Trade Farm Media Kit

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MEDIA KIT 2024

BEST EXPOSURE TO DECISION MAKERS

Our print readers are a senior audience of buyers, while our digital audience also contains a large number of purchaseinfluencers.

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BEST ARTICLES THAT SHOWCASE YOU

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FARMS & FARM MACHINERY YOUR SOURCE OF INDUSTRY KNOWLEDGE
WHY PARTNER WITH FARMS & FARM MACHINERY? OUR BRAND PROMISES 20 Farms Farm Machinery TradeFarmMachinery.com.au BIG MACHINES VALUE AT WORK Phone: 3379 9419 cobraequipmentsales.com.au 0437 007 111 info@cobraequipmentsales.com.au Est. 2005 and Shantui authorised dealer since 2018 tonne (including front blade and engine (Cummins Australia warranty), type powershift transmission forward reverse, tyres, 14 blade, front blade, rear rippers, air-conditioned cabin with 6.45 tonne (including rear rippers) (Cummins Australia warranty), torque converter, power-shift transmission forward reverse, ROPS, suspension seat, and radio. $105,000 plus GST $115,500* 14.2 tonne (approx. with forestry) engine (Cummins Australia warranty), powershift transmission - 3 forward / 3 reverse, straight tilt side guards, air-conditioned cabin with ROPs, forestry protection, delivery Immediate deliveryvides enhanced support challenging conditions, minimising flex the overall chassis system. An additional advantage the single axles, high-speed wheel rims, hydraulic braking system, LED lighting systems, and with two pack polyurethane Flexi Paint for long-lasting finish.factory between months and two years. It’s next step market, providing with another competitive edge.” configuration going spring configurationThis extension swapped with 1.5m side equipped with grain door, transforming the trailer into chaser bin grouper sowing harvesting. added for green chop silage processing.the trailers the integration twin Farms Farm Machinery TradeFarmMachinery.com.au This workhorse powered 93kW 125hp FPT engine and has 7.06m maximum lift height with load capacity 4,000kg. has easy dumping rotation 146 degrees which specially designed increase operating angle, particularly useful when dumping with boom the operator also choose crab steer, that four wheels move opposite directions, enable diagonal travel. When working near wall trying stack into shed tight confines, there also an option for wheels moveelectronic system, there isn’t need diagnostic troubleshoot mechanical hydraulic issues may arise. The machine will give the operator error common faults, enabling them consult the operators’ book those code, so they ON THE COVER Dieci Agri Plus 40.7 Evo2Capacity Torque converter with Robust pivot points and 146 degree dumping Dieci’s distinctive yellow design Dieci’s Single Compensation Cylinder -

83% OF FARMS & FARM MACHINERY READERS WORK FULL TIME IN FARMING ENTERPRISES.

Farms & Farm Machinery is specifically targeted at decision makers and in-market buyers and sellers of new and used tractors, farm machinery, parts and accessories.

A majority (83%) of readers work full-time in farming enterprises with between 1-2 (57%) and 3-5 (34%) employees, with most concentrated on cropping and beef and sheep grazing.

Known as the industry handbook, Farms & Farm Machinery readers are serious buyers, responsible for purchasing decisions on farm utes and bikes, tractors/farm machinery, sheds/buildings, generators/ compressors, finance/insurance, and fuels/lubricants.

Crucially, TradeFarmMachinery.com.au leverages the editorial resources of Farms & Farm Machinery to provide users with exclusive access to news and test reviews of both new and used equipment for sale.

Sellers, meanwhile, can list all stock online, reaching a new and expanded audience, with just 23% of regular magazine readers frequent visitors to the website. Almost half (44%) visit the site to buy second-hand equipment.

FARMS & FARM MACHINERY YOUR SOURCE OF INDUSTRY KNOWLEDGE
“ BEST EXPOSURE TO DECISION MAKERS FROM OUR READERS
“ “

MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS

380,000+

Data accurate as of 1 August, 2023.

Circulation in total print numbers and digital reads of print magazine

WE CONNECT WITH DECISION MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OFTHE-ART DIGITAL PLATFORMS

We partner with industry associations to support sector growth, and ensure engagement with key Decision Makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.

FARMS & FARM MACHINERY YOUR SOURCE OF INDUSTRY KNOWLEDGE MULTI-PLATFORM EXPOSURE
MAGAZINE CIRCULATION 12,805 AVERAGE MONTHLY PAGE VIEWS 250,000
SOCIAL MEDIA 9,000+ followers
ENEWSLETTER CIRCULATION Weekly -25,000

12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.

EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE. FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.

