Tradepoint - May / July 2018 by 2A Publishing

PRODUCTS TGA WHILL C PERSONAL EV FEATURED IN THIS ISSUE - P47

MAGAZINE

 Keeping you connected in healthcare

Issue 24 • May / June 2018

Blue Badge Style launches May Fair The event will showcase inclusive stylish products from innovative brands

Social Media

Motion Healthcare

Skoe Design

Making the most of events by connecting with your customers

We find out more about Motion’s success in the marketplace

The latest innovation helping disabled people with young families

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TES T E SH

HD Version Now Available 170KG (26 1/2 STONE) MAX USER WEIGHT SEAR WIDTHS 20”, 22” AND 24”

S T Y L E I N N O VAT I O N C H O I C E The Flexx is a highly configurable wheelchair that looks great and is built to the durable standard you would expect from a Karma wheelchair. Adjustments can be made the wheelchair set up to provide the optimum comfort and performance for the user, these include:

* The Flexx is now crash tested.

For further details please call 0845 630 3436

D TE

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a Backrest angle a Seat to ground height 15” to 20” a Backrest height a Seat depth a Rear wheel position a Castor angle

A S H T ES

Karma Mobility Ltd Unit 6 Target Park, Redditch, Worcestershire B98 8YN T: 0845 630 3436 E: info@karmamobility.co.uk www.karmamobility.co.uk

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MAGAZINE

Welcome  A word from TradePoint editor, Rosalind Tulloch

Our team Editor: Rosalind Tulloch Staff Writer: Colette Carr Staff Writer: Katie Campbell Designer: Stephen Flanagan Sales: Robin Wilson Marketing Assistant: Sophie Scott Contributor: Peter Shervington

Contact us Caledonia House, Evanton Drive Thornliebank Industrial Estate Glasgow G46 8JT T. 0141 465 2960 | F. 0141 258 7783 E. enquiries@2apublishing.co.uk tradepointmagazine.co.uk

Disclaimer TradePoint Magazine is published by 2A Publishing Limited. The views expressed in TradePoint Magazine are not necessarily the views of the editor or the publisher. Reproduction in part or in whole is strictly prohibited without the explicit written consent of the publisher. Copyright 2018 ©2A Publishing Limited. All Rights Reserved. ISSN 2056-4368.

ost Naidex we have all been busy catching up following an exciting show. The condensing of the show into two days seems to have worked well for most exhibitors and visitors as it has led to less time out of the office for staff, less money spent on travel and accommodation and the inevitable drinks bill was reduced for many. We hope you all had a successful time at Naidex as it is a great opportunity to meet customers and clients, network with peers and forge new business partnerships. With many exhibitions coming up throughout the summer before Trade Days and REHACARE towards the end of the year, hopefully 2018 is set to be a fruitful year for you. Social media is still an untapped market for many in our industry, but one that could open up many opportunities to connecting with new customers and clients. We look at how you can best utilise social media platforms, especially at exhibitions to engage with your target audience. We speak to Motion Healthcare to find out more about their company ethos and their place in the industry. We also talk to Claire Haymes, CMD Compliance and Project Co-ordinator at Closomat to find out what her role entails.

WE HOPE YOU ALL HAD A SUCCESSFUL TIME AT NAIDEX AS IT IS A GREAT OPPORTUNITY TO MEET CUSTOMERS AND CLIENTS...

The eye-catching Hitch created by Skoe Design is an innovative product that is providing a great solution for families, we spoke to Steve Simpson of Skoe Design to find out where the idea for this product came from. You will also find all the usual products, daily living aids and industry news throughout the magazine. If you have a new product or service you would like to share with the industry please don’t hesitate to get in touch, email ros@2apublishing.co.uk.

TradePoint Magazine, Editor Front cover © INDESmed Crutch

SUBSCRIBE FREE

Call today on 0141 465 2960 or visit tradepointmagazine.co.uk

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04/05/2018 12:05

Contents  What’s inside this month’s TradePoint Magazine

Industry News

All the latest from the independent living sector

Blue Badge Style Fair

Read up on the new event launching this year

ON THE COVER

This issue we have the INDESmed carbon fibre crutch which will be showcased at Blue Badge Style’s May Fair as this month’s front cover. Find out more on page 13.

Looking back on Naidex’s highly successful 44th show

Branding 36Product and Liability

Future of 43The Mobility

Use social media to your advantage at trade shows

Health Tech Awards

We look at the shortlist for the star-studded awards

60 Second Interview

We find out more about the company Motion Healthcare

FEATURED PRODUCTS

Naidex Round-Up

Meet the Manufacturer

05_Contents.indd 5

TradePoint talks to Steve Simpson from Skoe Design

Social Media at Events

We speak to Claire Haymes from Closomat

Hitching a Ride to Success

Success for Topro

Reflecting on a successful show for manufacturer Topro

Ensure you’re not caught out in a world of clued-up consumers

Challenging outdated modes of transport with Toyota

partner 45Permobil with Innova

How the partnership plans to reach into case management

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Exciting News!

Here at Mark Bates Ltd we are always developing new services for our customers and valued dealer network.

Improved Mobility Insurance Our Plus insurance now includes cover for punctures whether the customer is out on the road or at their home*. In the coming weeks each of our valued partners will receive updated sales material covering the new puncture benefit and changes required by GDPR.

NEW

& IMPROVED

* terms and conditions apply

We will soon be launching a new online portal for our business partners which will give you access to a range of resources such as Mark Bates Ltd banners for your websites and other useful features.

Dealer Portal

Customer Reward Scheme As a thank you to our loyal Mark Bates Ltd customers we have launched a reward scheme featuring exciting offers and giveaways. All our customers can choose to go paperless and access both the rewards scheme and information about their policies online.

01476 513789 sales@markbatesltd.com Premier Care is a trading name of Mark Bates Ltd who are authorised and regulated by the Financial Conduct Authority, F.R.N. 308390

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industry news WeMa Life Numbers

15%

of UK adults currently act as informal carers (7.85 million people)

53% say the caring role has had a significant emotional impact on them

46%

One stop online shop WeMa Life launches new source to support healthcare professionals

new marketplace and app, WeMa Life, is the new source for healthcare professionals and carers to book, source and pay for healthcare and wellbeing services. Users can book everything from social care, domiciliary care, nursing, domestic help, personal care and hygiene, to nutritionists, physiotherapists and more. Ahead of its launch, WeMa

Users can book everything from social care, domiciliary care, nursing, domestic help, personal care and hygiene, to nutritionists, physiotherapists and more.

Life surveyed more than 2000 adults to understand what issues needed to be addressed with startling findings. Users can book one-off and on-going sessions, as well as services from multiple providers in one transaction, while tools on the online portal also enables businesses to improve management and delivery of their services, opening them up to a nationwide marketplace.

believe it is difficult to source reputable healthcare providers

53%

feel carer responsibilities have hampered their careers and personal lives

39%

say they feel the financial burden of being an informal carer

77%

of informal carers think they ought to get more support from the government

66%

want to see an online solution to help source healthcare services

wemalife.com

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industry news

Allied Healthcare facing closure Allied Healthcare could face closure unless creditors back a rescue plan. Allied Healthcare, who care for over 13,500 people through 150 local authorities and out-of-hours GP services for the NHS, have filed for company voluntary arrangement. The CVA would give owners Aurelius four weeks to agree a new repayment plan with creditors, including landlords and pension trustees. Allied Healthcare is the latest domiciliary care provider to be hit by local authority cuts to fees paid for home care visits and rises in the minimum wage.

