October 2013
issue 11
'As a group we are the strongest that we’ve ever been'
The Honeyz
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Autumn 2011
A girl’s guide to
Top money and business myths
Don’t be fooled!
issue 3
Child-free by choice
thread therapy
How to thread your way to perfect eyebrows
when the biological clock never ticks
Health wisdom
repsorp & gnol golB
Hakeem
Relax/release/restore
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10 key tips for staying fit for life
Boys don’t cry
From Nightstands to Serbia, with love
Winter 2012
issue 4
ce an ch ! e es th riz ith w er p ry n sa sig r e e d iv of nn t a rth 1s wo
The social way to say goodbye to a music legend
outdated, outrageous or misunderstood?
So you think you know blogs? Past time of the self‑obsessed or big business?
Thigh high Banish your wobbly bits with 2 super moves
...on beauty, brains, and Fish & Chips
Death of a Celebrity
The passion of the Christian;
Aspiring author and ex-radio presenter Andy Holmes talks life, ambition and depression
Tehmina Sunny
Home//Away
r ou 00 e at £5 br in le w Ce to
photograph by Shane Liem
Winter 2012
True
Darren Darnborough on LA, True Blood and being the next Richard Branson!
&
Help reduce the world debt and start saving for Christmas! Our guide to the world of ‘pseudo-science’
Have fun From Dusk ‘till Dawn with flirty fashion from Meg & Wally
She’s the Boss Their tips for success!
Gray’s philosophy “Without your health you haven’t got anything!”
and what they say about our favourite topic… YOU
issue 7
Beauty v Brains We talk to the models who think you can have it all
LIFE, Interrupted Crucial tips to get back on track when life throws you a curve ball!
Charlene Amoia serving up a slice of American Pie…
Silvena
More than
Precious
Judi Shekoni on the power of the human mind, Twilight: Breaking Dawn and being ‘Team Zafrina’
Increase your corr power Tighten and tone your abs for summer
2012
Start as you mean to go on
Do not make your New Year’s resolutions before you’ve read this!
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”
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For every woman, everywhere
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contents REGULARS editor’s rant
6
what they tweet
7
WorldWiseWoman
48
Brit on the Boulevard
40
YOU-ology
54
FEATURES Seventy2Minutes with The Honeyz
8
8
Star Power with Karen Bryson and Lindsey Armaou 14
36
The Honeyz; by Sebastian Bednarski
FASHION & BEAUTY Smokey eyes:
48
A pile of stuff?
21
Treacherous Minx
24
HEALTH, WEALTH & WISDOM The Alex Experience
27
Mind Your Business
28
Life behind the Lens
34
72M Fitness:- Workouts to increase your power
42
Power your Ambitions
44
Money Matters
46
24
42
CONTENTS
DISCOVER Designer dining with OccaHome
32
An Englishman in Serbia
35
Art/Life
36
The Food Curator: Rogan Josh 51 Tech & Gadgets: Tablets
4
53
seventy2minutes.com October 2013
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52
Contributors
Meet our contributors. From London to LA, through Europe, Asia and Africa. We aim to bring you an international perspective on business, health, money, beauty, fashion and anything else that captivates our attention. Indulge in their tips, tricks, insights and advice on how to squeeze the best out of every minute you have.
72M CONTRIBUTORS
27 Alex Jenkins
35 Dave Calcutt
48 Joy Adenuga
31 Andy Holmes
21 Katherine Pegka
36 Ryan Roth
29 Terri Seymour
Mark Harewood Magazine Design
42 Camille Stephens
44 Mbeke Waseme
46 Sarupa Shah
...has been working in the design industry for 15 years, producing work for major film studios, F1 racing teams, financial institutions, charities and, of course, 72m Magazine Note: Issue 11 designed by Alex Jenkins
40 Darren D
51 Michael Robinson
28 Geraldine Bown   October 2013  seventy2minutes.com
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Haruptatincim hitist eum editor’s rant rem
Power up, it’s issue 11! This issue's theme, power, is a surprisingly difficult topic. There’s so much of it around and yet so little of it seems truly explored, or exploited, by the majority. There is power in money, sex, love, music, emotion, history, promises, politics, business, success, failure, information, knowledge, experience… it seems we cannot breathe without stumbling upon a source of power and yet the rhetoric of powerlessness is repeated until we begin to believe that it is the few that are powerful and the majority, powerless.
TMinx giveaway - To herald the coming of Issue 11 we teamed up with Treacherous Minx for our giveaway and the lucky winner will win a choice of one of three quirky tees! To enter our future competitions join us on;; https://www.facebook.com/72M.Magazine.Home Happy reading!
emselves powerless dto stop Americans Finding th ing their lan pipeline companies from tak[16 September 2013] Inside Climate News
Dinah
Dinah Sackey, Editor
How we are powerless to stop the ‘carousel of career beggars’ The Telegraph [29 October 2013]
IPCC ‘powerless
to act’ over possib le misconduct IT V [17 Octobe
r 2013]
Government powerless to stop energy bills soaring, says minister Express Online [20 October 2013]
Pity the kids too p owerless to fight b The Sydney Mo ack rn ing Hera ld [2
8 September 20 13]
The societies we live in, the Governments we choose, and the cultures we subscribe to have done much to encourage us to hand responsibility over to others. In handing responsibility over to others we are free to carry on with our everyday lives unbound from the ties of those responsibilities yet bound by the rules that manage them on our behalf. Who gets punished, where and how we live, what we wear, how we share our skills/knowledge/ experience, even what we are called… Thanks to countless reboots you may be familiar with the Stan Lee Spiderman quote “with great power there must also come - great responsibility”. If not, acquaint yourself. 72M, issue 11, aims to remind you of a source of power often neglected; you. Whether in business, life, love, art, or fashion you are the transmitter, the conduit and the receiver, powerful even in your choice not to engage. So read on, take responsibility and reclaim your power.
Oh you Treach erous Minx!
Questions, comments, queries or contribution ideas? 72mEditor@seventy2minutes.com
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what they tweet Project Seventh @ ProjectSeventh
Jeanette Jenkins @ JeanetteJenkins Never give anyone the power to take away your joy.
You can’t deny your past, but you can deny it’s power over you.
Women Can Do It All @WomanDoItAll A thousand disappointments in the past cannot equal the power of one positive action right now. Go ahead & go for it.
Reg Saddler @zaibatsu Whatever you can do or dream you can, begin it. Boldness has genius, power, and magic in it. Begin it now.
Publish Quote @ PublishQuote The saddest failures in life are those that come from not putting forth the power and will to succeed. -Edwin Percy Welles
Deepak Chopra @ DeepakChopra If you want the power of the universe behind your intentions act from your true self where “I” is no longer personal #CosmicConsciousness
ann daramola @afrolicious No one is ever going to give you permission to tell your story, not when there’s more power in telling them for you. #OWNYOURSTORIES
Stedman Graham @ OfficialStedman The power of practice: Practice is essential to achieving true Mastery of any Skill & the single most shared habit of Success.
Wisdom Quotes @wisdomsquote Behind me is infinite power, before me is endless possibility, around me is boundless opportunity.
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© Sebastian Bednarski
feature
The Honeyz 8
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seventy2minutes with: The Honeyz
T
he power of reality television is undeniable. Even when the masses seemingly protested at the ever-reducing ‘quality’ of Big Brother, the authenticity of ‘X Factor’ or the ‘relevance’ of ‘Britain’s got Talent’, it seems their protests were not against reality TV in and of itself. The phenomenal popularity of shows like ITVs ‘The Big Reunion’ is testimony that the appetite for reality TV is insatiable. There is clearly power in blurring the lines between our personal realities and that of those we admire and/or chose to observe. We caught up with some of the stars of ‘The Big Reunion’, Célena Cherry, Mariama Goodman and Heavenli Denton of 90’s group the Honeyz to talk comebacks, life, motivation, and power! Why ‘The Big Reunion’ and who instigated it? CC - We were approached by ITV to do it and we thought why not! It gave us the opportunity to relive our biggest dream. MG - I heard from our old tour manager that ITV were looking for us, as soon as we heard what the project was we practically bit their hand off to be included HD - The Big Reunion was an unexpected opportunity that came our way. ITV contacted us and said that they were interested for us to participate in this show which was going to bring bands back together. We were all more than excited by the suggestion and luckily for us the whole programme not only came to fruition but became a great success. What were you individual expectations? CC - I was hoping to get closure and I think I achieved it. We had a lot of ups and downs during our time at the top that haunted me throughout my life. I just needed to do it one more time and this show fulfilled that passion. MG - I was just excited to be able to sing and perform again, I had no idea big reunion would get such a big response leading to an arena tour! HD - Initially I went into the whole programme of events, i.e. rehearsals, filming and the tour without really banking on anything else but the fabulous experience. I didn’t have any baggage to readdress; I have always looked back at the groups 90’s success with a sense of achievement.
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seventy2minutes with: The Honeyz It was set to be a unique, yet testing challenge and I therefore expected to learn from the Big Reunion and take away some new tools for life. As time has gone on the possibility that the Honeyz could make and release music again has come into the equation and we would be honoured to do so if the chance arose. What have you all been up to before TBR? How has life treated you? CC - I did a lot of song writing and got ordinary jobs, I worked at a gym and in a clothes shop, then I went into acting and decided to get back on the stage, did pantos and then starred in a Michael Jackson tribute show called MJ Timeless, which I loved. We still do it now. It’s called MJ eternity. Com MG - I went and trained to be a midwife, and I’ve been working as a midwife ever since (I still am!) HD - I have always believed that you should learn about your passions and if you’re lucky enough turn them into your work. With that in mind, shortly after the demise of the Honeyz, I successfully enrolled to go to Central Saint Martins, University of the Arts London to do a BA (Hons) Ceramic Design. It was such a creative place, loved it. I still work with clay today.
