BoB Clubs AC Manual Part 1

BoB clubs Area Coordinators Manual Part I

© Copyright BoB Clubs

Welcome as an Area Coordinators for BoB clubs.

Please read and download this manual as it will help you • Establish your first BoB club • Attract members • Appoint a leadership team • Run your meetings

Benefits of membership •

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14 months for the price of 12 for the first 7 new members to a new BoB club (if you decide to offer this incentive) Exclusive place at each club (only one person per business category) Meetings held every TWO weeks Low cost membership (UK PRICING) o One­off £95+VAT Registration fee o £295+VAT annual membership Members who sponsor a new member to any BoB club will receive a Voucher, which can be redeemed against their membership renewal Quality A4 zipped membership pack containing Card section, BoB lapel badge and members name badge Free listing on the BoB clubs website at www.bobclubs.com with a link to the members profile on www.network2connect.com Six months FREE Premium membership to our online networking website at www.network2connect.com

How to start a new BoB club

Forming a club You need to get the first 5 or 6 members to sign up and pay the one­off registration fee. Then arrange a ‘pre­launch’ meeting, the sooner you do this the better so as to keep the interest of those members who have already signed up.

Club launch Schedule • Find a suitable Venue • Decide on the meeting day • Weeks one & two o Contact and sign up the first 5/6 members for the most popular categories • Week Three o Agree date of first pre­launch meeting with members o Add meeting to BoB club website o You and your members use the online Invite facility to get as many visitors to first pre­launch meeting (watch http://youtu.be/cXnzRIIWJY4) • Week Four o Hold first pre­launch meeting (6 members + 10 visitors) o After meeting – contact/meet visitors to sign as members o You and your members use the online Invite facility to get as many visitors to second pre­launch meeting (watch http://youtu.be/cXnzRIIWJY4) • Week Six o Hold second pre­launch meeting (10 members + 12 visitors) o After meeting – contact/meet visitors to sign as members o You and your members use the online Invite facility to get as many visitors to official launch meeting (watch http://youtu.be/cXnzRIIWJY4) • Week Eight o Hold official launch meeting o Take membership fee payments o Present BoB membership packs o Appoint leadership team o After meeting – contact/meet visitors to sign up as members A few important things to remember: • You must ensure that ALL members can attend each pre launch meetings that you hold • You need to ensure that you get between 10­12 members and visitors to attend each pre­ launch meeting • Normally you should only need to hold no more than 2 pre­launch meetings • Get each member to agree to invite ALL the people they do business with to attend the meeting/s. Don’t forget that each of your members will all have an accountant, a bank manager, a printer, a web developer etc. who they should invite. It’s also worthwhile getting two people for the same business category to attend as this will create competition and one of them will sign up

• Once the membership grows to over 12 members please call us to agree an official launch

date and so that we can start marketing it to businesses in your area. One week before the official launch date, you will be able to generate invoices for each member of your club. We will try to attend your first official launch meeting to: o Chair the meeting o Appoint the leadership team of  Chairman  Deputy Chairman • See www.bobclubs.com/chairman  Steward  Deputy Steward • See www.bobclubs.com/steward  Treasurer • See www.bobclubs.com/treasurer  Information Manager • See www.bobcubs.com/infomanager  Referral Tracking Manager • See www.bobclubs.com/referraltracking  10 minute co­ordinator  One­2­One co­ordinator To see details of the roles of the Leadership team go to >> http://www.bobclubs.com/Content/CmsFiles/Leadership_Team_Positions_overview.pdf Make sure that you charge both members AND visitors to attend EVERY meeting (this is normally around £10, dependant on venue – whether they take breakfast or not!) as holding a meeting when attendance is FREE tends to attract ‘business card collectors’.

CLUB FUNDS • The surplus generated between the amount the club charges members and visitors and the amount charged by the venue goes into the club funds.

• The club funds should be held by the Area Coordinator or the Regional Director until such time as a club bank account has been setup.

• As soon as a Club Treasurer is appointed all monies should be paid to the treasurer • The Club Treasurer should report the financial status of the club funds at every 4 th meeting (not at visitors days) • The club bank account should have a minimum of 5 signatories including the Area Coordinator, the Regional Director/Area Director and the club treasurer.