Access London New technology has been developed to help disabled people better navigate London using voice recognition on Google and Amazon Alexa

he existing programme has been updated to ensure only accessible routes are suggested, with the software now included in Transport for London’s API. Insurance firm, Simply Business in partnership with mobility equipment charity, WhizzKidz helped develop the assistive app feature, and a spokesperson for Google said: “Simply Business is supported by the Google Assistant via the Actions on Google programme, and with the work they have done with Whizz-Kidz, they have created one of the first charity Actions in the UK. “Whizz-Kidz does a fantastic job every day to help young wheelchair users, and we hope

this will help London’s disabled population. We look forward to receiving users’ feedback.”

Product lead and Simply Business digital marketing director Beatriz Montoya, said: “For many people with disabilities, finding Through this accessible travel routes around London is timeproject, we are consuming and making the aiming to both journey can be difficult.” simplify the

process and make it more enjoyable for disabled people to move around this great city.

“Through this project, we are aiming to both simplify the process and make it more enjoyable for disabled people to move around this great city. “This is one demonstration of how business can be a force for good.”

13,500

people cared for by Allied Healthcare

branches facing closure

150 local authorities with contracts with Allied Healthcare

8,700 people employed by Allied Healthcare

6 years of backdated payments to be made

£11m the potential additional cost

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industry news London Bathstore to cause splash

Emergency services company support Yorkshire Care Equipment supporting the emergency services Yorkshire Care Equipment recently paired up with Yorkshire Ambulance Service to supply 30 Raizer emergency lifting chairs in a deal worth £80,000. The partnership has supplied more than 50 lifts to emergency services across the North of England, with the Raizer used by paramedics, rapid response teams and emergency fire services across most of Yorkshire and parts of Lancashire. The Raizer helps patients retain their dignity when getting back on their feet and only requires one operator, allowing services to use their respondents’ time more effectively. Yorkshire Care’s sales manager, George Hulbert, said: “People fall over every single

day, and many people can’t pick themselves back up. That’s where the Raizer steps in and does all the hard work for you.

On 11 May, mum and campaigner Sarah Brisdion is going “live, trousers down, on the throne for the public” in a London Bathstore window in a bid to create noise and gain more traction in her fight for more Changing Places facilities. The ‘Loo-athon’ will see the mum of Hadley who has cerebral palsy be joined by high profile disabled personalities as she builds on her Loo Advent calendar that gained massive online attention. Sarah said: “I hope it will cause a great stir, achieve lots of coverage and get people talking about toileting. I believe if we can break down the taboo around pee, poo and periods, it will really help stop the needs of hundreds of thousands of disabled people being brushed further under the carpet. We all have to pee. Some just need a little more help than others.” Sarah will be speaking at Bathstore’s Baker Street branch about her experiences and what needs to be done. She said: “The government needs to change building regulations to ensure these facilities are mandatory. Huge multi-billion pound businesses need to stop ignoring continuous requests and fulfil their responsibilities under the Equality Act 2010. Until then, I’ll keep being as extreme as I can.”

“It’s estimated that every minute [in the UK], six people over the age of 65 fall. The sheer volume of people who need help getting to their feet is huge and is only growing. “We think that the Raizer can provide the solution that’s needed to make sure that stress is minimised for both the person on the floor and their carer.” Deals with various emergency service teams have enabled the company to expand its supply reach throughout the whole of Scotland.

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industry news

New premises for Adjustamatic Adjustamatic invests in new Macclesfield store

Web win for Disability Action Yorkshire Disability Action Yorkshire’s new website designed specifically for disabled people has been recognised at the Harrowgate Advertiser Business Awards

he Best Website winner features a platform for disabled people to share their individual stories. It beat out six other nominees in the running.

The charity’s chief executive Jackie Snape said: “We are absolutely thrilled that our website has won a Harrogate Advertiser Business Award. “The new website is a far cry from the one it superseded. It gives visitors up-to-date information on a variety of subjects, including services provided by Disability Action Yorkshire, training, residential care, the Own Goals buddying initiative and assistive technology. “However, what sets it apart

from others is the ‘share your story’ feature. “We want to hear from disabled people, carers and volunteers about their experiences, be it good or bad, and not just from those we directly support or work with. “These will enable us to build up a better picture of the challenges facing disabled people on a daily basis, and, whenever possible, help change the way people and businesses behave towards those with a disability. “Additionally, we will be able to celebrate when a disabled person has had a positive experience, which we believe is equally important.”

Leading manufacturer of adjustable beds and riser-recliner chairs, Adjustamatic, has expanded its retail estate with the launch of a new store in Macclesfield. They have opened the 3,964 sq ft retail unit to showcase the company’s full range of adjustable beds, riser-recliner chairs, mattresses, bedroom furniture and accessories which are made at the company’s factory in Denbigh. Five staff have been recruited locally to work at the store. All Adjustamatic products include built-in Cyclo-Therapy massage technology which is designed to improve blood circulation, provide relief from various health conditions and promote relaxation. The system is recognised as a Class IIa medical device and used by the NHS to provide treatment in spinal injury units throughout the UK. The new store will be Adjustamatic’s second retail outlet following the launch of its first store in Denbigh last year. Darren Thomas, Adjustamatic’s Head of Retail, commented on the launch: “Establishing a retail presence has enabled Adjustamatic to develop a wider market with people of all ages and mobility levels having the opportunity to try out our products and appreciate their general health and lifestyle benefits. We identified Macclesfield as an ideal location for our latest store in a thriving Cheshire town. This fantastic store will meet the needs of those in Macclesfield and Cheshire that want well-designed adjustable furniture to sleep, relax and move in greater comfort to help maintain and improve their health. ”

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industry news New ferry link open Karma increases ferries wheelchair fleet for disabled passengers Passengers with reduced mobility booking tickets with Wightlink Isle of Wight Ferries can relax in the knowledge that the company has recently increased its number of passenger wheelchairs to 17, thanks to Karma Mobility. All 17 wheelchairs are the Robin model which is a robust lightweight model featuring an aluminium frame which has a system of cross braces and linking bars which give the Robin its strength. The Robin is one of the lightest crash tested wheelchairs available on the market today. Available with a comprehensive range of accessories, the Robin is available in seat widths of 16” or 18” and has maximum user weight of 115KG (18 stone) ensuring they are suitable for almost every Wightlink customer requiring assistance to, from or around the ferry.

“We initially purchased six Robins from Hayling Wheelchairs five years ago and from day one they have proved to be great value for money. Our maintenance manager is very happy with the wheelchairs as there have been very few issues over the years and we have rarely had to contact Hayling Wheelchairs except to order additional models due to their popularity and performance,” commented Head of Business Development Sean Millward. In the intervening years, Wightlink has steadily grown its fleet of Karma wheelchairs and now operates 17 across its six ports. The wheelchairs are used on a daily basis and staff find them very easy to manoeuvre while customers often comment on how comfortable they are.

Repose retailer offer Repose Furniture launches offer for May to kick start summer sales To help its UK retailers freshen up their showrooms for the summer, Repose Furniture is offering a 10% showroom discount on its Olympia or Kensington models. This special offer is limited to one chair and one sofa per retailer and is available until the end of May 2018. Retailers wishing to take advantage of this offer should contact their Repose representative directly for further information or to place an order. “We are committed to offering our retailers support in various ways and believe this promotion for May will help them to give their showroom a new look as we head into

the summer season,” commented managing director Lisa Wardley.

CareFlex colleague Passes Away CareFlex business development manager, Keith Stuart McAllister sadly passed away on Thursday 26 April. He was a CareFlex ambassador for 16 years and was well known and respected in the industry. He had strong relationships with his distributors and clients and will be sorely missed by all who knew him and worked with him. Keith was diagnosed with a brain tumour on 1 March this year but after an operation to remove the tumour, it proved impossible to remove it all and he was given only a couple of weeks to live. He defied the timescales given, reaching seven weeks, which he spent with his devoted family and friends. The funeral took place at Creiff Crematorium on Wednesday 2 May and guests were invited to wear something bright and cheerful and rather than flowers it was requested that donations be made to The Brain Tumour Charity. If you would like to make a donation in memory of Keith please visit thebraintumourcharity.org/ get-involved/donate.