FARMS & FARM MACHINERY YOUR SOURCE OF INDUSTRY KNOWLEDGE GET THE BEST EXPOSURE
PARTNER
POSITIONS.
AS A 12-MONTH
PREFERENTIAL PRICING OPPORTUNITIES TO SECURE
AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS. YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.
“ 13 TradeFarmMachinery.com.au 12 Farms & Farm Machinery caught up with Jeff Gibbon from Tinger ATV Australia to test it out and get an idea of how this awesome all-terrain vehicle (ATV) riding high in its class. On first impression the Tinger Armor ST looks like mix supersized quad bike and an eight-wheeled miniature army tank. Sometimes first impressions aren’t far off the mark. It’s clear from the start that the whole aim of the game here is to get you where you want to go, whatever the terrain. The machines are Russian designed and are manufactured to perform as well in the freezing northern winters as they do in scorching summer environments. The machines have been in high demand the agricultural sector, as they offer farmers the ability to get to parts of their properties where other vehicles simply can’t go. Whether it spraying country that can’t be driven on by either self-propelled units or heavy tractors and machinery or being able to fit neatly between rows to spray grape vines, the possibilities for customising the Tinger Armor are almost endless. The Tinger Armor ST operates essentially like skid steer machine which operated by handlebars inside the cab of the unit. Because all wheels are essentially diff-locked will turn in circle on itself, meaning it can manoeuvre extremely close quarters without difficulty. And after taking the machine for test run, trust me, will turn in circle without worry in the world. The Tinger Armor ST isn’t all grunt and no flair. Equipped with a ROPS certified roof frame and front bucket seats with seat belts, safety of paramount importance. also comes with accessories which may be classed as extras other units, including steel Bull bar with electric winch and steel frame with hard top both powder coated as well as a windshield and electric wipers, side mirrors, high and low beam headlights and brake lights. ON THE COVER Prince The fully amphibious all-terrain Tinger Armor 8x8 ST is the perfect mix of overengineered durability and no-nonsense functionality FROG Words Ash Santilla Images Charlie Suriano Jeff Gibbon from Tinger ATV Australia

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PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION