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Life has treated me superbly, I feel incredibly blessed... I have a wonderful husband, who is a Head and a Director of Colegio Internacionale do Vilamoura and four beautiful children. We live on the Algarve, Portugal and adore it. I can’t say I have my health entirely as this year I was diagnosed with rheumatoid arthritis, which came as a shock, but I just see it as another challenge... and will be running the London Marathon 2014 for Arthritis Care to prove it! I’ve learnt that it is so important to raise awareness for this disease, as many people, including myself a year ago, have no idea about it. Life’s good, I’m very much a ‘the glass is half full’ type. What has the reception been like since TBR? CC - The reception has been amazing, I used to think we had no fans but they seem to have all come out of the woodwork! It’s great. MG - Everyone has been really positive and seems to be happy to see us again; the responses from the crowds in the arenas totally blew me away HD - The reception that the ladies and I received from the exposure of the Big Reunion has been overwhelming at times, to say the least. I genuinely didn’t expect people to remember
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seventy2minutes with: The Honeyz our songs that well, as we had a lot less success than most of the other groups on the show. It’s been such an amazingly positive time for us and that’s thanks to all the supporters of the show and those that love the nostalgia of listening to their favourite groups from yesteryear. Standing on stage at these arenas, singing our first song ‘Finally Found’ that we co-wrote and to have people singing along so loudly that you can’t hear, was out of this world; a memory that I’ll never forget. What lessons did you take away from the last time you were in the public eye as a group and what wisdom do you think you bring this time? CC - Last time round I had a great life, an amazing job and I just didn’t take it all in and appreciate it as much as I should have. This time we just embrace it for what it is and take it all in and enjoy! Cos it may not last forever. MG - The first time around there was so much pressure, we were ridiculously busy and never had time to appreciate what we were doing. This time I have made a conscious decision to take everything thing in and enjoy myself
HD - One important lesson that I learnt from the last time around is to take the time to look around, enjoy and cherish each moment that the process has brought along. Don’t get me wrong the journey through stages of the Big Reunion has been stressful, daunting, and tiring at times but now that I’m 40 next year I remind myself that the opportunities like this don’t come along every day and mustn’t be taken for granted. This time around with the Honeyz business affairs I’ve learnt not to take things at face value, I ask a lot more questions now. I’m certainly more confident and astute than I was in my twenties. What do you have planned for the future? CC - Honeyz are recording an album, hopefully out next year, and I am continuing to song-write. I want to go to college and do a counselling course so I’m looking forward to that and penning lots of hits, as well as continuing with MJ Eternity doing our Michael Jackson shows. MG - I am still working as a midwife, but the girls and I have been writing and recording so fingers crossed for that too
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seventy2minutes with: The Honeyz HD - As a group, if the chance came to release more music together, we would jump at it. We have recorded some great new tracks. Personally I feel that as a group we are the strongest that we’ve ever been but there are a lot of other factors to take into consideration in the music business. We are excited about being a part of the Big Reunion Christmas single for Text Santa but before that we have the Christmas Arena tour in December. It’s going to be a fantastic Christmas! In keeping with issue 11's theme on power we asked the Honeyz for their views about the music industry and power; Do you think the power of the girl group has waned or sustained? CC - I think it’s sustained, if you get the right formula it works. HD - I truly believe that if a group ...girl, boy or mixed is good enough it will stand out, shine and succeed. Little Mix are doing really well in the States, so all hail the girl groups, I say!!! There was a time when there were a lot more though.... EnVogue, TLC, SWV, Brownstone, Destiny’s Child....yes... maybe the power has waned a little but I’m sure there will be resurgence. More girl groups are on their way, there is a good one on X 12
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Factor at the moment, oh!, and there’s us. Eternal are rumoured to be doing the next Big Reunion, so that’s three more at least. The power of a girl group depends on a combination of attributes...ability, drive, willingness, image, direction, togetherness, social media and luck to name a few. If you have a girl band that has all these boxes ticked then I’m sure you must be on your way! Which do you think is the most powerful driving force in your industry; experience or naivety? CC - Both, experience gives you wisdom, which could help you move forward and naivety keeps you focused as you don’t yet see the downsides. If I had to choose it would be naivety. HD - Wow, what a question.... well if I’m to be honest I would say naivety. If you look at the age of most of the artists in the music industry, they are young and therefore naturally don’t have much experience. The more established a group or artist is obviously the more clued up one would become. Nowadays there seems to be a very fast turnover rate, new artists are launched from the same shows on a yearly basis, therefore they are only given a short time to learn the ins and outs.
seventy2minutes with: The Honeyz I think perhaps some shows rely on the hopefuls for the music industry to have a lack of experience or understanding so that they can be moulded much more easily into whatever the record/production company want. Experience is gained along the way, but if the way is such a short one there’s not much chance to understand. Music has its very own power. What do you hope to use the power of the music you make for? CC - I think music is so powerful. It’s a healer it’s a problem solver it’s used to create special and sad moments in life, it can help one to express their self fully. I hope the music I make can touch people and be a healer, be people’s medicine, be a positive thing in people’s lives, that’s all I would like..
heals is the power that is positive. Music is ever so a powerful tool that we all relate to it in our own unique ways yet also a medium that brings people together. Proof of this... the Big Reunion tour has brought thousands of people together for a happy, nostalgic couple of hours each evening and was a great ‘sold-out’ success. We have had people come to us and say they played ‘Finally ‘Found’ or ‘End of the Line’ at weddings and funerals. I feel proud that we have written and sung music that has helped to soothe, or helped to celebrate such amazing moments; if Honeyz music can continue to do just that then job done!
HD - The power in music that reaches, touches, comforts, encourages, inspires and
t he honeyz X
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Star Power with Karen Bryson
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Star Power
Feature
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ou know her as Avril Powell in ‘Shameless’ yet Karen Bryson has over 90 screen appearances, across 27 productions, to her name. Born in North West London and hailed as ‘one of the UK’s leading Black actresses’ we spoke to her about power and what it means to her. The issue of ‘power’ is a tricky one, as it is often seen as negative, we think of dictators, politicians or ego maniacs!! I ‘Power’ by its very definition means the ability, or right, to control or influence people or things. I like to use the term ‘ empower’, whether it be to empower oneself or others. Everyone is powerful... It’s a case of realising that power, being unafraid and utilizing it! Throughout my life, I have generally felt powerful after conquering fear.. One of the times that comes to mind, was my first job back from a horrible injury. I had just re learned to walk after a tibial plateau fracture, where I was on crutches for 8 months. It was a high octane, physical, production of Macbeth at Shakespeare’s Globe Theatre in London. What was I thinking right? I was low in confidence and very nervous. But I jumped into the project feet first (pun intended!) The Globe, as a playing space is magical, but very hard to master vocally and physically, as it has vertical tiered seating with a 300 degree surround, notwithstanding the ‘groundlings’ section (a large standing section at the front of the stage). In order to have an impact, you have to scoop the audience up... And hold them. During rehearsals, I had an absolute crisis of confidence. After rehearsal I would get onto the stage on my own, to start to feel more confident about the space and it’s ‘God’ spots…(Areas of the stage where you can be seen by the entire audience.) My first entrance was through the ‘groundlings’, stepping up onto the front of the stage. First night, I was terrified like I’ve never known. As I walked through the audience, I couldn’t remember my first line, I began to panic. The minute I stepped onto the stage and turned to face the audience.... absolute silence. I then realised I had the entire theatre in the palm of my hand. It’s difficult to explain but, I felt so powerful. Weeks of self-doubt and fear, instantly evaporated in that moment. I believe this feeling of power fed into my recovery as well as myself worth as an actor. My very next job was Shameless UK.... I really don’t want this to sound like a ‘stock’ answer but, I used to often feel powerless when it came to greater ‘world/social’ issues. war, poverty, homelessness, the environment etc.. The list goes on. Then I realized I have the power to influence change by starting with the “Man in the mirror”. By doing something small at every opportunity, Whether it’s to sign a petition, recycling, volunteering at Christmas to help the homeless, supporting anti knife crime or merely encouraging others to do similar. The power of the individual has proved through time to be extremely.... Powerful! October 2013 seventy2minutes.com
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Star Power with Lindsay Armaou
L
indsay Armaou, former member of girl group B*witched and now a singer, songwriter, and actress.
For me power is not about being in control but about letting go of control, and feeling strong and secure within that. Being able to deal with anything that gets thrown at you because you have an inner strength and stillness - that’s power. When I went to drama college for two years I learned to let go of fears, inhibitions and selflimitations that held me back in the past. I felt powerful in doing that. When I am true to myself and comfortable within my own skin I can feel powerful in any situation. I’m not trying to be something I’m not, nor am I caring too much about what people think of me. It’s liberating. I felt powerless when my Mum was ill with cancer. In situations when a loved one is suffering in some way it is hard not to. You just want to be able to cure them but you can’t. All you can do is be there and support.
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Haruptatincim hitist eum fashion & beauty rem
T
he smokey eye is the most popular eye look ever. Not a day goes by in magazines, Tv, on the street that a lady is not sporting this look.
Creating this look is super easy but there are tips to keep it classy and not a case of people asking if you have a blackeye.
It’s a look that never goes out of style, a classic look that oozes glam, sexiness and sophistication...
Tips for achieving the smokey eye – • For longeivity also start with base like Mac Cosmetics Paint point in Constrivitist. It’s a Beautiful Metallic brown. This product will not bulge for over 8 hours • Quickest method is with an eye kohl or paint stick. Apply this all over the lid under the crease and using a small fluffy brush blend out any harsh lines gradually into the crease • Black is not a compulsory colour for smokey eyes. Also try other colours like a deep emerald green, dark blues, dark warm browns. These look beautiful on dark skins. • To pull off an amazing smokey eye effect, a flawles skin is essential conceal any imperfections and blend your foundation flawlessly • Make eyes pop by paring with a nude lip, try Bobbi Brown Lip stick in Uber rose £19 • More daring? Pair with a rich red lipstick like Sleek True colour lipstick in in Russian Roulette £4.99 for a va va voom effect • Still daring? Pat on a clear gloss just at the middle of the lips for a power pout. Photography - Arron Dunworth Makeup - Joy Adenuga Model - Janita Francis
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fashion & beauty Joy Adenuga
Joy Adenuga is a London Based Makeup Artist. Specialising in Beauty, Commercial/ Advertising, Fashion/Editorial, TV/Film, Publication, Red Carpet and Weddings. http://www.joyadenuga.com
Joy Adenuga
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fashion & beauty
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fashion & beauty ‘This ‘stuff’? Oh, ok. I see, you think this has nothing to do with you. (…) You select out…that lumpy blue sweater…because you’re trying to tell the world that you take yourself too seriously to care about what you put on your back. But…that sweater is not just blue…it’s actually cerulean. You’re also blindly unaware of the fact that in 2002, Oscar de la Renta did a collection of cerulean gowns (…) then cerulean quickly showed up in the collections of eight different designers…it filtered down through the department stores….trickled on down into some tragic “casual corner” where you, no doubt, fished it out of some clearance bin…That blue represents millions of dollars and countless jobs and so it’s sort of comical how you think that you’ve made a choice that exempts you from the fashion industry when, in fact, you’re wearing the sweater that was selected for you by the people in this room. From a pile of ‘stuff’.”* * *Meryl Streep’s monologue as Miranda Priestly in The Devil Wears Prada - (20th Century Fox, 2006).
a pile of stuff? Katherine Pegka www. styleidoscope.com
Fashion has nothing to do with you? Too busy/practical/highbrow to care? Right. Fashion impacts society and vice versa. Ever since Eve’s invention of the topless fig leaf bikini, the clothes people throw on reflect the world around them: the evolution, the culture, the historical milestones. From rib fracturing corsets, swinging petticoats and larger-than-life shoulder pads to destroyed and acid washed jeans, they are all part of human History and, inevitably, of our daily lives.