This offer is the latest in a 12-month campaign by Repose Furniture which has been designed to further support its UK retailer network and help them increase their business within their designated area. For more information on the full range of bespoke seating solutions available from Repose or to discuss potential retailer opportunities call 0844 7766001, email info@reposefurniture.co.uk or visit reposefurniture.co.uk.

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04/05/2018 12:41

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Blue Badge Style launches May Fair Blue Badge Style has launched a new event to showcase the products featured on their website shop ADDITION. Brands from the website will be on display at the May Fair which will take place on 23 May this year.

Blue Badge Style, commented: “For years I’ve been looking for elegant and fashionable disability equipment. In frustration we developed our own and our product DRINK will soon be followed by PHONE.

upported by the Design Council, this pop up event will be held at Charlie Allen Bespoke, Coopers Yard, 181 Upper Street in Islington and it will coincide with Design Week. Beginning at 4pm, with talks from a number of different brands showcasing their inclusive products, the evening will end with a concert featuring pianist Mark Pampel and jazz composer, James Welland, from 7pm until late with champagne sponsored by Pol Roger. The event will not only seek to educate and inform people of the different inclusive products on offer, it will also support the BBS MIX Bursary for disabled musicians at the Royal Academy of Music with charitable donations being taken. Featured exhibitors include DRINK, an inclusive glass holder, aimed at wheelchair, buggy or deckchair users, the first product in the ADDITION Collection, developed by Blue Badge Style with support from the Design Council. You can read more on the product on page 22. The following brands will also be in attendance showcasing their unique products that aid independent living: byACRE, Peep Eyewear, INDESmed, Wright and Teague, Zambuni Collective Mongolian Scarves and Tovi Sorga Contactless Bracelets.

“What better way to celebrate the current innovation and creativity happening in the inclusive products space by putting on a popup event to showcase some of the best. We look forward to bringing everyone together at our May Fair to celebrate the hard work being done to help those with disabilities maintain their style and expression.”

During the pop-up from 4pm-7pm, there will be 10-minute talks from each of the exhibiting brands including a chance to view the products, followed by the concert and champagne reception. For each glass of champagne, Blue Badge Style will be seeking a charitable donation to the BBS MIX Bursary. Blue Badge Style came from a very personal need, Fiona (the founder) wanted to maintain her sense of style despite 25+ years of living with disability. Fiona Jarvis, CEO of

Sarah Weir OBE, Design Council CEO commented: “I am delighted to hear that Blue Badge Style are due to launch DRINK, a venture funded through our Design Council Spark programme. Its purpose is to support innovative and design-led solutions that support people and enrich their lives, both across the UK and beyond. I look forward to hearing of further products and successes from Blue Badge Style as they go from strength to strength, launching more innovative and life-enabling products from their ADDITION Collection.” For more information of attending the event, please contact emma@zambuni.com.

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Social media isn’t all dog pictures and memes: it’s an important place to get your name and ideas known, especially during events and exhibitions.

Social Media at events

he four largest social media platforms for businesses just now are Facebook, Twitter, Instagram and LinkedIn. These are the places companies are investing time and money into, largely because they are where their customers are. Everyone uses social media in some way or another, unless you’re living in a cave and still sporting a Nokia 3410 and your Amiga 500 computer doesn’t get broadband. How a business uses social media can make or break them, and in events it’s even more important to ensure you’re using social media to its fullest potential to drive consumers and distributors towards your product, ensuring you get

GROW YOUR BUSINESS

the maximum exposure you deserve. Social media isn’t easy, however. You can’t just “get” something; it won’t happen overnight. It’s a long and arduous process in getting your company and brand noticed. Options like buying Facebook likes, Instagram and Twitter followers, likes and retweets may seem tempting, but inherently they don’t do anything. By buying followers and likes you can make yourself look popular, but you’re not really beating the algorithms of social media by raising your numbers inorganically. You’re providing yourself a boost to start with but in the long run that boost won’t make you popular. Starting from the bottom is the way to go,

Starting from the bottom is the way to go, and huge events – trade events like Naidex in particular – are ideal for giving you that boost you really need to your social media that can kickstart organic growth.

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and huge events – trade events like Naidex in particular – are ideal for giving you that boost you really need to your social media that can kickstart organic growth. Let’s break down each social media platform you should be using from a marketing standpoint and examine the tools each of them contain which will enable you to reach the maximum number of people possible with your brand or product.

FACEBOOK Everyone’s on Facebook, from your granny to the head of your company. In terms of reach, Facebook is the single greatest tool you have to target people

and drive attention towards your brand, especially for an upcoming event.

can expect to see you specifically at the event.

Facebook is a great tool for establishing exactly how much interest you have in your product and brand and moving forward from there. The ability to create an event on Facebook will let you gauge how many people who are already conscious of your brand will be attending events or trade shows, so by creating an event to say, “hey, we’re going to be at this trade show, why not come along and see our products in person and get a demonstration,” you can not only create awareness of your presence at the show, but see how many of your existing followers will be attending, giving you a rough low floor for how many people you

Facebook Live is also something your brand should be engaging with: hosting a live stream of talks, demonstrations, or just using it to show people where you are at the event and build momentum can drive huge foot traffic to your stand at events. There’s also the classic option of buying ads. These are targeted, so you’ll always be appealing to people who will be likely to want your services and are available under a range of prices. Ads are a good way to increase engagement across the platform, but don’t guarantee the same at events. 

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Grow your business

GROW YOUR BUSINESS

TWITTER Twitter is better facilitated to liveblogging than Facebook, and can therefore be used in a completely different way to reach your audience. Your event will have a hashtag, and using that in your tweets – as well as tagging the event’s account if they have one – is a great way to drive attention of people who will be attending to your brand. Twitter also has a live video feature much in the same way Facebook does, which can be used to great effect during liveblogging. Because the experience is much more instantaneous, it can be used to great effect when networking at events: don’t forget to take the opportunity to walk around events or shows and introduce yourself to people. Take photos or videos with other exhibitors and tweet them. The likelihood is they will share it to their audience, widening your reach further with consumers within the same demographic as yours.

INSTAGRAM Since Kylie of Kardashian fame and Rihanna took down Snapchat, the majority of its userbase has migrated to Instagram to utilise the Stories feature on the app: it functions in much the same way as Snapchat’s and appears on both Facebook and Instagram as

they’re part of the same company. It’s another great microblogging tool, and works especially well with visual media. Boomerangs (videos that loop forwards and backwards) and live videos can be used in demonstrations too, making it the preferred visual medium for those with an especially aesthetically pleasing brand or product. Much like on Twitter, hashtagging on Instagram can be used to great effect, but what’s really important is geotagging. Instagram allows you to geotag posts regardless of the location you’re in, which means when users look up an area – for example, the arena the show is located within – your post will come up if it’s geotagged there. This is another great tool to drive traffic to your

LinkedIn is a powerful tool if used correctly, and can be an excellent research tool in finding people you want to notice your product or brand

stand if you engage correctly with the visual medium of Instagram.

LINKEDIN LinkedIn is not Facebook. Don’t use it to post your deep, philosophical rants about how customer-facing positions are a lot like a boiled egg. LinkedIn is a networking site and it certainly doesn’t exist for you to try and usurp Confucius as the deepest philosopher ever. What it should be used for is to support your work on your other social media sites: you know you’re going to the event, so why not find other people who are, reach out and collaborate? Get to know your competition or fellow distributors and find out what is working in the market as it stands. LinkedIn is a powerful tool if used correctly, and can be an excellent research tool in finding people you want to notice your product or brand, getting to know them, what they like and dislike, and finding out how you can take advantage of this. In addition to this, you can use it to bring attention to the less consumer-focused aspects of your product. This is the one social media platform that isn’t customerfacing; you’re speaking with competitors and others who you may want to invest in or distribute your product or brand. Using LinkedIn, you can draw their attention to how your product will fit their marketplace and be an ideal investment for them.

