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The ground was prepared for Vorticism by the visit to London in 1913 – 14 of Marinetti, the Futurist leader, bathing dresses to lamp shades. The Vorticists reacted against this with some violence. Vorticism was an anti- romantic movement. The leaders particularly Wyndham Lewis, were absorbed with the idea of blasting all outmoded elements of English art out of existence and replacing this artistic junkyard with Vorticism- , new living abstraction, They even called Marinetti and Italian Futurists ,romantic and sentimental’ In the first number of Blast, the opening manifesto was a typographic extravagance, asymmetrical, and with big, bold badly printed capital letters blazing across the page.This apparently impressed the Russian typographer Lazar Lissitzky. The Blast typography, clumsy though it may seem to be today, looked most revolutionary in 1914
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Domains of typographic work
Typographic building blocks
MICROTYPOGRAPHY relates to the design of fonts and individual graphic signs
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MESOTYPOGRAPHY relates to the configuration of graphic signs in lines and text blocks
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MACROTYPOGRAPHY relates to the graphic structure of the overall document
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indentationsandparagraphing • size of text blocks, distance caps and initials between blocks typographic emphasis • ornamented/coloured ornamentation devices • underlined, italics etc. • headlinehierarchies,enumerations, tables, charts, indices, footnotes, marginalia, etc. • image-caption-relations, figurative letters.‘typopictoriality’
PARATYPOGRAPHY relates to materials, instruments and techniques of graphic sign-making
• material quality of medium • thickness, format, surface, etc. (paper quality) • graphing,characting,compos• practices of signing (Stötzner, ing, moulding (Stötzner, 2003: 2003: 298ff.) 299)
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type face type size type style colour of type
Typographic properties
letter fit word spacing line spacing (leading) amount of print on page alignment of type(type composition) • position /directionof lines • mixing of fonts
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Garamond, Verdana etc. point size ‘graph’, ‘style’, ‘mode’ black vs inverted or coloured, etc.
standard, spaced,reduced, etc. narrow, wide, etc. double spacing,single spacing signs /print per page left-/right-aligned /centred horizontal, vertical,diagonal, circular • hand lettering plus type
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Oldstyle (Venetian)
Oldstyle (Geralde)
Transitional
Modern
Slab ( Egyption)
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Octave 1:2
major 7th 8:15
minor 7th 9:16
major 6th 3:5
5th 2:3
minor 6th 5:8
dim 5th/aug.4th 1:2
major 3rd 4:5
4th 3:4
minor 3rd 5:6
major 2nd 8:9
minor 2nd 15:16
Unison 1:1
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