I
admit, I often drool over the trendsetting outfits of the Alexa Chungs, Olivia Palermos and Chiara Ferragnis of the world, but still, there is no one and nothing that can or will ever live up to the all-time classic legendary style of: Marlene, Sophia, Marilyn, Helen, Brigit…Audrey, Faye... And this exactly is the spirit of the smart and artful fashion label Treacherous Minx. They were kind enough to send me their ICON tee and I could not help but smirk when I unpacked it. The power of these printed names is magical and indisputable…If you are a female over 18 and still wondering what the tee is all about, then you ‘ve either lived under a stone the past years or you have a problem with the obvious. Or both. Any attempts to explain would be like trying to prove that you’re not an elephant. Launched in 2009 by Yvonne Podlewski, Treacherous Minx is an art-driven label that puts out a capsule collection of t-shirts each season. Each Series of t-shirts is designed around a particular theme, inspired by thrift stores, vintage record covers, art house films and dusty bookstores. All t-shirts are made in Los Angeles and 100% of the softest cotton you could imagine. This lovely ICON tee is part of the “Bedtime Stories” collection: playful, with modern cuts and styles with hints of 60s glamour. As I browsed through their collections I began to think how much femininity and body image awareness has changed over the past years. I am not going to start playing the “…everything was way better back in the days…” record. I just wish women would be more straightforward with their femininity. Or, to put it in Marilyn’s words: “I am very definitely a woman and I enjoy it”-.
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fashion & beauty
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fashion & beauty
minx à la mode SHOP NOW
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feature
before My name is Yvonne and I have a varied background. I’m married with a two year old son. I have a B.A. in history from UCLA also an M.A .in Film Studies from Cal State LA. I’ve had so many different jobs I’ve lost count, but throughout I was, and still am, compiling the odd assortment of vintage clothes, records, films, VHS tapes, dvd s, film stills, posters, etc. The common thread was the era -1960’s to 1970’s. I came up with the name Treacherous Minx as an umbrella for all the creative things I want to do with my archives. My ultimate goal is to expand the brand to include media. For example, publish a series of reference books for fashion lovers, as well as produce short videos focusing on other aspects such as fashion history, textiles, and trends emerging in new markets.
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fashion & beauty
challenges, opportunities and lessons I’ve learned... the brand The core vision of the brand now is to put a smart and modern spin on the vintage visuals I adore. I enjoy some kitsch, but it’s the really sexy imagery I’m obsessed with. The other part of this equation is to pair these graphics with a beautifully produced t-shirt, sewn on the nicest cotton available. I don’t just want to slap a logo on something. I really want it to look and feel special. The brand is for anybody who can appreciate this! I launched the brand in 2009 and it’s only job I’ve had where I not only had to pay to start doing, but haven’t been bored.
I was really timid when I started the company. So embarrassed to show anyone what I was up to. I thought I had to have a heavy fashion background in order to be considered legitimate. I wasted a lot of money and resources making moves that were small and had no impact or resonance. I think this kind of thinking really held me back, so my advice would be to any one who wants to start something is to get out there and make bold, direct moves and have a point of view that is yours. The successes I’ve had have all come from putting myself out there at local shows, and connecting with designers, bloggers and other brand owners who are much more successful than myself. Also, having a network like this to ask advice gives me the confidence to speak with customers and buyers.
I’m still eager to learn as much as I can about silkscreen, design, fabric, garment dyeing, and anything else that will enhance my brand. Currently, I am working on new images for Spring/ Summer ’14 as well as adding slinky blank tees in sumptuous fabrics to the mix.
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© s74 Shutterstock
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am velenia essuscidam velenia essuscid
“
In this issue the Alex Experience examines the alchemy of transforming thought, information, and knowledge, to bring forth the gold of freedom.
For each edition of 72M I write this article and so I think before and as I compose each one and in turn for those that read, you read my thoughts. But what do you think? Not about what I have at any time written here, but what do you really think? Even more so, how do you think? Deductively? Imaginatively? Naively? Fantastically? Empirically? Rationally? Do we in fact ever think our own thoughts? And if so on what do we base them? Western culture is at constant attempts to polarize us into ‘thinkers’ and ‘feelers’. Those who act upon their mindset and those who are motivated by their ‘heart’, and as I have written here before wherever there is division you will find someone seeking to rule; a seeker of power. This is and always has been done with one simple tool; information. Perhaps centuries ago, perhaps not so long in present day parts of the world, the dissident could expect to be summarily executed for standing counter to the powerful, the dictators of information, the bringers of the ‘word’, the prophets of the mighty, but it was the information of these deeds transferred to others and its corralling effect that is their only real power. A dark power that goes by an infamous byword; fear. Now, as I often do in these articles I could at this point refer to a quote by say, Mark Twain that distinguishes between being uninformed and misinformed, or to the opening sequence of cult TV series The Prisoner, where the disembodied authoritarian voice of Number 2 repetitively recites the word ‘information’, or maybe that’s ‘in formation’, in response to Patrick McGoohan’s question “What is that you want?”. But would these not also be examples of the thinking of others? Where they may be well intended guidance perhaps they are nonetheless external and antithetical to a path to freedom. With a little assistance from a very recent decision to engage in a media ‘fast’, (that’s as little exposure to all kinds of media as possible for a month), I have discovered that when you unplug from these distractions, distractions of you from you, a realization occurs, a realization that it’s bullshit; all of it.
the alex experience
”
Bullshit presented as hearsay, preoccupation and sideshow. Bullshit as gossip weeklies, as pop star idiosyncrasies, as sports results, as blockbuster movies. Bullshit as the fake promises of political stooges, the studio actors in suits sat behind desks selling ‘rolling news’, or in white lab coats selling chemicals masked as ‘cosmetics’. Bullshit as market activity, corporate takeover, and profit margin. Bullshit as statute, treaty and trade agreement. Bullshit as bloodline, hierarchy and royalty. Bullshit as secrecy, security and terror. Bullshit as mass, baptism, benediction, circumcision, prophecies and rituals. Bullshit as money, society and culture. Of course, this is my perception, my perspective, based upon my experience, my consideration, my thinking and it is not without knowing or irony that I communicate this to you via media in what is increasingly referred to as the Information Age. Nor am I advocating here the hermitic life to anyone, but I am determined that whenever cultural influences are transmitted to you sufficiently intact such that your thoughts are no longer your own, then you are being herded to an enclosure not released to any kind of freedom. I would invite you only to begin to look around with different eyes, listen to what you are being told with new ears. Can what is being claimed be substantiated by reasoning, or by your own experiences or investigations? If not why does it matter to you? Take note of the other connations of that word; matter. If you find you are being presented with or programmed to accept information without question or evidence because you are ‘no expert’, are ‘unqualified’ or might be branded a ‘hater’, maybe you might begin to wonder who stands to gain from you being so easily swept aside, and whether the infinite creative power of your consciousness is being coerced to alternate ends. You might also begin to examine the advocates and messengers of information. Who are they? What interests do they represent and to whom are they’re genuine allegiances owed? All the time you assuage yourself of the desires of your heart in combination with the responsibilities of your mind, however large they are, in preference to the achievements or aims of others you allow the ongoing manufacture of consent for truly horrendous and evil things to be done in the name of the illusion of your ‘culture’ and ‘way of life’. By this path is power mongered, are slaves shackled and is freedom slowly choked of breath.
October 2013 seventy2minutes.com
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health, wealth & wisdom
S
Mind your
earch engine optimization, or SEO, is the process in which you arrange your site to get a higher search engine ranking, thus making it possible for more people to find your site. There are many things you can do to optimize your site for more exposure via the search engines. There are also many you should not do because you and your site could be penalized.
Business
Accurate and efficient SEO is critical as most sites are found via search engines. Search engines have evolved and are now much more selective in what they look for in a site. Your site SEO must adapt to this evolution to maintain your rankings. While SEO methods can get complex and confusing, there are some basic things you can do to improve your chances of showing up in the search engines. By integrating the right optimizations into your site, whilst making note of what not to do, your rankings and traffic should increase.
Clear Ways to Help People find your Website Keywords Many professionals will tell you that keywords are one of the most important factors in successful SEO. When choosing keywords you need to zero in on your business as much as possible. For example: if you sell jewelry, using the word jewelry will more than likely not be enough. You need to target your products in more detail. What kind of jewelry do you sell? What attracts people to your jewelry? What would you search for when searching for jewelry? You can find out what keywords people use the most when searching for products by using Google’s keyword suggestion tool.
Quality Content The search engine spiders are always looking for quality content on the websites they index. Don’t make your site a giant advertisement. Provide tips, information, or resources pertaining to your business. If you own a home décor site, provide decorating tips that save money etc. DO NOT let your content go stale. You must add new information on a regular basis. This is critical to your SEO success.
Quality Links
DO NOT be too repetitive in your use of keywords. This is called keyword stuffing and is very much frowned upon by Getting other quality, high-ranked sites to link to your the search engines. Use a Keyword Density Tool to make site can be substantial for your rankings. Always link to sites that will be helpful and beneficial to your visitors and sure you have not overused your keywords. to you. Find high ranked authority sites and contact the webmaster. Offer to place their link on your site if they do Page Titles the same for you. Page titles are important for your SEO because they let the search engine spiders know what the page is about and in DO NOT link to junk or spam sites just to get more doing so make your webpage easier to index. When writing backlinks. Ask yourself if you would find the site helpful. a spider-friendly title it all comes back to keywords. Choose Would you visit this site or spend any time on it? Does it some of your most effective keywords but be sure the title actually provide any useful information or content? If not, makes sense to human eyes and reads clearly. For example: don’t chance damaging your reputation by linking to it. jewelry diamonds, rubies, emeralds, rings, bracelets and more, is not a title but a string of keywords. DO NOT make your title more than 70 characters because the excess will not show up in the search engines. You will then get one of these ………. which does nothing to get people to click on your page. 28
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Image Alt Attribute Search engine spiders cannot read images so be sure to use alt attribute to add keyword rich image descriptions.
health, wealth & wisdom DO NOT make your image description too long. A few words are usually sufficient but you could use a short sentence or two if appropriate.
