What is an Explainer Video Explanatory Video
Animation Company Dublin An "explainer movie" is a short video that gives you an introduction to or a summary of a subject. An explainer movie is a short animated movie which focuses on describing a business idea in an easy, engaging and persuasive manner, by using a clear and concise language; attractive and attractive visuals that quickly catch the viewer's interest. It is both educational and informational, generally it clarifies what the business offers, how it can assist the customers with their problem and why that product/service is the best choice in the market. Attributes What makes these videos different from any other marketing video? Check out their most important attributes! - Short: explainer videos are short and quite straightforward (no more than 90 seconds on average). - simple: they pass a very simple and clear message by following the classical story structure of "what", "how" and "why". - Determined by the target audience and their problems: these kinds of videos are made to meet with the target audience's requirements, in order to make them feel recognized with the organization's proposal. - Top quality: to get the best marketing outcomes, these videos have to have the best quality to be able to make the company stand out from the contest. - Animated characters: explainer videos normally use animated characters to provide a fun touch that creates a solid relation to the target market. - Branding colours: they generally use the look & feel of the brand's identity to be able to spawn strong brand recognition. - Music: explainer videos have sound and music effects which set the mood to tell a particular story and help boost engagement.
- Expert voice-over: All these videos are also featured with a professional voiceover artist that show what is being displayed on screen. Benefits Of A Explainer Video Now that we know what an explainer movie is and what their most important features are, the question is: how can it help you market your company? We've compiled 4 excellent benefits they have for improving your marketing plan. Check these out! 1: Describe your business idea in just a matter of seconds - Explainer videos are great to explain your business idea in just a couple seconds, they work flawlessly to quickly catch your audience's attention. By placing an explainer video over the fold on your site, you could increase the average visit time by 2 minutes! 2: Boost your internet visibility - Hence, if you make your visitors stay longer in your webpage, it is widely appreciated by Google (or some other search engine), contemplating it as of interest and will rank it higher. Additionally, video articles provides you the chance to be on YouTube, the 2nd largest engine as well as the 3rd biggest social networking site on the web. 3: Increase conversions - Explainer videos are extremely catchy, appealing and persuasive, and they encourage people to continue watching. Individuals may understand exactly what you do in a quick, simple, informative and fun manner. This is essential to begin growing your conversion prices. Only for you to get an idea, an explainer video can grow conversions by 20% on average! 4. Build brand awareness - If you use the colors of your brand to the background and landscape of your movie, the audiences will understand that your organization is the one behind that proposition. Furthermore, if you personalize the personalities of the movie according to your target audience's personality, look, age, etc. you will create a powerful emotional bond with them. All this really helps a lot to construct brand awareness and induce confidence towards your organization. Consequently, if you think about the principal features of these videos, then you can see they can help you through every phase of the sales funnel: consciousness, consideration and decision. It all depends on the message you would like to transmit and what sort of "action" you wish to create from your target audience. Don't miss the chance to use such a fantastic cost-effective advertising tool! Explanatory Video