Characterstics of Animation Company
Animation Company An "explainer movie" is a short video which gives you an introduction to or a summary of a subject. An explainer video is a short animated movie that focuses on describing a business idea in an easy, engaging and persuasive way, by using a clear and concise speech; attractive and attractive visuals that quickly catch the viewer's interest. It's both informational and educational, generally it clarifies exactly what the business offers, how it can help the consumers with their problem and why that product/service is the ideal option on the industry. Characteristics What makes these videos different from any other advertising video? Check their attributes out! - Short: explainer videos are short and quite straightforward (no more than 90 seconds on average). - simple: they pass out a simple and clear message by following the classical narrative structure of "what", "how" and "why". - Determined by the target market and their problems: these types of videos are made to meet the target audience's needs, so as to make them feel identified with the company's proposal. - High quality: to get the very best marketing results, these videos need to have the highest quality in order to make the company stick out from the competition. - Animated characters: explainer videos normally utilize animated characters to provide an enjoyable touch that generates a strong relation to the target audience. - Branding colours: they generally utilize the appearance & feel of the brand's identity to be able to spawn solid brand recognition. - Music: explainer videos have music and sound effects that set the mood to tell a particular story and help to boost engagement. - Professional voice-over: All these videos are also featured with a professional voiceover artist that show what's being displayed on screen.
Advantages Of A Explainer Video Now that we understand what an explainer movie is and what their most important features are, the question is: how can it help you promote your business? We have compiled 4 excellent benefits they have for improving your marketing plan. Check them out! 1: Explain your business idea in just a matter of moments - Explainer videos are great to explain your business idea in only a couple seconds, they function perfectly to immediately catch your audience's attention. By placing an explainer movie above the fold on your site, you could increase the average visit time by two minutes! 2: Boost your online visibility - Thus, if you make your visitors stay longer on your page, it is widely appreciated by Google (or any other search engine), considering it of curiosity and will rank it higher. Also, video articles gives you the opportunity to be on YouTube, the 2nd biggest engine and the 3rd largest social networking site on the web. 3: Increase conversions - Explainer movies are very catchy, appealing and compelling, and they encourage people to continue watching. People may realize exactly what you do in a fast, easy, informative and enjoyable manner. This is very important to begin growing your conversion prices. Just for you to have an idea, an explainer video may grow conversions by 20% on average! 4. Build brand awareness - If you apply the colours of your brand to the landscape and background of your video, the viewers will understand that your company is the one behind this proposition. Additionally, if you personalize the personalities of this movie according to your target audience's style, look, era, etc. you will create a strong emotional bond together. All this really helps a lot to construct brand awareness and induce confidence towards your organization. So, if you think about the main features of these videos, then you can see that they can assist you through each phase of the sales funnel: consciousness, consideration and conclusion. It all depends on the message you would like to transmit and what sort of "activity" you wish to generate from your target audience. Don't miss the opportunity to utilize such a great cost-effective advertising tool! Explanatory Video