Clean, Clear & Concise Make sure your site is clean, easy to use and read. Have you ever been to a site that just takes you round and round and you never seem to find what you’re looking for? I call them merry-go-rounds and leave as quickly as possible. To me, they are about the worst kind of site. Be sure your site provides clear and concise navigation to all your products, content and other aspects of your site. Provide links to all your pages organized in a user-friendly way. Keep your site clean and clear of too many ads, clutter and junk. DO NOT load your site with flash or frames. Both of these can cause problems for the search engines.
SIte Map A site map will help make your site much easier to read for the search engine spiders and your human visitors. A site map is simply a page that lists and links to some or all of the pages of your website. Using an XML site map will make it much easier and effective for the search engines. DO NOT put too many links on your site map. This could confuse the spiders and they might mistake you for a link farm. Stay within a 25 – 40 link range.
Broken Links If you have excessive dead or broken links on your site the search engines will consider your site to be a poor quality site and it will affect your ranking. If you have a lot of external links on your site, be sure to check them regularly. Sites do die out and the links are no longer valid so you want to make sure you check them often. DO NOT underestimate the impact of broken links. If you let them go unchecked and amass too many of them your site will suffer.
Don’t be intimidated by search engine optimization. There are many small things you can do that will make a big difference in your search engine ranking. Take some time to learn how to do these not so complicated steps and watch your site start rising to the top! Don’t be one of the statistics who fail at their online business. Terri Seymour can help you make money online. Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at:
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Terri Seymour
Social Networking The astronomical rise of social media has had a huge impact on SEO. Be sure to get involved in social media and link to all your social sites via your website. Be sure they are all connected. My favorites are Facebook, Twitter and Pinterest. Get on over to those sites and get connected! DO NOT join too many social sites. Find a few that work well for you and focus on participation and building your brand.
Page Seed The speed at which a webpage loads is not the most important factor in your site ranking but making the speed the most efficient it can be will be well worth the time. Many visitors will leave a webpage in about 10 seconds or less if it does not load. Clean up your pages as much as possible. Make excessively long pages into two or more shorter pages. Reduce the size of your images. Fortunately there are many things you can do to improve your page spee. DO NOT load up your site with special effects, flashy lights and other unnecessary clutter. You want your site to look sharp and professional, not like the Vegas strip. October 2013 seventy2minutes.com
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health, wealth & wisdom
Transform, how you live your Life
W
e all know that there is no such thing as balance in the life of a working woman! Right? It’s all about compromise, shifting priorities and making choices. For many working women our very busyness has meant that we have no inner balance (who has time for that?), we aren’t visible and valued at work (too busy in the background to put ourselves forward) and we aren’t in control of our lives (success is getting to the end of the day without a major disaster!) Even young career women who aren’t mothers may start to feel their power diminishing as each day passes, and they are dealing with negative comments and seeing their male colleagues being promoted over them. Whatever your situation, you have to remember that you DO possess an authentic power which, for a variety of reasons, you might not be accessing. The issue is not about changing the circumstances of your life (maybe we have a baby, maybe sick parents and maybe we like our job actually) even if you could do that. You have total control over how you LIVE the circumstances of your life. We have to be able to access our inner power to bring to all the aspects of our lives.
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10 things you can do today to start to access that inner power:
1. Don’t agree to everything you are asked to do. You can always say “Let me think about that” while you work out what you are going to say to refuse! 2. Stop saying the word ‘sorry’ unless you really mean it 3. Look at what you CAN do not what you can’t do 4. Write out on a post it note “not everything worth doing is worth doing well” and stick it up where you can see it regularly! 5. Stop yourself talking about your weaknesses 6. Tell at least two people at work this week about something great you have done 7. Write down 10 things you like about yourself and read that list last thing at night and first thing in the morning 8. Write down all the things you have achieved in your life that you are proud of and look at it whenever you doubt yourself 9. Smile when you hear or sense that someone doesn’t like you - and like yourself more to compensate 10. Anytime you feel guilty about not doing something exactly right tell yourself “I am doing the best that I can and it’s good enough” Geraldine has spent 27 years working in the areas of women’s development, diversity and spirituality. A former President of the European Women’s Management Development Network, she specialises in empowerment and leadership programmes for women. In 2011 she was recognised for a World of Difference 100 award given by the International Alliance of Women (TIAW). The awards recognise 100 achievers from 27 countries for their efforts in advancing the economic empowerment of women locally, regionally or worldwide. Geraldine has an online audio programme for busy women and an online coaching and mentoring programme for women preparing for leadership.
www.powerfulwomen.net
Geraldine Bown
health, wealth & wisdom
Reclaim your Power
Reclaim your Life
© Sergey Nivens
www.powerfulwoman.net
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hether your guests are invited, or self inviting, to dine with you there’s always room at the table...
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October 2013 seventy2minutes.com
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Beh in
d
the
Lense by Andy Holmes
S
ong lyrics have no relevance to what I’m about to write about, I just like them and it’s always a good idea to have a head line that grabs the attention in your article. And grabbing attention is something the media has been doing more and more of in the past few years to the extent that, instead of it being about knowledge, nowadays it’s the media that has all the power. Think of your least favourite celebrities, it’s not for me to name them, the 72m lawyers would break into a cold sweat at the mere thought, but we’ll all have our ideas as to who we like and who we dislike. Have we met them? In 90 per cent of cases, it’s unlikely and yet we still form our opinions. But what’s it based on? Well positive or negative,
the show’s popularity was on the wane, but my news editor disagreed and as we were heavily promoting one of the stars of this show on air, I was instructed to head back out onto the streets with the microphone until I’d found enough people who were happy to sing its praises. If you don’t believe that the media has all the power, just look at our favourite TV shows. Some are favourites due to the quality of the production, some because they are flavours of the month, but I’d bet the majority maintain their popularity due to a daily piece of publicity being drip fed by those shows PR staff to the media. It’s the same deal with our pop stars, try reading a tabloid without seeing a picture of Rihanna for instance, and this
The power of love is a curious thing
make a one man weep Make another man sing. it’ll be based on how they are portrayed in the media. I’ve mentioned before how our favourite sports stars don’t choose to be role models, but are elevated to that pedestal by a media that’s oh so keen to build them up, and then oh so keen to knock them down again. The stars may earn their millions, but it’s the media that has the power to damage their reputations and therefore earning potential with one photo or article. Believe all you read in the papers? You’d be wise to treat what you read with a pinch of salt, each media outlet has an agenda and you’d be amazed at the number of deals that take place behind the scenes to either keep bad news out of a paper or off the air, or push forward positive news to perhaps restore a damaged reputation, often at the whim of that media organisation. In my broadcasting days I had to put together a news story on our audience’s attitudes at the time to a certain reality TV show so I went out into the streets, armed with a microphone, and posed the question to the public of what their views were on this programme. The majority were negative, so I wrote a script implying that 34
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has never been so apparent as in the 21st Century where another form of media, social, is allowing easy and regular news stories for papers and magazines who without any contact with the celebrities can grab content for their pages just by following them on Twitter or Instagram. I’ve been extremely lucky to have made a career in the media, it’s had its highs and lows and I hope the story for me still has plenty of chapters to come in the future. In fact I really couldn’t see myself doing anything for a living that doesn’t in some way revolve around that ‘m’ word. But I’m also aware, finally, of what a cruel mistress she can be and how her power can affect those within her industry. Many of my friends have worked in it and shared my passion, before being cast aside as it evolved around them, sometimes at a breakneck speed. So whilst my love affair with the media has lasted for most of my adult life, I’m aware that it’s a relationship where the power is all on one side, and it’s certainly not on mine.
© Remy Musser
discover
Dave is an English national living in Belgrade, a CELTA qualified English language teacher, writer, proofreader and language editor. LINKEDIN/Dave Calcutt
AN ENglishman in Serbia
W
ell, depending on where you look, the definition can range anywhere from electrical energy to the ability to change the outcome of a situation. For the purposes of this article, electrical energy, however useful and life changing, is too scientific a definition for the word “power” A quick foray into the world of Google throws up a whole gamut of possibilities along with countless quotes related to the word, the majority of which seem to point towards power being the ability that someone assumes or seizes in order to direct or manipulate the actions of others. A large percentage of search results seem to make an almost unbreakable link between power and money. It is as though one cannot exist without the other. Many of the most “powerful” men and women in the world are extremely wealthy. Now, whether being powerful allowed them to amass their wealth, or the wealth imbued them with power is open to debate. The fact remains that one of the primary measures of an individual’s “power” does appear, rightly or wrongly, to be his wealth. I say “his” wealth because my trawl through the world of Google to find the meaning of “power” also threw up some interesting and, often, polarising debates as to whether men are naturally more powerful than women. I will refrain from revealing my own personal opinion on this divisive subject for fear of being accused of showing some kind of reprehensible bias! But, I digress!