• Full club bank account details and a list of signatories must be input on the club profile page by the AC or RD under the Club Bank Account Details section (Sign onto Admin system, go to club and click on Edit Club ) • The club funds can be used for the following purposes: o Advertising o Members only social events o To pay for the club to exhibit at business events o Charity donations

o The members of the club should discuss and agree what the club funds should be used for • Arrange your first pre­launch meeting at least 4 weeks in advance • Use the BoB Admin system to: o Add each meeting to the BoB online Admin system (Make sure that EVERY member can make the first meeting) o Use the online marketing system to promote the meeting using the email templates that you will find on the marketing system o You (and your members) should use the Invitation system to invite potential visitors. Please watch the training video at http://youtu.be/cXnzRIIWJY4 o Take bookings from visitors o Confirm the attendance by emailing a reminder to visitors o Generate a sign in sheet for the meeting o Generate name badges for each member o Generate visitor badges for each visitor o Generate and email receipts to all attendees for the meeting/breakfast o See if you can get some free local publicity from the local newspaper o Invite 5 people who may be able to fill each vacant category as this creates competition between the candidates to get in before their competitors do. o Make sure that you get a few members (from the top 10 most popular categories) into the club and make sure that they can attend your pre­launch meetings. This will make it easier to sign up new members at or after the meeting o Make sure that you collect a business card from each attendee when they sign in and pay At all Pre­Launch Meetings • Have plenty of the following available at the open meeting/s: o BoB brochures o BoB Invitation Cards o Sample member introduction Voucher o BoB Application forms (don’t forget you can take credit/debit card details and they can be signed up online after the meeting or it can be done at the meeting if you/they have a smart phone) o N2c Invitation cards o Your BoB Membership Pack (also make sure that you and all existing members wear your BoB badges) o Member and visitor name badges and badge holders • Follow up the meeting very quickly so you will have more chance of signing up visitors as members to your BoB club Finding a suitable venue This could be at one of the following types of venues Hotel (are best as they are geared up to handle breakfast for large numbers of people at one time) Restaurant Sports Club/golf club etc Conference centre Pub (very few are suitable – but there are exceptions) Things to take into consideration about the venue

Parking: – Plenty of FREE on site or on road parking Cost: – Ideally less than £10 (including room hire). Most BoB clubs add between £1 & £3 to the amount charged by the venue. The surplus goes into the clubs bank account and can be used to promote the club. i.e.: Business cards, flyers, exhibitions etc. or to hold member only social events Some hotels may charge a surcharge on any cheques. However, most will not do this if asked.

If there is a charge the member/guest must add this surcharge to the total on their cheque, cheques must be made payable to the venue, NOT the club NOR to Business over Breakfast Ltd. Breakfast options: Full Cooked/Vegetarian option, Cereals, Yoghurts, Fruit, Toast On Arrival: Orange Juice, Tea and Coffee should be available on arrival and be placed on the table

Table layout: This is very important: Any other layout just will not work!

Opening a club Promoting the club Talk to potential members who could fill the most popular top 10 business categories including: 1. Independent Financial Advisor www.searchifa.co.uk 2. Printer 3. Website designer 4. PC supply/support 5. Accountant www.accountantlocal.co.uk (Accountants have many 100’s of business clients who may want to become members) 6. Insurance Broker http://insurance­broker­directory.com 7. Events organiser 8. Mortgage Broker 9. Solicitor 10.Business Coach These are just some of the other business categories you should target 11. Photographer (commercial) www.photographerfinder.co.uk 12. Bank (business managers will have 100’s of business clients who may want to become members) 13. Will writing Consultant 14. Book­keeper 15. Graphic Designer 16. Promotional Goods and Corporate clothing 17. Virtual Office 18. Office equipment supplier 19. Stationery supplier 20. Printer & Toner supplier 21. Builder 22. Landscape Gardener 23. Commercial Cleaner 24. Commercial Window Cleaner 25. Vehicle Leasing 26. Telecoms provider 27. Mobile Phone provider 28. Utilities provider 29. PR Consultant 30. Marketing Consultant 31. Telemarketing company 32. Courier 33. Interior designer 34. Overseas Property Consultants 35. Estate Agents 36. Architects 37. Travel Agents 38. Advertising Consultant 39. Recruitment Consultant

