thirty one bits
THE 2012 FALL/WINTER COLLECTION FROM THIRTY ONE BITS
HOUSE OF RHYTHM
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31 B I TS | FALL/ W I N TER 2012 | HOUSE OF RHYT HM
THIRTY ONE BITS | FALL/WINTER 2012
using FASHION and DESIGN to EMPOWER WOMEN to RISE above POVERTY
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31 B I TS | FALL/ W I N TER 2012 | HOUSE OF RHYT HM
DRUMROLL PLEASE...
the RHYTHM of 31 BITS
Are you tapping your feet? Are you shaking those hips? There’s a rhythm at 31 Bits that has people across the world dancing, and we don’t plan on pressing pause anytime soon. The roaring laughter, the unmistakable skill, and the sense of community at the 31 Bits Uganda Headquarters has reminded us of the underlying rhythm that makes us who we are. Every beat you hear at 31 Bits is propelled by a thoughtful action, and every thoughtful action leads to another. We designed holistic development programs enabling women to rise above poverty, but little did we know they would do much more than that. The women of 31 Bits have been compelled to take “thoughtful action” in their community. They began moving in together, sharing meals, and caring for each other’s children. They began volunteering at the hospital and counseling women in the local prison. Their mindsets about their capabilities and their futures have shifted. They have confidence in their skills, a fresh outlook on their lives, and goals for themselves and their children. The 110 women we work with in Uganda didn’t need a superhero to help them out of poverty. They needed a reason to dance. At some point in their lives, their potential and skills were put on pause, but 31 Bits gave them a place to unlock their potential, to find identity, and to be happy. A place where joy and hope are part of everyday life. A place where every movement is propelled by thoughtful action. 31 Bits became their HOUSE OF RHYTHM.
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O U R S TO R Y, O U R B R A N D & O U R I N S P I R AT I O N
this SEASON we ARE OUR STORY 31 Bits is a business using fashion and design to empower women to rise above poverty. Our jewelry is made from recycled paper by women in Northern Uganda. By selling their jewelry in the international market, we are able to provide our beneficiaries with sustainable monthly incomes and holistic development programs, empowering them to start their own businesses in Uganda. Every purchase impacts a life. Learn more at 31bits.com.
A BIT ABOUT OUR BRAND Our primary goal is to empower individuals in Uganda to rise above poverty. On top of that, we create products with exceptional quality and excellent design. It’s a win/win.
DESIGN INSPIRATION Our rhythm at 31 Bits is marked by creativity, courage, and color, and we’re not about to turn down the volume. Our Fall/Winter 2012 Collection is keeping the same steady beat of crisp tones and excellent design, while adding in flavorful pops of Citrus Lime, cool shades of Midnight Slate, and warm touches of Rust Orange. We think you’ll find doses of comfort and elements of surprise in this season’s color stories. By flipping through the pages ahead, we’re convinced you’ll want to shimmy and shake with us as you step into our HOUSE OF RHYTHM.
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31 B I TS | FALL/ W I N TER 2012 | HOUSE OF RHYT HM
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BELLFLOWER [ WR1221BEL] | NECKL ACE AVAIL ABLE IN NAVY, MAROON, SEAFOAM & SL ATE A mismatched combination of bead shapes strung together to create the perfect garnish. Fastens with a button clasp.
TIMBER [ WT1222TIM] | NECKL ACE AVAIL ABLE IN BURGUNDY, DUST, SEAFOAM, NEON YELLOW & NAVY Our mid-length, single strand necklaces are an addictive accessory. We love mix-and-matching colors, or adding a single strand to any outfit. Fastens with a button clasp.
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31 B I TS | FALL/ W I N TER 2012 | HOUSE OF RHYT HM
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MIDNIGHT SCOOP [ WT1231MID] | NECKL ACE AVAIL A BLE IN ONE COLOR What’s the scoop? This necklace will keep heads turning from dawn until dusk. Smokey beads drop down from braided strands of tiny gold beads. Fastens with a button clasp.