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04/05/2018 12:06

Health Tech Awards

Shortlist

HEALTH TECH AWARDS

Showcasing the latest innovations in the health technology market with a focus on dementia and female entrepreneurs

his year’s AXA Health Tech & You Awards categories include the Innovations in the Early Diagnosis of Dementia Award in partnership with Alzheimer’s Research UK, the Women in Health Tech Entrepreneurs award partnered with Our Mobile Health and Collider Health, The Mental Health in the Workplace Challenge, the PeriMenopause Challenge, the Coaching Challenge and the Staying Independent with Tech Challenge. With over 75 entries for the Awards held at the Royal College of General Practitioners in London on 9 May 2018, we look at the shortlisted nominees for the Dementia and Women in Health Tech categories. The Innovations in the Early Diagnosis of Dementia Award aims to identify the development of technology and design that can support the diagnosis of diseases underpinning dementia. 

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Health Tech Awards

APARTIO

“APARITO PROVIDE WEARABLE DEVICES, DISEASE-SPECIFIC MOBILE APPS AND A CLOUD-

Aparito provide wearable devices, disease-specific mobile apps and a cloud-based computing platform which delivers remote patient monitoring outside of the hospital environment. This regulatory compliant solution delivers meaningful, relevant, and real-time data between patients and clinicians in a way that actively supports and enhances patient care, disease diagnosis, treatment pathways and drug development.

BASED COMPUTING PLATFORM WHICH DELIVERS REMOTE PATIENT MONITORING OUTSIDE OF THE HOSPITAL ENVIRONMENT. “

MEMRICA

What if we could use data from our smartphones to pick up early signs of dementia? The majority of us live our lives through our smartphones. We spend more than 80 hours a month on them and the device is collecting information constantly, which can give insights into our lifestyle and patterns of activity. Memrica is an award-winning start up that has already released an app to support baby boomers to live life to the full without any fear of forgetting, to prevent declining social confidence and promote physical activity. Now it’s turning its attention to detecting the earliest signals of cognitive change. The concept is at an early stage; the company has been reviewing previous research on multiple indicators and is certain there’s an opportunity to bring currently separate strands of thinking and analysis together to create a simple indicator of risk. Current methods to detect the disease early need an expensive brain scan, which with numbers of cases predicted to triple by 2050, is unsustainable. The company is currently looking for partners with a passion to detect dementia early and help people to manage their own cognitive health.

COGNETIVITY’S INTEGRATED COGNITIVE ASSESSMENT (ICA)

The development of easily administered screening tests capable of detecting

neurodegenerative diseases during early, preferably asymptomatic stages of the disease remains a massive unmet need in modern medicine. Since such tests will be used for screening large populations of people, they should be non-invasive, inexpensive, and ideally independent of language, education, culture and practice. Based on current theory in neuroscience and following on from research carried out at the University of Cambridge, Cognetivity’s ICA looks for the earliest signs of impairment by testing the performance of large areas of the brain. The test also takes advantage of new AI and machine learning techniques, and from these elements they have developed a fiveminute integrated cognitive assessment tool (the ICA) that not only is easy to administer and has the attributes required to be widely used, but also has the further advantage that it can learn as it gathers new data to improve its ability to diagnose. As well as having the potential to be a highly effective dementia screening tool, the ICA can also be used for remote monitoring of the progression of diseases and measuring the effectiveness of treatments.

WOMEN IN HEALTH TECH

The newest category, the Women in Health Tech Entrepreneurs Award celebrates and supports women

pioneering innovative health technology, working with Our Mobile Health and Collider Health to showcase and encourage female entrepreneurs in the health tech arena. The category finalists include, Bright Sign smart glove which translates sign language to text and speech, enabling communication for non-verbal individuals, a postural support system for wheelchair users to empower them to be more independent in their daily lives and a wearable device that detects prolonged phases of shallow breathing, alerts the user and helps regulate breaths to improve stress resilience. Richard Cooper, head of digital and e-commerce, AXA PPP healthcare, said: “We are very excited about the groundbreaking innovations coming through these two new categories marking the fourth year of AXA Health Tech & You. The Innovations in the Early Detection of Dementia Award addresses a real need for health tech to help detect the early signs of dementia, speeding up a formal diagnosis and giving symptom-lessening treatments the chance to make a difference to people’s quality of life.” “We are proud to be celebrating female entrepreneurs in the health tech space, showcasing innovative devices designed by women.” 

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AT LAST, THE FUTURE OF CHANGING AND SHOWERING HAS ARRIVED! Easi-Change provides economical and practical solutions for changing and showering. We design and manufacture wellmade, easy to use products that stand the test of time. Whether you are searching for a wall mounted or mobile bench, for an accessible changing room, in a dry or wet-room, we have a solution that will suit your needs.

ALL OF OUR CHANGING & SHOWERING EQUIPMENT CAN BE PURCHASED ONLINE Our new website provides architects, project managers and builders all the relevant technical information they may require when sourcing a changing or showering bench for a client. The site allows you to easily purchase online with a 2 year warranty, 28 day returns and free delivery. We have trained technicians for free surveys or for when fitting is required. We can also provide a choice of hoist systems, giving you that one stop shop. Easi-lift changing bench. Easily set to a safe and suitable working height after transfer. Wall fixing only.

Easi-lift shower stretcher. The ideal wet-room product that folds away easily when not in use.

Mobile changing bench. Requires no installation, is an extremely cost effective option.

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FOR MORE DETAILS PLEASE CONTACT US ON 08455 192121 OR INFO@EASI-CHANGE.CO.UK WWW.EASI-CHANGE.CO.UK

04/05/2018 16:21 12:06 01/02/2018

60 Second Interview

Claire Haymes

CDM Compliance and Project Co-ordinator, Closomat

e take a minute to get to know one of the leading figures within the independent living sector. This issue, we spoke to Claire Haymes, CDM Compliance and Project Co-ordinator at Closomat WHEN WAS CLOSOMAT ESTABLISHED? Over 57 years ago, by Robert Willan. Today the company is still family owned.

CAN YOU DESCRIBE THE PRODUCTS YOU PRODUCE? In essence, we manufacture and supply living aids to enable people to undertake their intimate care as independently and hygienically as possible, at home and away. After all, would you like someone else to wipe your bottom? Our Palma Vita shower (wash and dry) toilet is the market leader, being the biggest-selling toilet of its kind.

WHAT MAKES CLOSOMAT UNIQUE? Gosh lots of things! In fact, you could say

we are unique in the breadth of range of unique things we offer in our sector. Closomat is the only brand of shower toilet that manufactures in the UK. It is the only company in the sector that has in-house, UK-based sales and technical support for domestic and non-domestic projects. It is the only company in the sector with its own, in-house, dedicated nationwide team of service engineers. It is the only brand that offers a full ambit of toilet options; floor-standing, wallhung and height adjustable. The Closomat Palma Vita is the only shower toilet that can be accessorised

As my job title suggests I oversee projects from start to finish ensuring our compliance with Construction Design Management regulations

initially or retrospectively to accommodate changing needs.

WHAT DOES YOUR ROLE INVOLVE? As my job title suggests I oversee projects from start to finish ensuring our compliance with Construction Design Management regulations (CDM). This involves providing technical advice, quotations and client liaison, all the way through to arranging for installers and completing risk assessments.

WHAT DO YOU ENJOY MOST ABOUT YOUR ROLE? This is easy to answer. Once one of our commercial projects has been completed, I love to see the reaction of local disabled residents, usually via social media, as typically they have been the ones instrumental in equipment being purchased.