Dave Calcutt The search for the true meaning of power then takes another turn. Is power a positive force that “good” people should strive for or is it inherently an evil force that corrupts those who strive for or achieve it? Here again, Google offers opposing views from a variety of people. Two of the more eloquent quotes that I was able to find are as follows…. The English poet Percy Shelley appears to have had a somewhat negative take on power when he claimed.. “Power, like a desolating pestilence, pollutes whatever it touches.” Whereas the 19th century British politician, Benjamin Disraeli is a shade more optimistic “Power has only one duty --to secure the social welfare of the People.” My own personal view would have to be that power is a set of circumstances, be they financial or otherwise, that allow an individual or group of people to have either a positive or negative effect on the lives of others. That having been said, it could be argued that real power is measured by the way in which a “powerful” person uses their power. To that end, my rummaging through Google unearthed the following wise words from that 19th century poster boy for the stovepipe hat industry, Abe Lincoln “Nearly all men can stand adversity, but if you want to test a man’s character, give him power.” With deference to the power of the sexual equality movement, maybe that should have read “Nearly all people can stand adversity, but if you want to test a person’s character, give them power”. Unless, of course, as some would have us believe, men are most likely to be in positions of power. But that’s a whole different can of worms. October 2013 seventy2minutes.com
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W
hen I was first asked by my editor to write about “power”, for a brief moment I had no clue what to write about, but almost instantly I realized that art is power. I could talk about the power of advertising and its historic use of art, the rich and powerful clamoring to acquire the most expensive art pieces in the world, art being gifted to CEO’s and presidents or the history of invading armies ransacking artistic treasures (The armies of Great Britain, France, Germany, Japan, USA, Russia etc), but what I will write about the power of art and its effect on popular culture. You maybe recall a previous article I wrote about the artist 281 Anti Nuke, who just held his second solo exhibition at the Foreign Correspondents Club Japan, where hundreds of Journalists have seen his work, having features coming out about him in The Guardian, The New Yorker and Asahi. You maybe recall my admiration for this artist and you may know that I work with him and it could seem like I’m finding an excuse to plug him. But this could not be further from the truth. There is another artist called Ian Thomas Ash, who I’d like you to pay attention to and will be relevant to this article. Ian is a documentary filmmaker based in Japan, who recently won some awards for his work. His documentary focuses on the children in Date City, located in Fukushima.
Documentaries and films are art in themselves, but when it comes to power to affect change, its documentaries, which lead the way. You only need to look at Super Size Me, to see the effect on one of the largest companies in the world who happen to be one of the biggest contributors to global warming and the continues declines of the people’s health. Ian and 281 share a similar goal, to educate the population of Japan and the world at large about the Fukushima. One of 281’s works “Care your food” which you can see, shows a child eating something contaminated with radiation. While Ian’s documentary shows how concerned parents are of contaminated food, while the Japanese government and prefecture claim the food is safe, you have fields that are so radioactive that there is no possible way this can be called safe. Schools have been decontaminated, while the fields, streams, woods and animals outside of the schools or outside of the housing (less than 1ft away in many cases) are so contaminated that children are not allowed to play in them and have been told by the Gov. to not touch any plants or animals. One of the women in this documentary says, and I’m adlibbing here “The government is making us part of a crime, where people buy our produce to support us, but tell the people it’s not contaminated”. If you look at the Stanford experiments you will see how much trust we place in institution. So having Government officials, Doctors, schools and hospitals all telling you everything is OK, when they then tell you to not touch
am velenia essuscidam velenia essuscid
discover anything outside of your home, or say the mountains will can never be cleaned (where streams form, creating rivers and enter the sea), then it’s time for people to speak out, but how.
When a revolution is forming, it needs a symbol, that symbol was created by someone and by any definition, it’s art. The America Flag was created as a symbol, something to rally behind. As was the British flag and so many others.
This is where artists such as 281 and documentarians such as Ian, are so dedicated to the public being told the truth or asking them to think for themselves, that they put themselves at great risk.
When a mass population rallies behind the same symbol/ flag, change is possible.
It concerns me, that in Ian’s documentary, he’s asked to leave school grounds as he’s not asked permission to film and this is more dire than children playing next to a a radioactive field. What will happen next spring when plants release their pollen? (It takes 3 years for radiation to seep down to a layer where it’s absorbed through the roots and then into the pollen which the wind spreads). Why is 281 Anti Nuke described as a terrorist, yet the Japanese Government claims Fukushima is safe to visit for tourists, yet tells the population not to touch any animals or plant life.
281’s work has been used in demonstrations in Japan, Germany, South America, USA and the UK. While 281’s works will make you think, Ian’s will make you think even more and maybe, just maybe these two artists will be remembered in years to come as change makers. Personally, I hope this is the case.
For more visit; http://www.a2documentary.com www.281antinuke.com
It’s not the first time a government has lied and it won’t be the last I’m sure. Art is a vehicle to affect change.
art life by Ryan Roth
October 2013 seventy2minutes.com
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24 hrs in
Brussels T
he seat of European power, Brussels is a bustling centre of culture and a burgeoning bastion of creativity, fashion and art. Fly in to Brussels airport and choose from the multitude of top rated hotels dotted around the city centre. We love the 5 star Stanhope, on Rue Du Commerce, with its well decorated, spacious rooms and friendly staff. There’s plenty to do too. You could spend an entire 24 hours soaking up this beautiful city’s culture or you could indulge in a little bit of everything; if indulging don’t miss the Cinquantenaire Park or a visit to the European Parliament. Exit via the Chocolate Shop Before you leave visit Neuhaus. It is chocolate heaven and there are several sales outlets across the City. Yes, they do have over 1000 stores in 50 countries but when in Belgium…
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The world’s best players enjoy our Business Class with the comfort of 180° flatbed seats, culinary delights prepared by flying chefs,* and our signature Turkish hospitality. If you feel you deserve the best, fly aboard Europe’s best airline, Turkish Airlines.
B brit on the Haruptatincim hitist eum rem boulevard
rit on the oulevard Musings & shenanigans from a Brit in LA
I
write this installment admiring the view of a very different Boulevard, half-a-world away on Petchburi Boulevard in Bangkok. Perched atop the Amari Watergate Hotel daydreaming over Thailand’s balmy horizon, its stunning Executive Floor is a fitting location to recap a summer full of exciting escapades, prior to hitting Vietnam for the world premiere of Âm Muu Giày Gót Nhon (How To Fight in Six Inch Heels). Summer in LA unofficially begins on the 4th July Independence Day. A national day off, most hit the beach, a BBQ, or both. A night at the bingo may just be the polar opposite. Nonetheless we were lured to Hamburger Mary’s in West Hollywood for their legendary Drag Queen Bingo, where you’ll find dude in a dress and a celebrity handling the balls amidst a raucous crowd, aiding a local cause - this time for Brit filmmaker Craig Young’s project, Pepper, a tale of a curious young boy that befriends a female impersonator. Later that week, I breezed through the launch party for film company Beneficial Entertainment & Hyperion, before shooting south to Temecula for the Lightning In A Bottle festival. Viewed as a Burning Man’s baby brother, it offers music, art, speakers and spirituality. It’s interesting and obscure, but having lost my festival virginity to the British behemoth that is Glastonbury, it was a little too eclectic and uneventful for its parkland confines to exceed a day of my attention, but if new band discovery and neon sculpture is your thing, it’s worthwhile. Further south in San Diego, Comic Con followed hot on its heels, and is one of my favourite world events - a definite fixture on the calendar. Annually, the huge oceanfront convention centre becomes a kaleidoscope of Cosplay, with fantasy film and comic fans in abundance dressed as their animated idols. In the last few years, focus shifted to include popular TV and Film - it’s a place where fans can meet the stars, hear breaking news and panels, buy merchandise and party hard. My exhausting schedule began at the Wired Cafe, a hotel rooftop transformed courtesy of Wired Magazine into a VIP hospitality suite, showcasing new film, games and tech. A free flowing bar and other fun, such as superhero caricatures, helped the who’s who of invited media personalities get acquainted. I beat the zombies in the Walking Dead Escape, a pop-up attraction that infected the massive Petco Stadium with obstacles and settings from the cult TV show, where punters could opt to pursue survival as a runner, or become the undead with make-up and
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costume by Greg Nicotero’s team. Victorious and disease-free, I walked the plank to the Black Sails premiere, a new pirate TV drama starring British friend Hakeem Kae-Kazim who does a great job; then journeyed to the exclusive Kings of Con event, partying alongside George RR Martin, the Game Of Thrones creator who bears a striking resemblance to the lighthouse keeper in Fraggle Rock. I party-hopped through Kickass 2 / Playboy’s collaboration, to the Walking Dead event where Weezer held court with a fun live show. I squeezed in a pre-release segment of Clooney & Bullock’s space thriller Gravity in a custom cinema, and hobnobbed with producers of Oblivion at Radical Studios’ event at Ploom. Since ‘party karma’ dictates that if you enjoy, you should provide, I also hosted a fantastic bash for our upcoming film The Darkness Descending at Vin de Syrah. Our star Danny Trejo (Machete Kills) welcomed VIP fans lucky enough to attend the elusive underground venue, by following social media clues to help the local homeless community, as the film is set in New York’s subterranean world of those living on the street. Guests had drinks amongst the cast and crew, tried the interactive app by Scriball, and watched live as acclaimed street artist Gregory Siff painted a portrait of Danny Trejo which was later auctioned for homeless youth charity Hollywood Arts. A great time, charities helped, and good awareness for the film thanks to the excellent PR efforts of AMB Publicity. The party weekend continued with epic burgers at San Diego staple Hodad’s and a bizarre and absolutely bonkers live show by Adult Swim’s Eric Andre. August began with Brits In LA hosting a traditional British Summer Fete at Palihouse to wet the Royal Baby’s head, complete with crust-free cucumber sandwiches, a tombola and fancy dress competition, which numerous American guests mistook for dressing fancy. I later brunched with British actresspopstar Karen David whose catchy EP Daydreaming just released. She clearly rubbed off some musical good luck, as my audition immediately afterwards at Warner Bros for sitcom 2 Broke Girls to play a British Rock Star proved fruitful (despite me thinking it went terrible!). I got to pop my sitcom virginity working alongside Stifler’s Mom - the awesome Jennifer Coolidge, under direction of Burt Wonderstone’s Don Scardino and Sex and The City’s Michael Patrick King in front of a live studio audience. Catch it on the first episode of Season 3. The week ended nicely with our film The Darkness Descending picking up three
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brit on the boulevard awards at the AOF Festival, scheduled for a February release. September was no quieter, with opening parties at Brit-themed nightclub Hooray Henry’s, Sunset Strip’s newest rooftop hotspot. I quaffed martinis and tacos at Billy Zane’s art opening, watched The Frozen Ground starring Vanessa Hudgens, with Vanessa and friends in the actual audience, and traveled north to Solvang, a charming Danish-themed town where we stayed at the Frederick Inn, ate Æbleskiver, then were hosted by the friendly personnel at Vandenberg Air Force Base to watch the world’s largest rocket launch of the Delta IV Heavy. Surprisingly quiet, due to its Eco-fuel, this “national s e c u r i t y payload” was impressive to see, although the closest viewpoint is still 4 miles safely away. This novel activity also inspired the “launch” of a new website by Mary and I - He Scores She Scores where we’ll inspire the Neophile in you to go out and play.... Back in LA, locals favorite Cinespia at The Hollywood Forever Cemetery projected cult 80’s flick The Breakfast Club amidst late celebrities, complete with music from the era and themed photo opp. From famous graves to gravely famous, we sat with hip hop mogul Russell Simmons and supermodel Hana Nitsche at the annual Brent Shapiro Foundation Gala, held by renowned lawyer Robert Shapiro in honor of his son who passed from drug and alcohol overdose. Anything but clean, Cinemax TV show The Girl’s Guide to Depravity launched its Season 2 with an elegant soirée thrown by Go Moment who special in unforgettable events. Star Rebecca Blumhagen jetted from New York to join LA based cast members Christina Collard, Joe Komara, Chasty Ballesteros, and director Alex Merkin. The next evening, an array of TV and film names gathered on stage under Rudolf Buitendach’s profound direction to commemorate
9/11 with staged readings of true survivors accounts in 110 Stories, fantastically delivered with emotion, intensity and a powerful, multi-personal perspective. Manipulating people and perspectives is Brit artist Emma Ferreira’s skill and it was a pleasure to attend her opening of TROMI at Gallerie Sparta, an exhibition which featured a 7ft likeness of my girlfriend, model Mary Tran, sold at a price which made me realize I really can’t afford her! I stopped by another gallery for Rankin, Brits in LA and Heifer’s collaborative competition, which opened the same night as Be Great Fest, an event celebrating numerous tech startup successes born out of an LA and San Fran incubator. I rounded off the month, testing out tech at Newport Beach. The JetLev experience turns you into a real-life Sunday superhero, by strapping you into a chair powered by high pressure water jets, allowing you to fly over the ocean at decent heights, an extremely unique, fun but exhausting activity, so a beachfront room at the Pacific Edge Hotel was the perfect way to chill and watch the final episodes of the best TV show ever to grace the screens...Breaking Bad. September went out with a 1920’s bang. The fantastic Face Forward Gala (for which I am a board member) was a Gatsby-inspired get-together for the charity which supports victims of domestic violence with free reconstructive surgery. The event generously sponsored by Turkish Airlines, held at the stunning Fairmont Miramar in Santa Monica, was one of the best I’ve been to in LA - a great crowd, energized performances by Stacy Francis and Macy Gray, and plenty of money raised for the cause. Definitely unmissable for next year. It was the perfect party to precede my next day’s travel, fittingly on Turkish Airlines to Istanbul and Asia, which you’ll hear all about in the next edition.
