SUMMER 2012
COLOR OUT LOUD
BRIGHT. STRONG. FAMILY.
OUR STORY 31 Bits is a business using fashion and design to empower women to rise above poverty. Our jewelry is made from recycled paper by women in Northern Uganda. By selling their jewelry in the international market, we are able to provide our beneficiaries with sustainable monthly incomes and holistic development programs, empowering them to start their own businesses in Uganda. Every purchase impacts a life. Learn more at 31bits.com.
DESIGN INSPIRATION Ready for your lesson of the day? A COLOR has three components:
VALUE // this is its brightness CHROMA // this is its strength HUE // this is its position in the spectrum The word COLOR describes 31 Bits perfectly…because it takes VALUE, CHROMA, and HUE to make us who we are. Between our ladies in Uganda, our staff, and our customers, our 31 Bits team is made up of people who are BRIGHT, who are STRONG, and who each have an important position in our FAMILY. This summer, we’re going to show the world what makes us who we are…we’re going to COLOR OUT LOUD. From the runway to the streets, color is part of 2012, and you will find it all over our summer collection. Using a radiant color palette of highlighter yellow, tangerine orange, electric green, and hot pink, we revamped some past favorites and came up with some brilliant new designs. Your summer wardrobe won’t go unnoticed with these lively accessories. Let the world see you are part of our BRIGHT STRONG FAMILY. The shades of the rainbow are at your fingertips, so go ahead, COLOR OUT LOUD.
A BIT ABOUT OUR BRAND Our primary goal is to empower individuals in Uganda to rise above poverty. On top of that, we create products with exceptional quality and excellent design. It’s a win/win.
PAGE THREE
31 BITS | COLOR OUT LOUD | SUMMER 2012
BRIGHT. STRONG. FAMILY. SHE IS SMART. SHE IS SKILLED. SHE IS BRIGHT.
SHE IS COURAGEOUS. SHE IS DETERMINED. SHE IS STRONG.
SHE IS VALUED. SHE IS CHERISHED. SHE IS PART OF OUR FAMILY.
COL•OR [KUHL - ER] HAS THREE COMPONENTS: ••• VALUE // THIS IS ITS BRIGHTNESS CHROMA // THIS IS ITS STRENGTH HUE // THIS IS ITS POSITION IN THE SPECTRUM
PAGE FOUR
A
B B
BRIGHT. STRONG. FAMILY.
A RAZZLE DAZZLE NECKLACE [SR1211RAZ] AVAILABLE IN SEAFOAM AND CORAL
CANDY DROP BRACELET [SR1203CAN]
CITRUS FUSION BRACELET [SR1207CTF]
B MAMBA BRAID NECKLACE [SR1219MAM] AVAILABLE IN YELLOW/SEAFOAM AND PINK/MAUVE
SEAGLASS STRAND NECKLACE/BRACELET [SR1211SEA] AVAILABLE IN YELLOW/GOLD AND SEAFOAM/GOLD
PAGE SEVEN
31 BITS | COLOR OUT LOUD | SUMMER 2012
C D
PAGE EIGHT
BRIGHT. STRONG. FAMILY.
E
C SWEET TART NECKLACE [SR1211SWT] AVAILABLE IN SEAFOAM, ROSE AND CORAL
LOLLY BRACELET (SR1201LLY) AVAILABLE IN SEAFOAM/GREEN AND ORANGE/PINK
D BAND OF COLOR NECKLACE [SR1223BAN]
GYPSY
F
BRACELET [HV1101GYP] AVAILABLE IN MULTI AND BURGUNDY
E SHACKLE NECKLACE [SP1113SHA] AVAILABLE IN ORANGE AND YELLOW
DAPHNE BRACELET [FW1001DAP] AVAILABLE IN YELLOW, BLUE, SEAFOAM, ELECTRIC GREEN, HOT PINK AND ORANGE
F TANGLE NECKLACE [WR1216TAN] AVAILABLE IN MAUVE AND CORAL
G
H I G ACORN LAYERS NECKLACE [SP1261ACL] AVAILABLE IN HOT PINK AND MAUVE
H MARMALADE NECKLACE [SR1222MAR]
WHISTLER BRACELET [SR1206WHS] AVAILABLE IN BLUE AND ORANGE
PATCH BRACELET [SR1206PAT]
I AURORA NECKLACE [SP1235AUR] AVAILABLE IN PURPLE
PAGE ELEVEN
J
KK
BRIGHT. STRONG. FAMILY.
