous fashion brands. This included keeping track of samples, maintaining the upkeep of the showroom, writing blogs for People’s Market and helping with the day to day running of the business.
Bruce Oldfield’s Fashion House London, 2000 Working closely with Bruce Oldfield’s team to create a Haute Couture dress of my own design and learning how a Fashion House functions from start to finish in the garment making process. This was my first official step into the fashion industry.
Bupa Care Homes Guildford, Receptionist - 2005 to present. Implementing IT skills, administration and appropriate methods of communication through email and telephone calls as well as taking enquires to sell Ashley Park Care Home beds to the elderly.
Revolution, Promotions and Marketing Ltd 2008 to present Collaborating with the Managing Director for ongoing freelance work and consultancy to create a promotional work for CPSS Ltd.
Kimberly Davis Managing Director Sarsaparilla Ltd. 1 Lyric Square Hammersmith London W6 0NB
Javier Ghaemi Head of Design UnderU.com Unit 3 Fashion Street London E1 6PX
+44 (0) 20 7147 9960 kimberly@sarsaparillamarketing.com
+44 (0) 20 7096 8602 javierg@underu.com Written Reference available.
G A R E T H
P U G H
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G A R E T H
Wo r k i n g a s a V i s u a l D e s i g n e r to apply a concept for a promotional exhibition of the work by young British designer Gareth Pugh, to be held at the S e r p e n t i n e G a l l e r y ’s S u m m e r P av i l l i o n 2 0 0 9. D e s i g n e d b y French architect Jean Nouvel, the exhibition space would hold a technology based show with holograms and promotional videos. Proceeds would go to Central Saint Martins final year undergraduates to contribute to graduate collection costs.
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GARETH PUGH TREE A "modern seasonal celebratory symbol"; standing 2.8-metres tall, the tree of light designed by Gareth Pugh features 60 white neon tubes on a free-standing metal structure. “This neon tree is my interpretation of the traditional Christmas tree shape, putting a super-slick and modern edge to it. Neon was an obvious choice for me, linking it both to the aesthetic of the Moët & Chandon room I designed at London Fashion Week in September, and the set of my debut show in Paris for spring/summer 2009. I think the simple melding of tradition and modernity aptly suits the mood at the moment; we are all looking to a brighter future." The light creation is on loan from the flagship Topshop store in Oxford Circus.
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GARETH
PUGH LIANE ARMSTRONG KATIE BURKES ALEX CATTELL FIRUZE FRENCH RACHEL MENASHY
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Here at ZARA we dedicate ourselves to bringing you the latest fashion trends from around the world, from catwalks to street trends, recreated for you to wear, fast. ZARA technology now brings you the first modern personal styling service ever designed, and it’s occurring exclusively in our flagship stores across the country.
After creating a marketing report for global high street giant Zara, their downfall revealed to be their customer service. By using their current technology of tracking trends of sales in Zara stores around the world, each store would provide a personal styling service, allowing the customer to benefit from the knowledge of global trends, and improving customer interactivity with staff. The launch of the first personal styling service held in t h e B o n d S t re e t /O x fo rd S t re e t Zara for competition winners with vouchers, public and press would include stylists from Spain headquarters introducing the current global city fashion trends.
We track trends from ZARA stores around the world, including top fashion cities such as Paris, Milan, London and New York. Using this information, our trained personal stylists will dress you in the latest fashions from around the world, allowing you to be up to date and in style ahead of everyone else. View our website to find your nearest flagship ZARA store to book an appointment for our new, exclusive styling service.