WHAT ARE YOUR PERSONAL INTERESTS OUTSIDE OF WORK? Not to sound too boring but my young family keep me very busy, however I have just taken up a new hobbyâ&#x20AC;Ś Boxercise! I love the mix of stress relief and exercise.

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What’s NEW

Every issue, TradePoint Magazine brings you the latest products to enter the independent living sector. Take a look through the following pages to find out what’s new in the marketplace.

DRINK

bluebadgestyle.com | 0208 568 7353 Part of The ADDITION Collection, this universal cupholder can be attached to deck chairs, buggies, wheelchairs or crutches and is an aesthetically pleasing solution for people who find their hands are frequently full. It is designed to attach to nearly any surface, and is available in a number of different colours and styles.

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At TradePoint Magazine we’re always on the look out to get our readers the best products in the industry. If you think that your product fits the bill then please get in touch: colette@2apublishing.co.uk

04/05/2018 12:46

Products

Gatsby Mobility Scooter

eden-mobility.co.uk | 0800 652 8444

This cool and striking mobility scooter is designed to resemble an old Ford Model T car, hence its name â&#x20AC;&#x201C; the Gatsby. It features full LED head, tail and indicator lights, lockable storage in the front bonnet, fully independent suspension and easy thumb or finger controls. Cruise in style at a max speed of 8mph.

Carbon Ultralight Rollator byacre.com

The worldâ&#x20AC;&#x2122;s lightest rollator, this stylish mobility device is the ideal solution for short and long trips out and about. It boasts ergonomic handles, carbon fibre frame and aerospace grade aluminium for a very stable design. Easily folded for storage and transport, itâ&#x20AC;&#x2122;s a must have for daily life.

Space Genie Folding Trike

disabilitybikes.co.uk | 07714 039 576

This slick, modern bike is designed to be as accessible as possible, featuring a low step frame and comfortable padded seat. It has a quick release handlebar stem and frame hinge which allows for easy folding, parking brakes and six-speed Shimano derailleur gears. The frame is powder coated to prevent rusting.

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Salli Expert salli.com

The Salli Expert is designed to provide maximum sitting support, while maintaining optimal posture to prevent back, neck and shoulder pains. Specifically designed for precision work, such as dental surgeries or in operating theatres, where having support for the arms or forearms is also necessary. Available in leather or pleather.

Troja Forearm Walker topro.co.uk | 0115 846 5406

This walker provides increased stability thanks to its forearm supports, allowing users to walk more confidently in their home and outdoors. It comes in a range of sizes to suit varying heights and weights and can be easily transported. It is lightweight and includes a shopping basket, crutch holder and anti-slip mat to carry a tray, among other attributes.

â&#x20AC;&#x153;The Salli Expert is designed to provide maximum sitting support...â&#x20AC;?

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Meet the Manufacturer

Motion Healthcare

We find out more about the inner workings of Motion Healthcare.

WHEN WERE MOTION HEALTHCARE ESTABLISHED? Motion Healthcare was established in early 2016 to supply the trade with a small range of high quality innovative and functional mobility products.

HOW MANY STAFF DOES THE COMPANY EMPLOY? From a customer facing point of view, our Head of Business is Tim Mills. That said there is a small, dedicated team behind the scenes making sure everything runs smoothly.

COULD YOU TALK US THROUGH YOUR RANGE OF PRODUCTS? The newest addition to our range is the exciting Lithilite portable scooter. Offering a market leading 26 mile range using a lightweight 5kg lithium battery pack the Lithilite breaks up into five easily manageable pieces, the heaviest weighing just 15kg. With loads of leg room, full front and rear suspension and a weight limit of 18 stone we have ensured as well as its market leading USP it is competitive all round as a

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profile

the addition of our new market leading Lithilite boot scooter, offering our customers a more mainstream product line.

WHAT SETS MOTION HEALTHCARE APART FROM ITS COMPETITORS? Being a small company allows us to offer our customers a much more personal touch than a lot of other suppliers in the industry. In the event of things unfortunately going wrong being able to pick up the phone and talk to our Head of Business straight away rather than being tied up in a complicated hierarchy and corporate procedures really helps us to offer excellent customer service.

WHAT EXHIBITIONS DO YOU ATTEND, AND WHICH WORK BEST FOR YOU?

premium portable scooter in any dealers offering. We have also worked really hard to make sure the usually expensive lithium battery pack is available to replace at a reasonable price in years to come, helping our dealer put their customers minds at rest regarding the cost of the new technology. Our history has been offering a small range of folding powered wheelchairs called the Foldalite. The range consists of three different models: the Foldalite, Foldalite Pro and the Foldalite Trekker. The intelligent, highly functional design of the range help it to truly stand out among its competitors. In just under a minute all three models can be quickly and effortlessly folded into a compact package for easy transportation and discreet storage. With three models there is a solution for every type of customer. The Foldalite is the smallest in the range at 25kg and a 15” seat, offering a nine mile range and an 18 stone weight limit. The Foldalite Pro then adds suspension for an even more comfortable journey

and increases the seat size to 16.5”, the range to 11 miles and the weight limit to 23.5 stone, all for only an additional 1.5kg. The Foldalite Trekker then offers an even larger 18” seat as well as larger 12” rear wheels and 250w motors to help tackle even tougher terrain.

HOW HAS THE COMPANY EVOLVED? To be honest our evolution has been pretty short so far but the major changes recently have been the addition of our Head of Business, Tim to help us be more proactive to the trades interest in our products and raising awareness to those who are yet to discover us. Our most recent evolution has been

In the last year we’ve attended both Trade Days and Naidex to make sure we raise as much awareness as possible. Trade Days worked really well for us, we met some great new customers and helped develop our existing dealer network. The launch of the Lithilite at Naidex also helped us meet even more new customers as well as lots of interested end users, giving us some great leads to pass to our dealer network.

WHAT DOES THE FUTURE HOLD FOR MOTION HEALTHCARE? Developing our current products to help keep them as up to date as possible in order to maximise sales for us all as well as carefully adding exciting and innovative new products to complement our range.

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FA M I LY D E S I G N E D

Hitching a ride to success Steve Simpson is the creative mind behind the innovative Skoe Hitch. A great solution for anyone who uses a mobility scooter and has a young family. ď ľ 28 I tradepointmagazine.co.uk

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Skoe Design

common problem for anyone with mobility issues who has young children to look after can be the logistics of carrying them safely, securely and happily. Going out can prove difficult and stressful for many in this position and there are limited solutions on the market to offer suitable systems. Steve’s wife Kellie was diagnosed with MS about five years ago and her mobility declined over a few years, making trips to the shops, days out and holidays difficult as they had two young children to take care of. Steve, who has a wealth of design experience having worked in the industry creating products for children with special needs for 18 years, decided to take it upon himself to create a design that would solve their challenges. He told TradePoint Magazine: “I looked at a way that my wife could still independently take our children out but without the anxiety or stress trying to stop our children running loose and hanging off the mobility scooter.” Steve took matters into his own hands and forged ahead designing a solution that would fit with everyday family life. The result has been the Hitch, a brightly coloured, lightweight seat that can be attached to the back of most 4mph mobility scooters to give young children a seat with a lap belt to keep them safe behind their parent or

carer. The Hitch also features textured footplates at the back for an older child to stand on and ‘hitch a ride’ on the scooter. It has a unique pivoting system that prevents jack knifing when reversing, swivel wheels for better manoeuvrability, it is height adjustable to Made from aircraft fit the scooter seat height grade aluminium for a and the padded seat can be folded away easily lightweight and durable for transportation – it design, the Hitch is fits neatly in a standard available in four colours, suitcase.

pink, blue, orange and Made from aircraft black. It also features grade aluminium for a lightweight and durable LED light up wheels for design, the Hitch is visibility and a bit of fun. available in four colours, pink, blue, orange and black. It also features LED light up wheels for visibility and a bit of fun. Skoe have since ventured into creating other products, the latest addition is the Skoe Wraps. These soft material wraps are designed to fit over the top of crutches to make the experience more comfortable for the user. For more information on Skoe Design and the products they create or for retailer opportunies, visit skoe.co.uk.