PLEASE RATE YOUR LEVEL OF TRUST IN

A SURVEY OF READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.”
FARMS & FARM MACHINERY YOUR SOURCE OF INDUSTRY KNOWLEDGE
SOCIAL MEDIA SOCIAL MEDIA PUBLISHED CASE STUDIES EMAILED NEWSLETTERS SUPPLIER INFORMATION PRINTED TRADE MAGAZINE TRADE MAGAZINES MEDIA WEBSITES EVENTS 0 0 50 50 100 100 150 150 300 300 200 200 350 350 250 250 400 400
THE FOLLOWING TYPES OF INDUSTRY MEDIA BEST ARTICLES THAT SHOWCASE YOU Survey conducted in June 2021 as part of the Prime Creative Media Industry Sentiment Survey. A total of 108 responses were collected from readers over an eight-day period. “ 48 49 Farms & Farm Machinery TradeFarmMachinery.com.au has been designed with soil compaction in mind, offering what the manufacturer says perfect load distribution, limited weight and low-pressure tyres all of which prevent the soil structure from being degraded, even in wet conditions. The FC 13460 RA can form swath between 1.8m and 3m wide, while its telescopic axle makes it suitable for controlled traffic farming and increases the clearance. An ISOBUS control interface allows operators to connect with CCI 800 or CCI 1200 terminals. Lift-Control suspension can adjust the ground pressure through ISOBUS control, protecting the plant cover and ensuring a good ground following. The mower also features a pivoting steel finger conditioner, while the rotors are driven by a selector lever gearbox thatlows operators to adapt their conditioning depending on the type of forage. The FC 9330 RA, meanwhile, has been designed to adapt its swath delivery between 1.8m and 3.6m. Its adaptability means suits variety of balers, particularly those with wide pickups where the forage density is high. A CCI A3 joystick handle controls most of the common actions, while an integrated inclinometer controls the belt speed. Limiting the weight and stress on the tractor components were priorities during the development of the machine, Kuhn says. These goals have been achieved by adding completely new frame and support arm concept of the mower-regrouping units. Like the FC 13460 RA, the FC 9330 RA fitted with Kuhn’s Optidisc Elite cutter bar, ISOBUS control interface and Lift-Control suspension. Kuhn’s expo also allowed the manufacturer to showcase its existing product range across the hay and forage, tillage, spraying, spreading, and feed mixing sectors. It also featured silent auction of the demonstration machinery, with portion of proceeds going to charity, plus dealer dinner. The manufacturer’s full range can be viewed at www.kuhn.com.au “We welcomed attendees from across Australia to learn about Kuhn’s innovative farm technology, and we’re excited to see what the future has in store for the next expo.” Wrap Star One of the showpiece machines was the VBP 7190 round baler wrapper combo, which was on display for the first time in Australia. This had previously been named 2023 Machine of the Year for its category at the SIMA Expo in France and was described by Kuhn as “crowd favourite” during the expo. One major feature of the VBP 7190 is its use of Kuhn’s patented i-Dense density regulation system. This provides optimal bale start and baling pressure, the manufacturer says, which gives the highest densities for straw bales. The VBP 7190 also offers three-tine integral rotor intake system, plus a fast tailgate and bale transfer to ensure excellent productivity. It can also produce range of bale sizes from 80cm to 185cm in diameter. Kuhn’s twin-reel film binding system is also an optional extra on the VBP 7190. It has been built for maximum durability, Kuhn says, and this is evidenced by heavy-duty bale chamber, rollers and drive components, plus its reinforced frame and extra-large tandem axle and tyres. Top Condition Two other machines being displayed for the first time during the expo were the FC 13460 RA and FC 9330 RA mower conditioners. The FC 13460 RA offers the largest mowing width in Kuhn’s range, with variable working width of 12.4m to 13.4m. Designed to optimise output and quality, it features an integrated swath grouper and the mowing unit is fitted with Kuhn’s Optidisc Elite cutter bar, which has been recognised for its robustness and cutting quality. provide industry and factory insights to the numerous people attending the event from across Australia. Kuhn Australia managing director Bruno Fetiveau says this year’s expo, which was the first to be held in Queensland, was “tremendous success”. “Bringing dealers and customers together every few years to network and showcase our vast range of machinery is the highlight of our calendar,” he says. “The expo is an opportunity for us to share knowledge with dealers and customers. French manufacturer Kuhn used its expo in Toowoomba to display several new machines to the Australian market for the first time. The expo was held over two days in July at local property and gave Kuhn the opportunity to showcase its product range to more than 350 registered attendees, with both customers and dealers. Product demonstrations were key part of the expo, along with displays, workshops, and presentations. Kuhn experts also travelled from France and the Netherlands to attend and Fresh French Two new mower conditioners and a round baler wrapper were the star attractions as Kuhn showed off its range of machinery in Queensland ONE PERSON, ONE TRACTOR JADAN COLLECTING & STACKING SOLUTIONS Jadan offers high-performance hay handling systems that are specifically designed for the farming market in Australia. These simple and robust machines create efficient and faster hay handling systems that take the sweat out of handling bales. Scan here watch videos, visit www.jadan.net.au/videos 1300 523 263 www.jadan.net.au BIG BALE STACKER ACCUMULATOR & GRAB Kuhn’s VBP 7190 on display Toowoomba The FC 13460 RA was put through its paces at the expo Expo attendees saw the FC 9330 RA in action Kuhn customers and dealers at the expo in Toowoomba EVENTS 18 19 Farms & Farm Machinery TradeFarmMachinery.com.au two sets of hydraulic remotes on the tractor due to new hydraulic valve bank on the baler, with hydraulic function selections chosen through the display. A reduced number of components plus new belt path and roller configuration help to minimise maintenance and create compact core-forming chamber, ensuring tight bale core formation achieved quickly. The rollers are larger, as well as bearings, chains and sprockets, for added durability, while the five-bar pick-up has been revised from the current RB5 Series. The revision means change to the pick-up mount, increasing the forward angle to allow for an even smoother crop flow as transitions between the pick-up and the rotor. Inside the cabin, new user interface delivers sharp graphics with clear layout and easy-to-use set-up menus. Operators also have the option to configure the baler to operate with ISOBUS Class 3-compatible tractors to control several tractor and baler functions without any operator input. LED lighting under the side shields allows for easier maintenance and inspection during night-time operation. “This new round baler offers some of the best features we have come to know and love on the RB5 Series, combined with raft of new features to appeal to range of farming and contracting businesses looking for that next level machine,” Wood says. “It’s got the durability and versatility for a variety of crop types and conditions, baling even the heaviest crop with remarkable speed and efficiency, and with an emphasis on ease of operation and maintenance.” on the floor roller to aid in extending the life of the belts,” Wood said. Another new feature the active drop floor which automatically moves to allow heavy crop flow to pass and avoid plugging. The RB6 HD Pro Series only requires A larger 520mm rotor also helps increase the baler’s overall capacity. “The four belts used by the RB6 HD Pro series balers are deflected only 10 times as they rotate through the machine, reducing belt stress and increasing their service life, with most of the bale weight carried Manufacturer Case IH has introduced a new round baler series which can produce larger bales than its predecessor model. The new RB6 HD Pro Series variable chamber round balers produce bales up to 165cm (the RB 456) or 190cm (RB 466) in diameter, depending on the model. Both sizes are larger than the bales produced by Case IH’s current RB5 Series models and both are available as either a rotor feed or 25-knife rotor cut version. “As well as larger bales, the RB6 HD Pro Series has been designed for high frequency use, offering increased durability and heavier components to suit those customers who produce high annual bale count like contractors and larger hay producers,” Case IH product specialist Andrew Wood says. “It’s actually about tonne heavier than its current RB5 series sibling and is basically completely new baler.” One new feature is the driveline, described as having been redesigned “from the ground up” and offering heavy-duty T type gearbox that delivers power to both sides of the baler, reducing complexity and transmitting power more evenly for better balance and smoother operation. NEW PRODUCTS Case IH’s new RB456 model round baler Big boost Case IH has added to its baler range, launching the RB6 HD Pro Series at AgQuip VALUE AT WORK Phone: 07 3379 9419 cobraequipmentsales.com.au 0437 007 111 info@cobraequipmentsales.com.au Est. 2005 and Shantui authorised dealer since 2018 Shantui SG21-B6 IN STOCK 19 tonne (including front blade and rear rippers) with Cummins 160kW engine (Cummins Australia warranty), ZF type powershift transmission 6 forward 3 reverse, transmission guarding, no-spin self-locking differential, 17.5x25 tyres, 14 ft blade, front blade, rear rippers, air-conditioned cabin with ROPS, suspension seat, and radio. $218,000 plus GST = $239,800* Shantui SE17SR IN STOCK 1.8 tonne with Kubota D902 11.8kW (15.82hp) 2300rpm Tier 4 engine, attachment piping, pull pin quick hitch, general purpose excavating bucket, mud/batter bucket, certified ROPS canopy. $27,200 plus GST $29,920 Also in stock SE25SR 2.68 tonne units. All new Shantui equipment is sold with parts and labour warranties. Shantui SD13F IN STOCK 14.2 tonne (approx. with forestry) bulldozer with Cummins 108kw engine (Cummins Australia warranty), powershift transmission - 3 forward / 3 reverse, straight tilt blade, three-shank rear rippers, 460mm wide track shoes, engine side guards, air-conditioned cabin with ROPs, forestry protection, suspension seat, and radio. $165,000 plus GST = $181,500* VALUE AT WORK Phone: 07 3379 9419 cobraequipmentsales.com.au 0437 007 111 info@cobraequipmentsales.com.au Est. 2005 and Shantui authorised dealer since 2018 Shantui SG21-B6 IN STOCK 19 tonne (including front blade and rear rippers) with Cummins 160kW engine (Cummins Australia warranty), ZF type powershift transmission 6 forward 3 reverse, transmission guarding, no-spin self-locking differential, 17.5x25 tyres, 14 ft blade, front blade, rear rippers, air-conditioned cabin with ROPS, suspension seat, and radio. $218,000 plus GST = $239,800* Shantui SE17SR IN STOCK 1.8 tonne with Kubota D902 11.8kW (15.82hp) 2300rpm Tier 4 engine, attachment piping, pull pin quick hitch, general purpose excavating bucket, mud/batter bucket, certified ROPS canopy. $27,200 plus GST $29,920 Also in stock SE25SR 2.68 tonne units. All new Shantui equipment is sold with parts and labour warranties. Shantui SD13F IN STOCK 14.2 tonne (approx. with forestry) bulldozer with Cummins 108kw engine (Cummins Australia warranty), powershift transmission - 3 forward / 3 reverse, straight tilt blade, three-shank rear rippers, 460mm wide track shoes, engine side guards, air-conditioned cabin with ROPs, forestry protection, suspension seat, and radio. $165,000 plus GST = $181,500* The baler was launched at AgQuip last month The baler has reduced number of components