40. Health & Nutrition consultant 41. Local Business directories 42. Training company 43. Chauffeur/airport transfer 44. Concierge Service 45.Image Consultant

See below for links below where you will be able to find links to websites with contact details of many potential members This list is in no way exhaustive; there are many other types of businesses who will be interested in becoming members of your club/s.

TIP ­ Don’t forget to ask each new member who you sign up if they can introduce you to someone they know who might also be interested in joining. This will also give you the opportunity to tell them about the £20 ($50 in Canada & the USA) Voucher they will receive for every new member who joins at their recommendation. They will be more interested if someone they know has already joined your club TIP – Many business people will already work with others in other complementary businesses as follows: Accountants, banks, Insurance Brokers all have many clients who will be interested Printers ­ will know and already work with Graphic Designer, photographers IFA’s ­ will know and already work with will­writers, mortgage brokers Estate Agents ­ will know and already work with HIPs surveyors, mortgage brokers, Will Writers, Solicitors & Insurance Brokers etc Speak with the business editor of your local Newspaper about having a feature about BoB clubs coming to the area To see a directory of every local newspaper in: Northern England go to www.wrx.zen.co.uk/norpress.htm Southern England go to www.wrx.zen.co.uk/soupress.htm Scotland go to www.wrx.zen.co.uk/scotland.htm Wales go to www.wrx.zen.co.uk/wales.htm North & Southern Ireland www.wrx.zen.co.uk/ireland.htm Note: Please contact Head Office for content for press releases or if you are putting together your own press release please send a copy to Head Office BEFORE submitting it to the Press Attend Chamber networking events in your area Become a member of www.network2connect.com and promote the clubs online by adding adverts on the TRADING PLACE section Become a member of www.ecademy.com to promote your clubs online by adding adverts on the MarketPlace section and your upcoming meetings on the Meetings section.

Sign up to Twitter at www.twitter.com to promote your clubs, club meetings and BoB members on a regular basis.

Please follow BoB clubs at http://twitter.com/#!/bobclubs Sign up to LinkedIn at www.LinkedIn.com to promote your clubs and meetings Please follow BoB clubs at http://uk.linkedin.com/pub/geoff­cox/0/788/b7

Sign up to Facebook at www.facebook.com to promote your clubs and meetings Sign up to YouTube at www.youtube.com where you can post video testimonial and videos of your BoB club meetings. Also, you can see and email links to Video Testimonials to prospective members at our YouTube TV Channel at www.youtube.com/user/bobclubs

TIP – Most pages of the BoB website at www.bobclubs.com have a to allow you to Post links out to over 200 other social media websites