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04/05/2018 09:58

STRIDENT ADVERT MAY 2018_Layout 1 20/04/2018 12:06 Page 1

MOTIVATION THROUGH INNOVATIONTM

maximise your mobility Only by ensuring your battery and tyres are in tip-top condition can you ensure that your mobility equipment is performing correctly. With over 15 years experience in the mobility industry, Strident are perfectly placed to offer the widest range of high quality mobility consumables including mobility tyres, batteries and chargers. Strident products are available through our UK network of approved distributors, each able to offer a first class sales and aftercare service to the medical and mobility professions.

UK central sales line: Tel: 0845 555 55 11 | Fax: 0845 555 55 22 | sales@strident.uk.com Northern office: Tel: +44 (0)1302 365987 | Fax: +44 (0)1302 365988 Southern office: Tel: +44 (0)1362 300102 | Fax: +44 (0)1362 300103

www.strident.uk.com

Head office: Global House, Hall Lane, Dereham, Norfolk NR20 3GG

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04/05/2018 12:07

Naidex 2018

 INDUSTRY EVENT

Naidex on the up A

pril saw Naidex returning for an incredible 44th edition, once again proving its significance in the sector. The event’s tireless pursuit of innovation and continued dedication to the care, rehabilitation and lifestyle of people with a disability was evident throughout every corner of the show. Here’s why 2018’s event is being classified as the best Naidex in 10 years… 

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 INDUSTRY EVENT

Naidex 2018

ews of Naidex caught the attention of the entire disability sector, so it should come as no surprise that the event welcomed a colossal 12,517 visitors, including Paralympians, figures of influence, celebrities and household names; even the one and only Warwick Davis made an appearance! The sheer number of visitors, along with the calibre of exhibitors created an undeniable buzz around the event, which was palpable throughout both days of the show until the doors closed at 5pm. Across both days, attendees gained sought-after information, inspiration and guidance through the impressive lineup of 200 world-class speakers. This year’s keynote speakers were easily recognisable as some of the industry’s most influential figures, resulting in keynote theatres that were bursting at the seams for the duration of their presentations.

“Whilst the crowds moved amongst the ever popular theatres, there was still a huge number of visitors who were there for the sole purpose of meeting exhibitors and seeking new business opportunities.”

Of particular interest was Sarah Newton’s seminar, in which visitors were hanging off her every word as she

discussed work going on in government to promote the development and use of innovations in independent living. Undoubtedly the most popular seminar of the day, the theatre was overflowing with excitement and anticipation. Whilst the crowds moved amongst the ever popular theatres, there was still a huge number of visitors who were there for the sole purpose of meeting exhibitors and seeking new business opportunities, of which there was plenty. Visitors were treated to a plethora of futuristic technology, mobility solutions, healthcare and daily living essentials. This year, Naidex also played host to exciting new features that proved to be incredibly popular. A feature that got people talking were the panel debates, and in particular the employability panel. The panel ran way into the afternoon as questions and conversations flowed between the crowd and panelists, which included the likes of Martyn Sibley (Disability Horizons), Kamran Mallick (Disability Rights UK) and Diane Lightfoot (Business Disability Forum). Both attendees and panelists left the discussions feeling enlightened, inspired and

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Naidex 2018

empowered about the future possibilities of employing people with a disability. For the first time, Naidex held the Moving & Handling Lab, and “moving” is definitely the appropriate word to describe this particular feature of the show, as there was never a moment where the Lab wasn’t overflowing with attendees. The healthcare professionals and carers who managed to gain a coveted audience spot in the lab had the chance to see state-of-the-art products - including the likes of Linet, Handicare and Etac - in action, and on top of that, attendees were even invited to get involved and try out the

products and techniques for themselves. Naidex reached another peak when the Home, Design & Build Summit was a resounding triumph. The Summit became a hotspot for forward thinking individuals who wanted to witness groundbreaking adaptations as well as hear of the latest developments and strategies set to revolutionise the future of independent living. 2018’s instalment of Naidex also held The Naidex Awards, which ran in association with Relync. This was an area of pure excitement and friendly rivalry as exhibitors battled it out, impressing the panels

of esteemed judges. One of the judges - Digital Inclusion Lead at Microsoft - was so impressed with the awards, he said he would happily return to judge next year; so keep your eyes peeled for him at next year’s show. The 44th edition of the show made a tremendous impact on the disability sector. For the first time in a decade, Naidex had reinstated trust in the hearts of its visitors and exhibitors. Trust that the event was back to providing the best products and services the industry had to offer. Trust that accessibility and inclusion was at the top of the show’s agenda. But more importantly, trust that the future of the disability sector is bright.  For media and press enquiries call Josie Carnaby at 0117 990 2096, email josie.carnaby@ prysmgroup.co.uk.

Naidex is without a doubt the best show I have attended. The beauty of the event is that it brings so many different groups and organisations together in one place – the cross pollination of ideas and information keeps the hall buzzing from the moment you arrive until the train ride home and the days that follow (...) Naidex always keeps people with disabilities like me at the very heart of the show.” Eleanor Dewar, Blue Assist UK

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Naidex success for Topro N

aidex 2018 was a great success for the team at Topro as Managing Director Paul Briggs commented. “Once again, the event enabled us to engage with healthcare professionals, end users and retailers and demonstrate our range of products in a relaxed and informal environment. Our 2 in 1 wheelchair and rollator the Rollz Motion 2, the Odyssé rollator and the Troja Forearm Walker all proved extremely popular with all our user groups along with the other models in our range and during the two days we booked a significant number of assessments and demonstrations and signed agreements with several new retailers. Exhibitions such as Naidex play a vital role in our marketing activity and the next event we will be attending is RISE East Midlands, which will be taking place on 12 July at the East of England Showground, Peterborough”.

ROLLZ MOTION 2 The Rollz Motion 2 incorporates a unique design which enables the user to transform it from a rollator into a wheelchair and back again in one simple movement meaning they are getting two mobility solutions in one. With a maximum user weight of 125kg / 19st 9lb, seat dimensions of 42cm x 45cm x 55cm and a minimum and maximum user height of 1.60m to 1.90m / 5ft 3” to 6ft 3”, the Rollz Motion 2 can accommodate most users and is ideal for anyone that requires the assistance of a rollator and wheelchair but does not wish to purchase both (featured on page 46).

THE ODYSSÉ The Odyssé, is the ideal travel rollator due to its innovative two-way folding mechanism. When folded, the dimensions of the Odyssé are just 75cm x 44.5cm x 24.5cm ensuring it can be easily transported in the back of the car or on public transport in the bag which is provided.

TROJA FOREARM WALKER The adjustable Troja Forearm Walker has been designed to provide the user with increased stability thanks to the forearm supports. Available in three sizes, the Troja has a wide range of user height and weight limits (Medium – user height 150-185cm, max user weight 135kg / Small – user height 130-170cm, max user weight 125kg and Extra Small – user height 130-160cm, max user weight 80kg). Find out more on page 24. Topro offers group demonstrations, staff training and individual client assessment on site or in a client’s home and an extensive training and customer service programme to assist OTs and their clients both before and after purchase. All rollators come with a 7-year warranty and additional options include a one-sided brake and the drag brake. There is also a wide selection of additional accessories available.  For further information on the full range of products available from Topro, retailer opportunities and to book a demonstration or assessment please call 0115 8465406, or visit topro.co.uk.