October 2013 seventy2minutes.com
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health, wealth & wisdom What is Reactive Power Training?
your trainer to discuss whether you have sufficient core strength & balance before you begin on the tips below!
Reactive Power, is a phase of training using quick, powerful movements involving an extended (stretch) movement, followed immediately by an explosive (shortened) contraction! Jumping, hopping, all those things we took for granted as a child, hop scotch, tuck jumps, jumping on and off walls back then they were something we did instinctively day to day. This month in 72M, I’ll show how bringing back all these Power movements can benefit your quality of daily living & increase your training benefits in your adult years.
Why is it important? Do we need Power if we’re not athletes? I say YES! Success in most functional activities (every day tasks) depends on the speed at which muscular force is generated. Although Power benefits are accomplished through plyometric drills which occur frequently in the training of athletes, they work and benefit us all by enhancing the excitability, sensitivity & reactivity of the neuromuscular system.
the future of fitness
Reactive Power Training
There are 3 phases of Reactive Training that you can begin to introduce and we must reach and train through the first 2 phases before we introduce Power into our program. The first is Stabilization; this is designed so you can establish correct landing mechanics, postural alignments & reactive neuromuscular efficiency of the basic movements. The second is strength; improving dynamic joint stabilization & neuromuscular efficiency. The strength phase is performed in a more repetitive fashion, spending a shorter amount of time on the ground. Once these are complete Power exercises are introduced to improve explosive controlled movements with efficient reactive joint stabilization and strength. in the middle of each exercise. (As little joint movement as possible has to occur!)
When can we use Power? An individual must possess a good base level of core strength and an ability to balance efficiently before performing reactive exercises. If you’re currently following a training regime, core strength & balance should be a part of your beginners program and usually take between 3 – 6 months to develop. Your local trainer will be able to help you incorporate these if they haven’t already. Appropriate core strength & balance can reduce the time it takes to go from the first phase of the power exercise to the next with minimal tissue overload or risk of injury. Power exercises need to be performed with control and synchronization, so balance and the ability to stabilize and use strengthened muscles is key to progressing quickly & effectively through different phases of training. Book in a gym review with
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Who can do this? It is often perceived by many to be too dangerous & therefore not practiced by most people or even introduced to them by their trainers. There is always a risk of potential injury when performing reactive training at an advanced level, but simply in its basic form, this type of training can, and I believe should, be incorporated to some extent in everyone’s training plan. Care must be taken to ensure you follow a systematic approach that progresses in some order and sequence, so the Power training allows you to begin with the less demanding exercises as you adapt. For example, a 60 yr old woman and a 25 yr old male elite athlete won’t both necessarily need to adopt maximal strength training but they would both benefit from the stabilization, strength & endurance as well as the ability to produce force quickly so why not keep the woman training right through to Power? Thinking about it functionally, the 60 yr old woman may need power to perform daily activities such as reacting to avoid a fall or an obstacle. This could be life saving for her. If she trains to react more quickly than she normally would with specific exercises using movements she may encounter, the benefits to her will be huge. The younger elite athlete will train to a more advanced level but using specific goals to help him reach his training demands and daily activities, still reactive, still Power!
health, wealth & wisdom
How to do it? It’s all about reacting & moving quickly from different movements, heights & directions. From the stretched to the shortened exercise, it ‘s just having the ability to train specific patterns in movement in the correct manner at a fast but still controlled speed. The ultimate goal is to increase the reaction time of the muscle when it is forced to decelerate, stabilize and then to accelerate. To produce a maximal force output in the minimal amount of time with as much ease as possible. Sometimes in life & sport we’re limited by coordination finding it difficult to perform new movements. Muscle has memory & the body will only move within a range of speed that the nervous system has been used to allow. So by introducing reactive training we can increase this range
of speed set by the central nervous system. The body can and will react if you prepare it correctly. We challenge it by following a system of progressive training phases. If you can generate force quickly by practicing the exercises below, the ease of each movement will improve. whether it’s functional or for sport. Camille Stephens is a Self Employed Personal Trainer, Health Coach and 5 Star Fitness Camp Owner, training clients in Bedford, Bedfordshire, UK. www.bedfordfitnesscamps.co.uk
Camille Stephens
> Beginning with Power
•
•
Power Step Up
Week 3
3 x week perform 1 set of 5 reps Hold each rep for 3 - 5 seconds.
•
•
Hold the end phase for no longer than 5secs before repeating.
3 x week perform 2 sets of 8 reps with 60 seconds rest in between sets. Hold each rep for 2 seconds.
3 x week perform 3 sets of 12 reps, with 60 seconds rest in between sets. Perform the reps as fast as possible.
•
•
Use this Squat Jump at beginner stage of your gym program & at the end of your session.
Hold the end phase for no longer than 2secs before repeating.
No end phase until you have completed 12 reps.
•
•
Use this Tuck Jump at Intermediate stage of your gym program & at the end of your session.
Use this Power Step Up at Advanced stage of your gym program & at the end of your session.
Week 1
•
Strength Tuck Jump
Week 2
Stabilization Squat Jump
Once comfortable, try performing onto a low step or plyo box to advance, if you don’t have a step, make it more challenging, by landing backwards, or moving forwards to land facing a different direction.
October 2013 seventy2minutes.com
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health, wealth & wisdom
I looked around the gym at... the other people who were pumping weights. I had arrived early for my boxercise class and decided that some weight training would be a good addition to my new keep fit program. I moved towards equipment that I recognized and one of the gym ‘coaches’ immediately moved towards it too. As I was about to sit down, he moved the weight level to number 2. I moved it to number 4! He looked at me quizzically! So I laughed!
the
r e w o P iusrs
I hadn’t used weights for a while so I could see that I might need some support. However, I was wondering more about the power that lay behind the male coach’s ability to make such an assumption about me as a woman. Did I look like a number 2 ‘lifter’? Yes we would all agree I am short but weak looking I am definitely not! On my second visit, he started me on number 5!!!
Power exists based on how much energy we give it, how much time and energy we invest in it and how much we believe in it. Energy is real and moves us to action/inaction, decision or non decision-making. How much energy do you give to those who say that they have power? Let’s begin in a work scenario. The idea of ‘power’ can be so interesting as a range of other factors can also determine what happens in the workplace. In your work space, the power distribution may be based on who has been employed the longest, the family or personal relationships which exist between employees and the boss and for women it may be about how much sexual power they command or choose to use.
Power between men and women... The coach in the gym fascinated me, as he was a reminder of the new world that I have grown up in against the world that has not changed. As so many daily scenarios illustrate, the role of women continues to shift away from what it was, whilst the role of men does not! So in societies where women have moved away from staying in the home and raising children, to other societies where women have joined men in corporate organizations in the board room, and in the many societies where women continue to set up their own businesses. As a result of these changes, I think there is a crisis of power and understanding between men and women.
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Yo
There are many new female singers who remind us that they ‘buy their own cars, clothes and pay their own rent’ (Jennifer Lopez and Beyonce Knowles). These artists reiterate the changes that have taken place in society and in women’s lives in the twenty first century specifically. Where as just three decades ago, my Sociology teacher in high school, casually told me that she was getting married that weekend in order to get a mortgage and to buy a home, I know that is no longer the case. The female teacher would not have been able to buy a house on her own at that time and a few centuries further back and women could not only not own property but, were in fact considered to be property themselves. Through all of these changes, men have grown up (in the main) socialized to still be the breadwinner and protector and very little has changed regarding this model. The idea of power between men and women may need to be redefined so that both can be comfortable and learn to relate to each other in different ways.
In the work setting... Moving on from our personal relationships, there are ways in which we can manage power in work too. Language and communication are two of the great starting points when we wish to regain or to develop our own power further. As an NLP practitioner, I observe people everyday who evidence poor management of their personal language and communication skills. The words that we use, the intonation that we ascribe to words and the timing of both.
health, wealth & wisdom One example of this would be when you want to have a difficult conversation with your line manager or with your boss. This woman is legitimately very busy as your organization is going through many changes. However you feel undervalued and would like to suggest a change to your role that would give you greater responsibility. You have the relevant experience and skills. It is month three and you have still been unable to meet with your boss and every time she has promised to meet with you, she has cancelled at short notice as other meetings have over run. You wish to address this matter now as you are aware that restructuring is imminent. Here are three of the options you can choose.