J
K
L
SKY JUMPER
MODGE PODGE
CASHMERE ROSE
NECKLACE [SR1223SKY] AVAILABLE IN BLUE
NECKLACE [SR1221MPG]
NECKLACE [SR1226CAS]
WHISTLER
GEO MIX
BRACELET [SR1206WHS] AVAILABLE IN BLUE AND ORANGE
BRACELET [SR1105GEO]
LOOM BRACELET [SP1100LOM] AVAILABLE IN ROSE/ORANGE AND GREEN/BLUE
L
PAGE THIRTEEN
31 BITS | COLOR OUT LOUD | SUMMER 2012
M
PAGE FOURTEEN
BRIGHT. STRONG. FAMILY.
M RAZZLE DAZZLE NECKLACE [SR1211RAZ] AVAILABLE IN SEAFOAM AND CORAL
MORNING GLORY BRACELET [SR1201MRG] AVAILABLE IN YELLOW AND CORAL
PAGE FIFTEEN
N HERITAGE LONG NECKLACE [SR1131HER] AVAILABLE IN CORAL, ELECTRIC GREEN AND YELLOW
DAPHNE BRACELET [FW1001DAP] AVAILABLE IN YELLOW, BLUE, ELECTRIC GREEN, HOT PINK, AND ORANGE
O HERITAGE MID NECKLACE [SR1121HER] AVAILABLE IN PURPLE AND BLUE
LOOM BRACELET [SP1100LOM] AVAILABLE IN ROSE/ORANGE AND GREEN/BLUE
P HAPPY NIGHT NECKLACE [SR1224HAP] AVAILABLE IN ELECTRIC GREEN
Q RUE NECKLACE [SP1231RUE] AVAILABLE IN YELLOW/SEAFOAM AND ORANGE/CORAL
KYA BRACELET [SR1001KYA] AVAILABLE IN HOT PINK, YELLOW AND MULTI
R SEAGLASS STRAND NECKLACE/BRACELET [SR1211SEA] AVAILABLE IN YELLOW/GOLD AND SEAFOAM/GOLD
N
O
P
R Q
31 BITS | COLOR OUT LOUD | SUMMER 2012
S
U
CARNIVAL RIDE
MOON BEAM
NECKLACE [SR1222CAR]
NECKLACE [SR1215MBM]
WHISTLER
PATCH
BRACELET [SR1206WHS] AVAILABLE IN BLUE & ORANGE
BRACELET [SR1206PAT]
T
WHISTLER BRACELET [SR1206WHS] AVAILABLE IN BLUE & ORANGE
SWEET TART NECKLACE [SR1211SWT] AVAILABLE IN ROSE, SEAFOAM AND CORAL
T S
PAGE EIGHTEEN
U
31 BITS | COLOR OUT LOUD | SUMMER 2012
PRODUCT OVERVIEW FOR PRICING AND WHOLESALE INFORMATION, CONTACT JESSIE AT JESSIE@31BITS.COM
ACORN LAYERS [SP1261ACL] AVAILABLE IN HOT PINK & MAUVE
AURORA [SP1235AUR]
BAND OF COLOR [SR1223BAN]
AVAILABLE IN PURPLE
ONE COLOR
CASHMERE ROSE [SR1226CAS]
HAPPY NIGHT [SR1224HAP]
HERITAGE LONG [SR1131HER]
HERITAGE MID [SR1121HER]
MARMALADE [SR1222MAR]
MOD PODGE [SR1221MPG]
MOONBEAM [SR1215MBM]
RAZZLE DAZZLE [SR1211RAZ]
RUE [SP1231RUE]
SHACKLE [SP1113SHA]
AVAILABLE IN ROSE
ONE COLOR
AVAILABLE IN YELLOW/SEAFOAM & ORANGE/CORAL
PAGE TWENTY
AVAILABLE IN ELECTRIC GREEN
MULTI
AVAILABLE IN ORANGE & YELLOW
AVAILABLE IN CORAL, ELECTRIC GREEN & YELLOW
AVAILABLE IN YELLOW/GREY
AVAILABLE IN PURPLE & BLUE
CARNIVAL RIDE [SR1222CAR] MULTI
MAMBA BRAID [SR1219MAM] YELLOW/SEAFOAM & PINK/MAUVE
AVAILABLE IN SEAFOAM & CORAL
SKY JUMPER [SR1223SKY] AVAILABLE IN BLUE
SWEET TART [SR1211SWT]
AVAILABLE IN ROSE, SEAFOAM & CORAL
BRIGHT. STRONG. FAMILY.