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WE NOW OFFER OUR RETAIL CUSTOMERS

NEXT DAY DELIVERY FOR ALL ORDERS TAKEN UP UNTIL

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We continue to set the standards for our industry by introducing our New Next Day Delivery Service for all orders taken up until 5:00pm* (Mon-Fri). For more information visit the news section of our website.

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04/05/2018 12:07

section - xxx

WORDS BY PETER SHERVINGTON

Product Branding and Liability Consumers are growing increasingly aware of the responsibility of producers in a world where the media spotlight seems to constantly be on it. How do you protect your brand in these times?

roduct liability is creeping ever higher up the list of boardroom priorities for businesses across multiple sectors. Increased media attention on product safety incidents brings the potential for a badly managed crisis to kill off a brand entirely. Growing consumer awareness is translating into more civil claims and ever closer scrutiny by regulatory authorities in the wake of scandals such as â&#x20AC;&#x2DC;dieselgateâ&#x20AC;&#x2122; and Grenfell Tower is partnered by dizzying fines where serious failings are identified. In the light of all this it is critically important that all businesses involved in product supply

chains understand their responsibilities and manage risk, regardless of where they stand in the product journey from factory to end user. Itâ&#x20AC;&#x2122;s interesting that retailers and others in the supply chain who do not actually make a product often regard themselves as immune from product liability risks and assume that their suppliers will be the target of claims or regulatory scrutiny if things go wrong. Unfortunately, this is not often a safe assumption: many regulatory regimes place responsibilities not only on the manufacturer, but also on others in the supply chain, particularly those who place their brand on the product.

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YOUR NAME, YOUR RISK Most products intended for or likely to be used by consumers (including those which might be targeted primarily at professionals, but which consumers may buy too) fall within the scope of the General Product Safety Regulations 2005 (GPSR) which implements the EU General Product Safety Directive. These regulations place a strict and onerous obligation on ‘producers’ to ensure that the product is ‘safe’ – meaning that under normal or reasonably foreseeable conditions of use it presents either no risk or only the minimum risk compatible with the product’s use. Critically, for the purposes of the GPSR, a producer is any person who manufactures a product, or a person who presents himself as the manufacturer “by affixing to the product his name, trademark or other distinctive mark”. This means

the obligations placed on producers are also applicable to retailers, merchants and distributors in circumstances where they place their own brand on the product. From the perspective of consumers and regulators, of course, this makes perfect sense: if a business sells a product as its own, it should be seen to be taking responsibility for the safety of that product. However, the rule continues to catch out businesses who are attracted to the idea of a product being associated with their

The act of placing an unsafe consumer product on the market is an offence, regardless of whether or not a producer knew about a potential safety defect..”

brand, but do not appreciate the responsibilities which come with such a move. The effect of this is that retailers and merchants applying their own brand to products need to ensure that they can be satisfied with the safety of those products. This means not only that they are designed and manufactured in accordance with technical requirements and industry standards, but also, for example, that adequate warnings and instructions for use are provided. The act of placing an unsafe consumer product on the market is an offence, regardless of whether or not a producer knew about a potential safety defect, and there is a requirement to notify the authorities promptly where a producer becomes aware that a product he has placed on the market - or supplied – presents risks to a consumer that are incompatible with the GPSR. Many other regulations also extend 

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obligations to businesses placing their own brand on products – including, amongst others, the Construction Products Regulations 2013, and the Electrical Equipment (Safety) Regulations 2016 – the latter imposing on ‘manufacturers’ requirements regarding regulatory conformance and an obligation to take action in cases of non-conformity and notify authorities where there is a risk, with the definition of ‘manufacturer’ cast broadly to include ‘any person who markets that equipment under that person’s name or trade mark’. Any business supplying articles for use at work will also be caught by the requirement under Section 6 of the Health and Safety at Work Act 1974 (HSWA) to ensure that the article is so designed and constructed that it will be safe and without risks to health at all times when being used by a person at work. Fines for breaches of the HSWA have recently been scaled up dramatically.

CIVIL LIABILITY In addition to the regulatory regime, those placing their brand on products are potential targets of civil claims for damages under the Consumer Protection Act 1987 which implements the Product Liability Directive in the event of an injury or damage to personal property caused by a defect. For these purposes, a defective product is one which fails to meet the standards of safety which users are generally entitled to expect. Crucially, a failure to warn of non-obvious risks or the

In addition to the regulatory regime, those placing their brand on products are potential targets of civil claims for damages

provision of inadequate instructions can render a product just as defective in the eyes of the law as a situation where a safety risk is presented by a design or manufacturing defect. Liability for claims of this type is strict, meaning that no fault on the part of the own-brander is required for liability to arise. In practice, a potential claimant looking to recover damages following an injury is much more likely to target the business which placed its brand on the product than trouble itself with identifying the underlying manufacturer or component supplier. It is left to the business whose brand is applied to recover damages paid out through strict liability claims through its contracts with suppliers (assuming they don’t exclude the right to do so). Potentially, resellers and distributors who deal directly with consumers could face further claims under the Consumer Rights Act 2015. Here goods sold must be fit for purpose and of satisfactory quality.

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04/05/2018 13:39

What’s NEW

Daily Living Aids Having a good selection of smaller products can boost sales in your store, especially when they are strategically placed. Here you’ll find a few products that could tempt your customers into spending a bit more with you.

GoSili Siliskin Straws gosili.co.uk | 0203 137 6668

An ideal alternative to now-banned plastic straws, these are made from 100% silicone. Non-toxic and free from bisphenol-A, PVC and phthalates, they’re completely safe to be used by anyone regardless of age and dishwasher safe. The straws come in packs of six, and are available in three sizes, making them perfect for any cup.

Simple Laces simple-laces.com

Designed to be used one handed or by those with dextral impairments, the laces are designed to be used in any shoe which requires lacing up. The lace is pulled through the shoe’s eyelets, fastened with the attached Velcro then trimmed down, with minimal fraying and maximum comfort for the wearer.

Honeywell Halo Wireless Flashing Doorchime livewell.honeywell.com/en | 0126 856 3404

This doorbell has a loud alarm and bright strobe flash, making it ideal for people with visual or hearing impairments. Featuring a range of 200m, it has eight different tones and six different colours, which can be chosen by the user. Portable or wall mountable, it runs off both batteries and mains power.

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Daily Living Aids

ShowerSandal Foot Scrubber

glebehealthcare.co.uk | 08000 23 23 35

This foot scrubber is ideal for promoting foot hygiene in those who may have mobility issues which prevent them bending down. With suction cups on its base, the sandal will securely attach to the base of a bath or shower while the user passes their foot through it to clean it. Available in three bright colours.

Contactless Payment Bracelet tovisorga.com

Stylish and practical, especially for those with limited hand dexterity who struggle to access payment cards easily when shopping. This discreet bracelet houses a payment chip that is linked to your account allowing you to simply wave it over a card machine to make a payment. In partnership with bPay by Barclaycard it is easily set up via a secure app.

INDESmed Crutch additioncollection.com

These aluminium forearm crutches are a colourful and affordable option for anyone looking for a stylish device that will help them stand out from the crowd. Available in four colours and varying sizes they offer a comfortable and durable crutch for everyday use.

Do you have an innovative product you think we should feature? 40-41_DailyLivingAids.indd 41

At TradePoint Magazine weâ&#x20AC;&#x2122;re always on the look out to get our readers the best products in the industry. If you think that your product fits the bill then please get in touch: colette@2apublishing.co.uk

04/05/2018 12:22

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04/05/2018 12:07

Mobility Future

The future of mobility Toyota challenging outdated mobility devices

ata from an international study of wheelchair users by ComRes and the Toyota Mobility Foundation highlighted the need for investment and innovation in the development of assistive technologies for people with limited mobility.

spontaneity and independence (29%). The Toyota Mobility Foundation launched a $4 million global challenge to seek teams to create game-changing, personcentred technology to improve mobility and independence of people with paralysis.