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FARMS & FARM MACHINERY YOUR SOURCE OF INDUSTRY KNOWLEDGE
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FARMS & FARM MACHINERY YOUR SOURCE OF INDUSTRY KNOWLEDGE FOR ADVERTISING ENQUIRIES CONTACT: GEORGIA DOHERTY BUSINESS DEVELOPMENT MANAGER - FARMS & FARM MACHINERY T: 0411 510 053 E: GEORGIA.DOHERTY@PRIMECREATIVE.COM.AU Edition Feature On Sale Preceding Booking Deadline 432 Aerial technology International Dairy Week 1-Dec-23 433 Spraying and Spreading 21-Dec-23 434 Tillage & Seeding Wimmera, Wagin Woolorama, South East 24-Jan-24 435 Precision Agriculture Future Ag Expo, Farm World 23-Feb-24 436 Crop Protection Ag Fest, Riverina, Primex 21-Mar-24 437 Big Machines Farm Fest 19-Apr-24 438 Agribusiness 17-May-24 439 Small Farms/Horticulture Mudgee, Mallee, 14-Jun-24 440 Telehandlers AgQuip, Mingenew, Dowerin, Newdegate, Eyre Peninsula 12-Jul-24 441 Harvest Newdegate, Henty 9-Aug-24 442 Grain Handling Henty, Elmore, ANFD, Wandin Silvan 6-Sep-24 443 Hay Tools & Attachments 11-Oct-24 444 Farm Transport 8-Nov-24
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