property’s potentialUNLOCKING YOUR
MARKETING GUIDE
Move mountains. Pull out all the stops. Bend over backwards. Bust a move. Nose to the grindstone. Hammer away. Whichever idiom you prefer, it’s never been more important to make sure your listing has the very best visibility in today’s digital space... and we’re here to offer the expertise and exposure needed to maximize your property’s potential. All of our listings syndicate to over 60+ sites.
Consumers are searching online for real estate 97% of buyers use the internet when looking for a home, with even 51% of all buyers actually finding the home they will eventually purchase.
Home buyers use real estate search engine apps as a go-to resource. The top four real estate sites – Zillow, Realtor.com, Trulia, Redfin, and – register over 132 million unique visitors each month.
Listings with multiple photos and complete info rise to the top. You only get one chance at a first impression, so it is our top priority to ensure our listings are ready for prime-time before they are even activated online.
Our premium subscriptions to Zillow/Trulia, Listhub, and realtor.com provide us with valuable tracking data on all our listings. source: NAR, statistics
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media SOCIAL
Social media has transformed real estate marketing by providing unparalleled reach, engagement, and targeting capabilities. It has become an indispensable tool for real estate professionals looking to con-nect with clients, showcase properties, and drive business growth in an increasingly digital world.
A successful social media marketing program for real estate begins with a comprehensive strategy tailored to the target audience and market:
1. Identify Target Audience: Define the ideal buyer based on demographics, interests, and behaviors to tailor content and advertising efforts effectively.
2. Create Compelling Content: Develop visually appealing content showcasing properties through high-quality photos, videos, virtual tours, and informative posts. Content should be engaging, informative, and shareable to capture audience attention.
3. Implement Targeted Advertising: Utilize social media advertising to reach potential buyers and sellers with precision targeting. Leverage features like custom audiences and retargeting to maximize the impact of ad campaigns.
4. Analyze and Optimize: Regularly monitor social media analytics to track key metrics such as reach, engagement, and conversion rates while using insights to refine strategies and optimize content.
5. Network and Collaborate: Build relationships with other industry professionals, local businesses, and influencers to expand reach and generate referrals.
By implementing a well-rounded social media marketing program that focuses on content quality, targeted advertising, engagement, and analytics, we can effectively leverage social media to attract clients, showcase properties, and drive business growth.
We're proud to say we have a top-notch, successful program. Follow us on Facebook, Twitter, Instagram, Pinterest, and YouTube to see what we have to offer!
@1Properties
• community engagement and info
• shared links to listings and open houses
• links to resources
@homesofcheyenne
• professional-quality images engage users
• trackable links to listing details
• measurable results and metrics
@1PropertiesOpenHouses
• weekly open houses with featured property
• shared posts from agent Business Pages
• weeknight open houses
@CheyenneLuxuryHomes
• featuring the finest homes for sale in Cheyenne, Wyoming, presented by #1 Properties
@numberonecommercial
• business community happenings
• commercial properties for sale or lease
• property investment opportunities
services
PROFESSIONAL PHOTOGRAPHY
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VIRTUAL TOURS
INTERACTIVE DIGITAL STORYBOOKS
VIRTUAL STAGING
CUSTOM BROCHURE DESIGN
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HIGHLY VISIBLE SIGNAGE
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