facility

Use online directories to find business people to take up vacant categories in your clubs Qype online directory www.qype.co.uk/uki/categories/8­services This covers the UK, Germany, France & Span as well as businesses in Basel, Cork, Dublin, Geneva, Kralow, Rio, Rome, Milan, Naples, Salzburg, Sao Paulo, Vienna, Warsaw and Zurich (go to the foot of the homepage for these links) We Can Do Business website www.wecando.biz City Visitor online business directory www.city­visitor.com UK Business Directories website www.uksmallbusinessdirectorylisting.co.uk Welsh Business Directory http://www.welshbusinessdirectory.com Business Networking Directory www.uksmallbusinessdirectory.co.uk Local Mole online Directory www.localmole.co.uk My Local Services online directory www.mylocalservices.co.uk Access Place online Business Directory www.accessplace.com Fresh Business Thinking website www.freshbusinessthinking.com Get Marketed online directory www.getmarketed.com Country Web www.countyweb.co.uk Biz Seek website www.businessseek.biz Ask Alix website www.askalix.com Down2business website www.down2business.org/content.php The Internet Pages www.the­internet­pages.co.uk Internet Business online Directory www.internetbusinessdirectory.co.uk Findme4 business online directory at www.searchme4.co.uk Support Britain Website www.supportbritain.com BigWorldLocally directory www.bigworldlocally.co.uk East London Business Directory online (4,000 business) www.docklandsdirectory.com Devon & Cornwall Business online Directory www.devonandcornwallonline.com/directory/index.asp Near website www.near.co.uk The One Business Directory www.the1.co.uk Yell.com www.yell.com 192 Online phone directory www.192.com The Plymouth Business Directory www.plb2b.com Preston Businesses on the web www.prestonontheweb.com This is Business ­ East Midlands www.thisisbusiness­eastmidlands.co.uk Thomson Local www.thomsonlocal.com City Local Directory www.citylocal.co.uk Bristol online directory www.bristol­online.com UK Small Business Directory www.uksmallbusinessdirectory.co.uk Business Network Magazine online directory www.businessnetworkmagazine.com Business Magnet online directory www.businessmagnet.co.uk Free Index online business directory www.freeindex.co.uk Touch Local Business Directory for all major UK Cities/Towns www.touchlocal.com Federation of Small Business (FSB) members directory online www.fsbonline.co.uk Fresh Business Thinking website www.freshbusinessthinking.com Chamber Directories online www.chamberonline.co.uk

Truro (Cornwall) Chamber of Commerce website www.truro­chamber.co.uk Massive Business Links Website (Mainly US businesses) business.massivelinks.com Around Melbourne (AUS) business directory www.aroundmelbourne.com.au City Search – Sydney http://sydney.citysearch.com.au/business_finder In2Town directory www.in2town.co.uk B­2­B Compass website www.b2bcompass.com Suffolk & Essex Businesses www.eveningstar.co.uk/directory/ International Business Directory website http://directory.internetbusiness.co.uk/ Local Towns Business Directories Oxfordshire Thame www.thame.net Derbyshire Derby & Derbyshire online business directory www.derbyshireuk.net Just Derbyshire Directory www.justderbyshire.co.uk Derbyshire Town Pages www.townpages.com/derbyshire Worcestershire www.finditinworcestershire.com Midlands www.finditinsandwell.com and www.finditinbirmingham.com Staffordshire Promote you club/s and meetings online for FREE at these websites Sign up to Business Scene website at www.business­scene.com (Business scene cover the UK, Australia, Canada, Germany, India, Ireland, New Zealand, Pakistan, South Africa, UAE & the USA) Sign up to Make your mark website www.makeyourmarkconnect.org/add Sign up to Networking clubs UK website at www.networkingclubs.co.uk International Chambers of Commerce New Zealand Chamber of Commerce website www.businesssearchnz.com Around 75% of the members of Chambers of Commerce join their local chamber to network.

BoB clubs will be of great interest to those members Find a pro website directory www.findapro.co.uk you can locate and email details of your BoB club to many professionals Visit other Business clubs websites These clubs tend not to be exclusive and their members will be interested in learn about your Bob club/s: Business Clubs North East www.bcne.org.uk Kettering Networking Club www.networkingteam.co.uk Manchester Business Club www.manchesterbusinessclub.co.uk Focus on Networking (Merseyside/Cheshire) www.focusonnetworking.co.uk Sheffield Business Club www.sheffieldbc.co.uk Exeter & East Devon Business club www.eastdevonbusinessclub.com The Business Club www.thebusinessclub.org.uk West Berkshire Business Club www.wbbc.co.uk Hertfordshire Business Clubs ­ www.businessclubs.biz Buckinghamshire Business Club ­ www.buckinghambusinessclub.co.uk New Zealand Chamber of Commerce members www.businesssearchnz.com South Africa Business club members sabusinessclub.heathmans.net Western Sydney Business Connection www.wsbc.org.au Sydney Bulls Business Club www.sydneybulls.com.au/businessclub.asp