www.zara.com
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/COMPETITION
N O I H FAS D WOR CH! R A E S
ckets o VIP ti d W in tw er Islan iv R e to th h in e launc u q ti u o B - and Street Oxford for y e n o raise m ust find J UNICEF. rs to the e the answ in the ns questio or en call grid. Th missing text the he one (t answer e ot in th that’s n e number th to grid) given
M K W I U S X T Y H T I N X V N R F J
To c r e a t e a m o r e i m p r o v e d relationship with Graduate Fa s h i o n We e k , R i ve r I s l a n d would take individual pieces from graduate designers to create and sell in boutiques in flagship stores, providing jobs and income for postgraduates and more sales for River Island. The launch event would invite press from Grazia and the Daily Te l e g r a p h , a s w e l l a s p r e v i o u s judges of GFW including Victoria Beckham and Claudia S c h i f f e r, a n d p r e v i o u s G F W winners such as Christopher Baily and Steve Maddon. Grazia magazine would also promote the launch with a competiton for a winner plus guest to attend the launch.
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Win! TWO VIP TICKETS TO THE RIVER ISLAND BOUTIQUE LAUNCH River Island will be launching their first ever concession boutique at River Island Oxford Street. The event is one not to be missed with stars such as Claudia Schiffer, Victoria Beckham and a bundle of top designers ready and waiting to see the new collection, and you could be right up there with them. More details at www.riverisland.com
TO WIN AND DONATE TO CHARITY Call 0911 191 2222 qith your answer or text RIVER followed by a space, then the missing word, your name and contact details, to 84383. Calls cost £1 per minute from BT landines, other networks may vary, and last no longer than 120 seconds. Texts cost £1 per entry plus your standard network charge. Lines close midnight on Monday 28 July 2008. The winner is selected at random after the closing date from all correct entries. This is not a subscription service. If you call or text after the closing date you will not be entered into the competition but you will be charged. A minimum of £1.12 per completed call and 33p per SMS delivered will be donated to UNICEF.
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1_ Belgian fashion duo, who have designed for H&M and have a scent called Flowerbomb. Viktor & ______ 2_Burlesque’s biggest star, the former Mrs Marilyn Manson and the new face (and breasts!) of Wonderbra. _____ Von Teese. 3_James Bond star, who’s dated both Kate Moss and Sienna Miller, recently topping GQ magazine’s Best Dressed List. (Extra clue: no, definitely not Sean Connery!) 4_Supermodel Daria Werbowy was born in Poland but grew up in which North American country whose national symbol is the mapel leaf? 5_Where a Sheikh’s concubines and wives hang out, and the name given to the wide-legged trousers gathered at the ankle, made popular by MC Hammer.
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6_Legendary and wrinkly New York film director who filed at $10 million lawsuit against American Apparel for using his image without permission. Woody ___ 7_And name his recent blonde leading lady, star of The Other Boleyn Girl, who’s done campaigns for Calvin Klein, Louis Vuitton and Reebok. 8_Patrick Dempsy is set to be the new face of Avon’s signature male fragrance. What US medical show does he star in where he’s known as Dr McDreamy? 9_He was Princess Diana’s favourite photographer who’d just shot Natalia Vodianova for the new Versace campaign. Mario _____. 10_Beehived singer who sings Rehab and Valerie, rumoured to be signing a deal to
promote Roverto Cavalli. 11_Founder of French Fashion House Chanel and the subject of two biopics. 12_The American version of Project Catwalk, which features Heidi Klum and the dapper Tim Gunn. 13_Comme des Garcons is the latest fashion house to design a collection for H&M. What does the French word ‘garcon’ mean in English? 14_Which Democratic presidential candidate would design Tom Ford like to make over? (Extra clue: it’s not Hillary!) Barack _____. 15_A lazy person and a flat slip-on shoe usually adorned with a fringed trim or tassel.
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P r a d a ’s authenticity card provides the designer handbag buyer evidence of a genuine Prada product. By including a luggage tag made from leather and colourful cards printed with the current s e a s o n ’s styles, the authenticity card b r i n g s f u r t h e r a l l u r e t o i t ’s purpose and so the Prada customer would be proud to prove they possess a genuine Prada product. For those creating fake Prada bags to sell, the authenticity card and luggage tag will be difficult to forge, reducing the appeal.