LOOM [SP1100LOM] | BRACELET AVAIL ABLE IN NAVY & SEAFOAM A little fringe for your wrist made from shades of the sky. An elastic beaded cuff created using a looming technique.
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31 B I TS | FALL/ W I N TER 2012 | HOUSE OF RHYT HM
SWIFT [ WT1211SWF ] | NECKL ACE AVAIL ABLE IN FUCHSIA & BLUE We pulled out all the stops for this little beauty. Dangling beads using an ombre pattern, attached to strands of brown leather. Ties to fasten.
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PETUNIA [ WT1213PET ] | NECKL ACE AVAIL ABLE IN FOREST GREEN & PURPLE Our “wear-for-a-special-occasion-and-thenagain-and-again” necklace. Three strands of thick beads connected by a button clasp. Available in perfect shades of Forest Green and Purple.
TWILIGHT CUFF [ WT1201TWC] | BRACELET AVAIL ABLE IN ONE COLOR We’ve added all kinds of bells and whistles to this little treasure... well actually beads and sequins... but we think you’ll love it! Beads and sequins are hand embroidered onto Ugandan fabric. Ties to fasten.
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31 B I TS | FALL/ W I N TER 2012 | HOUSE OF RHYT HM
0 1 2 3 4 5 6 7 8 9
we’re TURNING UP the
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31 B I TS | FALL/ W I N TER 2012 | HOUSE OF RHYT HM
to the left...
ADDISON DROP [ WT1231ADD] | NECKL ACE AVAIL ABLE IN ONE COLOR Two strands of jewel tones with pops of round beads throughout, connects with a button clasp.
CANOPY [ WR1223CAN] | NECKL ACE AVAIL ABLE IN ONE COLOR Shades of peacock blue and multiple shapes of beads for added texture and movement. Fastens with a button clasp.
WHISTLER [SR1206WHS] | BRACELET AVAIL ABLE IN PURPLE & SEAFOAM Whistle while you work, and whistle while you play. Snap on this six-stranded bracelet for a punch of Purple or Seafoam. Fastens with a button clasp.
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31 B I TS | FALL/ W I N TER 2012 | HOUSE OF RHYT HM
SUNDAY FRILL [ WR1219SND] | NECKL ACE AVAIL ABLE IN NEON YELLOW, CO RAL & NAVY Our new staff favorite. Add some frill to your frock with these nine strands of delicate beads, connected by a button clasp.
CLAIRE LOOP [ WR1206CL A] | BRACELET AVAIL ABLE IN CREAM/NEON YELLOW & BURGUNDY/NAVY We’re giving you a reason to Twist and Shout. Six strands of tiny beads twisted together in the middle where two complementing colors meet. Fastens with a button clasp.
AVAILABLE IN NEON YELLOW, CORAL & NAVY
OUR
new FAVORITE
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ELIZA LAYERS [ WT1236ELL] | NECKL ACE AVAIL ABLE IN ONE COLOR We’re giving a lesson on layering this season. This multi-layered necklace is comprised of shades of Rust & Grey, with a surprise strand of multi-colored beads. Fastens with a button clasp.
BAILEY [ WT1206BAY ] | BRACELET AVAIL ABLE IN ONE COLOR A six-strand bracelet using blocks of berry-licious shades of red and pink. Fastens with a button clasp.
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31 B I TS | FALL/ W I N TER 2012 | HOUSE OF RHYT HM
ROCKWOOD
TINA
[ WT1204RKW ] | BRACELET AVAIL ABLE IN ONE COLOR
[ WR1223TIN] | NECKL ACE AVAIL ABLE IN CREAM
Four radiating strands of light grey, slate grey, and neon yellow, finished off with some medium sized accent beads dusted with gold leafing. Fastens with a button clasp.
Prim, polished, and goes with just about everything. Three strands of small cream beads with medium grey accent beads throughout. Fastens with a button clasp.
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ORCHID LOOP [SP1231RCL] | NECKL ACE AVAIL ABLE IN GREY/NEON YELLOW A remix of a fan favorite. This season’s Orchid Loop uses rings of beads with an ombré pattern and a touch of neon yellow. Fastens with a button clasp.