Singapore Business Directory www.singapore­business.com Singapore Chinese Chamber Directory www.Singapore Chinese CofC Directory Hong Kong Chamber of Commerce http://chamber.org.hk/hkdir/ Find a Accountant in Australia www.accountantlist.com.au Trade Associations and Professional Bodies Directory of Training Companies www.trainingdirectoryuk.com Institute of Directors (IOD) www.iod.com British Insurance Brokers Association – www.biba.org.uk Institute of Chartered Marketers www.cim.co.uk/msdirectory British Institute of Professional Photographers ­ www.bipp.com Institute of Professional Will Writer ­ www.ipw.org.uk Painting and Decorating association ­ www.paintingdecoratingassociation.co.uk Coaching Academy (business and life coaches) www.the­coaching­academy.com Coaching Association (business and life coaches) ­ www.associationforcoaching.com UK website design Association www.ukwda.org National Register of Personal Trainers www.nrpt.co.uk National Carpet Cleaners Association www.ncca.co.uk Information Technology UK IT Association (UKITA) www.ukita.co.uk Home Information Packs (HIP’s) surveyors www.hipag.co.uk Estate agents ­ Find a local Estate Agent www.thinkproperty.com Builders (or any type of construction business) www.findabuilder.co.uk Institute of Financial Accounts www.ifa.org/memshippractice.asp International Association of Virtual Assistants (IAVA) www.iava.org.uk Contact Franchise Operators People who operate Franchises are always wanting to network with other businesses and are ideal members Websites containing the contact details of many potential members for vacant categories at your club/s.

What Franchise Magazine online www.makingmoney.co.uk Printer Cartridge Suppliers/re­fillers Smart Cartridge www.smart­cartridge.com Cartridge World www.cartridgeworld.co.uk Printers Printing.com www.printing.com/contact Kall Kwik Printers www.kallkwik.co.uk Minuteman Press www.minutemanpress.com Prontaprint www.prontaprint.co.uk Photographers Find a Photographer website www.photographerfinder.co.uk Promotional Goods Monk Marketing www.monkmarketing.co.uk Recognition Express www.recognition­express.com

Business Coaches Action International www.action­international.com Ology www.ologybusiness.com Icon Business Consultants ­ www.iconbusinesssolutions.co.uk Leadership Management (UK) Ltd or LMI www.lmi­uk.com Local Business Directories & Websites The best of www.thebestof.co.uk City Local Touch Local Accountancy & Bookkeeping Find an Accountant www.company­wizard.co.uk Search for an Accountant www.searchaccountant.co.uk 80:20 Booking Services www.8020financials.com Certax ­ www.certax.co.uk Tax Assist ­ www.taxassist.co.uk Institute of Chartered Accountants (ICAEW) Website www.icaewfirms.co.uk Find a bookkeeper www.thelocalbookkeeper.co.uk UK Accounting Firms online Directory www.ukaccountingfirms.co.uk International Association of Bookkeepers www.iab.org.uk Virtual Office Kendle Bell ­ www.kendlebell.com Virtual Assistance Directory (Worldwide & By country) www.mediamage.com UK Virtual Assistants website www.ukava.co.uk HR Consultants The HR Department ­ www.hrdept.co.uk Personnel Today www.personneltoday.com Solicitors Search Solicitor www.searchsolicitors.co.uk Will Writers Search for a will writer www.willwriters.com/findMember.html TAS Will Writers Network www.tas­network.co.uk Legal Services Website www.legalsuk.com/lsuktowns Financial DebtDr www.debtdr.co.uk Search for an IFA www.searchifa.co.uk Insurance Brokers British Insurance Brokers Association www.biba.org.uk Find a Broker ­ http://avivafindabroker.biba.org.uk Health Insurance WPA (Western Providence Association www.wpa.org.uk Life and Health Insurance www.insurety.com

