JC: It’s similar with print books versus ebooks. It’s changed the face of book printing. If I can just download a novel, it means when I actually buy a book I want a beautiful object. Now when I buy a book it isn’t just because of the words. If I want to read a book I will download an ebook version for my Kindle. When I see a book that is a thing a beauty, something with a beautiful cover and gorgeous type, that’s when I want to buy it. Magazines and papers are starting to be nothing but things to wrap glasses in when you move. That’s why it’s exciting to work with Mohawk. We are trying to make something precious, something where the physical product we are creating is just as important as the content. This paper is beautiful and archival quality, so it is going to help
create something that is more than just a way to get our words to our readers. LT: I use Mohawk Superfine all the time at work. It’s seriously one of those sheets designers think of first. When you work so hard to create a beautiful design, good printing on a quality paper enhances that work. It’s the final touch that can make all the difference. JC: Exactly, that’s why when Sara told me they were sponsoring us I was really excited. We’ve had pretty good printing for the first three issues, but I think this can make issue four (and beyond) something even more spectacular.