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31 B I TS | FALL/ W I N TER 2012 | HOUSE OF RHYT HM
ARROW RIDGE [ WT1231ARR] | NECKL ACE AVAIL ABLE IN O NE COLOR Beads & trinkets intricately embroidered on diamond shaped leather. Connects with a button clasp.
SHEA HEADBAND [SR1000TSH] | AVAIL ABLE IN BLUE/NEON YELLOW & MULTICOLORED We can’t stop moving our feet, so we at least found a way to hold back our hair. That’s right, we brought back the Shea headband, a row of vertical beads woven onto elastic. Now available in two color combinations.
ROSETTE [ WT1215RST ] | NECKL ACE AVAIL ABLE IN OLIVE & BLUE Ready or Knot... here we come! Five strands of tiny beads, knotted in three places. Fastens with a button clasp.
SPRUCE [ WT1201SPR] | BRACELET AVAIL ABLE IN OLIVE & BLUE A dress, a sweater, a cardigan...this bracelet will spruce up just about anything you’ve got on. Vertical beads, woven together in a symmetrical pattern. Fastens with a button clasp.
AVAILABLE IN OLIVE & BLUE
or
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31 B I TS | FALL/ W I N TER 2012 | HOUSE OF RHYT HM
JUNE BERRY [ WR1231JUN] | NECKL ACE AVAIL ABLE IN ONE COLOR Two tiered strands of slate colored beads, with patterned sections of coral and light grey beads. Fastens with a button clasp.
RUCHE [ WT1201RUC] | BRACELET AVAIL ABLE IN ONE COLOR A delicate combination of pink, maroon, and grey, with a garnish of tiny gold beads at the center. Fastens with a button clasp.
GWAZY RUSH [ WT1201GWR] | BRACELET AVAIL ABLE IN A BLUE/CORAL MIX Layer a few of these patterned bracelets, or wear it as a solo accessory. Gwazy Rush is a single strand of medium-sized beads on elastic, using a refreshing color palette of Blues, Coral, and Cream.
TWINKLE BANGLE [ WT1201TWB] | BRACELET AVAIL ABLE IN BLUE, CORAL & GREY Is your collection of bangles missing something? Add a little twinkle with these individual, solid-colored bangles, each containing a fleck of gold leafing.
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ELASTICITY [ TE1031EL A] | NECKL ACE AVAIL ABLE IN BLUE/NEON YELLOW & OLIVE/GREY A versatile strand of small beads using lively patterns. Made on elastic and can be worn as a one or two strand necklace, or twisted up as a multi-stranded bracelet.
SPRUCE [ WT1201SPR] | BRACELET AVAIL ABLE IN BLUE & OLIVE A dress, a sweater, a cardigan... this bracelet will spruce up just about anything you’ve got on. Vertical beads, woven together in a symmetrical pattern. Fastens with a button clasp.
HAVANA TRIM [ WT1213HAV ] | NECKL ACE AVAIL ABLE IN ONE COLOR This jumble of slate colored beads is attached by a strand of light grey and neon yellow beads. Fastens with a button clasp.
WHISTLER [SR1206WHS] | BRACELET AVAIL ABLE IN PURPLE & SEAFOAM Whistle while you work, and whistle while you play. Snap on this six-stranded bracelet for a punch of Purple or Seafoam. Fastens with a button clasp.
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MULBERRY [ WT1238MLB] | NECKL ACE AVAIL ABLE IN GREY/GREEN & RUST /NAVY A sophisticated statement, twisting together two tones of beads. Eight strands connect at the top with a button clasp.
DAPHNE [FW1001DAP] | BRACELET AVAIL ABLE IN SEAFOAM, FOREST GREEN, NEON YELLOW, BURGUNDY & GREY Collect. Stack. Trade. Combine. Gift. We can’t get enough of our colorful, single-strand Daphne bracelets, made on elastic.
LOOM [SP1100LOM] | BRACELET AVAIL ABLE IN SEAFOAM & NAVY A little fringe for your wrist made from shades of the sky. An elastic beaded cuff created using a looming technique.