The research found 90% of wheelchair users in the UK say they have experienced pain and discomfort as a result of their mobility devices and more than a quarter have felt frustrated because the design of their mobility device felt outdated.

The challenge rewards the development of personal mobility devices incorporating intelligent systems from exoskeletons to artificial intelligence and machine learning.

To tackle this, the top five suggested improvements were, to be able to move around faster (41%), perform regular day to day tasks more easily (40%), feel more relaxed and comfortable with a device that feels more natural and like an extension of themselves (34%), feel more confident and able to socialise with friends (31%) and feel a sense of

The Challenge encourages a usercentered approach and are inviting people with lower-limb paralysis across the world, to take part in a global conversation about the types of mobility technology innovations they would like to see, using the hashtag #MyMobilityUnlimited. The suggestions generated will be used to inspire entrants

to create technologies which directly address the issues faced by users on a day-to-day basis. Ryan Klem, Director of Programs, Toyota Mobility Foundation commented: â&#x20AC;&#x153;This research expresses the urgent need for innovation in this area. Itâ&#x20AC;&#x2122;s surprising that with all of the technology we have today, we still have people in constant pain as a result of their mobility devices. The comments we are receiving through social media show the kinds of developments that people want to see and we hope the Challenge will result in genuinely lifechanging technologies.â&#x20AC;? Challenge ambassadors include Sama Bullock, Mallory Weggemann, Ade Adepitan and Tatyana McFadden. Entries close on 15 August 2018, and the winners will be unveiled in Tokyo in 2020. mobilityforall.com

MOBILITY USERS STATISTICS

90%

experience pain as a result of their mobility device

23%

have been declined entry to public transport

46%

have been unable to find an accessible toilet when in need

26%

said the design of their mobility device felt outdated

50%

experience back pain at least once a day

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04/05/2018 12:07

Business Merger

Permobil Partner with Innova to Expand Permobil – the largest power wheelchair manufacturer in the world – has partnered with Innova Care Concepts to expand its reach in the case management and litigation market in the UK.

aving already made their move into case management recently, Wetherby’s Innova originally focused on home adaptations and fitouts but also acted as supplier for the Permobil range. Permobil reached out to Innova with the intention of taking on their product range, with Innova carrying out client assessments and supporting people who have had life-changing injuries to maintain their independence and mobility with top-end equipment. Litigation projects advisor at Innova, Tristan Hulbert, said: “Whilst the vast majority of our product range is manufactured by ourselves or manufactured under license, in this instance, we have decided to take on Permobil’s range as it is so flexible and clearly some of the best electric wheelchairs on the market.

Permobil reached out to Innova with the intention of taking on their product range...” “It’s certainly an exciting time for us and we’re already seeing good growth in the litigation sector.” The partnership sees Innova specialists and engineers take on training with Permobil to get them up to speed, from how to specify and recommend a suitable, custom model for a client, to servicing and maintenance as required, with Permobil having a presence at Innova’s Litigation Project Conference in Norway this month. The Swedish company, which has been

open for business for over fifty years, designs and supplies electric wheelchairs suitable for adults and children, cementing Permobil’s status as a go-to on the busy market. Gordon Cunningham, Permobil UK’s general manager said of the arrangement: “Permobil and Innova are a great fit – we are both providing customers with highend technology and great quality. What’s equally important to us both is making sure our customers have first class service end-to-end. “Our new arrangement has started at a great pace with orders already in and more on the way. Business partnerships like this are of huge benefit not just to Permobil as a business, but also to our customers. I have every confidence that this will be a business relationship that brings Permobil and Innova significant growth in our focus markets.”

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04/05/2018 09:39

Whatâ&#x20AC;&#x2122;s NEW

Every issue, TradePoint Magazine brings you the latest products to enter the independent living sector. Take a look through the following pages to find out whatâ&#x20AC;&#x2122;s new in the marketplace.

Rollz Motion 2 topro.co.uk 0115 846 5406

This unique concept sees the rollator transform into a wheelchair with just one swift movement. Ideal for people who require both a wheelchair and a rollator, it allows for the independence that many users are looking for and is a very popular option. Max user weight is 19st 9lb and a choice of colours are available.

The Boston

reposefurniture.co.uk | 0844 776 6001

Repose Furniture recently launched the Boston chair, a bright and comfortable upholstered armchair on castors, making it simple to reposition. Standard features include a choice of manual and electric tilt in space functions, an adjustable footplate, and independent back angle recline and leg elevation for absolute comfort.

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04/05/2018 09:39

Products

Flexx Tall

karmamobility.co.uk | 08453 228 694

Building on the popular Flexx model, the new Flexx Tall features a new adjustable seating system with a seat depth of 20â&#x20AC;? making it ideal for taller users. The chair can support up to 130kg of weight and is available in a variety of seat widths, which sit upon a strong but lightweight aluminium frame.

TGA WHILL C Personal EV

tgamobility.co.uk | 01787 882244

Designed for the style conscious wheelchair user, the TGA WHILL C Personal EV combines sleek aesthetics, manoeuvrability and comfort with transportability. It can be used in rural or urban environments, and weighs no more than 20kg, making it ideal for folding up and packing away in a vehicle.

Genie V2

geniestandingwheelchair.co.uk 01952 610300

Featuring pressure relieving seating and upholstery, and a built-in commode facility, this wheelchair quickly converts from sitting to standing positions. The Genie V2 can easily fit through doorways and can comfortably manoeuvre in tight spaces. It can also be folded away into a tight and compact cube for transporting.

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Products

Eyesynth eyesynth.com

Highly innovative, this crowdfunded product uses two glasses-mounted cameras to convert fully 3D information into understandable sound for visually impaired individuals which is output through a cochlear implant. The smart technology allows the user to navigate obstacles and environments with additional ease.

SmartCRUTCH

smartcrutch.co.uk | 0800 988 3211

Available in a variety of fun and bright colours, the SmartCRUTCH forearm crutches are height adjustable, and can be reangled for the userâ&#x20AC;&#x2122;s comfort. The design of the crutch is ergonomic, spreading the userâ&#x20AC;&#x2122;s weight over the entire forearm to release pressure and pain from the hands and wrist.

Alber E-Pilot

invacare.co.uk | 01656 776 222

Transform your wheelchair into a powerful sports vehicle. Connect the e-pilot to a manual wheelchair and enjoy speeds of up to 20mph, with the large capacity lithiumion battery holding enough charge to travel up to 50km. The e-pilot is fitted with a colour display and works with the Linux app.

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Products

Vecta Sport

0800 252 614 | electricmobility.co.uk

The new Vecta Sport from Electric Mobility is an ultramodern, compact yet powerful road scooter. With exceptional legroom, an adjustable tiller and straight forward waterproof dash panel and controls, it also boasts a waterproof USB port. It has a weight limit of 25 stone and revolutionary “RunOn” run flat pneumatic tyres.

Lithilite

motionhealthcare.co.uk | 0800 011 6822

The Lithilite offers a market leading 26 mile range using a lightweight 5kg lithium battery pack and breaks into five easily manageable pieces, the heaviest weighing just 15kg. Loads of leg room, front and rear suspension and a weight limit of 18 stone makes an ideal premium offering for any dealer.

Rotoflex 200 Mark 2 theraposture.co.uk

The enhanced Rotoflex 200 Mark 2 incorporates modular seat depth allowing four different choices, an electrically height adjustable foot section which allows users to elevate their legs with full support. It can also power-assist a user from a recumbent to a fully upright seated position allowing for more controlled sit-to-stand transfers.

Do you have an innovative product you think we should feature? 46-49_Products(2).indd 49

04/05/2018 13:35

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