TANGLE [WR1216TAN]
AVAILABLE IN MAUVE & CORAL
BANZAI BANGLES [SR1204BNB]
CANDY DROP [SR1203CAN]
CITRUS FUSION [SR1207CTF]
KYA [SR1001KYA]
AVAILABLE IN PINK/SEAFOAM
ONE COLOR
ONE COLOR
DAPHNE [FW1001DAP]
GEO MIX [SR1105GEO]
GUAVA TWIST [SR1202GUA]
GYPSY [HV1101GYP]
LOLLY [SR1201LLY]
LOOM [SP1100LOM]
MORNING GLORY [SR1201MRG]
PATCH [SR1206PAT]
PENELOPE [SR1207PEN]
PLUMBERRY [SR1205PLU]
ROSEBURY [WR1204RSB]
SEAGLASS STRAND [SR1211SEA]
SPARKLER [SR1205SPA]
WHISTLER [SR1206WHS]
AVAILABLE IN YELLOW, BLUE, SEAFOAM, ELECTRIC GREEN, HOT PINK, & ORANGE
AVAILABLE IN SEAFOAM/GREEN & ORANGE/PINK
ONE COLOR
MULTI
AVAILABLE IN ROSE/ORANGE & GREEN/BLUE
AVAILABLE IN YELLOW/BLUE
AVAILABLE IN ELECTRIC GREEN & HOT PINK
AVAILABLE IN YELLOW & CORAL
AVAILABLE IN YELLOW/GOLD & SEAFOAM/GOLD
AVAILABLE IN MULTI & BURGUNDY
ONE COLOR
ONE COLOR
AVAILABLE IN HOT PINK, YELLOW & MULTI
MAUVE/CORAL & YELLOW/GREY
AVAILABLE IN BLUE & ORANGE
PAGE TWENTY-ONE
31 BITS | COLOR OUT LOUD | SUMMER 2012
PAGE 12
BRIGHT. STRONG. PAGE FAMILY. 12
THIS SUMMER....
SAY IT IN COLOR OUR TEAM PHOTOGRAPHER: TREVER HOEHNE
HAIR: DIANNA LOPEZ
ST YLIST: SUMMER WATKINS
MODELS: KAITLIN PROPECK AND KATELYN BYRD
PRODUCTION: JESSIE SIMONSON
UGANDA PHOTOGRAPHY: NICK FETNER
MAKE-UP: AMY CLARKE
CATALOG DESIGN: KAYLA ADAMS
PAGE 12
31 BITS | COLOR OUT LOUD | SUMMER 2012
WEAR A NECKLACE. SHARE THEIR STORY. GIVE HOPE.
31BITS.COM
FOR WHOLESALE INFORMATION, CONTACT JESSIE@31BITS.COM PAGE 12