2.
1.
Accost your boss as she leaves your office to go to another meeting and try to raise this concern in the corridor with other onlookers going about their duties, with her peers who will remind her that she has an imminent meeting to attend, and all the time knowing that you do not have her full attention.
Meet with her for 2 minutes whilst she is seated in her office and ask her for an early morning or evening meeting for which you are happy to make yourself available to attend as you can see how busy she is.
3.
Throw a tantrum and demand to meet with her as this has been going on for three months too long!
Where does the power lie in these three possible responses to the same scenario? In response number 2 you have met quietly and acknowledged that there is a challenge of time. You have presented a solution that you are happy to fulfill, as the time would also allow an opportunity to meet when there is less distraction. Option 1 is not a power-claiming scenario at all. Standing in a corridor whilst having 10-20% of the attention which you need is not an ideal scenario at all. She will be focused on the meeting she is about to attend and not you’re your request. Finally option 3 would bring the response that it deserves and children and adults who throw tantrums often find themselves ostracized for their low levels of emotional intelligence.
Moving forward... What do we want and how do we want to get it? This is so much about power too. Our pure personal power that makes things materialize and become real in our lives and worlds. We operate in many worlds that include our home worlds, work worlds and social worlds. How any of these plays out is very much determined by our use of our power. So what is it that you can do to develop your own power and successfully manage your worlds?
Power is not a random characteristic that you stumble across and gain understanding of. It stems from knowing yourself well and, within that knowing, you become a proactive participant as opposed to a reactive receiver in your worlds.
Mbeke Wasene is a management coach, currently working at Channel 4, a trainer, educational consultant. Mother of two, Author and photographer.
Mbeke Wasene
  October 2013  seventy2minutes.com
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health, wealth & wisdom
Mon£y Matter$
P
ower is a funny word, especially if you are a woman. It stirs up all sorts of emotions and images, mostly uncomfortable ones. When I talk to my girlfriends, or clients, about power things get emotionally charged; as people start to make judgments about powerful women. You only have to look at the CEO of Yahoo, Marissa Mayer, to see what a back lash there has been against her. Yet look at what she has done for Yahoo. Sadly the focus is on ‘her’ and not the results. It seems you are punished by both women and men if you are a powerful woman. Well it does if you are a woman who breaks through the glass ceiling and steps out of the accepted norm that is; you get left with the shards. On the other hand, follow what people feel comfortable with and you are revered, think Mother Theresa, Marie Curie… Jane Eyre. Why is it women who are successful in business or other traditionally male dominated arenas end up being punished? The Truth is, fundamentally, women are afraid of their own power. The other truth is women still judge other women who are powerful. Let’s get back to basics: What is power?
Women, time to embrace your...
! r e pow
I am not talking about physical strength here even though that is a type of power. I am talking about energy; a spiritual power. The power I am talking about is an inner resource and when increased and applied it comes out as a ‘will to do’ and a ‘will to make happen.’ The ultimate no power is death which will happen to us all when we transition from this life to something else. Power is the source of any life; it is your light and your power that determines how much light you radiate, and the impact of that light. Sarupa Shah is an award winning entrepreneur, mentor, spiritual guru and founder of The Soul Agency. working with entrepreneurs and leaders across the globe who want to put soul and spirit back to where it matters and put consciousness back on the agenda. www.sarupashah.com
Sarupa Shah
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© Hasloo Group Production Studio
health, wealth & wisdom When your power is dimmed, ignored, not tended to, pushed or shoved away or even kicked into touch, it affects your whole life, not just your business and finances, your health and relationships too, and life feels like a continued uphill struggle. When you aren’t powerful in life there is always the feeling that something better will happen one day. There is the feeling that something is missing but you aren’t always sure what or how to bridge the gaps. To justify this fear, and the inevitable judgments that follow, power has been categorised as masculine. Masculine is an energy, yet more often than not, it gets translated to being, ‘of men.’ When did power become a sexist issue? Woman or man power is your gift. It is something to nurture, expand and grow. If you want to make things happen in your life and business, in your relationships and health, in any area of your life then, the change starts from within not externally. You have to be powerful to transform! In calling power masculine it makes women run away from it. Not wanting to appear pushy or overbearing. The fear of power aligns women to overly obsess with the shadow of power! Of course there have been, and will be, those who abuse power. That is not a fault or responsibility of being powerful, that is about those individuals and their off balance personalities. Just because a small minority do this it doesn’t make power, or being powerful, wrong. Power is not to be feared. It is to be nurtured. I see it over and over again where the confusion about being powerful means women are in fact ineffective and hurting themselves. Not being able to ask for what they need or what is due; scared that it will make them appear pushy and too masculine. Not making a stand and creating strong boundaries for fear of being seen as too rigid. Letting things slide so they don’t appear to have lost touch with their feminine side.
1 Select 3 powerful women, you may have unconsciously or actually bashed for ‘letting’ women down, media figures or otherwise, then change your story about them. Look at the positive impact they have in owning and claiming their power. Recognise their authenticity to themselves. This isn’t about justifying women who do harm it is about celebrating those who are in balance with their power. As you engage with power differently so too will you become more powerful in your own life and make your desires a reality.
2
Start to be aware of your own patterns. When you let things happen by default, wish you had spoken up or you hadn’t gone with someone else’s flow notice how your energy drops, your motivation, inspiration and creativity takes leave. When that power drops, all you want to do is sleep, withdraw and start again tomorrow my advice is to take a deep breath and roar! A big belly roar... and let that roar rip out from your tummy as a mighty sound, not to scare others but to shift your energy, to turn your power up to maximum.
3
One of my favourite mottos given to me by a very powerful mentor is, Do Despite! This is for men and women, but especially for women giving in to the spiritual poppycock of; “I didn’t get a sign, it didn’t feel right, I didn’t get into flow”, that may appear plausible to you, but is really just an excuse. You have to do things that you desire even when your emotions try and distract you. Yes, there is balance in ‘doing despite’ but the weight is always in doing. Even if what you are doing isn’t meant to be, you won’t find out what is meant to be if you sit around and do nothing or wait for a message to come knocking at your door!
Let me put it to you another way… What is powerful or enjoyable about being passive and making do? Not much I suspect…. I want to share with you 3 ways you can nurture and expand your power. These also work if you are a man becuase this isn’t an issue of gender. Power is not a reason to judge others. Power is your force of life. It is what will drive you to have the best life but if you don’t claim it then your emotions will run amok and you will feel like you never quite made it.
With these 3 power up tools you will find your life and business changing. Embracing power and recognising the role it has in your life and celebrating power in others is a very benevolent action. It is an act of love. To your power! Let me know how you get on with this and your thoughts and pop on over to my Facebook community where we talk power, money and all things business.
https://www.facebook.com/groups/448914928502234/ October 2013 seventy2minutes.com
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health, wealth & wisdom
@katyperry Forty six million, thirty seven thousand, two hundred and nineteen followers.
Kat
Joy Cho / O
Jenna Marble
Kim Kardashia © toria 48
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health, wealth & wisdom
worldwisewoman connect, learn, share
Rihanna
S
ty Perry
Oh Joy!
es
an **All statistics correct as of 27th October 2013
ocial Media has a power of its own, one that’s now recognised with flotations on the stock market that will water the driest of eyes. When we had ‘Friend’s Reunited’ it felt rather ‘cute’ and the most scandal we could muster was [Footballer] David James hooking up with an old school flame. Oh how the times have changed. Careers have blossomed, and floundered, on social Media. Celebrities, Politicians, and big brand names have been crucified for PR blunders; all whilst the world looked on via the lense of ‘social media’ cheering, booing or openly ‘hating’. However you feel about Social Media those who recognise its value, in today’s internetconnected world, have capitalised on it as a means of carving a space into some corner of our collective consciousness. For this WorldWiseWoman we bring you the women packing the biggest Social power punches. Love them, loathe them or ‘never heard of them’ these women clearly know their power and how to best weild it in order to get who, what, and where they want.
Do you want to be our next ‘worldwisewoman’? Contact 72meditor@seventy2minutes.com
October 2013 seventy2minutes.com
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Š Travelight
health, wealth & wisdom
Curry power There is nothing that shouts out power more in the World of food than the chilli. These little berries have travelled far from their original home in South America to storm peoples dinner tables across every continent.
It’s no wonder either, I for one love the almost addictive heat and intense flavour of chillies. They have not only made it into the food in far flung corners of the globe, but have performed the unthinkable feet of becoming a signature of those cuisines. Who could think of Thai food without chillies? Where would the distinctive spiciness of Szechuan dishes come from without them? But there is one cuisine which here in the UK we have come to love and through it become a nation of chilli lovers... it is of course Indian food!
Ingredients • • • • • • • • • • • • • • • • •
500g Diced Lamb 200g Tinned Chopped Tomato (half a standard tin) 1 Large Onion sliced 2 Cloves Garlic minced or finely chopped 1 Grated fresh Ginger (same approx size as the Garlic) 4Tbsp Vegetable Oil or Ghee 1Level Tsp Chilli Powder 1 Tsp Paprika 1 Tsp Cayenne Pepper 2 Tsp Cumin Powder 1 Tsp Ground Coriander 1 Tsp Curry Powder 3 Cardamom Pods 3 Whole Cloves 1 Small piece Cinnamon (about the size of your thumbnail) 1 Bay Leaf 1 Pinch of Salt
Optional • • •
1 Handful of chopped fresh coriander Extra 1 Level Tsp of chilli powder for those who like it really hot! 2 Tbsp Plain Yogurt
Originally Indian food was only spiced with peppercorns, that’s right common black pepper found on every table. Once the chilli was introduced by Portuguese traders several hundred years ago, this changed immediately and the chilli took its rightful place and has become synonymous with Indian cuisine ever since.
lamb rogan josh
Here is my Lamb Rogan Josh recipe. The original dish is a Kashmiri classic getting its deep red colour from lots of crushed chillies. My version is based on the UK restaurant style, try it and I am sure you will find you can now easily make a curry as least as good as your favourite local restaurant! This recipe serves 2-3 Preheat your oven to 180 Degrees. Take a large casserole dish and add the oil, turn your hob on to a medium heat. Add the sliced onions and cook until translucent, approximately 5 minutes, then add the garlic and ginger and mix in for 30 seconds. Now add the lamb and continue cooking until lamb has changed colour, approximately 5 minutes. Add all of the other ingredients except for the tomato and stir in, continue to cook for 3 minutes (TIP: Lightly crack the cardamom pods to release more flavour). Turn off the heat and add the tomato (TIP: I use a spoon to take out the pieces to limit the amount of juice going in). Now put the lid on your casserole dish and place in the preheated oven and cook for 1 hour. Serve with rice and sprinkle with the optional fresh coriander. I like to add a spoonful of yogurt, it tempers the heat and adds a little more richness.
the
food
curator The Food Curator (AKA Michael Robinson) is a bon viveur and aficionado of all things food based in London. He has a passion for cooking, dining and American muscle cars. www.foodontheblog.co.uk
Michael Robinson October 2013 seventy2minutes.com
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Tablets: your tech Remedy
A tablet, like a laptop, is a mobile computer. Unlike a laptop it comes with a virtual keyboard that you call up on the screen or connect one via a USB port, or wireless link.
