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But why are vinyl records relevant again with digital media? Ryan says loyal fans have never gone away. “A lot of the vinyl die-hards have never really gotten away from it,” said Ryan. “Our customers are split—half have always loved vinyl and half are young people getting into for the first time.” He continued, “We’ve had a lot of college kids who walk in and are like ‘wow.’ Just the physicality of a tangible artifact, and hearing it the way the artist intended. If you have a good turntable, the sound quality is unbeatable.” To make the experience even better, most new releases come with a digital code as well as other surprises like posters. For the latest updates on new or rare finds, visit them on Facebook or at www.blackhillsvinyl.com. You can also join in on their album cover head shots and see if you make their shrine on their store wall. The best part for the Kicklands is to constantly be around music, their passion. Ryan said, “We have a lot of interesting regular customers. You hear a lot of cool stories about shows people have seen, facts about bands—we also love records, so that’s the best part.” Visit Black Hills Vinyl at 201 Main St #101, Rapid City, S.D. 57701 or call (605) 791-4040.