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31 B I TS | FALL/ W I N TER 2012 | HOUSE OF RHYT HM
PRODUCT OVERVIEW | SALES@31BITS.COM
ADDISON DROP [WT1231ADD]
ARROW RIDGE [WT1231ARR]
BELLFLOWER [WR1221BEL]
ONE COLOR
MAROON, SLATE, SEAFOAM AND NAVY
ELASTICITY [TE1031ELA]
ELIZA LAYERS [WT1236ELL]
HAVANA TRIM [WT1213HAV]
JUNE BERRY [WT1232JNB]
OLIVE/GREY AND BLUE/NEON * necklace or multi-
ONE COLOR
ONE COLOR
ONE COLOR
MULBERRY [WT1238MLB]
ORCHID LOOP [SP1231RCL]
MIDNIGHT SCOOP [WT1231MID]
PETUNIA [WT1213PET]
RUST/NAVY AND GREY/GREEN
GREY/NEON
ONE COLOR
ONE COLOR
CANOPY[WR1223CAN] ONE COLOR
stranded bracelet
FOREST GREEN & PURPLE
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PRODUCT OVERVIEW | SALES@31BITS.COM
ROSETTE [WT1215RST]
SUNDAY FRILL [WT1219SND]
OLIVE & BLUE
NEON YELLOW, CORAL & MULTI-COLORED
TIMBER [WR1221TIM]
SWIFT [WT1211SWF]
BURGUNDY, DUST, SEAFOAM, NEON YELLOW & NAVY
FUCHSIA & BLUE
BAILEY [WT1206BAY] ONE COLOR
TINA [WR1223TIN] CREAM
CLAIRE LOOP [WT1206CLA]
CRUSHED JEWEL [SP1203CRU]
CREAM/NEON YELLOW & BURGUNDY/NAVY
ONE COLOR
* sold as a set
87 CUFF [SP1101EIG] ONE COLOR
DAPHNE [FW1001DAP] BURGUNDY, NEON YELLOW, GREY, FOREST GREEN AND SEAFOAM *sold individually
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31 B I TS | FALL/ W I N TER 2012 | HOUSE OF RHYT HM
PRODUCT OVERVIEW | SALES@31BITS.COM
RAFFIA TWIST [WT1205RAF]
LOOM [SP1100LOM]
MOSS LANDING [WT1205MSL]
BLUE/CORAL MIX
SEAFOAM & NAVY
ONE COLOR
PURPLE/BLUE AND CORAL/YELLOW
ROCKWOOD [WT1204RKW]
ROSEBURY [WR1204RSB]
RUCHE [WT1201RUC]
SPRUCE [WT1201SPR]
ONE COLOR
OLIVE AND BLUE
GWAZY RUSH [WT1201GWR]
ONE COLOR
TWILIGHT CUFF [WT1201TWC] ONE COLOR
BURGUNDY/BLUE
TWINKLE BANGLE [WT1201TWB] AVAILABLE IN BLUE, CORAL AND GREY
WHISTLER [SR1206WHS] PURPLE AND SEAFOAM
SHEA HEADBAND [SR1000TSH] BLUE/NEON AND MULTI-COLORED
*sold individually
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Photography
TRE V E R H O E H N E Styling
SU M ME R WAT K I N S Production
J ESSI E SIM ON S ON Hair
A MY C L A RK E Make-up
D I A NNA LOPE Z Models
TAY LO R NEN , AN DR E E A DAM AR I S , & KR I STE N DALTON Uganda Photography
A MY H A H N Catalog Design & Product Photography
KAY L A A D A M S
O U R T EA M the PEOPLE we CAN’T LIVE WITHOUT
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31 B I TS | FALL-W I N TE R 2012 | HOUSE OF RHYT HM
FA L L-WIN T ER 2012 | 3 1 B I TS . C O M
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thirty one bits
to
FOR QUESTIONS & ORDERING INFORMATION, CONTACT SALES@31BITS.COM OR YOUR LOCAL SALES REP 6
31 B I TS | FALL-W I N TE R 2012 | HOUSE OF RHYT HM