Tablets are small and lightweight, typically 7-10” long (measured on the diagonal). Like a chameleon of techno-wizardry they can take pictures, be loaded with apps, used for watching movies, streaming music… and even for work! We scanned the inter-web for some of the peoples favourite
©Pablo Calvog
am velenia essuscidam velenia essuscid
feature FOR CHILDREN; There are some humdingers out there that smack of the ‘any excuse to get on the bandwagon and make a profit’ type but the Leapfrog LeapPad Ultra Tablet received rave reviews from PC Advisor, Amazon and Toys R Us
Price: £100 -£130 8 Inch Screen Choice of 3 colours WiFi 8GB Storage Suitable 4 – 9 years old
FOR GAMING; Hardcore gamers might shudder at the thought of 24 unwashed hours hunched over a 7 inch screen, tirelessly commanding pixels to do their bidding… and all without a trusty controller too! Nonetheless the “Samsung Galaxy Note 10.1” came up again, and again, when searching avidly for the “best tablet for gamers”
Price: £349 10.1Inch Screen 2 Colour Options Intuitive S Pen Wi-Fi 3GB – 16GB Storage
FOR BUSINESS; The IPad came up time and time again in every “Top Ten Best…” list, ranking 1st or 2nd on most; from TechRadar to smaller, independent Tech blogs. Almost all rated it for it’s sheer ‘sex appeal’ and undeniable ability to impress clients, executives and the IT Crowd alike.
Price: From £399
9.7 Inch Screen Accessories with a choice of colour covers Over 375,000 Apps Wireless Retina display From 8GB to 128GB storage
October 2013 seventy2minutes.com
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YOU-ology
Engineer, Confidant, Leader, Artist?
It’s all about
The ultimate vestibule to knowing yourself, and accepted by that amorphous group known as ‘professionals’, the Myers-Briggs test attempts to make more palatable the theory of personal typology espoused by Carl Gustav Jung. Through a series of crafted questions the test aims to determine your natural preferences; whether they be internal, external, sensory, intuitive, thoughtful, feeling, judgemental, or perceptive. The end result is a four letter word… or acronym… that can unlock an understanding of self that can be applied to your work, rest and play
INFP
S
ome believe that knowing yourself is the key to health, wealth and happiness but the path to self-discovery rarely runneth smooth. Are you affected by the waxing of the moon? Do your hands hold the secret to your past? Is your name the reason why you love being the centre of attention?
ISTJ
and roughness ccess by tho su c, rn ti ea is s, al u f-fact, re Quiet, serio al, matter- o ic ct be ra ld P u o y. it what sh dependabil ide logically ec f D o . le ss b le si regard and respon d it steadily, ar g w in h to yt rk er o ing ev done and w asure in mak le p e ak T r s. thei distraction their work, organized – d loyalt y. an d ly an er s n rd o e traditio u al V . fe li r home, thei
Idealistic, loya l to their valu es and to pe are importan ople who t to them. Wan t an ex ternal congruent w life that is ith their valu es. Curious, possibilities, quick to see can be catalyst s for implemen Seek to unde ting ideas. rstand people and to help th their potentia em fulf ill l. Adaptable, flex ible, and unless a value accepting is threatened .
ENTJ
ESFJ
ISTP Tolerant and flex ible, quie problem a t observ ppears, th ers until en act qu solutions. a ick ly to fi A nalyse w n d workab h at m a k e readily ge le s things t through work and large amo the core unts of da of practic ta to isolate a l p roblems. and effec Interested t, organiz in cause e fa cts using value eff ic logical pri ienc y. nciples,
seventy2minutes.com October 2013
ESTJ
ic, matterPractical, realist t decisio move to implemen ings done people to get th ient wa in the most ef fic ve a cle routine details. Ha llow them systematically fo enting Forcef ul in implem
ENTP
Warmhearted, consci entious, and coope rative. Want harmony in the ir environment, work with determination to est ablish it. Like to wo rk wit h others to complete tas ks accurately and on tim e. Loyal, follow through even in small matters. Notice what others need in the ir day-by-day lives and try to provide it. Want to be appreciated for who the y are and for what they con tribute.
Frank, decisive, assume leadership readily. Quickly see illogical and inefficient procedures and policies, develop and implement comprehensive systems to solve organizational problems. Enjoy long-term planning and goal setting. Usually well informed, well read, enjoy expanding their knowledge and passing it on to others. Forceful in presenting their ideas.
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There are many beliefs out there that promise to offer vital insights into your person, suggesting that once revealed [these insights] will give you the tools necessary to navigate your existence or fulfil your destiny. Before you scoff wait a minute! We’re going to test drive a few of these for you. Over the coming
ENFJ
Quick, ingenious, stim Resourceful in solv problems. Adept possibilities and then Good at reading other seldom do the same th to one new interest af
ENFP
le. Warmly enthus and responsib iastic and i , responsive, ic et th d pa an em s, , ed of ne Warm possibilities. , ns io ot em e Make con th to d ne, and informat Highly attune ntial in ever yo te po io nd Fi n . rs very q othe ay act proceed base motivations of r potential. M ei th d l lfi on fu the pa rs he ow th. lot of af want to help ot firmation from and group gr al du vi di in r , o as catalysts fo cism. Sociable appreciation and suppor t. S praise and criti to e siv g on in ir sp re sp of ten rely on Loyal, d provide in their ability in a group, an verbal fluency facilitate others leadership.
INTP
ISFP
Seek to develop logical explanations for everything that interests them. Theoretical and abstract, interested more in ideas than in social interaction. Quiet, contained, flexible, and adaptable. Have unusual ability to focus in depth to solve problems in their area of interest. Skeptical, sometimes critical, always analytical.
Quiet, friendly, present moment Like to have the their own time fr values and to pe Dislike disagreem their opinions or
YOU-ology issues we’ll take a closer look at everything from stichomancy to rumpology. We promise to keep an open mind (honest) and let you judge for yourself. In this issue, we take an alternative course into an arena that is widely considered less ‘alternative’ than anywhere we have previously explored. In
ENFJs generally believe in their dreams, and see themselves as helpers and enablers, which they usually are. ENFJs are global learners. They see the big picture. The ENFJs focus is expansive. Some can juggle an amazing number of responsibilities or projects simultaneously. Many ENFJs have tremendous entrepreneurial ability
Flex ible and tolerant, they take a prag approach focu matic sed on immed iate results. and conceptu Theories al explanatio ns bore them to act energe – they want tically to solv e the problem the here-and-n . Focus on ow, spontane ous, enjoy ea that they can ch moment be active with others. Enjoy comforts and material st yle. Learn be st through do ing.
mulating, aler t, and outspoken. ving new and challenging at generating conceptual n analysing them strategically. r people. Bored by routine, will hing the same way, apt to turn fter another.
Want more? Look here... http://www.myersbriggs.org/ http://www.celebritytypes. com/test.php
INFJ Seek meaning and connection in ideas, relationships, and material possessions. Want to understand what motivates people and are insightful about others. Conscientious and committed to their firm values. Develop a clear vision about how best to serve the common good. Organized and decisive in implementing their vision.
I NT J
ting r implemen reat drive fo g d see an s ly d k in ic al m als. Qu Have origin ng their go vi ngie h lo ac p d o an devel their ideas events and d, al te it rn m te m ex W hen co s. ve patterns in ti ec sp l and natory per gh. Sceptica range expla rr y it throu ca ence d et p an m b jo s of co organize a h standard ig h e s. av h er t, oth independen selves and ce – for them an rm fo er p and
seventy2minutes.com editor revealed! Celebrity Type had me as the engineering INTP, Humanetrics has me as ENFJ. I’m settling for ENFJ as I’ve scored this on the actual Myers-Brigg test. So in a nutshell… here I am;
ESTP
, quick ly -of-fact. Decisive ojects and ons. Organi ze pr ng results e, focus on getti care of ay possible. Take standards, ear set of logical rs to also. m and want othe g their plans.
imaginative. Se e life as full nnections be tween events quickly, and conf idently atterns they see. Want a others, and readily give Spontaneous and flex ible, y to improvis e and their
our ‘economy’ driven existence it becomes more complicated separating your ‘work self’ from your ‘personal self’ so this ‘YouOlogy’ calls forth your Myers-Brigg typology and asks “what four letters best describes your work personality?”. Play nice now.
YOU-ology
http://www.humanmetrics. com/cgi-win/jtypes2.asp http://www.personalitypathways. com/type_inventory.html
ISFJ
. d conscientious responsible, an ly, . nd ie ns fr io , at et lig Qui g their ob steady in meetin d an l, ed ya itt Lo m . m Co d accurate instak ing, an t Thorough, pa r specifics abou em e and rem be tic no d e, at ne er er id nc cons them, co e important to rly people who ar create an orde to feel. Strive rs he ot at w d ho an k with t at wor us environmen io on rm ha d an home.
ESFP
Outgoing, frie ndly, and acce pting. Ex uber of life, people, an ant lovers sensitive, and kind. Enjoy the d material co mforts. Enjoy with others to working make things t, what’s going on around them. happen. Bring sense and a common realistic appr eir own space and to work within oach to their make work fu work, and n. Flex ible an rame. Loyal and committed to their d spontaneou re ad ily to s, adapt new people an eople who are important to them. d environmen by tr ying a ne ts. Learn best w sk ill with ot ments and conflicts, do not force her people. r values on others.
Excerpted from Introduction to Type® by Isabel Briggs Myers published by CPP. Inc.
October 2013 seventy2minutes.com
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