Mortgage Brokers Search Mortgage Broker www.searchmortgagebroker.co.uk Apricot Mortgages www.apricotmortgages.co.uk Unbiased website www.unbiased.co.uk/find­a­mortgage­advise Mortgage Options Website www.mortgageoptions.co.uk Technology Web Designers www.uksmallbusinessdirectory.co.uk/web­design Web Designers Directory www.web­design­directory­uk.co.uk UK Web Design Association (UKWDA) www.ukwda.org Telecommunications M­Viron Mobiles for Business www.m­viron.co.uk Sign Writers Fast Signs ­ www.fastsigns.co.uk Alpha Graphics ­ www.alphagraphics.co.uk Sign­a­Rama ­ www.signarama.co.uk Automotive Chips Away ­ www.chipsaway.co.uk Waterless Valeting ­ www.waterlessdetailers.co.uk Pinnacle Chauffeur Service ­ www.wedriveyou.co.uk Couriers Locate a courier www.locateacourier.net Utilities Auditel www.auditel.net Calbarrie fire extinguisher service ­ www.calbarrie.com Expense Reduction Analysts CANADA www.eracanada.com (click on Our Team then select Consultants) Expense Reduction Analysts UK www.expense­reduction.co.uk Expense Reduction Analysts ALL COUNTRIES http://expensereduction.com/consultants Others Storage Solutions – Storage King http://storageking.co.uk/store Oven Clean – www.ovenclean.com Ovenu Oven Cleaners www.ovenu.co.uk Swisher Hygiene www.swisher.co.uk Minster Group (Commercial cleaning franchise) www.minstergroup.co.uk Rainbow International (commercial Cleaning franchise) www.rainbow­int.co.uk MR Electric – www.mr­electric.co.uk Drain Doctor – www.draindoctor.co.uk Martin & Co Lettings http://martinco.com/ Find a Builder www.constructiondir.com Builders Register www.builderregister.com Kitchens In­Toto www.intoto.co.uk Hire­a­Hubby http://hireahubby.com (Australia, New Zealand. UK, Spain , Germany & France) All Trades Network www.alltradesnetwork.net House of Colour Image Consultants www.houseofcolour.co.uk

Color me Beautiful Image Consultants www.colourmebeautiful.co.uk Standard Invitation emails The BoB online Admin system has a marketing section that will allow you (and each member of your club, via the member Login of www.bobclubs.com home page) to send a bespoke marketing email to their contacts You can send out emails to visitors and potential members to inform them of the following: • New BoB club opening in their area • Specific vacancy at one of your BoB clubs • Open/visitor meetings Sample Invitation sent via the online Invite facility

Sample Emails (generated by the online marketing system)

Specific Vacancy email New club opening email

NOTE: A number of the vacancy templates contain testimonials from members at other clubs who occupy the same business category

TIP – Don’t forget that members can also send out these marketing emails and in our experience they are more effective if the recipient knows the sender of the email. It also means that the member will receive a Voucher for each person they invite who joins their club

Getting your first members It is a fact that opening a new BoB club in a new area requires the most effort so make sure that the first potential member you contact appear in the to 5 or 10 on the list above. Getting the first few members may require you to actually meet with those potential members (don’t forget that people buy from people), but the meeting will also allow you to: • Tell them about your own business • Give you the opportunity to ask that person if they know anyone else who may be interested • Ask them if they would give you contact details of their Accountant, Insurance Broker, Bank, printer, web developer, mortgage broker, solicitor etc Suggested Script when calling potential members/visitors See next Page This is Part I of the manuals we provide you with you ensure that your club/s are successful.

Parts II & III will be emailed to you at the appropriate time

Telemarketing Script

Good morning, my name is xxxxx and I’m calling local [Business Type] to let them know that we will soon be opening another Business over Breakfast Club in this area. We only allow one person per business category to ensure that none of our members have any competition and we currently have a vacancy for a [Business type]. Do you already promote your business at a club like this?

YES. Can I ask you what club you attend? Do you like the way your club is operated and do you believe that your business benefits from you being a member?

NO – Well would you like to know a little more about BoB clubs?

Explain the benefits of membership to a BoB clubs (see below) but these are two of the most important benefits • BoB clubs meet every TWO weeks • All members occupy an exclusive place – no competition

Ascertain whether they are genuinely interested in A) Becoming a member If they are, arrange a meeting with them B) Being invited to a pre­launch meeting REMEMBER – ask them to visit www.bobclubs.com and to sign up for FREE to www.network2connect.com