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After compiling a marketing r e p o r t o n C h r i s t i a n L a c r o i x ’s business, the decision was made that during the 2010 Autumn Winter recession, the Haute Couture giant must concentrate on their couture collection a b o v e a l l . To b r o a d e n t h e range, Lacroix would combine his jewellery with cosmetics, beginning with Swarovski eyeshadow - Majestyeux, to reflect his catwalk looks. The Musee d’Ors ay in Paris will then host an evening exhibition to promote the new collection.
TOPSHOP 2 0 0 9
T h e h i g h s t r e e t b r a n d TO P S H O P has recently introduced the Te e S h o p o n l i n e . A s p a r t o f their Style Guides section, the category allows the customer to choose a style of tee shirt a n d a c o l o u r . To c o i n c i d e w i t h the service, the customer would also receive a small canvas bag with the description of the item on the outside. This means that ifthe customer bought multiple tees, the bags can be sorted f o r e a s y u s e i n s i d e a d r aw e r, easily selected, and then put back quickly and tidily when in a hurry to leave, without the pile of clothes to come home to.
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The sportswear brand, ellesse, speaks for Italian style, h e r i t a g e a n d s t r o n g i d e n t i t y. The task was to create a piece of art or design to commemorate the ellesse 50th anniversary i n s p i r e d b y t h e b r a n d ’s I t a l i a n heritage and sporting roots in tennis. The global competition was held between January and A p r i l 2 0 0 9, a n d m y i l l u s t r a t i o n work is currently viewable in t h e w e b s i t e ’s g a l l e r y.
UnderU 2 0 0 9
UnderU.com is an online s t o r e s e l l i n g m e n ’s u n d e r w e a r , swimwear and accessories. During my work placement I was given the responsibility of creating promotion emails and updating the website independantly and with the creative and marketing teams, as well as participating in weekly meetings with the manager and the rest of the staff to discuss sales and possible promotions.
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Frock Exchange Party! Swap til you drop and reinvent your wardrobe for free.
Your feedback from your Frock Exchange party
7.
Your feedback from your Frock Exchange party Exchange voucher 10.
Please let us know if you have any further 10. comments about your event(s), our Pleasematerials,or let us knowtheifThread you havecampaign any How successful was your event? Please give a score from 1-5, infurther general. comments about your event(s), Num ber of items Youe: can take For exampl whereaway 5 is theasmost many successful, and explain why. our materials,or the Thread campaign items as you’ve donated to the Scoreparty. = 5 - The clothes were great; people really enjoyed the swapping idea; there were in general. For exampl e: How successful was your event?
During my second year of University I had planned a Frock Exchange event in collaboration with the BBC for students and teachers of UCA. T h e B B C p r o g r a m ‘ Tw i g g y ’s F r o c k Exchange’ supplied posters, flyers and exchange vouchers as a contribution to help the o r g a n i s a t i o n o f t h e d a y. T h e eve n t t o o k p l a ce o n Tu e s d ay 1 1 t h N o v e m b e r .T h e G a l l e r y w a s set up the day before with rails, lounge chairs and changing r o o m s . Te l e v i s i o n s c r e e n s w e r e used to play dvds such as The D ev i l Wea r s P ra d a , L e g a l l y Blonde, and Marie Antoinette, while the projector played a Make Do and Mend animation by L o u i se Wa l s h .
Please from 1-5, 7. give a scoreSwap til you drop and reinvent where 5 is the most successful, and your explain why.wardrobe for free
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plenty of clothes to please everyone.
Score = 5 - The clothes were great; people really enjoyed the swapping idea; there were Or plenty of clothes to please everyone. Score = 2 - There weren’t enough stylish clothes; not enough people attended. Or Score = 2 - There weren’t enough stylish clothes; not enough people attended. 8.
Did you publicise your event? If8. so, how? (e.g. Radio/newspaper, Did youCollege publicise your event? via posters, emails, Facebook) If so, how? (e.g. College Radio/newspaper, via posters, emails, Facebook) 9.
Is there anything the BBC could do to help you hold better events 9.in the future? Is there anything the BBC could do to help you hold better events in the future?
Please post this form to Thread, Rm M4 A4, BBC Media Centre, 201 Wood Lane, Please post this form to Thread, London, Rm M4 A4, BBC Media Centre, W12 201 7TQ. Wood Lane, London, W12 7TQ.
Use this space to fill in details of your event
TUESDAY IITH NOVEMBER AT THE UCA GALLERY BOTH STUDENTS AND TEACHERS, MEN AND WOMEN WELCOME IOAM - 4 PM COME IN AND OUT ALL DAY
1. Bring at least one item of clothing that you’d like to swap. 2. Make sure your donations are in good condition, clean, ironed and preferably on hangers. 3. Bring accessories and shoes in boxes or plastic bags. 4. Clothes will be put on display for everyone to choose from. 5. You and your friends go home with a great new look.
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“Kimberly has what it takes to be the greatest female speaker in the UK!” - René Carayol (CEO, Inspired Leaders Network)
KIMBERLY DAVIS K i m b e r l y D av i s , b e s t k n ow n a s t h e ‘ R o u g h To u g h C r e a m P u f f ’ of Series 5 of The Apprentice, is an accomplished marketing e n t r e p r e n e u r, m a n a g i n g h e r own company Sarsaparilla Marketing Purification. Now a m o t i v a t i o n a l s p e a k e r, K i m b e r l y required promotional publicity through the design of eShots as email send outs to contacts, publicity cards and her own b r a n d i d e n t i t y.
• Director - Sarsaparilla Ltd. • Experienced Presenter, Speaker & Trainer
• Candidate - The Apprentice Series 5 • Marketing Entrepreneur • Journalist
KIMBERLY DAVIS Best known as the New Yorker from The Apprentice, Kimberly Davis is an accomplished marketing entrepreneur, journalist, and musician who has been mentored by some of the world’s most successful people.
To learn more or book Kimberly for one of your events, please contact:
From setting up a lemonade stand at the age of 5 to being the youngest person to teach at a US university in The Bronx, and from establishing Sarsaparilla Ltd., her own London-based company, to being Marketing Director of several NewYork radio stations, Kimberly has earned a reputation for bringing ingenuity, spirit, and resilience to the world of business. Now a regular on the corporate speaking circuit, Kimberly’s acclaimed, interactive and savvy delivery has engaged and inspired the boardrooms of UK PLC and the audiences of flagship global conferences, right through to burgeoning entrepreneurs and tenacious university-leavers.
Speaking Topics Include: • • • • • •
“Marketing Purification: How To Avoid The Flash, Fluff, and Fakers” “The Marketing Umbrella: What every business owner must know about marketing.” “Permission To Dream: A Positive Perspective Towards Achieving The Impossible” “Business Lessons They Don’t Teach You In School Or Books” “Learning Everything You Need To Know About Business From The Movies” “Music as a Motivator”
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Apprentice Feedback: “Your presentation was hit the right note with inspired and feel ready to progress.” - Mark
well pitched and really the audience. They were to use your useful advice Biffen, British Telecoms
“I admire the way you manage the creative process.” Robert Senior - CEO, Saatchi and Saatchi Fallon Group
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“You did an extremely good job. I think you have really good management skills. I really genuinely do.” Mary Portas, the UK’s top retail marketer and host of BBC’s Mary Queen of Shops
FASHION REFINED 2 0 1 0
Fashion Refined is an awareness campaign that has been designed to create more conscious consumers that can make informed decisions against cheap, low cost, low quality throwaway fashion, instead investing in quality fashion items that will survive generations. The main feature of Fashion Refined is the Refiner - a website and iPhone application that will allow users to enter their spending amounts into a calculator that will generate items for sale that they could have bought had they s aved their income. The intention is to make them aware of the alternatives to throwaway fashion.